Assets About Brand Strategy

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Article
Organizational GovernanceOrganizational Governance
Dow’s Nature Projects Generated $120M, Engaged 380K Students in 2017
Dow’s Nature Projects Generated $120M, Engaged 380K Students in 2017
Published on June 8, 2018
About a 4 minute read

The Dow Chemical Company’s newly released 2017 Sustainability Report details its progress against its goals for 2025, including surpassing the year’s target for savings and revenue from projects that are “better for ecosystems.” Such projects... View More

Article
Consumer Behavior ChangeOrganizational Governance
Philip Morris International is Quitting Smoking — But Don't Take Their Word for It
Philip Morris International is Quitting Smoking — But Don't Take Their Word for It
Published on June 8, 2018
About a 10 minute read

Jennifer Motles Svigilsky detests cigarettes. But she recently began focusing on the ambitious vision to help 1.1B smokers quit smoking within a generation. Which is how she found herself in front of a crowded room at SB’18 Vancouver, representing ... View More

Article
Circular Economy
'The North Face Renewed' Gives Refurbished Clothes Second Life
'The North Face Renewed' Gives Refurbished Clothes Second Life
Published on June 6, 2018
About a 2 minute read

Today at SB’18 Vancouver, The North Face will announce the launch of The North Face Renewed — a collection of refurbished products for consumers who want to access affordable gear and reduce their environmental impact. All “Renewed” items —... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
SB Brand Transformation Roadmap to Help Companies on Journey to True Sustainability
SB Brand Transformation Roadmap to Help Companies on Journey to True Sustainability
Published on June 6, 2018
About a 4 minute read

Yesterday at SB'18 Vancouver, Kevin Hagen — VP of Environment, Social and Governance Strategy at Iron Mountain — and Dimitar Vlahov, Director of Content Development at Sustainable Brands (SB), offered a sneak peek at the SB Brand Transformation R... View More

Article
Organizational GovernanceOrganizational Governance
Growing the Next Generation of Change Agents to Tackle Today’s ‘Wicked’ Problems
Growing the Next Generation of Change Agents to Tackle Today’s ‘Wicked’ Problems
Published on June 6, 2018
About a 5 minute read

The world is complex and interconnected. When we pull one lever in a system, it ripples throughout. Pull the right levers and you can solve some of the most complex problems, pull the wrong one and it can be disastrous. This is why it is critical to ... View More

Article
Community Updates
Braskem launches new recycled resin concept at Sustainable Brands
Braskem launches new recycled resin concept at Sustainable Brands
Published on June 6, 2018
About a 6 minute read

The Vancouver edition of the international event will be held on June 4-7 São Paulo, June 4, 2018 – During this first week of June, Braskem is participating in the Vancouver edition of Sustainable Brands, one of the most important events in the su... View More

Article
Innovation & TechnologyInnovation & Technology
Garnier SkinActive Becomes L'Oréal's Third Cradle to Cradle Certified™ Brand
Garnier SkinActive Becomes L'Oréal's Third Cradle to Cradle Certified™ Brand
Published on June 6, 2018
About a 5 minute read

L’Oréal USA announced today that five products in its Garnier SkinActive line have achieved Cradle to Cradle Certified™ SILVER recognition. The product line, manufactured at L’Oréal USA’s facility in Franklin, New Jersey, earned this certif... View More

Article
Organizational GovernanceOrganizational Governance
Hershey Releases 2017 CSR Report, Unveils SDG-Aligned CSR Strategy
Hershey Releases 2017 CSR Report, Unveils SDG-Aligned CSR Strategy
Published on June 5, 2018
About a 4 minute read

Today, along with the release of its 2017 Shared Goodness Corporate Social Responsibility report, The Hershey Company unveiled Shared Goodness Promise, a new CSR strategy aligned with the UN Sustainable Development Goals and centered around investmen... View More

Article
Community Updates
Collaborating Toward the Good Life: A Conversation with Keurig Green Mountain's Monique Oxender
Collaborating Toward the Good Life: A Conversation with Keurig Green Mountain's Monique Oxender
Published on June 5, 2018
About a 7 minute read

A self-proclaimed “complexity junkie,” Monique Oxender, Keurig Green Mountain’s Chief Sustainability Officer, doesn’t bat an eye at tackling big, complicated issues. From the future of coffee to the recyclability of Keurig’s pods, Oxender a... View More

