Assets About Brand Strategy

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Article
New Metrics
Evolution of Disclosure, CEO Engagement, Measuring What Matters Take Center Stage at #NewMetrics
Evolution of Disclosure, CEO Engagement, Measuring What Matters Take Center Stage at #NewMetrics
Published on November 14, 2017
About a 7 minute read

As Sustainable Brands' New Metrics '17 conference kicked off in Philadelphia on Monday, speakers from SASB, CSRLab, WRI, the World Happiness Summit and more presented a range of topics revolving around a few common themes: Correctly measuring what ma... View More

Article
Materials & PackagingMaterials & Packaging
ASICS, Stahl Partner with bluesign® to Strengthen Chemical Management, Sustainability
ASICS, Stahl Partner with bluesign® to Strengthen Chemical Management, Sustainability
Published on November 14, 2017
About a 3 minute read

Chemicals management continues to go mainstream, with sporting goods manufacturer ASICS Corporation and chemical company Stahl joining the growing body of brands, manufacturers and chemical suppliers to achieve bluesign® system partner status. ... View More

Article
New Metrics
By Not Accounting for Nature, Business Is Reporting Fake Profits
By Not Accounting for Nature, Business Is Reporting Fake Profits
Published on November 13, 2017
About a 2 minute read

We need to make better decisions to avoid the potentially severe consequences for businesses operating in a deteriorated environment. The social and environmental megatrends will, over time, act as a drag on prosperity as the costs of basic inputs su... View More

Article
Supply Chain
2 Unintended Consequences of your Supply Chain Assessment, and How to Avoid Them
2 Unintended Consequences of your Supply Chain Assessment, and How to Avoid Them
Published on November 10, 2017
About a 3 minute read

Over the past two years, as more organizations have linked their supply chains into the platform, we’ve seen the positive benefit of Smart-Mapped questions continue to grow. ... View More

Article
Marketing & CommunicationsMarketing & Communications
The Current State and Evolution of Corporate Sustainability Assessment Organizations
The Current State and Evolution of Corporate Sustainability Assessment Organizations
Published on November 10, 2017
About a 11 minute read

CDP, RobecoSAM, EcoVadis — they are all organizations that assess the sustainability performance of companies worldwide. They all have their own agenda and targets, and of course, their own methodology to assess a portfolio of companies. ... View More

Article
Finance & Investment
Water Stewardship Ramps Up, But More Investment Needed to Mitigate Climate Change
Water Stewardship Ramps Up, But More Investment Needed to Mitigate Climate Change
Published on November 9, 2017
About a 3 minute read

Corresponding with the kickoff of COP23, the World Water Council (WWC) has shed light on the current state of water infrastructure and what it means for mitigating climate change and delivering on the UN Sustainable Development Goals (SDGs). The key ... View More

Article
Supply Chain
Sustainability Consult Reveals #WhatBrandsWant When It Comes It Bio-Based Materials
Sustainability Consult Reveals #WhatBrandsWant When It Comes It Bio-Based Materials
Published on November 9, 2017
About a 3 minute read

PR and communications agency Sustainability Consult has published the results of the #WhatBrandsWant survey, projecting considerable growth in the biomaterials market as consumer demand and stakeholder pressure drive brand investment towards the deve... View More

Article
Organizational Governance
P&G: Aiming for the ‘Sweet Spot’ Between Sustainability and Strategy
P&G: Aiming for the ‘Sweet Spot’ Between Sustainability and Strategy
Published on November 9, 2017
About a 6 minute read

News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More

Article
Innovation & TechnologyInnovation & Technology
Unilever Enters Natural Beauty Space with Launch of ApotheCARE Essentials
Unilever Enters Natural Beauty Space with Launch of ApotheCARE Essentials
Published on November 8, 2017
About a 2 minute read

After recently receiving straight A’s on CDP’s A-List for its approach to climate change, water and deforestation, consumer goods giant Unilever is making moves to expand its portfolio of natural care hair and skincare offerings. The new line of ... View More

Article
Innovation & TechnologyInnovation & Technology
BMW Group, Daimler AG, Ford, VW Launch Pan-European High-Power EV Charging Network
BMW Group, Daimler AG, Ford, VW Launch Pan-European High-Power EV Charging Network
Published on November 8, 2017
About a 2 minute read

The popularity of electric vehicles is on the rise, but infrastructure constraints have largely kept a widespread EV boom from becoming reality — until now. ... View More

