Assets About Brand Strategy

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Article
Innovation & TechnologyInnovation & Technology
Kering to Transform Luxury Industry with Next-Gen Sustainability Strategy
Kering to Transform Luxury Industry with Next-Gen Sustainability Strategy
Published on January 26, 2017
About a 3 minute read

French luxury goods holding company Kering announced on Wednesday the next phase of its sustainability strategy across its 16 luxury brands, including Stella McCartney. Kering says it will support the drive towards a low-carbon economy and help shape... View More

Article
Organizational GovernanceOrganizational Governance
Trending: More Energy Giants Shift Away from Fossil Fuels, Find Future in Renewables
Trending: More Energy Giants Shift Away from Fossil Fuels, Find Future in Renewables
Published on January 1, 2017
About a 6 minute read

Energy giants Statoil and BP are part of a growing number of utilities future-fitting their operations to better compete in the emerging low-carbon economy. The two companies have recently invested in new wind and solar power projects across Europe, ... View More

Article
Organizational GovernanceOrganizational Governance
Enriched Pro Bono Services Improving Employee Motivation at Japanese Consultancies
Enriched Pro Bono Services Improving Employee Motivation at Japanese Consultancies
Published on December 29, 2016
About a 4 minute read

Leading Japanese consulting companies including Deloitte Tohmatsu Consulting (DTC) and Mitsubishi UFJ Research and Consulting (MURC) are actively enhancing their pro bono businesses. Rather than it being simply voluntary work, their aim is to use the... View More

Article
Organizational GovernanceOrganizational Governance
How Community Connections Can Drive the Long-Term Sustainability of Your Business
How Community Connections Can Drive the Long-Term Sustainability of Your Business
Published on December 24, 2016
About a 4 minute read

Giving back to the communities that supply your business with labor and raw materials isn’t just a matter of ethics or public relations; it’s also a wise business practice to adopt for its own sake. Taking care of the people who live and work in ... View More

Article
Innovation & TechnologyInnovation & Technology
New 'Clean' Line of Campbell’s Soups Aims to Encourage Small, Healthy Daily Choices
New 'Clean' Line of Campbell’s Soups Aims to Encourage Small, Healthy Daily Choices
Published on December 22, 2016
About a 3 minute read

In a bid to reposition itself as a producer of convenient natural products, Campbell Soup Company is set to launch Well Yes!, a pivotal “clean” canned soup line, with a corresponding campaign that encourages consumers to make small, healthy daily... View More

Article
Materials & PackagingMaterials & Packaging
Trending: New Research Looking to Turn Fabric Into Fuel, Keep Microfibers Out of Water
Trending: New Research Looking to Turn Fabric Into Fuel, Keep Microfibers Out of Water
Published on December 20, 2016
About a 3 minute read

We’ve seen a rash of textile-recycling schemes emerge of late — in which the textiles in question may become new garments, but for the most part they remain, well, fabrics. ... View More

Article
Innovation & TechnologyInnovation & Technology
Cradle to Cradle Design – So Much More Than Recycling
Cradle to Cradle Design – So Much More Than Recycling
Published on December 20, 2016
About a 5 minute read

It’s easy for the concepts of Cradle to Cradle design and a circular economy to become shorthand for recycling, but both are much more complex than that. ... View More

Article
Organizational GovernanceOrganizational Governance
Creating the Workplace of the Future Through Biophilic Design
Creating the Workplace of the Future Through Biophilic Design
Published on December 19, 2016
About a 3 minute read

The health and wellbeing of a company’s workforce is integral to building a sustainable brand and retaining top talent. Because of this, the millennial workforce has pushed companies to alter office spaces to better fit their needs. One-third of of... View More

Article
Community Updates
P&G Releases First-Ever Citizenship Report
P&G Releases First-Ever Citizenship Report
Published on December 19, 2016
About a 2 minute read

The Procter & Gamble Company (NYSE:PG) has released its first-ever Citizenship Report, detailing progress in reducing its environmental footprint, improving social conditions for those in need, advancing Diversity and Inclusion and empowering wom... View More

Article
Innovation & TechnologyInnovation & Technology
Wrangler, Toyota Celebrate Major Achievements in Water Savings
Wrangler, Toyota Celebrate Major Achievements in Water Savings
Published on December 19, 2016
About a 5 minute read

Ambitions to reduce environmental impact by slashing water use are driving brands in industries of all kinds to rethink their manufacturing processes. This week, both Wrangler and Toyota announced they have risen to the challenge and have plenty to s... View More

