Assets About Brand Strategy

Found 1002 assets. Page 13 of 51.

Article
Organizational GovernanceOrganizational Governance
World Cup Sponsors Missing Out on Purpose
World Cup Sponsors Missing Out on Purpose
Published on July 10, 2018
About a 8 minute read

With the 2018 FIFA World Cup taking place against the backdrop of a rapidly changing world, a world where people increasingly expect corporations to stand for something more than just profits, it seems like an appropriate time to take a look at which... View More

Article
Community Updates
Latest UPS Sustainability Report Shares Stories of Innovation and Progress
Latest UPS Sustainability Report Shares Stories of Innovation and Progress
Published on July 3, 2018
About a 2 minute read

UPS’s 16th annual Sustainability Report highlights the company’s sustainability challenges and accomplishments during 2017, including progress toward its 2020 and 2025 goals in support of the environment, global workforce, and communities around ... View More

Article
Marketing & Communications
JUST Capital’s New Tool Helps Citizens See, Compare US Companies’ Environmental Impact
JUST Capital’s New Tool Helps Citizens See, Compare US Companies’ Environmental Impact
Published on June 29, 2018
About a 3 minute read

A new interactive data visualization tool allows the general to see how the largest U.S. companies stack up when comparing their environmental impact. The Environmental Explorer, which is freely available, lets users explore rankings of the 1,000 lar... View More

Article
Organizational GovernanceOrganizational Governance
Keurig Moves Toward a Sustainable Future
Keurig Moves Toward a Sustainable Future
Published on June 29, 2018
About a 4 minute read

In the business world, we frequently hear executives asking what value a program brings to an organization, placing emphasis on immediate profit rather than long-term impact. At Keurig Green Mountain, we have designed our business on a model that cre... View More

Article
Community Updates
Best Buy Reports On Sustainability Progress, Goals For 2020
Best Buy Reports On Sustainability Progress, Goals For 2020
Published on June 28, 2018
About a 1 minute read

Best Buy today released our latest Corporate Responsibility & Sustainability Report, including two new sustainability goals as part of our Best Buy 2020 growth strategy. This report is where we annually share our commitments and progress in the a... View More

Article
Marketing & CommunicationsMarketing & Communications
Consumers Ready to Reward Brands That Take Stands
Consumers Ready to Reward Brands That Take Stands
Published on June 27, 2018
About a 3 minute read

When Dick’s Sporting Goods bans the sale of assault rifles, or McDonald’s makes a commitment to get 100 percent of its packaging from renewable, recycled or certified sources by 2025, how does their position in the marketplace change? ... View More

Article
Finance & Investment
400 Companies Poised to Advance SDGs, Generate Returns Make Up New Swell Investing Portfolio
400 Companies Poised to Advance SDGs, Generate Returns Make Up New Swell Investing Portfolio
Published on June 26, 2018
About a 3 minute read

Highlighting the importance of transparency in investing, impact investing platform Swell Investing has invited the public to vote on the final security in the Impact 400, a portfolio with the goal of offering investors 400 companies poised for impac... View More

Article
New Metrics
Addressing Corporate Scope 3 Value Chain GHG Emissions: Part 1
Addressing Corporate Scope 3 Value Chain GHG Emissions: Part 1
Published on June 26, 2018
About a 3 minute read

To keep the global temperature increase to well below 2⁰C and meet the goals laid out in the Paris Agreement, everyone must take bold action to reduce their share of emissions as soon as possible. Companies are responsible for the majority of globa... View More

Article
Organizational GovernanceOrganizational Governance
Introducing: The Bright Side of the Brand
Introducing: The Bright Side of the Brand
Published on June 25, 2018
About a 5 minute read

The “brand purpose” bandwagon has become awfully crowded. And as more and more brands seek to capitalize on the opportunity to cast themselves in a more authentic, meaningful light, the language of “brand purpose” has become weak, watered dow... View More

Article
Member Spotlight: Jennifer Silberman from Target shares how she leverages the power of markets and systems to drive change
Member Spotlight: Jennifer Silberman from Target shares how she leverages the power of markets and systems to drive change
Published on June 20, 2018
About a 5 minute read

We recently caught up with Jennifer Silberman (@jsilberman1), vice president of corporate responsibility at Target. In this member spotlight, she shares how Target is embedding social and environmental purpose into their company strategy to drive cha... View More

