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Article
Marketing & CommunicationsMarketing & Communications
3 Reasons Sustainability Isn’t Seen as a Priority, and a Host of Tools to Overcome Them
3 Reasons Sustainability Isn’t Seen as a Priority, and a Host of Tools to Overcome Them
Published on May 23, 2017
About a 4 minute read

The two biggest disrupting forces transforming the market today are technology and sustainability, yet many marketers still don’t see sustainability as a priority. Sustainability has a business problem that needs to be addressed. Research by Ricard... View More

Article
Community Updates
Landmark Research Shows Americans Are Redefining The “Good Life”
Landmark Research Shows Americans Are Redefining The “Good Life”
Published on May 23, 2017
About a 7 minute read

80% would be loyal to brands that helped them live their new values Large opportunity for business to support new aspirations of balance, health, and connections   ... View More

Article
Marketing & CommunicationsMarketing & Communications
Brand Advocacy vs Aspiration in the New Era
Brand Advocacy vs Aspiration in the New Era
Published on May 22, 2017
About a 7 minute read

When it seems that corporate America has seized control of our government, of our society, it can be hard to wake up every day excited to go to work. Trust in brands has never been lower. Expectations have never been higher. Yes, corporations may hav... View More

Article
Community Updates
PepsiCo joins New Plastics Economy Initiative as Core Partner
PepsiCo joins New Plastics Economy Initiative as Core Partner
Published on May 19, 2017
About a 2 minute read

PepsiCo has joined the New Plastics Economy initiative as a Core Partner, signaling the global food and beverage company's continued commitment to reduce packaging waste. Led by the Ellen MacArthur Foundation, the New Plastics Economy is bringing tog... View More

Article
Organizational GovernanceOrganizational Governance
Sustainable Living Products Continue to Drive Unilever's Growth
Sustainable Living Products Continue to Drive Unilever's Growth
Published on May 19, 2017
About a 3 minute read

Six years after launching its Sustainable Living Plan, Unilever’s efforts to deliver brands and products with purpose and sustainability at their core are finally paying off. ... View More

Article
Community Updates
What is your water risk?
What is your water risk?
Published on May 16, 2017
About a 2 minute read

For companies, direct water costs generally represent a marginal expense which can sideline any decisions to invest in better water resource management. If we compare the risks related to water and energy, an investment to improve energy efficiency w... View More

Article
Community Updates
BASF Becomes The Latest Member to Join The Circular Economy 100
BASF Becomes The Latest Member to Join The Circular Economy 100
Published on May 15, 2017
About a 1 minute read

World-leading chemical company, BASF today announced its membership of the Circular Economy 100 (CE100). As the latest corporate member of the programme, BASF embarks on a three-year partnership to bring about opportunities for a circular economy wit... View More

Article
Community Updates
Unilever Unveils New Plastic Sachet Recycling Technology
Unilever Unveils New Plastic Sachet Recycling Technology
Published on May 12, 2017
About a 2 minute read

Consumer goods giant Unilever has unveiled new technology that enables plastic sachets to be recycled. The technology has been developed in partnership with the Fraunhofer Institute for Process Engineering and Packaging IVV in Germany. The process, k... View More

Article
Community Updates
PepsiCo Advances 2025 Sustainability Agenda through Agreement with Partnership for a Healthier America
PepsiCo Advances 2025 Sustainability Agenda through Agreement with Partnership for a Healthier America
Published on May 12, 2017
About a 2 minute read

PepsiCo, Inc. (NYSE: PEP) today announced that it has signed an agreement with Partnership for a Healthier America ("PHA") to independently report and verify the company's progress against previously outlined goals designed to transform its... View More

Article
Community Updates
Every Day is Earth Day for the CVS “GreenTeam”
Every Day is Earth Day for the CVS “GreenTeam”
Published on May 12, 2017
About a 2 minute read

CVS Health colleagues are committed to giving back to their local communities, whether volunteering at a community health center to offer medical screenings, serving on a nonprofit board, or talking to local students about the dangers of prescription... View More

Article
Community Updates
3M Taiwan Acts As a Role Model to Raise Environmental Awareness
3M Taiwan Acts As a Role Model to Raise Environmental Awareness
Published on May 12, 2017
About a 2 minute read

3M Taiwan, one of the over 70 subsidiaries of the multinational corporation 3M Company, outperforms its Asian peers in energy saving, waste reduction, and water conservation, according to 3M's annual internal report on each subsidiary's environmental... View More

