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The two biggest disrupting forces transforming the market today are technology and sustainability, yet many marketers still don’t see sustainability as a priority. Sustainability has a business problem that needs to be addressed. Research by Ricard... View More
80% would be loyal to brands that helped them live their new values Large opportunity for business to support new aspirations of balance, health, and connections ... View More
When it seems that corporate America has seized control of our government, of our society, it can be hard to wake up every day excited to go to work. Trust in brands has never been lower. Expectations have never been higher. Yes, corporations may hav... View More
PepsiCo has joined the New Plastics Economy initiative as a Core Partner, signaling the global food and beverage company's continued commitment to reduce packaging waste. Led by the Ellen MacArthur Foundation, the New Plastics Economy is bringing tog... View More
Six years after launching its Sustainable Living Plan, Unilever’s efforts to deliver brands and products with purpose and sustainability at their core are finally paying off. ... View More
For companies, direct water costs generally represent a marginal expense which can sideline any decisions to invest in better water resource management. If we compare the risks related to water and energy, an investment to improve energy efficiency w... View More
World-leading chemical company, BASF today announced its membership of the Circular Economy 100 (CE100). As the latest corporate member of the programme, BASF embarks on a three-year partnership to bring about opportunities for a circular economy wit... View More
Consumer goods giant Unilever has unveiled new technology that enables plastic sachets to be recycled. The technology has been developed in partnership with the Fraunhofer Institute for Process Engineering and Packaging IVV in Germany. The process, k... View More
PepsiCo, Inc. (NYSE: PEP) today announced that it has signed an agreement with Partnership for a Healthier America ("PHA") to independently report and verify the company's progress against previously outlined goals designed to transform its... View More
CVS Health colleagues are committed to giving back to their local communities, whether volunteering at a community health center to offer medical screenings, serving on a nonprofit board, or talking to local students about the dangers of prescription... View More
3M Taiwan, one of the over 70 subsidiaries of the multinational corporation 3M Company, outperforms its Asian peers in energy saving, waste reduction, and water conservation, according to 3M's annual internal report on each subsidiary's environmental... View More
Increasingly brands are turning to purpose as they realise that traditional marketing approaches are less and less effective among today’s consumers. Globally, 60 percent think that branded content is just clutter (Meaningful Brands 2017, Havas Med... View More
Following the announcement of a new partnership in November 2016, UPS and Sealed Air Corporation have opened a Packaging Innovation Center in Louisville, KY on the UPS Supply Chain Solutions campus. The center will focus on creating solutions for pac... View More
Corporate social responsibility is stuck. When it emerged on the scene 20 years ago, businesses and other stakeholders had high expectations for what a focus on CSR could deliver. But the reality is that neither business nor society are on track to e... View More
DanoneWave, the newly combined entity of WhiteWave Foods and Danone’s dairy business, has been incorporated as a public benefit corporation in the U.S. With more than $6 billion in revenue and 6,000 employees, DanoneWave will be the largest public ... View More
For the sixth consecutive year, the U.S. Environmental Protection Agency (EPA) recognizes Eastman (NYSE: EMN) with an ENERGY STAR® Partner of the Year Award for continued leadership and superior energy efficiency achievements. This year marks Eastma... View More
On Saturday, April 22, millions of people across the globe celebrated Earth Day to demonstrate their commitment to sustainability. At Kimberly-Clark, it’s also a day to reflect on Kimberly-Clark’s sustainability achievements and where we’re goi... View More
Last year at Sustainable Brands ‘16 San Diego, my Hemmings House colleague, Jon Robertson, and I hosted a workshop about the power of impact film storytelling, and how we as brands can accelerate positive social/environmental change by sharing stor... View More
Sustainable Brands Corporate Members Hasbro, Campbell Soup Co, and Cisco Systems have been ranked in the top ten of CR's Best Corporate CItizens List. Other corporate members on the list include Kimberly-Clark, AT&T, PepsiCo, CVS, Disney, 3M, Pro... View More
The U.S. Chamber Foundation’s Corporate Citizenship Center and IBM have issued a new report that explores how efforts by businesses to be a positive force in communities – commonly referred to as corporate social responsibility (CSR) – influenc... View More