Assets About Brand Strategy

Found 1002 assets. Page 21 of 51.

Article
Finance & Investment
Forget Bitcoin, Planting Trees Can Offer Amazing Returns
Forget Bitcoin, Planting Trees Can Offer Amazing Returns
Published on January 31, 2018
About a 5 minute read

A new report has found that money actually does grow on trees. Businesses are making money from planting trees and growing sales as rapidly as 10 times per year. ... View More

Article
Marketing & CommunicationsMarketing & Communications
Purpose Differentiates in an Age of Disruption
Purpose Differentiates in an Age of Disruption
Published on January 31, 2018
About a 4 minute read

What makes a good company successful in an age where we are blessedly cursed with a wide selection of products in every category? With technology being a widespread disruptor, the business landscape is rapidly changing and making some companies obsol... View More

Article
Marketing & Communications
5 Hacks to Activate Purpose in the Workplace
5 Hacks to Activate Purpose in the Workplace
Published on January 30, 2018
About a 4 minute read

It should come as no surprise that purpose — defined as your company’s aspirational reason for being beyond profit — plays a key role in the direction of your business on multiple levels. Purpose is an overarching “north star” that serves a... View More

Article
Organizational Governance
Why Take a Duck to CES? How Tech Is Helping Aflac Put Purpose Into Practice
Why Take a Duck to CES? How Tech Is Helping Aflac Put Purpose Into Practice
Published on January 29, 2018
About a 5 minute read

Nested between smart mirrors, driverless cars, and paper-thin TVs, a little duck fluffed its feathers, awaiting its big debut. Unlike most of the 3,900+ products at the crowded cultural phenomenon that is the Consumer Electronics Show (CES), the duc... View More

Article
Organizational GovernanceOrganizational Governance
Turn Any Venture Into a Brand — by Caring Deeply About a Mutual Cause
Turn Any Venture Into a Brand — by Caring Deeply About a Mutual Cause
Published on January 25, 2018
About a 6 minute read

This is an excerpt from Fabian Geyrhalter’s upcoming book, Bigger Than This: How to Turn Any Venture Into an Admired Brand. One of eight traits discussed in Bigger Than This is ‘cause,’ which we dive into here … ... View More

Article
Organizational Governance
Philip Morris Is Giving Up Cigarettes — and Asking UK Consumers to Do the Same
Philip Morris Is Giving Up Cigarettes — and Asking UK Consumers to Do the Same
Published on January 11, 2018
About a 3 minute read

A notorious company with a controversial product is attempting to pivot its business model to be more socially responsible — and marketing directly to consumers during this transition. ... View More

Article
Marketing & CommunicationsMarketing & Communications
Uber Encourages Partygoers to Celebrate Responsibly in New Social Campaigns
Uber Encourages Partygoers to Celebrate Responsibly in New Social Campaigns
Published on December 28, 2017
About a 3 minute read

From #DeleteUber to sexual harassment allegations, the Greyball scandal and a recent European court ruling that declared it a transportation business and taxi service, it’s fair to say 2017 has been a pretty rough year for Uber. ... View More

Article
Community Updates
Ford Expands Disaster Relief Efforts in Puerto Rico; Invests More than $1.2 Million for Food and Community Aid
Ford Expands Disaster Relief Efforts in Puerto Rico; Invests More than $1.2 Million for Food and Community Aid
Published on December 19, 2017
About a 3 minute read

Ford Motor Company Fund is investing more than $1.2 million for expanded disaster relief efforts in Puerto Rico and spearheading a collaboration with nonprofits to bring much-needed vehicles, supplies and services to hurricane-devastated communities ... View More

Article
Innovation & TechnologyInnovation & Technology
+ POOL, Heineken Pooling Their Resources to Help Make the Hudson River Swimmable Again
+ POOL, Heineken Pooling Their Resources to Help Make the Hudson River Swimmable Again
Published on December 19, 2017
About a 10 minute read

Back in 2015, we first learned about + POOL, a wildly ambitious idea by four enterprising New Yorkers to make the City’s notoriously polluted Hudson River swimmable with the help of a floating, water-filtering pool. ... View More

Article
Marketing & CommunicationsMarketing & Communications
Know Your Audience: Why Patagonia Can Sue the President — and Thrive
Know Your Audience: Why Patagonia Can Sue the President — and Thrive
Published on December 18, 2017
About a 6 minute read

Last week, in response to President Trump’s decision to scale back Bears Ears and Grand Staircase-Escalante National Monuments, outdoor retail brand and sustainability leader Patagonia in turn announced it would be suing the President, a definitive... View More

