Unlock New Opportunities for Thought Leadership with SB Webinars

Assets About Brand Strategy

Found 992 assets. Page 25 of 50.

Article
Kohler Releases 2016 Sustainability and Stewardship Report

Kohler Co., the leading manufacturer of kitchen and bath plumbing products in the U.S., has released its first public sustainability and stewardship report. The report reflects Kohler Co.'s sustainability strategy, introduced in 2008: ... View More

Article
GM’s Ohio and Indiana Plants to Meet Electricity Needs with Wind

DETROIT — All of GM’s Ohio and Indiana manufacturing facilities – including those that build the Chevrolet Cruze and Silverado and GMC Sierra light-duty pickup trucks – will meet their electricity needs through 100 percent renewable energy. ... View More

Article
Nespresso Launches First Major Sustainability Campaign

With sustainability increasingly informing consumers’ purchasing habits and behaviors, it is becoming imperative for brands to effectively — and authentically — communicate what they are doing to address key social and environmental issues alon... View More

Article
Shaw to Generate Electricity, Use Waste Heat to Increase Efficiency at South Carolina Carpet Fiber Facility

Shaw Industries Group, Inc. (Shaw) has committed to building a cogeneration, Combined Heat & Power (CHP) plant, at its Columbia, S.C. fiber production facility. The electric power plant will provide electricity for the plant and utilize the waste... View More

Article
PepsiCo Reports on First Year of Progress Against Its 'Performance with Purpose' 2025 Goals

Today, PepsiCo reported progress towards its ambitious Performance with Purpose 2025 Agenda sustainability goals, announced last year. The company improved performance against goals in each of the Agenda’s three focus areas – Products, Planet and... View More

Article
Member Spotlight: Gwen Migita from Caesars discusses what companies need to do to make meaningful impact

Gwen Migita (@gmigita), Vice President Sustainability and Corporate Citizenship at Caesars Entertainment, discusses the evolution of corporate sustainability and what she thinks companies can start doing to make high-impact change. Keep reading to l... View More

Article
The Body Shop Finds New Home in Purpose-Driven Cosmetics Giant, Natura

Earlier this week, French beauty giant L’Oréal announced that it has concluded the sale of The Body Shop to Brazilian sustainable personal care group Natura Cosmeticos. ... View More

Article
How Brands Are Embedding Eco-Design at Scale

Eco-design is now synonymous with new product development (NPD). Sustainable businesses and brands have understood that to remain resilient and competitive, product eco-design must be at the heart of their corporate strategies. This requires a consid... View More

Article
Nestlé USA Agrees to Acquire Sweet Earth

View

Article
In Record Time, Visa Rallies NFL Stars, Morgan Freeman for Ad to Support Harvey Victims

Brands are increasingly leveraging their influence for good, using their tremendous reach and means to draw attention to and inspire action to address some of the biggest environmental and social challenges of our time. ‘Goodvertising’ plays an i... View More

Article
New Wayfinder Tool Helps Brands Find Powerful Purpose — Not Just ‘Nice’ Ones

Brand purpose consultancy Given London is making it easier than ever for businesses to identify and act upon a purpose beyond profit — and thereby stay competitive in an ever-changing economic landscape — with its new Wayfinder tool. ... View More

Article
Ford Reports its Environmental Progress Across Business

Ford Motor Company today released its 18th annual Sustainability Report, including a short film, detailing its environmental progress across the world and commitment to continued sustainability actions in the future.      Since 2000, Ford has publ... View More

Article
Timberland Season of Service Celebrated Around the World

Outdoor lifestyle brand Timberland celebrates the 25th anniversary of its award-winning Path of Service™ program by kicking off a season of volunteer events around the globe. The events will reinforce the brand’s commitment to be Earthkeepers by ... View More

Article
How Companies Brought Attention to the Pollinator Decline

In the lead-up to National Honey Bee Day (August 19), I was inspired to take a look at brands’ recent efforts to ensure the health and stability of our tiny pollinator friends. In the past few years, we have seen a host of organizations garnering a... View More

Article
White Supremacy: What’s a CEO to Do?

If you’re a U.S. business leader, this week likely threw you into a professional conundrum: Should you take a public stand against white supremacy knowing you’ll jump into treacherous political waters? ... View More

Article
Better Buildings Conserve Water and Cash

GM exceeded its Better Buildings Challenge by reducing water intensity by 28 percent. Here are a few tips to secure similar results. General Motors joined the Department of Energy’s Better Buildings partnership, a group of more than 900 organizatio... View More

Article
Molson Coors Aims to 'Raise the Bar on Beer' With New 2025 Sustainability Goals

Molson Coors Brewing Company has released its 2017 Our Beer Print report, announcing a bold, new sustainability strategy and goals to guide the company through 2025. This is the first sustainability report released since Molson Coors closed on the ac... View More

Article
The North Face Targets Inclusivity with New Social Impact Campaign

Walls have conventionally been viewed as objects that divide, an idea that has intensified in this new era. But to The North Face, walls are places where people in the climbing community come together to test themselves, build trust and strengthen th... View More

Article
Caring for the Earth Like Our Health Depends on It: J&J on the Evolution of Earthwards®

Johnson & Johnson is on a mission to improve the sustainability of its products by sourcing solutions from within the company through its Earthwards® program. In June, the program became 100 products strong; J&J’s aim is for the Earthwards... View More

Article
5 Global Corporations Adopt 'No Fees' Ethical Recruitment Provisions Across Global Supply Chains

Efforts to safeguard workers against human rights violations continue to grow, as demand for greater supply chain transparency tightens its grip on the global economic landscape. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

March 18-19, 2025
SB'25 Tokyo Marunouchi
More Information

April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
Member Event
More Information