Assets About Brand Strategy

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Article
Community Updates
Dow and Rio 2016 Delivering an Unprecedented Carbon Legacy in Brazil
Dow and Rio 2016 Delivering an Unprecedented Carbon Legacy in Brazil
Published on August 5, 2016
About a 4 minute read

The Rio 2016 Olympic Games are making history by leaving a significant legacy of low-carbon technologies in Latin America while set to balance 2 million tonnes of CO2 equivalents (CO2e). The Rio 2016 Organizing Committee and The Dow Chemical Company ... View More

Article
Community Updates
Unilever's U CAN Initiative Helps Make Ice Cream and Sustainability a Delicious Combination
Unilever's U CAN Initiative Helps Make Ice Cream and Sustainability a Delicious Combination
Published on August 3, 2016
About a 3 minute read

The next time you reach for your favorite ice cream bar, you could be making a choice to support sustainability efforts globally. Helping Canadians make a positive impact on the planet by actively choosing more sustainable brands and products is the ... View More

Article
Community Updates
The Making of a Corporate Citizenship Report
The Making of a Corporate Citizenship Report
Published on August 2, 2016
About a 3 minute read

Caesars launched our seventh annual corporate citizenship report, “Connecting for #Citizenship,” highlighting how Caesars provides economic and social benefits for employees, guests and communities while also advancing environmental stewardship. ... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
3 Lessons in Innovation Every Organization Can Learn From (RED)
3 Lessons in Innovation Every Organization Can Learn From (RED)
Published on August 1, 2016
About a 9 minute read

When (Red) was founded by Bono and Bobby Shriver back in 2006, it was born out of necessity. The Global Fund — an organization dedicated to fighting diseases such as AIDS, TB, and malaria in the developing world — had launched in 2002, with a com... View More

Article
Brands for Humans: 5 Imperatives for Placing Humanity at the Center of Your Business
Brands for Humans: 5 Imperatives for Placing Humanity at the Center of Your Business
Published on August 1, 2016
About a 6 minute read

Like few times in our history, we are navigating a moment of profound cultural, political and economic transformation. On one hand, we’ve seen nearly every nation on the planet come together behind new Sustainable Development Goals and an historic ... View More

Article
Community Updates
WWF and Toyota Form Global Partnership, Join Forces on Living Asian Forest Project and Climate Change
WWF and Toyota Form Global Partnership, Join Forces on Living Asian Forest Project and Climate Change
Published on July 26, 2016
About a 3 minute read

WWF and Toyota Motor Corporation have entered into a five-year agreement aimed at accelerating the globe's transition to sustainability. Through this partnership, the organizations will work together to promote biodiversity conservation, raise enviro... View More

Article
Community Updates
Unilever and IFF Team Up with NGOs on Haiti Vetiver Project
Unilever and IFF Team Up with NGOs on Haiti Vetiver Project
Published on July 26, 2016
About a 1 minute read

International Flavors and Fragrances (IFF) and Unilever have announced a new partnership with leading non-governmental associations (NGOs) to enhance the livelihoods of smallholder vetiver farmers in Haiti. Goals set for Vetiver Together, as the proj... View More

Article
Community Updates
Chevy Bolt EV Plant Ranks 8th among Green Power Users
Chevy Bolt EV Plant Ranks 8th among Green Power Users
Published on July 25, 2016
About a 3 minute read

LAKE ORION, Mich. – The General Motors Orion Assembly plant that builds the Chevrolet Bolt EV ranks as the eighth largest user of green power generated onsite in the United States among the Environmental Protection Agency’s Green Power Partner... View More

Article
Community Updates
Braskem and Evergreen Packaging Partner to Introduce New Fully Renewable Cup Stock with Bio-based Polyethylene
Braskem and Evergreen Packaging Partner to Introduce New Fully Renewable Cup Stock with Bio-based Polyethylene
Published on July 25, 2016
About a 3 minute read

  Evergreen Packaging® has recently announced the introduction of a fully renewable polyethylene cup stock. This product, which was developed for both hot and cold applications, reflects Evergreen Packaging's continued commitment to the use of rene... View More

Article
Marketing & CommunicationsMarketing & Communications
Would You Swipe Right for a Monkey? The Body Shop Trials ‘Gorilla’ Marketing on Tinder
Would You Swipe Right for a Monkey? The Body Shop Trials ‘Gorilla’ Marketing on Tinder
Published on July 22, 2016
About a 3 minute read

This month, Canadians may have noticed that The Body Shop has been monkeying around on the dating app Tinder. The brand has created a profile for Reggie, a Red Shanked Douc monkey from Vietnam, as part of a new ‘gorilla’ marketing initiative to p... View More