Article
Community Updates
Timberland's Victory Garden Cultivates Community Impact
Timberland's Victory Garden Cultivates Community Impact
Published on December 19, 2016
About a 2 minute read

Outdoor lifestyle brand Timberland recently celebrated the close of the ninth consecutive harvest season of its Victory Garden, a plot of fresh fruits, vegetables and flowers outside the company’s Stratham, New Hampshire headquarters. Each year, a ... View More

Article
Organizational GovernanceOrganizational Governance
When the Board Is on Board: Steering the Organization Towards Sustainability Leadership
When the Board Is on Board: Steering the Organization Towards Sustainability Leadership
Published on December 17, 2016
About a 3 minute read

Boards are the last great sustainability frontier. They set the sustainability tone at the top, which then cascades throughout the company. It is essential for boards of directors to be engaged in the sustainability agenda. They define the long-term ... View More

Article
Organizational GovernanceOrganizational Governance
Fast Retailing Applies Unique SPA Business Model to Help Forge Brighter Future in Bangladesh
Fast Retailing Applies Unique SPA Business Model to Help Forge Brighter Future in Bangladesh
Published on December 16, 2016
About a 4 minute read

Bangladesh is no longer one of the world’s poorest nations. Today, this emerging nation is steadily growing as one of the world’s leading apparel manufacturers. However, the country’s economic structure remains fragile due to its heavy dependen... View More

Article
Supply Chain
5 Steps to Building Better Working Conditions in Global Supply Chains
5 Steps to Building Better Working Conditions in Global Supply Chains
Published on December 16, 2016
About a 5 minute read

According to a recent survey of 287 sustainability professionals, working conditions are the most important sustainability issue in supply chains. That’s not too surprising; in the short time it’s taken to read this far, 153 people around the wor... View More

Article
Innovation & TechnologyInnovation & Technology
#BusinessCase: How Companies Are Redefining the Source of Business Value
#BusinessCase: How Companies Are Redefining the Source of Business Value
Published on December 15, 2016
About a 4 minute read

According to a new Pure Strategies study, several billion was earned in 2015 from the sustainability efforts of 153 survey respondents, signaling a new way of defining sources of business value. Taking inspiration from sustainability’s positive per... View More

Article
Community Updates
Kimberly-Clark Earns Perfect Score on Human Rights Campaign’s 2017 Corporate Equality Index
Kimberly-Clark Earns Perfect Score on Human Rights Campaign’s 2017 Corporate Equality Index
Published on December 15, 2016
About a 2 minute read

Kimberly-Clark today announced it earned a perfect score on Human Rights Campaign (HRC) Foundation's 2017 Corporate Equality Index (CEI), the national benchmarking survey and report on corporate policies and practices pertinent to lesbian, gay, bisex... View More

Article
Innovation & TechnologyInnovation & Technology
IKEA to Invest Over €3B to Ensure Stable Supply of Sustainable Materials
IKEA to Invest Over €3B to Ensure Stable Supply of Sustainable Materials
Published on December 15, 2016
About a 3 minute read

As companies and governments around the world are working to meet climate goals set out by the Paris Agreement, the IKEA Group’s 2016 Sustainability Report shows considerable progress towards its People & Planet Positive strategy and continued ... View More

Article
Marketing & CommunicationsMarketing & Communications
Purpose Across Borders: What Regions Can Learn from Each Other
Purpose Across Borders: What Regions Can Learn from Each Other
Published on December 14, 2016
About a 5 minute read

Earlier this year, Radley Yeldar launched its 2016 Fit for Purpose Index, which explores how global brands are adapting to the shifting expectations from their stakeholders to play a positive role in society. The research was conducted at a global le... View More

Article
Community Updates
Trash Talk: GM Has Record Year for Landfill-Free Operations
Trash Talk: GM Has Record Year for Landfill-Free Operations
Published on December 14, 2016
About a 4 minute read

Waste reduction improves efficiency and reduces costs Using recycled materials drive innovations in product development ... View More

Article
Community Updates
CVS Health Named as a Best Place to Work for LGBT Equality for the Third Consecutive Year
CVS Health Named as a Best Place to Work for LGBT Equality for the Third Consecutive Year
Published on December 8, 2016
About a 2 minute read

CVS Health, the nation’s largest pharmacy innovation company, announced on December 5, 2016 that it has received a perfect score of 100 percent on the Corporate Equality Index (CEI) for the third consecutive year. The CEI is an annual national benc... View More

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