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Assets About Brand Strategy

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Article
Timberland's Victory Garden Cultivates Community Impact

Outdoor lifestyle brand Timberland recently celebrated the close of the ninth consecutive harvest season of its Victory Garden, a plot of fresh fruits, vegetables and flowers outside the company’s Stratham, New Hampshire headquarters. Each year, a ... View More

Article
When the Board Is on Board: Steering the Organization Towards Sustainability Leadership

Boards are the last great sustainability frontier. They set the sustainability tone at the top, which then cascades throughout the company. It is essential for boards of directors to be engaged in the sustainability agenda. They define the long-term ... View More

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Fast Retailing Applies Unique SPA Business Model to Help Forge Brighter Future in Bangladesh

Bangladesh is no longer one of the world’s poorest nations. Today, this emerging nation is steadily growing as one of the world’s leading apparel manufacturers. However, the country’s economic structure remains fragile due to its heavy dependen... View More

Article
5 Steps to Building Better Working Conditions in Global Supply Chains

According to a recent survey of 287 sustainability professionals, working conditions are the most important sustainability issue in supply chains. That’s not too surprising; in the short time it’s taken to read this far, 153 people around the wor... View More

Article
#BusinessCase: How Companies Are Redefining the Source of Business Value

According to a new Pure Strategies study, several billion was earned in 2015 from the sustainability efforts of 153 survey respondents, signaling a new way of defining sources of business value. Taking inspiration from sustainability’s positive per... View More

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Kimberly-Clark Earns Perfect Score on Human Rights Campaign’s 2017 Corporate Equality Index

Kimberly-Clark today announced it earned a perfect score on Human Rights Campaign (HRC) Foundation's 2017 Corporate Equality Index (CEI), the national benchmarking survey and report on corporate policies and practices pertinent to lesbian, gay, bisex... View More

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IKEA to Invest Over €3B to Ensure Stable Supply of Sustainable Materials

As companies and governments around the world are working to meet climate goals set out by the Paris Agreement, the IKEA Group’s 2016 Sustainability Report shows considerable progress towards its People & Planet Positive strategy and continued ... View More

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Purpose Across Borders: What Regions Can Learn from Each Other

Earlier this year, Radley Yeldar launched its 2016 Fit for Purpose Index, which explores how global brands are adapting to the shifting expectations from their stakeholders to play a positive role in society. The research was conducted at a global le... View More

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Trash Talk: GM Has Record Year for Landfill-Free Operations

Waste reduction improves efficiency and reduces costs Using recycled materials drive innovations in product development ... View More

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CVS Health Named as a Best Place to Work for LGBT Equality for the Third Consecutive Year

CVS Health, the nation’s largest pharmacy innovation company, announced on December 5, 2016 that it has received a perfect score of 100 percent on the Corporate Equality Index (CEI) for the third consecutive year. The CEI is an annual national benc... View More

Article
Communication Chasm: Brand Wins, Missed Opportunities in Engaging Consumers on Purpose

If ever there was a time for the world’s leading brands to show leadership in sustainability, that time is now. Globally, the political resolve to combat climate change is being challenged by the arrival of a new US president who considers global w... View More

Article
Bank of America Charitable Foundation Provides $1 Million Grant to The Nature Conservancy to Advance Work on Addressing Water Risks

CHARLOTTE – The Nature Conservancy (TNC) is the recipient of a $1 million grant from the Bank of America Charitable Foundation, which will support two critical TNC initiatives. The first initiative focuses on using the comprehensive system-scale pl... View More

Article
Nestlé Chocolate Could Have 40% Less Sugar as Early as 2018

Nestlé SA has developed a process to alter the structure of sugar that makes it taste sweeter in smaller amounts, which could help the food giant respond to increasing pressures from governments, health advocates and shoppers to make products health... View More

Article
How a Community-Based Strategy Helped Kirin Create Shared Value

When Japanese brewer Kirin launched its Creating Shared Value (CSV) Division in 2013, the link between competitive advantage and Corporate Social Responsibility (CSR) was a relatively new concept, and Kirin was the first corporation in Japan to insti... View More

Article
A Conscious Consumer Walks Into a Bar: Investing in Social Impact Film Storytelling

There has been a millennial marketplace shift - the type of companies that this generation of consumers want to patronize - and work for - are companies that align with their personal values. How is the consumer informed of those values? Long-form st... View More

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PepsiCo and the Nature Conservancy Announce "Water for the Planet:" A Water Replenishing Strategy For Latin America

PepsiCo Latin America and The Nature Conservancy (TNC) in Latin America announced "Water for the Planet," a new collaboration that will work to replenish five different watersheds for the urban areas of Mexico City, Monterrey, São Paulo, G... View More

Article
generationOn and Hasbro Launch the Joy Maker Challenge to Inspire Youth to Spread Kindness This Holiday Season

generationOn, the youth service division of Points of Light, and Hasbro, Inc. have partnered for the seventh annual Joy Maker Challenge, which encourages youth to engage in meaningful, hands-on service projects and spread joy and kindness through vol... View More

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Demonstrating Impacts of Sustainability Certifications Will Require Better Communication

Certification has, over the years, played a significant role in the development and execution of ethical supply chain programs across industries, providing frameworks within which brands can analyze and make improvements to their practices and busine... View More

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GM Makes its Largest Green Energy Purchase to Date

DETROIT — General Motors has made its largest renewable energy procurement to date, purchasing enough wind power to equal the electricity needs of 16 of its U.S. facilities, including business offices in Fort Worth and Austin, Texas, a major assem... View More

Article
3 Key Strategies for Changing Consumer Attitudes Through Purpose-Driven Business

CSR schemes are standard fare these days. They’re essential and expected, but by no means do they guarantee a strong consumer response. The industry — and society as a whole — has evolved to the point to which the possession of a mission statem... View More

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