Assets About Brand Strategy

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Article
Marketing & Communications
Communication Chasm: Brand Wins, Missed Opportunities in Engaging Consumers on Purpose
Communication Chasm: Brand Wins, Missed Opportunities in Engaging Consumers on Purpose
Published on December 7, 2016
About a 4 minute read

If ever there was a time for the world’s leading brands to show leadership in sustainability, that time is now. Globally, the political resolve to combat climate change is being challenged by the arrival of a new US president who considers global w... View More

Article
Community Updates
Bank of America Charitable Foundation Provides $1 Million Grant to The Nature Conservancy to Advance Work on Addressing Water Risks
Bank of America Charitable Foundation Provides $1 Million Grant to The Nature Conservancy to Advance Work on Addressing Water Risks
Published on December 7, 2016
About a 4 minute read

CHARLOTTE – The Nature Conservancy (TNC) is the recipient of a $1 million grant from the Bank of America Charitable Foundation, which will support two critical TNC initiatives. The first initiative focuses on using the comprehensive system-scale pl... View More

Article
Materials & PackagingMaterials & Packaging
Nestlé Chocolate Could Have 40% Less Sugar as Early as 2018
Nestlé Chocolate Could Have 40% Less Sugar as Early as 2018
Published on December 2, 2016
About a 2 minute read

Nestlé SA has developed a process to alter the structure of sugar that makes it taste sweeter in smaller amounts, which could help the food giant respond to increasing pressures from governments, health advocates and shoppers to make products health... View More

Article
Innovation & TechnologyInnovation & Technology
How a Community-Based Strategy Helped Kirin Create Shared Value
How a Community-Based Strategy Helped Kirin Create Shared Value
Published on December 1, 2016
About a 10 minute read

When Japanese brewer Kirin launched its Creating Shared Value (CSV) Division in 2013, the link between competitive advantage and Corporate Social Responsibility (CSR) was a relatively new concept, and Kirin was the first corporation in Japan to insti... View More

Article
Marketing & CommunicationsMarketing & Communications
A Conscious Consumer Walks Into a Bar: Investing in Social Impact Film Storytelling
A Conscious Consumer Walks Into a Bar: Investing in Social Impact Film Storytelling
Published on November 23, 2016
About a 3 minute read

There has been a millennial marketplace shift - the type of companies that this generation of consumers want to patronize - and work for - are companies that align with their personal values. How is the consumer informed of those values? Long-form st... View More

Article
Community Updates
PepsiCo and the Nature Conservancy Announce "Water for the Planet:" A Water Replenishing Strategy For Latin America
PepsiCo and the Nature Conservancy Announce "Water for the Planet:" A Water Replenishing Strategy For Latin America
Published on November 21, 2016
About a 5 minute read

PepsiCo Latin America and The Nature Conservancy (TNC) in Latin America announced "Water for the Planet," a new collaboration that will work to replenish five different watersheds for the urban areas of Mexico City, Monterrey, São Paulo, G... View More

Article
Community Updates
generationOn and Hasbro Launch the Joy Maker Challenge to Inspire Youth to Spread Kindness This Holiday Season
generationOn and Hasbro Launch the Joy Maker Challenge to Inspire Youth to Spread Kindness This Holiday Season
Published on November 21, 2016
About a 3 minute read

generationOn, the youth service division of Points of Light, and Hasbro, Inc. have partnered for the seventh annual Joy Maker Challenge, which encourages youth to engage in meaningful, hands-on service projects and spread joy and kindness through vol... View More

Article
Marketing & CommunicationsMarketing & Communications
Demonstrating Impacts of Sustainability Certifications Will Require Better Communication
Demonstrating Impacts of Sustainability Certifications Will Require Better Communication
Published on November 18, 2016
About a 3 minute read

Certification has, over the years, played a significant role in the development and execution of ethical supply chain programs across industries, providing frameworks within which brands can analyze and make improvements to their practices and busine... View More

Article
Community Updates
GM Makes its Largest Green Energy Purchase to Date
GM Makes its Largest Green Energy Purchase to Date
Published on November 17, 2016
About a 3 minute read

DETROIT — General Motors has made its largest renewable energy procurement to date, purchasing enough wind power to equal the electricity needs of 16 of its U.S. facilities, including business offices in Fort Worth and Austin, Texas, a major assem... View More

Article
3 Key Strategies for Changing Consumer Attitudes Through Purpose-Driven Business
3 Key Strategies for Changing Consumer Attitudes Through Purpose-Driven Business
Published on November 16, 2016
About a 3 minute read

