Assets About Brand Strategy

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Article
Community Updates
All MillerCoors Major Breweries Become Landfill-Free Verified
All MillerCoors Major Breweries Become Landfill-Free Verified
Published on September 12, 2016
About a 4 minute read

All MillerCoors Major Breweries Become Landfill-Free Verified Verification Confirms that Less Than 1 Percent of Waste Generated at Any Major Brewery Goes to the Landfill   ... View More

Article
Innovation & TechnologyInnovation & Technology
Nestlé Waters: Working Toward Sustainability Through Better Governance, Engagement
Nestlé Waters: Working Toward Sustainability Through Better Governance, Engagement
Published on September 12, 2016
About a 12 minute read

News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More

Article
Community Updates
GM’s Environmental and Social Initiatives Land Company on Dow Jones Sustainability Index
GM’s Environmental and Social Initiatives Land Company on Dow Jones Sustainability Index
Published on September 9, 2016
About a 2 minute read

DETROIT – General Motors was again ranked on the Dow Jones Sustainability Index for corporate sustainability leadership in the automotive industry. This is the second year GM has been selected as an index component and the company remains the only... View More

Article
Community Updates
UPS Named To Dow Jones Sustainability World Index For Fourth Consecutive Year
UPS Named To Dow Jones Sustainability World Index For Fourth Consecutive Year
Published on September 8, 2016
About a 3 minute read

US 09/08/16Atlanta, GANamed to DJSI North America Index for 12th Straight Year ... View More

Article
Community Updates
Unilever Launches ‘Bright Future’ Global Sustainability Campaign
Unilever Launches ‘Bright Future’ Global Sustainability Campaign
Published on September 6, 2016
About a 1 minute read

Unilever's TV, online and in-store campaign, called ‘Bright Future’, will run in the UK, Brazil, South Africa, and Indonesia, and puts the spotlight on sustainability initiatives by its brands, rather than just the corporate entity. A film entitl... View More

Article
Community Updates
PepsiCo Exceeds Global Water Stewardship Goals
PepsiCo Exceeds Global Water Stewardship Goals
Published on August 31, 2016
About a 4 minute read

PepsiCo, Inc. today announced continued progress against the company's strategy to help protect and conserve global water supplies and provide people access to clean, safe water to communities around the world. In 2015, PepsiCo reduced its operationa... View More

Article
Community Updates
Academia Meets Automotive: College Students and GM Unite to Boost Sustainability
Academia Meets Automotive: College Students and GM Unite to Boost Sustainability
Published on August 31, 2016
About a 3 minute read

General Motors created its first Student Sustainability Advisory Council this year to begin a new dialogue on sustainability. Composed of five graduate students from MIT, Penn State, Georgia Tech, University of Michigan and Stanford, the council prov... View More

Article
Community Updates
Unilever Signs White House Equal Pay Pledge
Unilever Signs White House Equal Pay Pledge
Published on August 31, 2016
About a 2 minute read

Unilever US announced today it joins 29 companies, including corporate members Target, Coca Cola, CVS, and Hersheys, in signing the White House Equal Pay Pledge. Unilever believes that business plays a critical role in reducing the pay gap. By signin... View More

Article
Community Updates
The UPS Foundation Advances Global Forestry Initiative
The UPS Foundation Advances Global Forestry Initiative
Published on August 31, 2016
About a 4 minute read

7 million trees planted in 52 countries around the world  Foundation to award millions in environmental grants US 08/31/16 ... View More

Article
Organizational GovernanceOrganizational Governance
The Benefits of Integrating, Communicating Your Purpose Are Undeniable – Here's Why
The Benefits of Integrating, Communicating Your Purpose Are Undeniable – Here's Why
Published on August 26, 2016
About a 3 minute read

At the core of the most successful and attractive companies is a singular, authentic purpose that defines how it creates value. Purpose directs business decisions that determine the way value is created and guides how the company engages its stakehol... View More

Article
Community Updates
GM Facilities Across the Globe Take Action on World Environment Day
GM Facilities Across the Globe Take Action on World Environment Day
Published on August 26, 2016
About a 3 minute read

