Assets About Brand Strategy

Found 1002 assets. Page 20 of 51.

Article
Member Spotlight: Eileen Boone from CVS shares how her family inspires her dedication to sustainability and what she’s learned from SB Members
Member Spotlight: Eileen Boone from CVS shares how her family inspires her dedication to sustainability and what she’s learned from SB Members
Published on February 21, 2018
About a 4 minute read

Eileen Boone (@EileenBooneCSR), senior vice president of corporate social responsibility and philanthropy for CVS Health, and president of the CVS Health Foundation, spoke with us recently about how her personal life drives her dedication to creating... View More

Article
Organizational Governance
Kashi Certified Transitional Program Increases 400% in Just 2 Years
Kashi Certified Transitional Program Increases 400% in Just 2 Years
Published on February 20, 2018
About a 3 minute read

Kashi continues to expand its Certified Transitional portfolio, announcing that with the support of consumers, it will now source Certified Transitional ingredients from more than 4,200 acres of farmland across the US — a 400 percent increase since... View More

Article
Organizational Governance
The Role of Business in Driving Sustainable Consumption, Production
The Role of Business in Driving Sustainable Consumption, Production
Published on February 20, 2018
About a 6 minute read

Business is increasingly aligning its activities with the United Nation’s Sustainable Development Goals (SDGs). A recent report shows that 43 percent of the world’s largest 250 companies are now linking their sustainability reporting to the SDGs.... View More

Article
Community Updates
BASF joins the World Plastics Council
BASF joins the World Plastics Council
Published on February 19, 2018
About a 2 minute read

BASF joined the World Plastics Council (WPC), a global organization of key leaders in the plastics industry. The WPC promotes industry topics of global relevance like the responsible use of plastics, efficient waste management and solutions to marine... View More

Article
Circular Economy
Tesco, Nestlé Poised to Benefit Most from Impending Plant-Based Protein Surge
Tesco, Nestlé Poised to Benefit Most from Impending Plant-Based Protein Surge
Published on February 19, 2018
About a 3 minute read

A shift in consumer awareness around sustainability is causing a surge in demand for plant-based proteins — an emerging market opportunity that global food companies won’t want to miss. ... View More

Article
Community Updates
Unilever discloses fragrance ingredients online for its home care and personal care brands
Unilever discloses fragrance ingredients online for its home care and personal care brands
Published on February 19, 2018
About a 2 minute read

Unilever is going beyond labelling requirements by disclosing fragrance ingredients online in Europe, starting with France and the UK. The move builds on the commitment Unilever made last year, to build trust in its brands by providing in-depth produ... View More

Article
Community Updates
HEINEKEN announces 'Drop the C' programme
HEINEKEN announces 'Drop the C' programme
Published on February 19, 2018
About a 5 minute read

HEINEKEN today announced its 'Drop the C' programme for renewable energy. With 'Drop the C' the company aims to grow its share of renewable thermal energy and electricity in production from the current level of 14% to 70% by 2030. HEINEKEN wants to d... View More

Article
Circular EconomyCircular Economy
Trending: Startups, Government Put Planned Obsolescence in Its Place
Trending: Startups, Government Put Planned Obsolescence in Its Place
Published on February 19, 2018
About a 5 minute read

As increasing emphasis is being placed on circularity, the concept of planned obsolescence is being called into question. While it has long been criticized by consumers, brands and governments are finally beginning to recognize that the short-term st... View More

Article
Finance & Investment
Sustainable Funding for Private Green Businesses
Sustainable Funding for Private Green Businesses
Published on February 16, 2018
About a 4 minute read

Financing tends to be on the top of the list of hurdles for sustainable companies looking to scale. A business does not survive on a mission alone, and in order to generate profits and revenue, it needs capital to operate. But for sustainable enterpr... View More

Article
Organizational GovernanceOrganizational Governance
Gold Standard, WWF Publish Best-Practice Guide to Accelerate Corporate Action on SDGs
Gold Standard, WWF Publish Best-Practice Guide to Accelerate Corporate Action on SDGs
Published on February 16, 2018
About a 3 minute read

Climate and development standard and certification body Gold Standard and WWF Switzerland have published a new report that seeks to help the private sector define and deliver ambitious strategies to achieve the goals outlined in the UN Sustainable De... View More

Article
Supply Chain
Primark Sheds Light on Supply Chain with Global Sourcing Map Tool
Primark Sheds Light on Supply Chain with Global Sourcing Map Tool
Published on February 16, 2018
About a 4 minute read

