Assets About Brand Strategy
Found 994 assets. Page 16 of 50.
People Aren’t Saving the Planet. Corporations Are.
It’s official. Sustainability is mainstream. You probably already knew that. What you may not know is that Americans aren’t really changing their personal behaviors. They’re changing their buying behaviors. And that gives brands a new way to wi... View More
Technology: The Trojan Horse for Hotel Sustainability
Technology has been quickly evolving into many markets such as clothing, food, health and home, and hotels are certainly no exception. As the industry is disrupted by more privatized options such as AirBnb and VRBO, Bloomberg reports that technology ... View More
BASF and Solenis to join forces by combining paper and water chemicals businesses
On May 2, 2018, BASF and Solenis have signed an agreement to join forces by combining BASF’s paper wet-end and water chemicals business with Solenis. The combined entity with pro-forma sales of around €2.4 billion and around 5,000 employees in 20... View More
Northwest Ohio Wind Farm to power General Motors’ Ohio, Indiana plants
Officials from General Motors and Starwood Energy Group joined Ohio lawmakers, county officials and local landowners today at a press conference to unveil the Northwest Ohio Wind Farm, a 100-megawatt wind project under construction in Paulding County... View More
Why Should Anyone Trust Your Brand?
Which brands do you really care about? Is there one you simply couldn’t do without? It’s a question that we rarely ask — so prevalent and dominant are companies and brands in our everyday lives. But while we’re dependent on the products and s... View More
SEKISUI: Building an Organization with Integrated Thinking to Balance Management, Environment
This post has been translated from Japanese — read the original interview here. ... View More
New Digital Platform Connects Corporates, Startups Tackling the SDGs
Companies looking to advance the UN’s Sustainable Development Goals (SDGs) and support startups get their solutions to market by using a new digital match-making platform, fetch. The Dutch-based enterprise helps bring together potential collaborato... View More
Earth Needs Our Action Every Day: The Path Ahead
Last year saw unprecedented natural disasters across the globe – from wildfires in California to record-breaking hurricanes in the U.S. Gulf Coast, eastern seaboard, Puerto Rico and the Caribbean. At the same time, scientists warn that the risks po... View More
Execs Agree: Emerging Technologies Key to Business, Environmental Success
Business strategy, technological innovation and corporate sustainability are increasingly linked in the minds of executives. ... View More
Nestlé Waters Plant in Sacramento Now Powered Entirely by Clean Energy
Nestlé Waters North America, in partnership with SMUD, today announced agreements that will allow its facility in Sacramento, California to be powered by 100-percent renewable energy. The agreement is a major step towards parent company Nestlé’s ... View More
Danone sets 2030 Goals for long-term sustainable value creation, supported by an innovative governance and employee engagement model
At its Annual General Meeting of Shareholders, Danone today introduced a set of nine long-term goals for the company and its brands. Aligned with the United Nations 2030 Sustainable Development agenda, the Danone 2030 Goals embed the business, brand ... View More
Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause
For decades, the ASPCA has been advocating for better breeding practices and adoption for dogs with campaigns that focused on educating the public on where pet store dogs come from. But over time, the influx of digital technology has completely trans... View More
Your Organization’s Purpose Must Evolve
This is the eighth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More
Why Business Needs to Collaborate for a Clean Energy Future
Many people assume that tech companies are always competing. But as we celebrate Earth Day this year, we’re feeling grateful for our tech peers. When it comes to the environment, working together allows us to make bigger strides toward our shared s... View More
CVS Health Releases 11th Annual Corporate Social Responsibility Report
CVS Health (NYSE: CVS) today released its 11th annual Corporate Social Responsibility (CSR) Report, detailing its latest efforts to shape the future of health care, reduce environmental impacts and exemplify corporate leadership in fulfilling the com... View More
“A Family Company at Work for a Better World” Highlights SC Johnson’s Global Impact
New Tagline Demonstrates Company’s Longstanding Commitment to Improving the Environment, Leadership in Transparency and Improving Lives RACINE, Wis., April 23, 2018 – For the first time in nearly two decades, the company behind such ubiquitous an... View More
Driving Sustainable Logistics in Europe
Dr. Milos Milenkovic | MIT A hyper-connected network of logistics clusters could play a key role in achieving the European Union’s goal of creating a sustainable, more efficient freight transportation system.An EU-backed research initiative called ... View More
DuPont Nutrition & Health Advances Global Leadership Role in Sustainability
Rising to meet the challenges of achieving global sustainable development is expected to require all the major stakeholders around the world to work together. DuPont Nutrition & Health is among this group that aims to make a greater impact on the... View More