Article
Materials & PackagingMaterials & Packaging
Walmart Details Progress on Chemicals, Starts Selling Ugly Produce
Walmart Details Progress on Chemicals, Starts Selling Ugly Produce
Published on July 21, 2016
About a 6 minute read

Walmart announced back in April that it had achieved a 95 percent reduction by weight in the use of high priority chemicals of concern. Now, it has released detailed information on the progress it has made, and experts at Environmental Defense Fund (... View More

Article
Community Updates
Millercoors Showcases Commitment to Alcohol Responsibility, Environmental Stewardship and Community Investment in 2016 Sustainability Report
Millercoors Showcases Commitment to Alcohol Responsibility, Environmental Stewardship and Community Investment in 2016 Sustainability Report
Published on July 18, 2016
About a 4 minute read

CHICAGO (July 18, 2016) – MillerCoors released its 2016 Sustainability Report, which provides a comprehensive review of the company’s 2015 efforts in the areas of alcohol responsibility, environmental stewardship and community investment. The nat... View More

Article
Community Updates
Toyota Trialling Hydrogen-Fuelled Vehicles in Australia
Toyota Trialling Hydrogen-Fuelled Vehicles in Australia
Published on July 15, 2016
About a 1 minute read

Toyota believes hydrogen-fuelled vehicles are more viable than electric ones — and it has brought three of its Mirai models to Australia to prove it. The Mirai is already on sale in Europe, Japan and California and uses an on-board fuel cell to con... View More

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Community Updates
Heading Earthwards: Johnson & Johnson Dives Deep to Green Up Healthcare
Heading Earthwards: Johnson & Johnson Dives Deep to Green Up Healthcare
Published on July 15, 2016
About a 5 minute read

It's widely recognized that the healthcare sector has a large and costly environmental footprint. Hospitals in particular account for some of the most energy-intensive facilities, yet many traditionally have been slow to embrace resource efficiency. ... View More

Article
Community Updates
Mattel Plans to Cut Utility Bills 40% Using Recycled Water
Mattel Plans to Cut Utility Bills 40% Using Recycled Water
Published on July 15, 2016
About a 4 minute read

Mattel recently became a California water agency’s newest recycled water customer, which will save about 2 million gallons of drinking water per year in the drought-stricken state. The global toy maker, whose brands include Barbie, Fisher-Price and... View More

Article
Community Updates
IFF and Unilever Launch Partnership to Improve the Lives of Vetiver Farming Communities in Haiti
IFF and Unilever Launch Partnership to Improve the Lives of Vetiver Farming Communities in Haiti
Published on July 15, 2016
About a 3 minute read

View full infographic here. International Flavors & Fragrances Inc. and Unilever announced today a new partnership with leading non-governmental organizations to enhance the livelihoods of smallholder vetiver farmers in Haiti. The partnership, Ve... View More

Article
Community Updates
thinkstep and Anthesis Form Strategic Alliance: Companies join forces to expand sales and marketing opportunities
thinkstep and Anthesis Form Strategic Alliance: Companies join forces to expand sales and marketing opportunities
Published on July 14, 2016
About a 2 minute read

  Stuttgart/London/Boston, July 14, 2016 – thinkstep and Anthesis, two leading, global sustainability solutions and services providers, today announced a strategic alliance to pursue joint marketing, sales and consulting opportunities. Together th... View More

Article
16 Insights Into Successfully Activating Purpose AND Profit
16 Insights Into Successfully Activating Purpose AND Profit
Published on July 13, 2016
About a 5 minute read

As one of the focal points of the global Sustainable Brands conference network, Sustainable Brands ’16 Copenhagen will explore how brands can succeed by Activating Purpose with next-level sustainability-led innovation and stakeholder engagement. Mo... View More

Article
Community Updates
BofA Invests $40M to Support Youth Employment
BofA Invests $40M to Support Youth Employment
Published on July 13, 2016
About a 4 minute read

Bank of America today announced a $40 million commitment to connect 100,000 teens and young adults to the skills and employment experiences needed for 21st-century jobs. Over the next three years, in partnership with nonprofit organizations across th... View More

Article
New Metrics
It Is Time to Develop and Apply a Set of Standardized Sustainability Metrics
It Is Time to Develop and Apply a Set of Standardized Sustainability Metrics
Published on July 8, 2016
About a 5 minute read

Efforts to measure corporate sustainability performance are now rampant. Many companies are actively working to improve the measurement of their sustainability impact; a Google search of “corporate sustainability metrics” yields 1.25 million resu... View More

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