Assets About Brand Strategy

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Article
Dow and Rio 2016 Delivering an Unprecedented Carbon Legacy in Brazil

The Rio 2016 Olympic Games are making history by leaving a significant legacy of low-carbon technologies in Latin America while set to balance 2 million tonnes of CO2 equivalents (CO2e). The Rio 2016 Organizing Committee and The Dow Chemical Company ... View More

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Unilever's U CAN Initiative Helps Make Ice Cream and Sustainability a Delicious Combination

The next time you reach for your favorite ice cream bar, you could be making a choice to support sustainability efforts globally. Helping Canadians make a positive impact on the planet by actively choosing more sustainable brands and products is the ... View More

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The Making of a Corporate Citizenship Report

Caesars launched our seventh annual corporate citizenship report, “Connecting for #Citizenship,” highlighting how Caesars provides economic and social benefits for employees, guests and communities while also advancing environmental stewardship. ... View More

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3 Lessons in Innovation Every Organization Can Learn From (RED)

When (Red) was founded by Bono and Bobby Shriver back in 2006, it was born out of necessity. The Global Fund — an organization dedicated to fighting diseases such as AIDS, TB, and malaria in the developing world — had launched in 2002, with a com... View More

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Brands for Humans: 5 Imperatives for Placing Humanity at the Center of Your Business

Like few times in our history, we are navigating a moment of profound cultural, political and economic transformation. On one hand, we’ve seen nearly every nation on the planet come together behind new Sustainable Development Goals and an historic ... View More

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WWF and Toyota Form Global Partnership, Join Forces on Living Asian Forest Project and Climate Change

WWF and Toyota Motor Corporation have entered into a five-year agreement aimed at accelerating the globe's transition to sustainability. Through this partnership, the organizations will work together to promote biodiversity conservation, raise enviro... View More

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Unilever and IFF Team Up with NGOs on Haiti Vetiver Project

International Flavors and Fragrances (IFF) and Unilever have announced a new partnership with leading non-governmental associations (NGOs) to enhance the livelihoods of smallholder vetiver farmers in Haiti. Goals set for Vetiver Together, as the proj... View More

Article
Chevy Bolt EV Plant Ranks 8th among Green Power Users

LAKE ORION, Mich. – The General Motors Orion Assembly plant that builds the Chevrolet Bolt EV ranks as the eighth largest user of green power generated onsite in the United States among the Environmental Protection Agency’s Green Power Partner... View More

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Braskem and Evergreen Packaging Partner to Introduce New Fully Renewable Cup Stock with Bio-based Polyethylene

  Evergreen Packaging® has recently announced the introduction of a fully renewable polyethylene cup stock. This product, which was developed for both hot and cold applications, reflects Evergreen Packaging's continued commitment to the use of rene... View More

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Would You Swipe Right for a Monkey? The Body Shop Trials ‘Gorilla’ Marketing on Tinder

This month, Canadians may have noticed that The Body Shop has been monkeying around on the dating app Tinder. The brand has created a profile for Reggie, a Red Shanked Douc monkey from Vietnam, as part of a new ‘gorilla’ marketing initiative to p... View More

Article
Walmart Details Progress on Chemicals, Starts Selling Ugly Produce

Walmart announced back in April that it had achieved a 95 percent reduction by weight in the use of high priority chemicals of concern. Now, it has released detailed information on the progress it has made, and experts at Environmental Defense Fund (... View More

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Millercoors Showcases Commitment to Alcohol Responsibility, Environmental Stewardship and Community Investment in 2016 Sustainability Report

CHICAGO (July 18, 2016) – MillerCoors released its 2016 Sustainability Report, which provides a comprehensive review of the company’s 2015 efforts in the areas of alcohol responsibility, environmental stewardship and community investment. The nat... View More

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Toyota Trialling Hydrogen-Fuelled Vehicles in Australia

Toyota believes hydrogen-fuelled vehicles are more viable than electric ones — and it has brought three of its Mirai models to Australia to prove it. The Mirai is already on sale in Europe, Japan and California and uses an on-board fuel cell to con... View More

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Heading Earthwards: Johnson & Johnson Dives Deep to Green Up Healthcare

It's widely recognized that the healthcare sector has a large and costly environmental footprint. Hospitals in particular account for some of the most energy-intensive facilities, yet many traditionally have been slow to embrace resource efficiency. ... View More

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Mattel Plans to Cut Utility Bills 40% Using Recycled Water

Mattel recently became a California water agency’s newest recycled water customer, which will save about 2 million gallons of drinking water per year in the drought-stricken state. The global toy maker, whose brands include Barbie, Fisher-Price and... View More

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IFF and Unilever Launch Partnership to Improve the Lives of Vetiver Farming Communities in Haiti

View full infographic here. International Flavors & Fragrances Inc. and Unilever announced today a new partnership with leading non-governmental organizations to enhance the livelihoods of smallholder vetiver farmers in Haiti. The partnership, Ve... View More

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thinkstep and Anthesis Form Strategic Alliance: Companies join forces to expand sales and marketing opportunities

  Stuttgart/London/Boston, July 14, 2016 – thinkstep and Anthesis, two leading, global sustainability solutions and services providers, today announced a strategic alliance to pursue joint marketing, sales and consulting opportunities. Together th... View More

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16 Insights Into Successfully Activating Purpose AND Profit

As one of the focal points of the global Sustainable Brands conference network, Sustainable Brands ’16 Copenhagen will explore how brands can succeed by Activating Purpose with next-level sustainability-led innovation and stakeholder engagement. Mo... View More

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BofA Invests $40M to Support Youth Employment

Bank of America today announced a $40 million commitment to connect 100,000 teens and young adults to the skills and employment experiences needed for 21st-century jobs. Over the next three years, in partnership with nonprofit organizations across th... View More

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It Is Time to Develop and Apply a Set of Standardized Sustainability Metrics

Efforts to measure corporate sustainability performance are now rampant. Many companies are actively working to improve the measurement of their sustainability impact; a Google search of “corporate sustainability metrics” yields 1.25 million resu... View More

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