General Motors’ commitment to sustainability is shared by its facilities around the world. To celebrate this collective mission to protect the earth and serve communities, GM rallied employees to take action to support World Environment Day, a glob... View More

Article
Community Updates
Dow Celebrates its 50,000th Habitat for Humanity Home
Dow Celebrates its 50,000th Habitat for Humanity Home
Published on August 26, 2016
About a 2 minute read

For 34 years, The Dow Chemical Company (NYSE: DOW) has partnered with Habitat for Humanity to help families around the world obtain decent, affordable housing. The Company is celebrating the 50,000th Habitat home that it has supported through product... View More

Article
Organizational GovernanceOrganizational Governance
Unilever Hopes to No Longer Be 'Unique in its Audacious Ambition' to Drive Purpose
Unilever Hopes to No Longer Be 'Unique in its Audacious Ambition' to Drive Purpose
Published on August 22, 2016
About a 15 minute read

News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More

Article
Community Updates
Iron Mountain Publishes Third Annual Corporate Responsibility Report
Iron Mountain Publishes Third Annual Corporate Responsibility Report
Published on August 21, 2016
About a 4 minute read

Iron Mountain® Incorporated (NYSE: IRM), the global leader in storage and information management services, today announced the publication of the 2015 edition of its Corporate Responsibility Report. The report, now in its third annual edition, offer... View More

Article
Community Updates
Unilever Acquires Blueair, Will Help Millions More People Fight Rising Urban Air Pollution By Creating Safer Indoor Environments
Unilever Acquires Blueair, Will Help Millions More People Fight Rising Urban Air Pollution By Creating Safer Indoor Environments
Published on August 21, 2016
About a 2 minute read

Blueair, a world leader in air purifying solutions with acclaimed leading-edge filtration technologies and design, announced today it has been acquired by Unilever. Blueair founder Bengt Rittri said the acquisition will enable even more people to pro... View More

Article
Community Updates
Capturing Rainwater Will Save GM Plant Millions of Dollars
Capturing Rainwater Will Save GM Plant Millions of Dollars
Published on August 18, 2016
About a 2 minute read

A new project to capture stormwater at GM Detroit-Hamtramck Assembly – home of the Chevrolet Volt – is slated to save the plant nearly $2 million every year. The initiative, two years in the making, now allows the plant to reuse rainwater for man... View More

Article
Innovation & TechnologyInnovation & Technology
If You Build It, They Will Come: Behind the Scenes of Kashi's Certified Transitional Initiative
If You Build It, They Will Come: Behind the Scenes of Kashi's Certified Transitional Initiative
Published on August 17, 2016
About a 4 minute read

As communications partners, we at Edelman are often asked by clients to help them bring their sustainability stories to life. But despite decades of progress on environmental initiatives, many companies still face challenges building CSR programming ... View More

Article
Panera Bread to Industry: Kids Shouldn't Have to Imagine What's in Their Food
Panera Bread to Industry: Kids Shouldn't Have to Imagine What's in Their Food
Published on August 11, 2016
About a 6 minute read

Panera Bread today issued its Kids Meal Promise to express the company’s long-held beliefs about kids’ meals and commitments relative to its Panera Kids™ menu. The promise is meant to be a challenge to the restaurant industry and to all food ma... View More

Article
Innovation & TechnologyInnovation & Technology
How JetBlue Is Helping to Fuel a Sustainable Future for Aviation
How JetBlue Is Helping to Fuel a Sustainable Future for Aviation
Published on August 9, 2016
About a 6 minute read

News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More

Article
Community Updates
Kimberly-Clark A&NZ Launches New Five Year Sustainability Strategy and Latest Sustainability Report
Kimberly-Clark A&NZ Launches New Five Year Sustainability Strategy and Latest Sustainability Report
Published on August 5, 2016
About a 3 minute read

Kimberly-Clark (K-C) Australia & New Zealand (A&NZ) released its new five-year sustainability strategy. Both globally and locally, K-C’s sustainability goals have transitioned from three pillars of sustainability (People, Planet and Product... View More

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