Article
Organizational GovernanceOrganizational Governance
Authenticity: The Key to Winning with Purpose (Or, What Brands Can Learn from Nike)
Authenticity: The Key to Winning with Purpose (Or, What Brands Can Learn from Nike)
Published on May 4, 2017
About a 8 minute read

Increasingly brands are turning to purpose as they realise that traditional marketing approaches are less and less effective among today’s consumers. Globally, 60 percent think that branded content is just clutter (Meaningful Brands 2017, Havas Med... View More

Article
Materials & PackagingMaterials & Packaging
UPS, Sealed Air Corporation Unveil New Packaging Innovation Center
UPS, Sealed Air Corporation Unveil New Packaging Innovation Center
Published on May 3, 2017
About a 3 minute read

Following the announcement of a new partnership in November 2016, UPS and Sealed Air Corporation have opened a Packaging Innovation Center in Louisville, KY on the UPS Supply Chain Solutions campus. The center will focus on creating solutions for pac... View More

Article
Organizational GovernanceOrganizational Governance
From Commitment to Action: Progressing Past the CSR Plateau
From Commitment to Action: Progressing Past the CSR Plateau
Published on April 29, 2017
About a 3 minute read

Corporate social responsibility is stuck. When it emerged on the scene 20 years ago, businesses and other stakeholders had high expectations for what a focus on CSR could deliver. But the reality is that neither business nor society are on track to e... View More

Article
Innovation & TechnologyInnovation & Technology
DanoneWave Established as US' Largest Public Benefit Corporation
DanoneWave Established as US' Largest Public Benefit Corporation
Published on April 28, 2017
About a 4 minute read

DanoneWave, the newly combined entity of WhiteWave Foods and Danone’s dairy business, has been incorporated as a public benefit corporation in the U.S. With more than $6 billion in revenue and 6,000 employees, DanoneWave will be the largest public ... View More

Article
Community Updates
EPA Recognizes Eastman with 2017 ENERGY STAR® Partner of the Year – Sustained Excellence Award
EPA Recognizes Eastman with 2017 ENERGY STAR® Partner of the Year – Sustained Excellence Award
Published on April 26, 2017
About a 2 minute read

For the sixth consecutive year, the U.S. Environmental Protection Agency (EPA) recognizes Eastman (NYSE: EMN) with an ENERGY STAR® Partner of the Year Award for continued leadership and superior energy efficiency achievements. This year marks Eastma... View More

Article
Community Updates
Celebrating Sustainability at Kimberly-Clark
Celebrating Sustainability at Kimberly-Clark
Published on April 26, 2017
About a 2 minute read

On Saturday, April 22, millions of people across the globe celebrated Earth Day to demonstrate their commitment to sustainability. At Kimberly-Clark, it’s also a day to reflect on Kimberly-Clark’s sustainability achievements and where we’re goi... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
How We’re Working with Sustainable Brands to HATCH a Better World
How We’re Working with Sustainable Brands to HATCH a Better World
Published on April 25, 2017
About a 3 minute read

Last year at Sustainable Brands ‘16 San Diego, my Hemmings House colleague, Jon Robertson, and I hosted a workshop about the power of impact film storytelling, and how we as brands can accelerate positive social/environmental change by sharing stor... View More

Article
Community Updates
SB Corporate Members Named As CR's 100 Best Corporate Citizens
SB Corporate Members Named As CR's 100 Best Corporate Citizens
Published on April 24, 2017
About a 1 minute read

Sustainable Brands Corporate Members Hasbro, Campbell Soup Co, and Cisco Systems have been ranked in the top ten of CR's Best Corporate CItizens List. Other corporate members on the list include Kimberly-Clark, AT&T, PepsiCo, CVS, Disney, 3M, Pro... View More

Article
Community Updates
IBM And US Chamber Foundation Issue New Report on Impact of Corporate Social Responsibility on Public Sentiment, Brand Reputation
IBM And US Chamber Foundation Issue New Report on Impact of Corporate Social Responsibility on Public Sentiment, Brand Reputation
Published on April 24, 2017
About a 2 minute read

The U.S. Chamber Foundation’s Corporate Citizenship Center and IBM have issued a new report that explores how efforts by businesses to be a positive force in communities – commonly referred to as corporate social responsibility (CSR) – influenc... View More

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