Assets About Brand Strategy

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Article
Community Updates
Danone sets 2030 Goals for long-term sustainable value creation, supported by an innovative governance and employee engagement model
Danone sets 2030 Goals for long-term sustainable value creation, supported by an innovative governance and employee engagement model
Published on April 27, 2018
About a 8 minute read

At its Annual General Meeting of Shareholders, Danone today introduced a set of nine long-term goals for the company and its brands. Aligned with the United Nations 2030 Sustainable Development agenda, the Danone 2030 Goals embed the business, brand ... View More

Article
Marketing & CommunicationsMarketing & Communications
Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause
Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause
Published on April 27, 2018
About a 4 minute read

For decades, the ASPCA has been advocating for better breeding practices and adoption for dogs with campaigns that focused on educating the public on where pet store dogs come from. But over time, the influx of digital technology has completely trans... View More

Article
Organizational GovernanceOrganizational Governance
Your Organization’s Purpose Must Evolve
Your Organization’s Purpose Must Evolve
Published on April 27, 2018
About a 7 minute read

This is the eighth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

Article
Innovation & TechnologyInnovation & Technology
Why Business Needs to Collaborate for a Clean Energy Future
Why Business Needs to Collaborate for a Clean Energy Future
Published on April 27, 2018
About a 6 minute read

Many people assume that tech companies are always competing. But as we celebrate Earth Day this year, we’re feeling grateful for our tech peers. When it comes to the environment, working together allows us to make bigger strides toward our shared s... View More

Article
Community Updates
CVS Health Releases 11th Annual Corporate Social Responsibility Report
CVS Health Releases 11th Annual Corporate Social Responsibility Report
Published on April 26, 2018
About a 4 minute read

CVS Health (NYSE: CVS) today released its 11th annual Corporate Social Responsibility (CSR) Report, detailing its latest efforts to shape the future of health care, reduce environmental impacts and exemplify corporate leadership in fulfilling the com... View More

Article
Community Updates
“A Family Company at Work for a Better World” Highlights SC Johnson’s Global Impact
“A Family Company at Work for a Better World” Highlights SC Johnson’s Global Impact
Published on April 25, 2018
About a 4 minute read

New Tagline Demonstrates Company’s Longstanding Commitment to Improving the Environment, Leadership in Transparency and Improving Lives RACINE, Wis., April 23, 2018 – For the first time in nearly two decades, the company behind such ubiquitous an... View More

Article
Community Updates
Driving Sustainable Logistics in Europe
Driving Sustainable Logistics in Europe
Published on April 25, 2018
About a 4 minute read

Dr. Milos Milenkovic | MIT A hyper-connected network of logistics clusters could play a key role in achieving the European Union’s goal of creating a sustainable, more efficient freight transportation system.An EU-backed research initiative called ... View More

Article
Community Updates
DuPont Nutrition & Health Advances Global Leadership Role in Sustainability
DuPont Nutrition & Health Advances Global Leadership Role in Sustainability
Published on April 25, 2018
About a 2 minute read

Rising to meet the challenges of achieving global sustainable development is expected to require all the major stakeholders around the world to work together. DuPont Nutrition & Health is among this group that aims to make a greater impact on the... View More

Article
Community Updates
The Estée Lauder Companies Announces Bold Family-Related Benefits to Meet the Diverse Needs of Its Employees
The Estée Lauder Companies Announces Bold Family-Related Benefits to Meet the Diverse Needs of Its Employees
Published on April 25, 2018
About a 4 minute read

The Estée Lauder Companies Inc. (NYSE:EL), the global leader in prestige beauty, today announced new and enhanced family-related programs, policies and benefits for its diverse employee base in the U.S. Effective May 1, 2018, Paid Parental Leave wil... View More

Article
Organizational GovernanceOrganizational Governance
Danone North America: The World’s Largest B Corp on the Future of Business
Danone North America: The World’s Largest B Corp on the Future of Business
Published on April 24, 2018
About a 9 minute read

A global food company present in more than 130 markets, Danone has always had a purpose agenda, even when it was an unusual idea. Danone committed to combine economic success and social progress in 1972, when the company’s founder, Antoine Riboud, ... View More

