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Consumers are expecting a new dynamic in the relationship they build with brands. The team from Edelman gathered a full room at Wednesday’s lunch time session to unveil the breakthrough ‘2016 Earned Brand’ research study for the first time. The... View More
In the midst of talks on “marketing,” “driving business forward” and “creating competitive advantages” this week at SB’16 Copenhagen, Sirikul “Nui” Laukaikul - founder of the Brandbeing Consultant and representing the Thailand Susta... View More
There’s a new wave of research that is measuring whether companies’ purpose matches their actions. What it’s found my not be surprising: Globally, there is a purpose-action gap among corporate brands. “It’s time to move from thought leaders... View More
“Purpose is like Pokémon - everybody is chasing it and nobody knows why,” “Mr. Goodvertising,” Thomas Kolster, mused at the start of the Tuesday morning plenary session at SB’16 Copenhagen. Articulating purpose is central to modern brandin... View More
In this volatile time of unceasing change, the opening night plenary presentations at SB’16 Copenhagen explored the characteristics an organisation needs to not just be resilient, but be ‘fit’ for the future. They unravelled the challenges and ... View More
“For many organizations, the largest challenge is to implement sustainable initiatives.” So stated Daniela Pigosso, co-founder of management consultant firm Essensus, as we began one of the first round of workshops at SB’16 Copenhagen. For the ... View More
In a rich and fascinating afternoon workshop on Monday, behavioural design experts Sille Krukow and Teis Andres of Krukow Behavioural Consulting explored their theory and tools on how conscientious companies can design the right environments in which... View More
Hydrogen fuel cell cars could help solve the global warming crisis, but nobody wants to buy them. Yoshikazu Tanaka, chief engineer of the Toyota Mirai, Toyota’s hydrogen fuel cell car, calls it a “chicken or the egg” problem: no one wants to pu... View More
Unilever announced today that it has signed an agreement to acquire Seventh Generation, Inc., the North American home and personal care products company. Based in Vermont, Seventh Generation is a pioneer in corporate responsibility and sustainable pr... View More
Lara Birkes, CSO at HPE, talks about HPE's bold new goals: Today Hewlett Packard Enterprise marked an important milestone on our Living Progress journey. We joined RE100 with a commitment to reach 100 percent renewable energy, while setting an interi... View More
“I think we have to be challenging to each other. If we look at the state of the planet, and we look at the performance of business, there’s something not working there.” Chris Davis, The Body Shop’s international CSR and campaigns director, ... View More
JetBlue today announced a ten-year renewable jet fuel purchase agreement with bioenergy company SG Preston, for jet fuel made from rapidly renewable, bio-based feedstocks that do not compete with food production. This marks one of the largest renewab... View More
Corporate sustainability is no longer a niche subject important only in the minds of a handful of regulators and environmentalists. As our collective understanding of the value of sustainability has grown, new audiences have joined the conversatio... View More
The Dow Chemical Company (NYSE: DOW) announced on September 16, 2016 that it has committed to spend $2.8 million over the next two years to drive solutions that address global marine debris and litter. The company made the announcement on Friday, Sep... View More
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DETROIT – General Motors plans to generate or source all electrical power for its 350 operations in 59 countries with 100 percent renewable energy — such as wind, sun and landfill gas — by 2050. “Establishing a 100 percent renewable energy g... View More
San Francisco will benefit from Ford’s latest expansion into alternative travel, as the company acquires Chariot and prepares to launch GoBike. What do we know about Chariot? It launched in 2014, and its shuttles fill the gap between cab and bus se... View More
EcoVadis is a system for evaluating suppliers’ environmental aspects, working conditions, corporate social responsibility and subcontractors. Multinational brands with high ethical ambitions use the system to evaluate their supply chains in turn. T... View More
Why set yourself an impossible challenge? For a company that sells $1 billion worth of carpet tiles a year, total elimination of its environmental impact by 2020 is surely beyond the realms of possibility. Industrial manufacturing processes, heavy us... View More
How can a brand or a company cut through the noise of our modern media landscape and truly connect with a short-attention span public about the social and environmental issues it really cares about? Documentary film might not seem the obvious solutio... View More