Article
Organizational GovernanceOrganizational Governance
Unilever Calls for Reform in Influencer Marketing; Brings #Unstereotype Vision to Life Through Dance
Unilever Calls for Reform in Influencer Marketing; Brings #Unstereotype Vision to Life Through Dance
Published on June 20, 2018
About a 5 minute read

At the 2018 Cannes Lions Festival of Creativity this week, Unilever announced commitments to improve transparency in its influencer marketing and called on industry to similarly help improve authenticity, build consumer trust and improve brands’ ab... View More

Article
Marketing & CommunicationsMarketing & Communications
P&G Takes Pledge to #FreeTheBid, Promote Gender Equality in Media, Advertising
P&G Takes Pledge to #FreeTheBid, Promote Gender Equality in Media, Advertising
Published on June 19, 2018
About a 4 minute read

Procter & Gamble (P&G), the world’s largest advertiser, advanced its commitment to gender equality through a series of new actions and partnerships announced at the 2018 Cannes Lions Festival of Creativity. ... View More

Article
New MetricsInnovation & Technology
Interface Moving from Net Zero to Climate Positive by Rethinking Factories as Forests
Interface Moving from Net Zero to Climate Positive by Rethinking Factories as Forests
Published on June 13, 2018
About a 6 minute read

With 3.8 billion years of R&D behind Earth’s systems and creatures, we’ve barely scratched the surface of what we can learn and how we can apply those lessons to our companies, products and processes. ... View More

Article
Organizational GovernanceOrganizational Governance
‘Best for the World’: B Lab Recognizes Nearly 1,000 Top Scoring B Corps
‘Best for the World’: B Lab Recognizes Nearly 1,000 Top Scoring B Corps
Published on June 12, 2018
About a 4 minute read

Businesses that earned top scores on the B Impact Assessment are being celebrated today with the announcement of B Lab’s 2018 “Best for the World” lists. B Lab simultaneously released separate lists recognizing Certified B Corporations in the t... View More

Article
Consumer Behavior Change
Inspiring Consumers – and Companies – to Make Healthier Choices
Inspiring Consumers – and Companies – to Make Healthier Choices
Published on June 12, 2018
About a 10 minute read

Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights ... View More

Article
Organizational GovernanceOrganizational Governance
Transformational Leadership in Action ... and In Transition
Transformational Leadership in Action ... and In Transition
Published on June 11, 2018
About a 6 minute read

Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights ... View More

Article
Circular EconomyCircular Economy
Trending: Single-Use Plastics Continue to be Tossed – By Brands, Nations Imposing Bans
Trending: Single-Use Plastics Continue to be Tossed – By Brands, Nations Imposing Bans
Published on June 11, 2018
About a 9 minute read

It’s a tough time to be a plastic straw producer. Over the past few months, it seems the message has broken through that plastic straws are harmful to the environment – and marine life in particular – that phase outs and bans are warranted. ... View More

Article
Community Updates
The Future Looks Brighter Thanks to Prospective Sustainability Innovations for Procter & Gamble’s Tide®
The Future Looks Brighter Thanks to Prospective Sustainability Innovations for Procter & Gamble’s Tide®
Published on June 11, 2018
About a 4 minute read

Today Procter & Gamble (P&G) announced presentations given on new research into sustainability innovations for its Tide® laundry detergent. The presentations discussed the potential for improved cleaning performance in cold water conditions ... View More

Article
Consumer Behavior Change
New Toolkit Uses Normative Messaging to Encourage UK Citizens to ‘Recycle Now’
New Toolkit Uses Normative Messaging to Encourage UK Citizens to ‘Recycle Now’
Published on June 9, 2018
About a 2 minute read

Recycle Now, a WRAP campaign that helps people in the UK recycle more things, more often, has launched a new communications toolkit for local authorities and partners, introducing a social norming messaging style designed to motivate citizen behavior... View More

Article
Innovation & TechnologyInnovation & Technology
Making Meaningful Connections with Stakeholders Through People-Centered Design Thinking
Making Meaningful Connections with Stakeholders Through People-Centered Design Thinking
Published on June 9, 2018
About a 11 minute read

Throughout the week at SB’18 Vancouver, a host of organizations shared a range of strategies for making meaningful and lasting connections with customers and other stakeholders, while improving their contributions to society. ... View More

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