Article
Organizational GovernanceOrganizational Governance
Climate Change and the Third Way: Adapt, Mitigate or Transform?
Climate Change and the Third Way: Adapt, Mitigate or Transform?
Published on December 15, 2017
About a 5 minute read

Grim climate change reality: The seas are rising. Terrifying hurricanes regularly raze vast, inhabited areas. ... View More

Article
Organizational Governance
2 Ways to Tie Your Sustainability Path to a Broader Movement
2 Ways to Tie Your Sustainability Path to a Broader Movement
Published on December 15, 2017
About a 4 minute read

Sustainability matters, but why does it matter to your business? The vinyl industry began our sustainability journey with the recognition that meeting the needs of a fast-growing population will demand much more of the earth’s natural resources, an... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
IBM, Walmart, JD Harness Blockchain Tech to Improve Food Transparency, Safety in China
IBM, Walmart, JD Harness Blockchain Tech to Improve Food Transparency, Safety in China
Published on December 15, 2017
About a 3 minute read

IBM has announced that it is teaming up with Walmart, JD.com and Tsinghua University National Engineering Laboratory for E-Commerce Technologies to launch a Blockchain Food Safety Alliance to enhance food tracking, traceability and safety in China. ... View More

Article
Community Updates
GRID Alternatives Announces Major Workforce Development Grant From Bank of America Charitable Foundation
GRID Alternatives Announces Major Workforce Development Grant From Bank of America Charitable Foundation
Published on December 15, 2017
About a 3 minute read

GRID Alternatives, a national leader in making clean, affordable solar power and solar jobs accessible to low-income communities, announced today a $500,000 grant from Bank of America Charitable Foundation to support its SolarCorps Fellowship Program... View More

Article
Community Updates
Conserving resources with EPS food packaging
Conserving resources with EPS food packaging
Published on December 15, 2017
About a 3 minute read

BASF’s customer Schaumaplast GmbH & Co.KG, an internationally active manufacturer of molded parts made from particle foams, is now offering packaging made from biomass-balanced Styropor®. The Styropor MB used is the first EPS (expandable polys... View More

Article
Organizational GovernanceOrganizational Governance
Latest Anheuser-Busch Initiative Aims to ‘Elevate’ Craft Beer Industry Sustainability
Latest Anheuser-Busch Initiative Aims to ‘Elevate’ Craft Beer Industry Sustainability
Published on December 14, 2017
About a 3 minute read

Craft beer has taken off over the past five years, with the industry now boasting over 6,000 craft breweries in the US alone, 700 of which opened in the past year. In order to continue this momentum, Anheuser-Busch (A-B) has launched Elevate, a new i... View More

Article
Marketing & CommunicationsMarketing & Communications
How to Add Soul to the New Business Paradigm
How to Add Soul to the New Business Paradigm
Published on December 14, 2017
About a 4 minute read

Today’s customers are more cynical than ever when it comes to the intentions of big business. How do we create experiences for these customers that feel truly genuine? To Maria Moraes Robinson and Simon Robinson, the answer lies in a fusion of West... View More

Article
Community Updates
Sustainable Brands: Americans Want Brands to Help Them Live The Good Life
Sustainable Brands: Americans Want Brands to Help Them Live The Good Life
Published on December 13, 2017
About a 5 minute read

80% of consumers are loyal to businesses that help them live The Good Life SAN FRANCISCO, Dec 12, 2017 –  Sustainable Brands®, in conjunction with Harris Poll and Carol Cone On Purpose and supported by Ketchum, recently released a comprehensive n... View More

Article
Innovation & TechnologyInnovation & Technology
Unilever Brings Sustainable Beauty to the Masses with Love Beauty and Planet Line
Unilever Brings Sustainable Beauty to the Masses with Love Beauty and Planet Line
Published on December 13, 2017
About a 3 minute read

Just one month after the launch of its new natural personal care product line ApotheCARE Essentials, Unilever has rolled out yet another responsible beauty brand: Love Beauty and Planet. And it’s kind of a big deal — unlike ApotheCARE Essentials,... View More

Article
Community Updates
Braskem is the only Brazilian company rated as "A" in the environmental risks management
Braskem is the only Brazilian company rated as "A" in the environmental risks management
Published on December 13, 2017
About a 3 minute read

Braskem's management and investments in the sustainability area were once again recognized by the CDP (Carbon Disclosure Program), a non-profit organization that selects the best publicly traded companies in the world in relation to the management of... View More

Upcoming Events

June 8-10, 2026
SB'26 San Diego
US Event
February 18-19, 2026
SB'26 Tokyo
US Event
See All Events >