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Assets About Brand Strategy

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Climate Change and the Third Way: Adapt, Mitigate or Transform?

Grim climate change reality: The seas are rising. Terrifying hurricanes regularly raze vast, inhabited areas. ... View More

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2 Ways to Tie Your Sustainability Path to a Broader Movement

Sustainability matters, but why does it matter to your business? The vinyl industry began our sustainability journey with the recognition that meeting the needs of a fast-growing population will demand much more of the earth’s natural resources, an... View More

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IBM, Walmart, JD Harness Blockchain Tech to Improve Food Transparency, Safety in China

IBM has announced that it is teaming up with Walmart, JD.com and Tsinghua University National Engineering Laboratory for E-Commerce Technologies to launch a Blockchain Food Safety Alliance to enhance food tracking, traceability and safety in China. ... View More

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GRID Alternatives Announces Major Workforce Development Grant From Bank of America Charitable Foundation

GRID Alternatives, a national leader in making clean, affordable solar power and solar jobs accessible to low-income communities, announced today a $500,000 grant from Bank of America Charitable Foundation to support its SolarCorps Fellowship Program... View More

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Conserving resources with EPS food packaging

BASF’s customer Schaumaplast GmbH & Co.KG, an internationally active manufacturer of molded parts made from particle foams, is now offering packaging made from biomass-balanced Styropor®. The Styropor MB used is the first EPS (expandable polys... View More

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Latest Anheuser-Busch Initiative Aims to ‘Elevate’ Craft Beer Industry Sustainability

Craft beer has taken off over the past five years, with the industry now boasting over 6,000 craft breweries in the US alone, 700 of which opened in the past year. In order to continue this momentum, Anheuser-Busch (A-B) has launched Elevate, a new i... View More

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How to Add Soul to the New Business Paradigm

Today’s customers are more cynical than ever when it comes to the intentions of big business. How do we create experiences for these customers that feel truly genuine? To Maria Moraes Robinson and Simon Robinson, the answer lies in a fusion of West... View More

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Sustainable Brands: Americans Want Brands to Help Them Live The Good Life

80% of consumers are loyal to businesses that help them live The Good Life SAN FRANCISCO, Dec 12, 2017 –  Sustainable Brands®, in conjunction with Harris Poll and Carol Cone On Purpose and supported by Ketchum, recently released a comprehensive n... View More

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Unilever Brings Sustainable Beauty to the Masses with Love Beauty and Planet Line

Just one month after the launch of its new natural personal care product line ApotheCARE Essentials, Unilever has rolled out yet another responsible beauty brand: Love Beauty and Planet. And it’s kind of a big deal — unlike ApotheCARE Essentials,... View More

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Braskem is the only Brazilian company rated as "A" in the environmental risks management

Braskem's management and investments in the sustainability area were once again recognized by the CDP (Carbon Disclosure Program), a non-profit organization that selects the best publicly traded companies in the world in relation to the management of... View More

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Braskem's I'm greenTM PE and ProAmpac's Trinity Packaging Division Bring Carbon Reduction Packaging to Montgomery County DEP and Maryland Environmental Service

Braskem's sugarcane based bioplastic to be used to package over 500,000 bags of Leafgro®, a soil conditioner for sale in lawn and garden retail locations along the U.S. East Coast. ... View More

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Braskem signs partnership with Haldor Topsoe to develop biobased MEG

The companies will invest in the construction of a demonstration plant in Denmark.     ... View More

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225 Global Investors Team Up to Spur Most Polluting Companies Into Action on Climate Change

Climate risk poses a considerable threat to investors, who stand to lose millions If companies fail to address unsustainable elements in their supply chains. Yet despite growing pressure for action, a vast majority of companies have yet to make meani... View More

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A Good Look: Big Companies Taking Major Action on Climate Change

by: Danielle Azoulay, AVP of CSR & Sustainability for L’Oréal USA I was 12 years old when Hurricane Andrew blew the roof off my Miami house. Huddled under mattresses, my family and I scuttled around our living room looking for somewhere to hid... View More

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BillerudKorsnäs further improves in WWF’s Environmental Paper Company Index 2017

BillerudKorsnäs is since 2011 a participant in WWF’s Environmental Paper Company Index (EPCI) and has during this period demonstrated transparency and continuous improvement. This year, in the product category Packaging, 73.9 percent (70,6)* was a... View More

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Amway recycling: A global initiative that starts at headquarters

It’s a scene that plays out thousands of times a day at Amway’s Paper Products plant on the company’s world headquarters campus. Simple in its function, there’s almost an artistic quality to it. Flipping arcs of paper drop onto a conveyor bel... View More

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UPS To Launch eBike In Fort Lauderdale, Florida

US 11/30/17 Atlanta, GA ... View More

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The Rise of Corporate Sustainability Goals: Some Hard Data

For the last 5 years, my firm has tracked the sustainability goals of the world’s largest companies. These thousands of targets commit multinationals to do many important things, such as slashing carbon emissions in half (or to zero) or bringing th... View More

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Rolland: Success Involves Transparency About Your Sustainability Program

News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More

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UPS Launches Sustainable Deliveries In Frankfurt

Deliveries by electric bicycle and on foot replace two delivery vehicles per day, reduce traffic congestion, and improve air qualityDeployment of hybrid low-emission vehicles capable of wider delivery radius around Frankfurt ... View More

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