Assets About Brand Strategy

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Trending: Stella McCartney, Patagonia, Target Deliver Big Wins for Ethical, Sustainable Fashion

While faced by a myriad of social and environmental challenges, the fashion and textile industries continue to edge ever-closer to a more sustainable, equitable and circular future thanks to the innovative thinking of industry leaders. ... View More

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Extraordinary Water Conservation is an Everyday Result for Rolland

The Rolland mill manufactures premium post-consumer recycled papers while recirculating each drop of water 30 times. ... View More

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BillerudKorsnäs Ranked At The Top In Sustainability On The Stockholm Stock Exchange

The Stockholm School of Economics’ “Walking the talk?” study, which is being conducted for the second time this year, focuses on comparing what companies announce they are going to do in the area of sustainability with the reports about what th... View More

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Walmart's Updated Policy Aims to Drive Toxic Chemicals Out of 90K Household Products

This week, Walmart updated its sustainable chemistry policy, to eliminate toxic chemicals in thousands of consumable products, such as household cleaners, cosmetics and skincare items, and infant products. This policy includes new goals for the compa... View More

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2017 D&AD Impact Winners Showcase the Power of Creatives to Drive Big Change

From Visa’s recent Hurricane Harvey spot to Boost Mobile’s “Boost Your Voice” and Whirlpool’s “Care Counts” campaigns, advertising is undergoing a paradigm shift, with brands across industries increasingly moving towards purpose-driven ... View More

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Avery Dennison Gains Momentum in Progress Toward 2025 Sustainability Goals

Avery Dennison Corporation (NYSE:AVY) has reported advancements against its 2025 sustainability goals intended to transform the company and the industries it serves. The 2014-2016 sustainability report, All of Us, Every Day, highlights how the compan... View More

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Powered by Partnership: Procter & Gamble and Constellation Complete 50-Megawatt Renewable Energy Plant

The Procter & Gamble Company (NYSE:PG) and Constellation, a subsidiary of Exelon Corporation (NYSE: EXC), today announced the completion of a 50-megawatt biomass-fueled combined heat and power plant located at one of P&G’s largest U.S. faci... View More

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Kohler Releases 2016 Sustainability and Stewardship Report

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How Domtar Improved Water Quality, Fish Health in Canada’s Thompson River

Flowing through south-central British Columbia is a crisp river, idyllically flanked by black cliffs. But in the 1970s, the clear water of the Thompson River took on a brown hue and bubbled with foam. Rocks were covered with a thick slime. Area leade... View More

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ELC Joins the Renewable Energy 100 Campaign

As an employer, a corporate citizen and a global company founded on family values, The Estée Lauder Companies considers it one of our responsibilities to address climate change. We believe that working toward a low-carbon future will help ensure a b... View More

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Kohler Releases 2016 Sustainability and Stewardship Report

Kohler Co., the leading manufacturer of kitchen and bath plumbing products in the U.S., has released its first public sustainability and stewardship report. The report reflects Kohler Co.'s sustainability strategy, introduced in 2008: ... View More

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GM’s Ohio and Indiana Plants to Meet Electricity Needs with Wind

DETROIT — All of GM’s Ohio and Indiana manufacturing facilities – including those that build the Chevrolet Cruze and Silverado and GMC Sierra light-duty pickup trucks – will meet their electricity needs through 100 percent renewable energy. ... View More

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Nespresso Launches First Major Sustainability Campaign

With sustainability increasingly informing consumers’ purchasing habits and behaviors, it is becoming imperative for brands to effectively — and authentically — communicate what they are doing to address key social and environmental issues alon... View More

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Shaw to Generate Electricity, Use Waste Heat to Increase Efficiency at South Carolina Carpet Fiber Facility

Shaw Industries Group, Inc. (Shaw) has committed to building a cogeneration, Combined Heat & Power (CHP) plant, at its Columbia, S.C. fiber production facility. The electric power plant will provide electricity for the plant and utilize the waste... View More

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PepsiCo Reports on First Year of Progress Against Its 'Performance with Purpose' 2025 Goals

Today, PepsiCo reported progress towards its ambitious Performance with Purpose 2025 Agenda sustainability goals, announced last year. The company improved performance against goals in each of the Agenda’s three focus areas – Products, Planet and... View More

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Member Spotlight: Gwen Migita from Caesars discusses what companies need to do to make meaningful impact

Gwen Migita (@gmigita), Vice President Sustainability and Corporate Citizenship at Caesars Entertainment, discusses the evolution of corporate sustainability and what she thinks companies can start doing to make high-impact change. Keep reading to l... View More

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The Body Shop Finds New Home in Purpose-Driven Cosmetics Giant, Natura

Earlier this week, French beauty giant L’Oréal announced that it has concluded the sale of The Body Shop to Brazilian sustainable personal care group Natura Cosmeticos. ... View More

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How Brands Are Embedding Eco-Design at Scale

Eco-design is now synonymous with new product development (NPD). Sustainable businesses and brands have understood that to remain resilient and competitive, product eco-design must be at the heart of their corporate strategies. This requires a consid... View More

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Nestlé USA Agrees to Acquire Sweet Earth

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In Record Time, Visa Rallies NFL Stars, Morgan Freeman for Ad to Support Harvey Victims

Brands are increasingly leveraging their influence for good, using their tremendous reach and means to draw attention to and inspire action to address some of the biggest environmental and social challenges of our time. ‘Goodvertising’ plays an i... View More

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