Article
Community Updates
Sustainable Brands Launches Self-Assessment Tool for Brands Navigating Sustainability
Sustainable Brands Launches Self-Assessment Tool for Brands Navigating Sustainability
Published on June 5, 2018
About a 3 minute read

The SB Brand Transformation RoadmapSM launches today at SB’18 Vancouver as a pioneering self-assessment tool that provides a comprehensive process plan for continuous improvement in sustainability. A first of its kind, it is specifically designed f... View More

Article
Organizational Governance
The World's First Climate-Positive Burgers: Max Burgers Now Help Fight Climate Change
The World's First Climate-Positive Burgers: Max Burgers Now Help Fight Climate Change
Published on June 4, 2018
About a 4 minute read

This morning, from the main stage at SB’18 Vancouver, Max Burgers’ Chief Sustainability Officer, Kaj Török, announced that the Swedish burger chain is set to offer the world’s first climate-positive burgers. Török said that customers will s... View More

Article
New Metrics
Houdini Sportswear Launches Industry-First Planetary Boundaries Assessment
Houdini Sportswear Launches Industry-First Planetary Boundaries Assessment
Published on June 4, 2018
About a 4 minute read

More and more clothing brands are taking it upon themselves to dive deeper into the impacts of their garments, increasing transparency around and improving their materials, processes and operations as a whole. ... View More

Article
Consumer Behavior Change
Behaviour Change: The Power of Simple Messaging
Behaviour Change: The Power of Simple Messaging
Published on June 4, 2018
About a 4 minute read

Consumers want simple solutions. They need simple messages. And yet when it comes to truly sustainable products and packaging, the reality is quite complex and often requires consumer behaviour change. Leading brands are increasingly investing signif... View More

Article
Community Updates
Iron Mountain Joins RE100, Commits to Setting Science-Based Targets for Carbon Reductions
Iron Mountain Joins RE100, Commits to Setting Science-Based Targets for Carbon Reductions
Published on June 4, 2018
About a 3 minute read

BOSTON – June 4, 2018 –Iron Mountain® Incorporated (NYSE: IRM), the global leader in storage and information management services, today announced two important environmental commitments that significantly advance the company’s efforts to reduc... View More

Article
Community Updates
Iron Mountain Publishes Fifth Annual Corporate Responsibility Report
Iron Mountain Publishes Fifth Annual Corporate Responsibility Report
Published on June 4, 2018
About a 4 minute read

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Article
Community Updates
The 100% recyclable biopolymer will be used in the Nutrella Viva loaves packaging
The 100% recyclable biopolymer will be used in the Nutrella Viva loaves packaging
Published on June 4, 2018
About a 3 minute read

The 100% recyclable biopolymer will be used in the packaging of the new line of loaves with germinated grains that follow the Clean Label movement Braskem, the largest producer of biopolymers in the world, is now supplying the Green Plastic I'm green... View More

Article
Community Updates
Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver
Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver
Published on June 4, 2018
About a 5 minute read

Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia. Over 2,000 business executives along with their teams from 33+ countries... View More

Article
Organizational GovernanceOrganizational Governance
Q&A: How TD Is Living Its Purpose, Driving SDGs with The Ready Commitment
Q&A: How TD Is Living Its Purpose, Driving SDGs with The Ready Commitment
Published on June 1, 2018
About a 8 minute read

TD Bank Group recently launched its corporate citizenship strategy to center on a new multi-year program, The Ready Commitment. Guided by the bank’s purpose, focus on creating shared value and desire to support the Sustainable Development Goals (SD... View More

Article
Supply Chain
How Driscoll's Is Creating Shared Value in Berry Supply Chains
How Driscoll's Is Creating Shared Value in Berry Supply Chains
Published on June 1, 2018
About a 4 minute read

The buyer-supplier relationship is changing in more ways than you might imagine. Consumers and retailers are increasingly demanding that suppliers demonstrate their sustainability: How are buyers and suppliers collectively adapting to changes in the ... View More

Article
Innovation & TechnologyInnovation & Technology
Steelcase Draws Sustainability Inspiration from an Unlikely Source: The Healthcare Industry
Steelcase Draws Sustainability Inspiration from an Unlikely Source: The Healthcare Industry
Published on May 31, 2018
About a 8 minute read

Questions — and asking the right ones — are at the heart of Patricia Wang’s role as design researcher in WorkSpace Futures for Steelcase Inc. These days, the biggest question Wang faces is just as complicated and ambiguous as it is important: H... View More

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