Article
Organizational GovernanceOrganizational Governance
Food and Fiber Sectors Cultivate Impact with Applied Sustainable Agriculture
Food and Fiber Sectors Cultivate Impact with Applied Sustainable Agriculture
Published on November 7, 2017
About a 4 minute read

On October 25, panelists representing both global brands and smaller local organizations convened in San Francisco to discuss their successes and potential in incorporating climate-friendly agricultural practices into their supply chains. The panel t... View More

Article
Finance & Investment
HSBC Pledges $100 Billion to Tackle Climate Change
HSBC Pledges $100 Billion to Tackle Climate Change
Published on November 7, 2017
About a 2 minute read

HSBC is making moves to tackle climate change, unveiling five new commitments aimed at helping drive the transition to a low-carbon economy. A major component of the financial giant’s climate push is a pledge to make $100 billion in financing avail... View More

Article
Marketing & CommunicationsMarketing & Communications
From Niche to New Normal: Scorecards Enabling Holistic Shifts to Sustainable Product Portfolios
From Niche to New Normal: Scorecards Enabling Holistic Shifts to Sustainable Product Portfolios
Published on November 1, 2017
About a 8 minute read

Shifting an entire product portfolio to align with an ambitious sustainability strategy is no small feat. Even those considered leaders in corporate sustainability are still refining their approach. This session on day two of SB'17 Copenhagen explore... View More

Article
Community Updates
REI Co-op to close all stores on Black Friday for the third year of #OptOutside
REI Co-op to close all stores on Black Friday for the third year of #OptOutside
Published on October 31, 2017
About a 2 minute read

For the third year running, REI Co-op, the nation’s largest consumer co-op and specialty outdoor retailer, has announced that it will close its 151 stores on Black Friday, process no online sales and pay all 12,000 employees to #OptOutside with fam... View More

Article
Community Updates
DONG Energy name change to Ørsted now in effect
DONG Energy name change to Ørsted now in effect
Published on October 30, 2017
About a 1 minute read

At the extraordinary general meeting today, it was decided to change the company's name from DONG Energy A/S to Ørsted A/S. Thomas Thune Andersen, Chairman of the Board of Directors, Ørsted, says: "I'm delighted that the shareholders clearly s... View More

Article
Community Updates
Timberland Creates New Corporate Hiring Initiative to Recruit National Service Alumni
Timberland Creates New Corporate Hiring Initiative to Recruit National Service Alumni
Published on October 27, 2017
About a 2 minute read

Today, outdoor lifestyle brand Timberland announced a new commitment to further the brand’s longstanding history and dedication to service. Starting in October, any verified alumni of AmeriCorps or Peace Corps who apply for corporate job opportunit... View More

Article
Community Updates
Giving business a leg up for effective water stewardship
Giving business a leg up for effective water stewardship
Published on October 27, 2017
About a 6 minute read

“To sustain their business, companies need to better understand the costs and opportunities of effective water resource management”, stresses Quantis water expert Jean-Baptiste Bayart. Ahead of the AWS Global Water Stewardship Forum, Quantis s... View More

Article
Community Updates
Transparency Clearly Benefits Everyone
Transparency Clearly Benefits Everyone
Published on October 25, 2017
About a 2 minute read

Too much information? It depends on the circumstances… No doubt, listening to the deeply intimate confessions of a stranger can make people uncomfortable. But when it comes to corporations, getting all the facts and details is never too much – it... View More

Article
Community Updates
Ford Motor Company Recognized as Global Leader in Sustainable Water and Climate Change Efforts
Ford Motor Company Recognized as Global Leader in Sustainable Water and Climate Change Efforts
Published on October 25, 2017
About a 2 minute read

Ford Motor Company is honored to again receive an “A” grade for its water conservation efforts from CDP, the international not-for-profit that drives sustainable economies. The company also received an “A-” grade for its climate change effort... View More

Article
Community Updates
Nestlé Seen As ‘Global Leader’ in Tackling Climate Change
Nestlé Seen As ‘Global Leader’ in Tackling Climate Change
Published on October 24, 2017
About a 1 minute read

Nestlé has been recognized as a global leader for its response to climate change, again earning a place in the annual CDP Climate A List. Nestlé is among just 5 percent of participating companies to be featured on the 2017 Climate A List, compiled ... View More

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