Assets About Brand Strategy

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Article
Trending: New EMF Collaborative, G-Star RAW, Parsons Students Latest to ‘Make Fashion Circular’

The Ellen MacArthur Foundation (EMF) has launched a new industry collaborative to build on the vision outlined in its New Textiles Economy report. ... View More

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Philip Morris International Continues Shift Toward Smoke-Free Future

On Tuesday, Philip Morris International Inc. (PMI) published its Sustainability Report 2017, outlining the concrete steps being taken to fundamentally transform its business, by putting smoke-free products at the core of its sustainability efforts to... View More

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4 Ways CEOs Can Truly Drive Purpose in Companies

This is the ninth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

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International Day of Families: Toasting Progressive Parental Benefits, No Matter Your Situation

There is no longer one dominant family form in the U.S. According to the Pew Research Center, parents today are raising their children against a backdrop of increasingly diverse and, for many, constantly evolving family forms. Knowing this, it’s cl... View More

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Unilever's Sustainable Living Brands Delivered 70% of Turnover Growth in 2017

Unilever has today revealed its fourth consecutive year of growth for its ‘sustainable living’ brands, which delivered 70 percent of its turnover growth and grew 46 percent faster (a slightly slower rate than last year, when it was over 50 percen... View More

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UPS To Deploy New, State-Of-The-Art Electric Vehicles In London And Paris

UPS (NYSE:UPS) today announced that it is working with UK-based technology firm ARRIVAL to develop a state-of-the-art pilot fleet of 35 electric delivery vehicles (EVs) to be trialed in London and Paris. These zero tailpipe emission, lightweight comp... View More

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Member Spotlight: Danielle Azoulay at L’Oréal, shares what motivates her to keep driving positive change at the largest beauty company in the world

Danielle Azoulay (@ecodanielle), head of CSR and sustainability at L'Oréal, spoke with us recently about the projects she’s most excited about right now and how she stays inspired to drive positive change for the business, including the ability to... View More

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Nestlé-Starbucks Alliance Aims to Make Coffee First Truly Sustainable Ag Product

Starbucks Corporation and Nestlé S.A. announced on Sunday that they will form a global coffee alliance to accelerate and grow the global reach of Starbucks brands in Consumer Packaged Goods (CPG) and Foodservice. With a shared commitment to ethical ... View More

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People Aren’t Saving the Planet. Corporations Are.

It’s official. Sustainability is mainstream. You probably already knew that. What you may not know is that Americans aren’t really changing their personal behaviors. They’re changing their buying behaviors. And that gives brands a new way to wi... View More

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Technology: The Trojan Horse for Hotel Sustainability

Technology has been quickly evolving into many markets such as clothing, food, health and home, and hotels are certainly no exception. As the industry is disrupted by more privatized options such as AirBnb and VRBO, Bloomberg reports that technology ... View More

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BASF and Solenis to join forces by combining paper and water chemicals businesses

On May 2, 2018, BASF and Solenis have signed an agreement to join forces by combining BASF’s paper wet-end and water chemicals business with Solenis. The combined entity with pro-forma sales of around €2.4 billion and around 5,000 employees in 20... View More

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Northwest Ohio Wind Farm to power General Motors’ Ohio, Indiana plants

Officials from General Motors and Starwood Energy Group joined Ohio lawmakers, county officials and local landowners today at a press conference to unveil the Northwest Ohio Wind Farm, a 100-megawatt wind project under construction in Paulding County... View More

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Why Should Anyone Trust Your Brand?

Which brands do you really care about? Is there one you simply couldn’t do without? It’s a question that we rarely ask — so prevalent and dominant are companies and brands in our everyday lives. But while we’re dependent on the products and s... View More

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The BSA Launches Historic ‘Scout Me In’ Campaign Inviting Girls and Boys to Experience Adventures Through a Cub Scout’s Point of View

The Boy Scouts of America (BSA) made history today by unveiling the new Scout Me In campaign that features girls, as well as boys, in its iconic Cub Scout program for the first time. Starting this summer, all kids are invited to say, “Scout Me In,�... View More

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SEKISUI: Building an Organization with Integrated Thinking to Balance Management, Environment

This post has been translated from Japanese — read the original interview here. ... View More

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New Digital Platform Connects Corporates, Startups Tackling the SDGs

Companies looking to advance the UN’s Sustainable Development Goals (SDGs) and support startups get their solutions to market by using a new digital match-making platform, fetch. The Dutch-based enterprise helps bring together potential collaborato... View More

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Earth Needs Our Action Every Day: The Path Ahead

Last year saw unprecedented natural disasters across the globe – from wildfires in California to record-breaking hurricanes in the U.S. Gulf Coast, eastern seaboard, Puerto Rico and the Caribbean. At the same time, scientists warn that the risks po... View More

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Report: Social Purpose Now a Key Driver in Canadians’ Purchasing Decisions

Nine in ten Canadians (92 percent) would switch brands if a different brand of a similar quality had a compelling social purpose, according to new research from Kin&Co. The firm’s new report — which looks exclusively at the Canadian market �... View More

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Execs Agree: Emerging Technologies Key to Business, Environmental Success

Business strategy, technological innovation and corporate sustainability are increasingly linked in the minds of executives. ... View More

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Nestlé Waters Plant in Sacramento Now Powered Entirely by Clean Energy

Nestlé Waters North America, in partnership with SMUD, today announced agreements that will allow its facility in Sacramento, California to be powered by 100-percent renewable energy. The agreement is a major step towards parent company Nestlé’s ... View More

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