Assets About Brand Strategy
Found 994 assets. Page 13 of 50.
Introducing: The Bright Side of the Brand
The “brand purpose” bandwagon has become awfully crowded. And as more and more brands seek to capitalize on the opportunity to cast themselves in a more authentic, meaningful light, the language of “brand purpose” has become weak, watered dow... View More
Member Spotlight: Jennifer Silberman from Target shares how she leverages the power of markets and systems to drive change
We recently caught up with Jennifer Silberman (@jsilberman1), vice president of corporate responsibility at Target. In this member spotlight, she shares how Target is embedding social and environmental purpose into their company strategy to drive cha... View More
Unilever Calls for Reform in Influencer Marketing; Brings #Unstereotype Vision to Life Through Dance
At the 2018 Cannes Lions Festival of Creativity this week, Unilever announced commitments to improve transparency in its influencer marketing and called on industry to similarly help improve authenticity, build consumer trust and improve brands’ ab... View More
P&G Takes Pledge to #FreeTheBid, Promote Gender Equality in Media, Advertising
Procter & Gamble (P&G), the world’s largest advertiser, advanced its commitment to gender equality through a series of new actions and partnerships announced at the 2018 Cannes Lions Festival of Creativity. ... View More
Interface Moving from Net Zero to Climate Positive by Rethinking Factories as Forests
With 3.8 billion years of R&D behind Earth’s systems and creatures, we’ve barely scratched the surface of what we can learn and how we can apply those lessons to our companies, products and processes. ... View More
‘Best for the World’: B Lab Recognizes Nearly 1,000 Top Scoring B Corps
Businesses that earned top scores on the B Impact Assessment are being celebrated today with the announcement of B Lab’s 2018 “Best for the World” lists. B Lab simultaneously released separate lists recognizing Certified B Corporations in the t... View More
Inspiring Consumers – and Companies – to Make Healthier Choices
Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights ... View More
Transformational Leadership in Action ... and In Transition
Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights ... View More
Trending: Single-Use Plastics Continue to be Tossed – By Brands, Nations Imposing Bans
It’s a tough time to be a plastic straw producer. Over the past few months, it seems the message has broken through that plastic straws are harmful to the environment – and marine life in particular – that phase outs and bans are warranted. ... View More
The Future Looks Brighter Thanks to Prospective Sustainability Innovations for Procter & Gamble’s Tide®
Today Procter & Gamble (P&G) announced presentations given on new research into sustainability innovations for its Tide® laundry detergent. The presentations discussed the potential for improved cleaning performance in cold water conditions ... View More
New Toolkit Uses Normative Messaging to Encourage UK Citizens to ‘Recycle Now’
Recycle Now, a WRAP campaign that helps people in the UK recycle more things, more often, has launched a new communications toolkit for local authorities and partners, introducing a social norming messaging style designed to motivate citizen behavior... View More
Making Meaningful Connections with Stakeholders Through People-Centered Design Thinking
Throughout the week at SB’18 Vancouver, a host of organizations shared a range of strategies for making meaningful and lasting connections with customers and other stakeholders, while improving their contributions to society. ... View More
Dow’s Nature Projects Generated $120M, Engaged 380K Students in 2017
The Dow Chemical Company’s newly released 2017 Sustainability Report details its progress against its goals for 2025, including surpassing the year’s target for savings and revenue from projects that are “better for ecosystems.” Such projects... View More
Philip Morris International is Quitting Smoking — But Don't Take Their Word for It
Jennifer Motles Svigilsky detests cigarettes. But she recently began focusing on the ambitious vision to help 1.1B smokers quit smoking within a generation. Which is how she found herself in front of a crowded room at SB’18 Vancouver, representing ... View More
'The North Face Renewed' Gives Refurbished Clothes Second Life
Today at SB’18 Vancouver, The North Face will announce the launch of The North Face Renewed — a collection of refurbished products for consumers who want to access affordable gear and reduce their environmental impact. All “Renewed” items —... View More
SB Brand Transformation Roadmap to Help Companies on Journey to True Sustainability
Yesterday at SB'18 Vancouver, Kevin Hagen — VP of Environment, Social and Governance Strategy at Iron Mountain — and Dimitar Vlahov, Director of Content Development at Sustainable Brands (SB), offered a sneak peek at the SB Brand Transformation R... View More
Growing the Next Generation of Change Agents to Tackle Today’s ‘Wicked’ Problems
The world is complex and interconnected. When we pull one lever in a system, it ripples throughout. Pull the right levers and you can solve some of the most complex problems, pull the wrong one and it can be disastrous. This is why it is critical to ... View More
Braskem launches new recycled resin concept at Sustainable Brands
The Vancouver edition of the international event will be held on June 4-7 São Paulo, June 4, 2018 – During this first week of June, Braskem is participating in the Vancouver edition of Sustainable Brands, one of the most important events in the su... View More
Garnier SkinActive Becomes L'Oréal's Third Cradle to Cradle Certified™ Brand
L’Oréal USA announced today that five products in its Garnier SkinActive line have achieved Cradle to Cradle Certified™ SILVER recognition. The product line, manufactured at L’Oréal USA’s facility in Franklin, New Jersey, earned this certif... View More
Hershey Releases 2017 CSR Report, Unveils SDG-Aligned CSR Strategy
Today, along with the release of its 2017 Shared Goodness Corporate Social Responsibility report, The Hershey Company unveiled Shared Goodness Promise, a new CSR strategy aligned with the UN Sustainable Development Goals and centered around investmen... View More
