Assets About Brand Strategy

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Article
Community Updates
Ford achieves Zero Waste-to-Landfill Milestone in Europe; 2016 Sustainability Report Highlights Global Achievements
Ford achieves Zero Waste-to-Landfill Milestone in Europe; 2016 Sustainability Report Highlights Global Achievements
Published on July 6, 2016
About a 2 minute read

Ford of Europe has achieved zero waste-to-landfill at all of its European manufacturing plants. Eliminating 6,000 tonnes of waste per year, that was previously sent to landfill, compared with 2011 – equivalent to the annual waste discarded by a tow... View More

Article
Organizational GovernanceOrganizational Governance
Kimberly-Clark Concludes Successful 5-Year Program, Sets New Goals for 2022
Kimberly-Clark Concludes Successful 5-Year Program, Sets New Goals for 2022
Published on July 1, 2016
About a 3 minute read

With the release of its latest sustainability report on June 30th, Kimberly-Clark proudly announced that it had achieved or surpassed all of its 5-year sustainability goals. In anticipation of the company’s 150th anniversary, Kimberly-Clark introdu... View More

Article
Community Updates
BASF Launches New Global Pigments Brand
BASF Launches New Global Pigments Brand
Published on July 1, 2016
About a 1 minute read

BASF announced today the launch of its Colors & Effects brand, bundling BASF’s global pigments business. The new brand encompasses BASF’s distinct colorants and effect pigments portfolio, and serves customers across five key industries, inclu... View More

Article
Consumer Behavior Change
Target, CVS Expand Wellness, Healthy Food Efforts
Target, CVS Expand Wellness, Healthy Food Efforts
Published on June 30, 2016
About a 6 minute read

In 2014, CVS made headlines when it rebranded to CVS Health and made the bold decision to discontinue the sale of all tobacco products. In September, the company claimed that the latter decision had a wider impact on public health; the data showed th... View More

Article
Organizational GovernanceOrganizational Governance
Internal Branding: How to Create an Employee Programme With Stickiness
Internal Branding: How to Create an Employee Programme With Stickiness
Published on June 30, 2016
About a 4 minute read

The success of a community programme for your employees probably has more to do with branding than you first think. How can you activate purpose in employees and keep them engaged with your community programmes over the long term? Importantly, how ca... View More

Article
Innovation & TechnologyInnovation & Technology
New Brand Seeks to Disrupt Luxury Fashion with Full Transparency – Even on the Price Tag
New Brand Seeks to Disrupt Luxury Fashion with Full Transparency – Even on the Price Tag
Published on June 28, 2016
About a 2 minute read

New fashion brand Oliver Cabell is “seeking to disrupt the luxury fashion business” with an unmatched level of transparency around its products. Exclusively available online, each product’s page on the company’s website details where the item... View More

Article
Community Updates
UPS Recognized as One of the Most Community-Minded Companies on 2016 Civic 50 List
UPS Recognized as One of the Most Community-Minded Companies on 2016 Civic 50 List
Published on June 28, 2016
About a 4 minute read

Points of Light honors UPS for its community engagement and philanthropic efforts for 3rd year ... View More

Article
Community Updates
3M Releases 2016 Sustainability Report
3M Releases 2016 Sustainability Report
Published on June 24, 2016
About a 2 minute read

As the global population marches toward 9 billion people, it is creating an even more urgent need to address sustainability challenges –from air pollution and water shortages to food safety and clean energy. 3M sees an opportunity to collectively o... View More

Article
Community Updates
How AT&T is on a Journey with a Purpose
How AT&T is on a Journey with a Purpose
Published on June 23, 2016
About a 2 minute read

Roman Smith, Director of Sustainability Operations at AT&T, reflects on his experience at Sustainable Brands 2016: I recently had the privilege and opportunity to represent AT&T at the Sustainable Brands 2016 conference in gorgeous San Diego.... View More

Article
Innovation & TechnologyInnovation & Technology
Can You Put a Price Tag on Purpose? How Patagonia Highlights Value Over Cost
Can You Put a Price Tag on Purpose? How Patagonia Highlights Value Over Cost
Published on June 21, 2016
About a 4 minute read

In 2014, Patagonia dissolved its sustainability department – a move that the company’s VP of public engagement, Rick Ridgeway, remains proud of to this day. Overnight, the outdoor clothing brand deepened its commitment to environmental and social... View More