Primark, a member of the Sustainable Apparel Coalition, has developed a new online tool that is helping usher in a new era of transparency for the retailer. The Global Sourcing Map allows consumers to access information about the 1071 factories and s... View More

Article
Organizational Governance
Why Most Companies Are Failing at Purpose (And How You Can Succeed!)
Why Most Companies Are Failing at Purpose (And How You Can Succeed!)
Published on February 15, 2018
About a 5 minute read

This is the third in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

Article
Community Updates
Nestlé Pure Life® Launches New Bottle Made From 100% Recycled Plastic
Nestlé Pure Life® Launches New Bottle Made From 100% Recycled Plastic
Published on February 15, 2018
About a 3 minute read

Today, Nestlé® Pure Life® Purified Water, the world's leading bottled water brand, is announcing the introduction of a 700-mL bottle made from 100 percent food grade recycled plastic*, known as rPET. The new package is available starting this mont... View More

Article
Community Updates
New communication concept highlights BillerudKorsnäs as change ambassador
New communication concept highlights BillerudKorsnäs as change ambassador
Published on February 13, 2018
About a 1 minute read

BillerudKorsnäs’ mission, to challenge conventional packaging for a sustainable future, is based on the fact that innovative and sustainable packaging solutions have an important role to play in delivering solutions to some of the global challenge... View More

Article
Community Updates
AT&T Announces One of the Largest Corporate Renewable Energy Purchases; Signs on to Corporate Renewable Energy Buyers’ Principles
AT&T Announces One of the Largest Corporate Renewable Energy Purchases; Signs on to Corporate Renewable Energy Buyers’ Principles
Published on February 13, 2018
About a 3 minute read

AT&T will purchase 520 megawatts (MW) of wind power through 2 agreements with subsidiaries of NextEra Energy Resources, the world’s largest operator of renewable energy projects. Together, these deals constitute one of the largest corporate ren... View More

Article
Community Updates
CVS Health Investing in Long-Term and Sustainable Wage Increases and Benefits Enhancements
CVS Health Investing in Long-Term and Sustainable Wage Increases and Benefits Enhancements
Published on February 13, 2018
About a 3 minute read

In a continuing commitment to investing in the growth and success of its employees, CVS Health (NYSE: CVS) today announced three major programs that will enable employees to share in the tax savings created by the U.S. Tax Cuts and Jobs Act. The impr... View More

Article
Community Updates
Nestlé Leverages Wind Power in Partnership with EDP Renewables in Step Toward 100% Renewable Electricity Goal
Nestlé Leverages Wind Power in Partnership with EDP Renewables in Step Toward 100% Renewable Electricity Goal
Published on February 12, 2018
About a 5 minute read

Power purchase agreement will provide approximately 80 percent of the electricity load for five Nestlé facilities in southeastern Pennsylvania ... View More

Article
Organizational GovernanceOrganizational Governance
New Science-Based Goals, Carbon Pricing Scheme to Help Heineken ‘Drop the C’
New Science-Based Goals, Carbon Pricing Scheme to Help Heineken ‘Drop the C’
Published on February 12, 2018
About a 3 minute read

Heineken has unveiled a new sustainability strategy that will see the brewer increase renewable energy production, set science-based targets across distribution, cooling and packaging, and pilot an internal carbon pricing scheme. ... View More

Article
Member Spotlight: Jim Turner, director, corporate affairs at Humana, discusses healthy communities, new metrics, and his family's love of national parks
Member Spotlight: Jim Turner, director, corporate affairs at Humana, discusses healthy communities, new metrics, and his family's love of national parks
Published on February 6, 2018
About a 5 minute read

We recently spoke with Jim Turner (@JimTurner24), director, corporate affairs at Humana, about their exciting work to improve the health of their communities and how they’re measuring their progress. Read on to learn how Humana applies the CDC’s ... View More

Article
Community Updates
LG Electronics Honored By U.S. EPA As 2018 ENERGY STAR® Partner Of The Year
LG Electronics Honored By U.S. EPA As 2018 ENERGY STAR® Partner Of The Year
Published on February 4, 2018
About a 2 minute read

LG Electronics has been recognized by the U.S. Environmental Protection Agency (EPA) with the 2018 ENERGY STAR Partner of the Year–Sustained Excellence Award for continued leadership in protecting the environment through energy efficient home appli... View More

Upcoming Events

June 8-10, 2026
SB'26 San Diego
US Event
February 18-19, 2026
SB'26 Tokyo
US Event
See All Events >