Assets About Brand Strategy
Found 994 assets. Page 17 of 50.
The Estée Lauder Companies Announces Bold Family-Related Benefits to Meet the Diverse Needs of Its Employees
The Estée Lauder Companies Inc. (NYSE:EL), the global leader in prestige beauty, today announced new and enhanced family-related programs, policies and benefits for its diverse employee base in the U.S. Effective May 1, 2018, Paid Parental Leave wil... View More
Danone North America: The World’s Largest B Corp on the Future of Business
A global food company present in more than 130 markets, Danone has always had a purpose agenda, even when it was an unusual idea. Danone committed to combine economic success and social progress in 1972, when the company’s founder, Antoine Riboud, ... View More
Airbnb to Combat Overcrowding with New Office of Healthy Tourism
With 4.85 million active listings, Airbnb commands the largest portfolio in the industry, larger than the top five biggest hotel companies combined. The company that put home sharing on the map recently shared some of its 2017 data and celebrated its... View More
Target’s Charging Up Its Electric Vehicle Program to Reach More Than 20 States
Photo: Two cars recharging at Tesla stations Photo courtesy of Tesla, Inc. All throughout Earth Month and every day at Target, we’re working toward ambitious goals to help keep the planet healthy. Today, we’re taking another step forward, acceler... View More
‘Beauty in Real Life’ Campaign Makes Good on CVS Promise to Stop Altering Imagery
CVS Health continues to put its money where its purpose is. Following up on the promise it made in January to stop altering imagery for beauty products, the company’s retail division, CVS Pharmacy, has launched an advertising campaign, “Beauty in... View More
Cisco’s Bangalore Campus Now Powered by Solar
I am very excited to announce that Cisco’s Bangalore campus is now using solar power generated by two new offsite solar installations located in Karnataka, India. Cisco recently signed two solar power purchase agreements (PPAs) that will collective... View More
Fortune 500 Companies Join AFF, GreenBlue on Forest Sustainability Tool
Mars, McDonald’s, Staples and several other companies have signed on to support the American Forest Foundation (AFF), GreenBlue, the US Forest Service and Esri in the development of a ... View More
Why the Food Industry Can’t Risk Anything Less Than ‘Radical Transparency’
As food supply chains grow more complex, consumers are setting higher expectations for food quality, safety and sustainability as they seek more aspirational choices around what they eat. But food scares continue to happen, one of the most famous bei... View More
BASF drives sustainable palm with major portfolio switch
BASF shifts its Personal Care portfolio and will offer palm-based specialties for the cosmetics industry exclusively as certified sustainable. The move was announced at its 3rd Palm Dialog event during the in-cosmetics global exhibition. “This is a... View More
Timberland Wardrobe Values Survey Uncovers Consumer Eco-Fashion Behaviors
In a world motivated by social cred and “likes,” it comes as no surprise that U.S. consumers on average spend roughly $250 a month on clothes, shoes and accessories. But what you might not expect is that men not only outspend women when it comes ... View More
New Evidence Suggests That Sustainability Standards Drive Action
New evidence suggests that sustainability standards are drivers of the adoption and improvement of corporate practices. Its welcome news following CDP’s recent examination of the gap between corporate intentions and action on tackling climate-relat... View More
Competitors Agree: GHG Action Along Supply Chains Is Good for Business
Extreme weather events cost the global economy a record $320 billion in 2017. Food systems are experiencing more shocks than ever before, yet they also cause about one quarter of global greenhouse gas emissions. ... View More
P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'
The Procter & Gamble Company today announced it has achieved many of its 2020 environmental sustainability goals, has plans in place to meet the rest and has established new, broad-reaching goals for 2030. ... View More
About the Clout: Pro-Sustainability Businesses Lobby For Greater Good
Increasingly, businesses are using their clout to influence governments to advance a fair, inclusive and sustainable society and position their business for success. They recognize that government leadership is essential to develop progressive econom... View More
Why Sustainability Is the Future of the Chemical Industry
By 2020, the market for “green” chemistry is expected to reach $100 billion globally, with North America seeing an increase from $3 billion to over $20 billion during the same period. This growth, essential to the future of our planet, is a sign ... View More
Canadian SMEs Leading the Way in Sustainability, But Limited by Capacity
New research from the University of Waterloo suggests that small businesses have enormous potential to advance sustainability in Canada. 86% of SMEs surveyed think that sustainability is important, and more than half have taken steps to make their pr... View More
Q&A: Fuji Xerox on the Circular Approach That Redefined Its Business
Long before concepts such as future-fit and circular became buzzwords, Fuji Xerox was already busy redefining business as usual and demonstrating the opportunities to be harnessed by embracing a more sustainable, resource-efficient business model. ... View More
Eastman Recognized as an ENERGY STAR® Partner of the Year for the Seventh Time
Eastman is proud to announce that it received the 2018 ENERGY STAR® Partner of the Year Sustained Excellence Award for continually advancing leadership in energy management throughout the company and associated communities. This marks Eastman’s se... View More
Ford: A Measure of Progress
In Henry Ford’s day, there was no term for environmentalist. But he had a goal of zero waste to landfill, just as we do today, based on his belief that nothing should be wasted. Those values still hold true at Ford. Currently, conversation is under... View More
Humana Foundation Addressing Root Causes to Create Improved and Sustained Positive Health Outcomes
The Humana Foundation, philanthropic arm of Humana Inc. (NYSE: HUM) for the past 37 years, today announced the details of its planned health-focused community investing work for 2018 in its headquarters hometown of Louisville, Ky., as well as in seve... View More