Article
Organizational GovernanceCircular Economy
Airbnb to Combat Overcrowding with New Office of Healthy Tourism
Airbnb to Combat Overcrowding with New Office of Healthy Tourism
Published on April 23, 2018
About a 5 minute read

With 4.85 million active listings, Airbnb commands the largest portfolio in the industry, larger than the top five biggest hotel companies combined. The company that put home sharing on the map recently shared some of its 2017 data and celebrated its... View More

Article
Community Updates
Target’s Charging Up Its Electric Vehicle Program to Reach More Than 20 States
Target’s Charging Up Its Electric Vehicle Program to Reach More Than 20 States
Published on April 23, 2018
About a 3 minute read

Photo: Two cars recharging at Tesla stations Photo courtesy of Tesla, Inc. All throughout Earth Month and every day at Target, we’re working toward ambitious goals to help keep the planet healthy. Today, we’re taking another step forward, acceler... View More

Article
Marketing & CommunicationsMarketing & Communications
‘Beauty in Real Life’ Campaign Makes Good on CVS Promise to Stop Altering Imagery
‘Beauty in Real Life’ Campaign Makes Good on CVS Promise to Stop Altering Imagery
Published on April 19, 2018
About a 2 minute read

CVS Health continues to put its money where its purpose is. Following up on the promise it made in January to stop altering imagery for beauty products, the company’s retail division, CVS Pharmacy, has launched an advertising campaign, “Beauty in... View More

Article
Community Updates
Cisco’s Bangalore Campus Now Powered by Solar
Cisco’s Bangalore Campus Now Powered by Solar
Published on April 19, 2018
About a 2 minute read

I am very excited to announce that Cisco’s Bangalore campus is now using solar power generated by two new offsite solar installations located in Karnataka, India. Cisco recently signed two solar power purchase agreements (PPAs) that will collective... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
Fortune 500 Companies Join AFF, GreenBlue on Forest Sustainability Tool
Fortune 500 Companies Join AFF, GreenBlue on Forest Sustainability Tool
Published on April 18, 2018
About a 3 minute read

Mars, McDonald’s, Staples and several other companies have signed on to support the American Forest Foundation (AFF), GreenBlue, the US Forest Service and Esri in the development of a ... View More

Article
Organizational GovernanceOrganizational Governance
Why the Food Industry Can’t Risk Anything Less Than ‘Radical Transparency’
Why the Food Industry Can’t Risk Anything Less Than ‘Radical Transparency’
Published on April 18, 2018
About a 5 minute read

As food supply chains grow more complex, consumers are setting higher expectations for food quality, safety and sustainability as they seek more aspirational choices around what they eat. But food scares continue to happen, one of the most famous bei... View More

Article
Community Updates
BASF drives sustainable palm with major portfolio switch
BASF drives sustainable palm with major portfolio switch
Published on April 18, 2018
About a 2 minute read

BASF shifts its Personal Care portfolio and will offer palm-based specialties for the cosmetics industry exclusively as certified sustainable. The move was announced at its 3rd Palm Dialog event during the in-cosmetics global exhibition. “This is a... View More

Article
Community Updates
Timberland Wardrobe Values Survey Uncovers Consumer Eco-Fashion Behaviors
Timberland Wardrobe Values Survey Uncovers Consumer Eco-Fashion Behaviors
Published on April 18, 2018
About a 5 minute read

In a world motivated by social cred and “likes,” it comes as no surprise that U.S. consumers on average spend roughly $250 a month on clothes, shoes and accessories. But what you might not expect is that men not only outspend women when it comes ... View More

Article
Organizational GovernanceOrganizational Governance
New Evidence Suggests That Sustainability Standards Drive Action
New Evidence Suggests That Sustainability Standards Drive Action
Published on April 18, 2018
About a 3 minute read

New evidence suggests that sustainability standards are drivers of the adoption and improvement of corporate practices. Its welcome news following CDP’s recent examination of the gap between corporate intentions and action on tackling climate-relat... View More

Article
Organizational GovernanceOrganizational Governance
Competitors Agree: GHG Action Along Supply Chains Is Good for Business
Competitors Agree: GHG Action Along Supply Chains Is Good for Business
Published on April 16, 2018
About a 6 minute read

Extreme weather events cost the global economy a record $320 billion in 2017. Food systems are experiencing more shocks than ever before, yet they also cause about one quarter of global greenhouse gas emissions. ... View More

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