PRODUCT, SERVICE & DESIGN INNOVATION -
According to a new Pure Strategies study, several billion was earned in 2015 from the sustainability efforts of 153 survey respondents, signaling a new way of defining sources of business value. Taking inspiration from sustainability’s positive performance, companies should position their programs to generate the greatest business benefits and to measure and celebrate the gains.
PRESS RELEASE -
Kimberly-Clark today announced it earned a perfect score on Human Rights Campaign (HRC) Foundation's
2017 Corporate Equality Index (CEI),
the national benchmarking survey and report on corporate policies and practices pertinent to lesbian, gay, bisexual and transgender (LGBT) employees.
PRODUCT, SERVICE & DESIGN INNOVATION -
As companies and governments around the world are working to meet climate goals set out by the Paris Agreement, the IKEA Group’s 2016 Sustainability Report shows considerable progress towards its People & Planet Positive strategy and continued long-term investments in sustainability.
MARKETING AND COMMS -
Earlier this year, Radley Yeldar launched its 2016 Fit for Purpose Index, which explores how global brands are adapting to the shifting expectations from their stakeholders to play a positive role in society.
The research was conducted at a global level, which gives insight into how purpose breaks down over three major regions: Europe, North America and Asia. One of the findings from the research is that the global community remains incredibly diverse when it comes to engaging with purpose.
PRESS RELEASE -
Waste reduction improves efficiency and reduces costs
Using recycled materials drive innovations in product development
PRESS RELEASE -
CVS Health, the nation’s largest pharmacy innovation company, announced on December 5, 2016 that it has received a perfect score of 100 percent on the Corporate Equality Index (CEI) for the third consecutive year. The CEI is an annual national benchmarking survey and report on corporate policies and practices pertinent to LGBT equality, administered by the Human Rights Campaign Foundation.
MARKETING AND COMMS -
If ever there was a time for the world’s leading brands to show leadership in sustainability, that time is now.
Globally, the political resolve to combat climate change is being challenged by the arrival of a new US president who considers global warming a “hoax.” Resource scarcity and shrinking biodiversity are a growing concern for more and more areas of the planet. Immigration fears are being stoked by nationalist politicians throughout the world; and attaining racial and gender diversity continues to be an unattained goal in many parts of global society.
PRESS RELEASE -
CHARLOTTE – The Nature Conservancy (TNC) is the recipient of a $1 million grant from the Bank of America Charitable Foundation, which will support two critical TNC initiatives. The first initiative focuses on using the comprehensive system-scale planning approach to help countries balance the generation of renewable energy and the conservation of rivers that provide food, livelihoods and many other values to people – particularly in Asia, Africa and Latin America. The second program aims to scale up cost-effective investments in nature-based resilience approaches that will help protect communities from climate risks and extreme weather events.
CHEMISTRY, MATERIALS & PACKAGING -
Nestlé SA has developed a process to alter the structure of sugar that makes it taste sweeter in smaller amounts, which could help the food giant respond to increasing pressures from governments, health advocates and shoppers to make products healthier without compromising on taste.
PRODUCT, SERVICE & DESIGN INNOVATION -
When Japanese brewer Kirin launched its Creating Shared Value (CSV) Division in 2013, the link between competitive advantage and Corporate Social Responsibility (CSR) was a relatively new concept, and Kirin was the first corporation in Japan to institute CSV management. Masaya Hayashida, who spearheads Kirin’s CSV division as executive officer and general manager, states plainly that he is not interested in hypothetical arguments over CSR or CSV. He’s practical, and Kirin’s CSV pursuit of social & economic value has come to fruition in the form of a community-based approach.
MARKETING AND COMMS -
There has been a millennial marketplace shift - the type of companies that this generation of consumers want to patronize - and work for - are companies that align with their personal values. How is the consumer informed of those values? Long-form storytelling is becoming increasingly powerful in its ability to communicate story in a way that can enhance brand value, relate purpose to consumers and act as a ‘social insurance policy.’
PRESS RELEASE -
PepsiCo Latin America and The Nature Conservancy (TNC) in Latin America announced "Water for the Planet," a new collaboration that will work to replenish five different watersheds for the urban areas of Mexico City, Monterrey, São Paulo, Guatemala City and Bogotain the next seven years.
PRESS RELEASE -
generationOn, the youth service division of Points of Light, and Hasbro, Inc. have partnered for the seventh annual Joy Maker Challenge, which encourages youth to engage in meaningful, hands-on service projects and spread joy and kindness through volunteerism during the holiday season. For every kid and teen who participates in the Joy Maker Challenge, Hasbro will donate a toy or game to Toys for Tots, up to $1 million worth.
MARKETING AND COMMS -
Certification has, over the years, played a significant role in the development and execution of ethical supply chain programs across industries, providing frameworks within which brands can analyze and make improvements to their practices and business models. It has also provided a means to communicate brand values and commitment to these values to the public. Though certification has evolved to become an essential component of the corporate landscape, it still faces a number of challenges.
PRESS RELEASE -
DETROIT — General Motors has made its largest renewable energy procurement to date, purchasing enough wind power to equal the electricity needs of 16 of its U.S. facilities, including business offices in Fort Worth and Austin, Texas, a major assembly and stamping complex in Arlington, Texas, and 13 parts warehouses east of the Mississippi River.
STAKEHOLDER TRENDS AND INSIGHTS -
CSR schemes are standard fare these days. They’re essential and expected, but by no means do they guarantee a strong consumer response. The industry — and society as a whole — has evolved to the point to which the possession of a mission statement on its own is no longer sufficient.
STAKEHOLDER TRENDS AND INSIGHTS -
Last week saw the second Sustainable Brands conference hosted in Kuala Lumpur, focusing on the theme of Activating Purpose. Purpose – possibly one of the most over-used and broadly defined words out there right now. Yet, it was a great hook on which to peg a conversation about hopes and ambitions for sustainability, as well as the current performance of brands and businesses in Malaysia with sustainability aspirations.
PRESS RELEASE -
Following the release of data compiled for its Q2 CSR report, outdoor lifestyle brand Timberland shared that the company has met and exceeded its 2015 goal to reduce greenhouse gas (GHG) emissions. This achievement is a part of the company's commitment to innovate and operate in an accountable and responsible manner in terms of its products, the outdoors and communities around the world. Timberland reports the company has reduced GHG emissions by 53 percent, exceeding its target of 50 percent for 2015.
PRESS RELEASE -
Sealed Air Corporation (NYSE: SEE) today announced the launch of its StealthWrap™ ultra durable cartoning solution, a patented micro-layer, opaque cartoning alternative which allows primary package cartons to be protected for transit without the need for outer boxes or additional packaging materials.
The company also announced that XPO Logistics (NYSE: XPO), a leading global provider of transportation and supply chain solutions, will be the first to bring this innovative packaging solution to market in the logistics industry. XPO is deploying StealthWrap™ in several distribution centers where it fulfills and ships e-commerce orders for customers.