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Assets About Brand Strategy

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Article
Primark Sheds Light on Supply Chain with Global Sourcing Map Tool

Primark, a member of the Sustainable Apparel Coalition, has developed a new online tool that is helping usher in a new era of transparency for the retailer. The Global Sourcing Map allows consumers to access information about the 1071 factories and s... View More

Article
Why Most Companies Are Failing at Purpose (And How You Can Succeed!)

This is the third in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

Article
Nestlé Pure Life® Launches New Bottle Made From 100% Recycled Plastic

Today, Nestlé® Pure Life® Purified Water, the world's leading bottled water brand, is announcing the introduction of a 700-mL bottle made from 100 percent food grade recycled plastic*, known as rPET. The new package is available starting this mont... View More

Article
New communication concept highlights BillerudKorsnäs as change ambassador

BillerudKorsnäs’ mission, to challenge conventional packaging for a sustainable future, is based on the fact that innovative and sustainable packaging solutions have an important role to play in delivering solutions to some of the global challenge... View More

Article
AT&T Announces One of the Largest Corporate Renewable Energy Purchases; Signs on to Corporate Renewable Energy Buyers’ Principles

AT&T will purchase 520 megawatts (MW) of wind power through 2 agreements with subsidiaries of NextEra Energy Resources, the world’s largest operator of renewable energy projects. Together, these deals constitute one of the largest corporate ren... View More

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CVS Health Investing in Long-Term and Sustainable Wage Increases and Benefits Enhancements

In a continuing commitment to investing in the growth and success of its employees, CVS Health (NYSE: CVS) today announced three major programs that will enable employees to share in the tax savings created by the U.S. Tax Cuts and Jobs Act. The impr... View More

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Nestlé Leverages Wind Power in Partnership with EDP Renewables in Step Toward 100% Renewable Electricity Goal

Power purchase agreement will provide approximately 80 percent of the electricity load for five Nestlé facilities in southeastern Pennsylvania ... View More

Article
New Science-Based Goals, Carbon Pricing Scheme to Help Heineken ‘Drop the C’

Heineken has unveiled a new sustainability strategy that will see the brewer increase renewable energy production, set science-based targets across distribution, cooling and packaging, and pilot an internal carbon pricing scheme. ... View More

Article
Member Spotlight: Jim Turner, director, corporate affairs at Humana, discusses healthy communities, new metrics, and his family's love of national parks

We recently spoke with Jim Turner (@JimTurner24), director, corporate affairs at Humana, about their exciting work to improve the health of their communities and how they’re measuring their progress. Read on to learn how Humana applies the CDC’s ... View More

Article
LG Electronics Honored By U.S. EPA As 2018 ENERGY STAR® Partner Of The Year

LG Electronics has been recognized by the U.S. Environmental Protection Agency (EPA) with the 2018 ENERGY STAR Partner of the Year–Sustained Excellence Award for continued leadership in protecting the environment through energy efficient home appli... View More

Article
Forget Bitcoin, Planting Trees Can Offer Amazing Returns

A new report has found that money actually does grow on trees. Businesses are making money from planting trees and growing sales as rapidly as 10 times per year. ... View More

Article
Purpose Differentiates in an Age of Disruption

What makes a good company successful in an age where we are blessedly cursed with a wide selection of products in every category? With technology being a widespread disruptor, the business landscape is rapidly changing and making some companies obsol... View More

Article
5 Hacks to Activate Purpose in the Workplace

It should come as no surprise that purpose — defined as your company’s aspirational reason for being beyond profit — plays a key role in the direction of your business on multiple levels. Purpose is an overarching “north star” that serves a... View More

Article
Why Take a Duck to CES? How Tech Is Helping Aflac Put Purpose Into Practice

Nested between smart mirrors, driverless cars, and paper-thin TVs, a little duck fluffed its feathers, awaiting its big debut. Unlike most of the 3,900+ products at the crowded cultural phenomenon that is the Consumer Electronics Show (CES), the duc... View More

Article
Turn Any Venture Into a Brand — by Caring Deeply About a Mutual Cause

This is an excerpt from Fabian Geyrhalter’s upcoming book, Bigger Than This: How to Turn Any Venture Into an Admired Brand. One of eight traits discussed in Bigger Than This is ‘cause,’ which we dive into here … ... View More

Article
Philip Morris Is Giving Up Cigarettes — and Asking UK Consumers to Do the Same

A notorious company with a controversial product is attempting to pivot its business model to be more socially responsible — and marketing directly to consumers during this transition. ... View More

Article
Uber Encourages Partygoers to Celebrate Responsibly in New Social Campaigns

From #DeleteUber to sexual harassment allegations, the Greyball scandal and a recent European court ruling that declared it a transportation business and taxi service, it’s fair to say 2017 has been a pretty rough year for Uber. ... View More

Article
Ford Expands Disaster Relief Efforts in Puerto Rico; Invests More than $1.2 Million for Food and Community Aid

Ford Motor Company Fund is investing more than $1.2 million for expanded disaster relief efforts in Puerto Rico and spearheading a collaboration with nonprofits to bring much-needed vehicles, supplies and services to hurricane-devastated communities ... View More

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+ POOL, Heineken Pooling Their Resources to Help Make the Hudson River Swimmable Again

Back in 2015, we first learned about + POOL, a wildly ambitious idea by four enterprising New Yorkers to make the City’s notoriously polluted Hudson River swimmable with the help of a floating, water-filtering pool. ... View More

Article
Know Your Audience: Why Patagonia Can Sue the President — and Thrive

Last week, in response to President Trump’s decision to scale back Bears Ears and Grand Staircase-Escalante National Monuments, outdoor retail brand and sustainability leader Patagonia in turn announced it would be suing the President, a definitive... View More

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