Article
New Metrics
The Body Shop Is Using the Future-Fit Business Benchmark to 'Enrich Not Exploit' - and You Can, Too
The Body Shop Is Using the Future-Fit Business Benchmark to 'Enrich Not Exploit' - and You Can, Too
Published on June 20, 2016
About a 8 minute read

We have entered a new era: the Anthropocene, an era characterized by humans as the dominant influence on climate and the environment. We are causing changes at such an unprecedented rate that it has been called ‘the Great Acceleration.’ We are we... View More

Article
Innovation & TechnologyInnovation & Technology
Simple Approach Key to Aligning Brand Strategy, Innovation, Goals with the SDGs
Simple Approach Key to Aligning Brand Strategy, Innovation, Goals with the SDGs
Published on June 20, 2016
About a 4 minute read

It was a packed house on Wednesday afternoon at SB’16 San Diego, where attendees sat on the floor and crowded around the door to hear panelists from companies leading the way in sustainability discuss their strategies, and their personal experience... View More

Article
Organizational GovernanceOrganizational Governance
Clif Bar, Kohler, Pixar, Timberland Share the 'Secret Sauce' of Employee Engagement
Clif Bar, Kohler, Pixar, Timberland Share the 'Secret Sauce' of Employee Engagement
Published on June 17, 2016
About a 4 minute read

“If you want to get people engaged, inspire them - don’t require them ... The most lasting changes people make are the ones they make themselves.” — Daniel Alvarez, Pixar Animation Studios Research increasingly shows that purpose-driven emplo... View More

Article
40% of Consumers Want Purposeful Brands, Yet Half Cannot Name a Single One
40% of Consumers Want Purposeful Brands, Yet Half Cannot Name a Single One
Published on June 16, 2016
About a 3 minute read

Representing 40 percent of the global public, Aspirationals are defined by their love of shopping, desire for responsible consumption, and their trust in brands to act in the best interest of society. They are among the most likely to “support comp... View More

Article
Innovation & TechnologyInnovation & Technology
Ford Unveils Latest Sustainability Report, South African Pilot to Deliver Medical, Nutrition Services
Ford Unveils Latest Sustainability Report, South African Pilot to Deliver Medical, Nutrition Services
Published on June 15, 2016
About a 5 minute read

Ford Motor Company’s 2015-16 Sustainability Report highlights key environmental benchmarks and the ongoing work of the automaker, including its expanded focus beyond vehicle production to developing mobility solutions for the future. The future of ... View More

Article
Community Updates
Bank of America Strengthens Environmental, Social and Governance (ESG) Focus
Bank of America Strengthens Environmental, Social and Governance (ESG) Focus
Published on June 15, 2016
About a 3 minute read

To further expand how Bank of America is creating long-term value across Environmental, Social and Governance (ESG) factors, today the company shares progress made to deliver on its purpose of helping make financial lives better for customers, client... View More

Article
Community Updates
Hershey Shares Progress on Social Responsibility Commitments
Hershey Shares Progress on Social Responsibility Commitments
Published on June 14, 2016
About a 4 minute read

The Hershey Company (NYSE: HSY) issued its latest Corporate Social Responsibility (CSR) report – titled “Shared Goodness” – on June 9, showcasing progress made in 2015 against a variety of priority issues. Building on 2014, Hershey made conti... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
'If You Want to Go Far, Go Together': Brands Tell Tales of Collaborating to Activate Purpose
'If You Want to Go Far, Go Together': Brands Tell Tales of Collaborating to Activate Purpose
Published on June 10, 2016
About a 5 minute read

Day three of SB’16 San Diego got underway with Mark Lee, Executive Director of SustainAbility, mapping the past decade since the start of Sustainable Brands — from Hurricane Katrina and General Electric’s launch of ecomagination in 2005, to Uni... View More

Article
Supply Chain
New Understanding Around the ROI of a Sustainable Supply Chain
New Understanding Around the ROI of a Sustainable Supply Chain
Published on June 9, 2016
About a 4 minute read

When it comes to developing sustainability programs, most brands begin by adding: by introducing “green” practices to their workplace or a recycling component to their manufacturing process. But to truly have impact, sustainability practitioners ... View More

Article
Purpose Through Transparency: Consumer-First Mindsets in Brand Positioning
Purpose Through Transparency: Consumer-First Mindsets in Brand Positioning
Published on June 8, 2016
About a 4 minute read

As brands start to realize that considering sustainability is no longer optional, many will be tempted to employ a traditional control-and-command approach to communications around their practices and issues. The experts on this panel Tuesday morning... View More

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