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Assets About Brand Strategy

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The Body Shop Is Using the Future-Fit Business Benchmark to 'Enrich Not Exploit' - and You Can, Too

We have entered a new era: the Anthropocene, an era characterized by humans as the dominant influence on climate and the environment. We are causing changes at such an unprecedented rate that it has been called ‘the Great Acceleration.’ We are we... View More

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Simple Approach Key to Aligning Brand Strategy, Innovation, Goals with the SDGs

It was a packed house on Wednesday afternoon at SB’16 San Diego, where attendees sat on the floor and crowded around the door to hear panelists from companies leading the way in sustainability discuss their strategies, and their personal experience... View More

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Clif Bar, Kohler, Pixar, Timberland Share the 'Secret Sauce' of Employee Engagement

“If you want to get people engaged, inspire them - don’t require them ... The most lasting changes people make are the ones they make themselves.” — Daniel Alvarez, Pixar Animation Studios Research increasingly shows that purpose-driven emplo... View More

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40% of Consumers Want Purposeful Brands, Yet Half Cannot Name a Single One

Representing 40 percent of the global public, Aspirationals are defined by their love of shopping, desire for responsible consumption, and their trust in brands to act in the best interest of society. They are among the most likely to “support comp... View More

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Ford Unveils Latest Sustainability Report, South African Pilot to Deliver Medical, Nutrition Services

Ford Motor Company’s 2015-16 Sustainability Report highlights key environmental benchmarks and the ongoing work of the automaker, including its expanded focus beyond vehicle production to developing mobility solutions for the future. The future of ... View More

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Bank of America Strengthens Environmental, Social and Governance (ESG) Focus

To further expand how Bank of America is creating long-term value across Environmental, Social and Governance (ESG) factors, today the company shares progress made to deliver on its purpose of helping make financial lives better for customers, client... View More

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Hershey Shares Progress on Social Responsibility Commitments

The Hershey Company (NYSE: HSY) issued its latest Corporate Social Responsibility (CSR) report – titled “Shared Goodness” – on June 9, showcasing progress made in 2015 against a variety of priority issues. Building on 2014, Hershey made conti... View More

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'If You Want to Go Far, Go Together': Brands Tell Tales of Collaborating to Activate Purpose

Day three of SB’16 San Diego got underway with Mark Lee, Executive Director of SustainAbility, mapping the past decade since the start of Sustainable Brands — from Hurricane Katrina and General Electric’s launch of ecomagination in 2005, to Uni... View More

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New Understanding Around the ROI of a Sustainable Supply Chain

When it comes to developing sustainability programs, most brands begin by adding: by introducing “green” practices to their workplace or a recycling component to their manufacturing process. But to truly have impact, sustainability practitioners ... View More

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Purpose Through Transparency: Consumer-First Mindsets in Brand Positioning

As brands start to realize that considering sustainability is no longer optional, many will be tempted to employ a traditional control-and-command approach to communications around their practices and issues. The experts on this panel Tuesday morning... View More

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Hot Button Issues of the Day: Consumer Concerns Driving Behavior, Activism

Nick Aster, founder and publisher of TriplePundit, moderated a panel discussion Tuesday morning about activism and purchasing power, featuring Aria Finger, CEO of DoSomething.org; Shayna Englin, Managing Director of Change.org North America; Briana Q... View More

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Communicating purpose through brand among top drivers of corporate leadership: new poll of experts

Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership according to the findings of the just-released 2016 Sustainability Leaders Survey by Glob... View More

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The UPS Foundation Awards Tree Planting Grants to 30 Keep America Beautiful Affiliates Nationwide

Keep America Beautiful, the national nonprofit that envisions a country in which every community is a clean, green and beautiful place to live, and The UPS Foundation, which leads the global citizenship programs at UPS (NYSE: UPS), today announced th... View More

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How Marketing Teams Can Appreciate, Apply, Amplify Sustainability Priorities

It’s no secret that the audience at any Sustainable Brands conference lives and breathes social impact. From CSR strategists to climate change experts to sustainability technicians, our careers are devoted to integrating business and social purpose... View More

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Wilhelms: Cultural Change Starts With Conversation

“Our goal is to make the intangible tangible, which is what we have to do with culture,” said Pamela Wilhelms, founder of Wilhelms Consulting Group, during a Monday workshop at SB'16 San Diego. The workshop, “Understanding and Measuring Cultura... View More

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Toyota is Ready to Catch Some Rays in Plano

 Toyota is Ready to Catch Some Rays in Plano   Toyota’s New Plano Campus Will Get 25 Percent of Power from the Sun Plano, Texas and San Diego, Calif. (June 6, 2016) – It might not be the sunshine state, but Texas gets its fair share of sun.  ... View More

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Hasbro Leads Newsweek’s 2016 Green Rankings at No. 1

PAWTUCKET, R.I. -- Hasbro, Inc. (NASDAQ: HAS) is proud to announce it ranked No. 1 on Newsweek’s 2016 Green Rankings, released today. The ranking assesses the 500 largest publicly traded companies in the United States on overall environmental perf... View More

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Audi, DuPont, Novozymes Among 20 Orgs Joining Below50 Coalition to Scale Up Sustainable Fuels

From investors to growers, producers, blenders and consumers, the below50 initiative, launched today, expects to attract every industry sector involved in the pipeline of sustainable fuels. Any company who produces, uses and/or invests in fuels that ... View More

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How Kids' Pop Culture Is Helping to Shape Early Sustainability Thinking

Get ‘em while they’re young. It’s a strategy long embraced by the world of media, advertising and marketing, whether it be product placement in kids’ literature, TV shows or movies; cartoon characters created to make a brand more cuddly; or m... View More

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Sustainability Delivering Ever Faster Growth for Unilever

Unilever’s Sustainable Living brands continue to show superior performance, as the company reports on the fifth year of progress of the Unilever Sustainable Living Plan. Consumers expect more of brands and businesses now — and they reward those t... View More

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