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Assets About Brand Strategy

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Walmart Details Progress on Chemicals, Starts Selling Ugly Produce

Walmart announced back in April that it had achieved a 95 percent reduction by weight in the use of high priority chemicals of concern. Now, it has released detailed information on the progress it has made, and experts at Environmental Defense Fund (... View More

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Millercoors Showcases Commitment to Alcohol Responsibility, Environmental Stewardship and Community Investment in 2016 Sustainability Report

CHICAGO (July 18, 2016) – MillerCoors released its 2016 Sustainability Report, which provides a comprehensive review of the company’s 2015 efforts in the areas of alcohol responsibility, environmental stewardship and community investment. The nat... View More

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Toyota Trialling Hydrogen-Fuelled Vehicles in Australia

Toyota believes hydrogen-fuelled vehicles are more viable than electric ones — and it has brought three of its Mirai models to Australia to prove it. The Mirai is already on sale in Europe, Japan and California and uses an on-board fuel cell to con... View More

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Heading Earthwards: Johnson & Johnson Dives Deep to Green Up Healthcare

It's widely recognized that the healthcare sector has a large and costly environmental footprint. Hospitals in particular account for some of the most energy-intensive facilities, yet many traditionally have been slow to embrace resource efficiency. ... View More

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Mattel Plans to Cut Utility Bills 40% Using Recycled Water

Mattel recently became a California water agency’s newest recycled water customer, which will save about 2 million gallons of drinking water per year in the drought-stricken state. The global toy maker, whose brands include Barbie, Fisher-Price and... View More

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IFF and Unilever Launch Partnership to Improve the Lives of Vetiver Farming Communities in Haiti

View full infographic here. International Flavors & Fragrances Inc. and Unilever announced today a new partnership with leading non-governmental organizations to enhance the livelihoods of smallholder vetiver farmers in Haiti. The partnership, Ve... View More

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thinkstep and Anthesis Form Strategic Alliance: Companies join forces to expand sales and marketing opportunities

  Stuttgart/London/Boston, July 14, 2016 – thinkstep and Anthesis, two leading, global sustainability solutions and services providers, today announced a strategic alliance to pursue joint marketing, sales and consulting opportunities. Together th... View More

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16 Insights Into Successfully Activating Purpose AND Profit

As one of the focal points of the global Sustainable Brands conference network, Sustainable Brands ’16 Copenhagen will explore how brands can succeed by Activating Purpose with next-level sustainability-led innovation and stakeholder engagement. Mo... View More

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BofA Invests $40M to Support Youth Employment

Bank of America today announced a $40 million commitment to connect 100,000 teens and young adults to the skills and employment experiences needed for 21st-century jobs. Over the next three years, in partnership with nonprofit organizations across th... View More

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It Is Time to Develop and Apply a Set of Standardized Sustainability Metrics

Efforts to measure corporate sustainability performance are now rampant. Many companies are actively working to improve the measurement of their sustainability impact; a Google search of “corporate sustainability metrics” yields 1.25 million resu... View More

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Ford achieves Zero Waste-to-Landfill Milestone in Europe; 2016 Sustainability Report Highlights Global Achievements

Ford of Europe has achieved zero waste-to-landfill at all of its European manufacturing plants. Eliminating 6,000 tonnes of waste per year, that was previously sent to landfill, compared with 2011 – equivalent to the annual waste discarded by a tow... View More

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Kimberly-Clark Concludes Successful 5-Year Program, Sets New Goals for 2022

With the release of its latest sustainability report on June 30th, Kimberly-Clark proudly announced that it had achieved or surpassed all of its 5-year sustainability goals. In anticipation of the company’s 150th anniversary, Kimberly-Clark introdu... View More

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BASF Launches New Global Pigments Brand

BASF announced today the launch of its Colors & Effects brand, bundling BASF’s global pigments business. The new brand encompasses BASF’s distinct colorants and effect pigments portfolio, and serves customers across five key industries, inclu... View More

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Target, CVS Expand Wellness, Healthy Food Efforts

In 2014, CVS made headlines when it rebranded to CVS Health and made the bold decision to discontinue the sale of all tobacco products. In September, the company claimed that the latter decision had a wider impact on public health; the data showed th... View More

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Internal Branding: How to Create an Employee Programme With Stickiness

The success of a community programme for your employees probably has more to do with branding than you first think. How can you activate purpose in employees and keep them engaged with your community programmes over the long term? Importantly, how ca... View More

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New Brand Seeks to Disrupt Luxury Fashion with Full Transparency – Even on the Price Tag

New fashion brand Oliver Cabell is “seeking to disrupt the luxury fashion business” with an unmatched level of transparency around its products. Exclusively available online, each product’s page on the company’s website details where the item... View More

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UPS Recognized as One of the Most Community-Minded Companies on 2016 Civic 50 List

Points of Light honors UPS for its community engagement and philanthropic efforts for 3rd year ... View More

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3M Releases 2016 Sustainability Report

As the global population marches toward 9 billion people, it is creating an even more urgent need to address sustainability challenges –from air pollution and water shortages to food safety and clean energy. 3M sees an opportunity to collectively o... View More

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How AT&T is on a Journey with a Purpose

Roman Smith, Director of Sustainability Operations at AT&T, reflects on his experience at Sustainable Brands 2016: I recently had the privilege and opportunity to represent AT&T at the Sustainable Brands 2016 conference in gorgeous San Diego.... View More

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Can You Put a Price Tag on Purpose? How Patagonia Highlights Value Over Cost

In 2014, Patagonia dissolved its sustainability department – a move that the company’s VP of public engagement, Rick Ridgeway, remains proud of to this day. Overnight, the outdoor clothing brand deepened its commitment to environmental and social... View More

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