CSR schemes are standard fare these days. They’re essential and expected, but by no means do they guarantee a strong consumer response. The industry — and society as a whole — has evolved to the point to which the possession of a mission statem... View More

Article
Activating Purpose – A Malaysian Perspective
Activating Purpose – A Malaysian Perspective
Published on November 11, 2016
About a 5 minute read

Last week saw the second Sustainable Brands conference hosted in Kuala Lumpur, focusing on the theme of Activating Purpose. Purpose – possibly one of the most over-used and broadly defined words out there right now. Yet, it was a great hook on whic... View More

Article
Community Updates
Caesars Exceeds Its Green Key Rating Goal
Caesars Exceeds Its Green Key Rating Goal
Published on November 10, 2016
About a 2 minute read

  ... View More

Article
Community Updates
Timberland Cuts Over Half of Emissions Since 2006
Timberland Cuts Over Half of Emissions Since 2006
Published on November 9, 2016
About a 2 minute read

Following the release of data compiled for its Q2 CSR report, outdoor lifestyle brand Timberland shared that the company has met and exceeded its 2015 goal to reduce greenhouse gas (GHG) emissions. This achievement is a part of the company's commitme... View More

Article
Community Updates
Sealed Air Debuts New StealthWrap™ Packaging Technology, Eliminating Outer Boxes for Select Consumer Orders
Sealed Air Debuts New StealthWrap™ Packaging Technology, Eliminating Outer Boxes for Select Consumer Orders
Published on November 9, 2016
About a 2 minute read

Sealed Air Corporation (NYSE: SEE) today announced the launch of its StealthWrap™ ultra durable cartoning solution, a patented micro-layer, opaque cartoning alternative which allows primary package cartons to be protected for transit without the ne... View More

Article
Community Updates
Quantis releases on top sustainability issues and challenges in the cosmetics and personal care industry
Quantis releases on top sustainability issues and challenges in the cosmetics and personal care industry
Published on November 7, 2016
About a 3 minute read

Report released on top sustainability issues and challenges in the cosmetics and personal care industry   Valuable insight on environmental and sustainability priorities that looks at how beauty companies are deploying initiatives to drive change in... View More

Article
Community Updates
Target Uses Big Dreams and Even Bigger Play Spaces to Inspire Wellness
Target Uses Big Dreams and Even Bigger Play Spaces to Inspire Wellness
Published on November 3, 2016
About a 2 minute read

Whether they’re swinging across a playground or tearing around a track—for kids, daily exercise is best when it comes with a dose of fun. But today, studies show that American kids are playing less than ever—only one in four children gets 60 mi... View More

Article
Organizational GovernanceOrganizational Governance
6 Principles to Create a Human-Centred Business
6 Principles to Create a Human-Centred Business
Published on November 3, 2016
About a 5 minute read

“Business Humanizer?” the client read out loud from my business card. “And what does a Business Humanizer do?” she asked, light-heartedly. It always triggers a question. What does business humanizing have to do with brands, organizations and ... View More

Article
Community Updates
Stealing Plays: Why Sustainability Communicators Should Be More Like Bill Belichick
Stealing Plays: Why Sustainability Communicators Should Be More Like Bill Belichick
Published on November 3, 2016
About a 4 minute read

Sustainability can be incredibly engaging. The pressing issues of our day demand that humans find new ways of existing – and quickly. Happily, society’s attitudes about sustainability are heading in a positive direction. In recent years, consumer... View More

Article
Community Updates
Hasbro Launches BE FEARLESS BE KIND, a Philanthropic Initiative to Nurture Empathy and Compassion in Youth, and Help Them Put Kindness into Action
Hasbro Launches BE FEARLESS BE KIND, a Philanthropic Initiative to Nurture Empathy and Compassion in Youth, and Help Them Put Kindness into Action
Published on October 27, 2016
About a 6 minute read

Program Equips Parents, Educators and Youth with Resources to Help Kids Stand Up for Others, Be Inclusive and Take Action When They See a Problem   ... View More

Article
Community Updates
UPS Mobilizes Global Logistics Network For Hurricane Matthew With $1 Million In Financial And In-Kind Support
UPS Mobilizes Global Logistics Network For Hurricane Matthew With $1 Million In Financial And In-Kind Support
Published on October 24, 2016
About a 4 minute read

US 10/24/16 Atlanta, GA Company Collaborating with American Red Cross, CARE,  Salvation Army, UNICEF and WFP to Provide Life Sustaining Relief Supplies and Logistics Expertise ... View More

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