Assets About Brand Strategy

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P&G’s Marc Pritchard: The 5 Business Paradigms That Need Shifting

In recent conversation with Marc Pritchard, Chief Brand Officer at P&G, we spent our time talking about shifting out from old paradigms and models, to create new frameworks for building brands and advancing sustainability. Here are Pritchard’s ... View More

Article
#TBT to When HEINEKEN USA Captured Attention (and Votes!) for Our Sustainability Report

For the most part, company sustainability reports never get read. The fact is, companies keep packaging their diligent, necessary and informative sustainability reporting in dense corporate documents that nobody cares to read. We’re proud of our pr... View More

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Mars Australia to Match 100% of Its Electricity Use with Renewable Energy by 2020

Mars Australia has signed 20 year power-purchase agreements (PPA) with Total Eren to generate the equivalent of 100 percent of Mars’ electricity from renewable energy by 2020. In addition to its latest agreement in Australia, Mars is already using ... View More

Article
Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers

Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released 2018 Cone/Porter Novelli Purpose Study. Nearly eight in ten (79 percent) say they are more ... View More

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Hilton Targets Plastics, Science-Based Targets in Journey to Halve Impacts by 2030

Like many large companies, Hilton has been steadily improving its sustainability performance one step at a time. ... View More

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PepsiCo Acquiring Bare Snacks to Add Fruit, Veggie Chips to Its Better-For-You Portfolio

Just days after sharing that it is partnering with a Chicago-based incubator to help scale food and beverage startups, PepsiCo has entered into a definitive agreement to acquire Bare Foods Co, as Bare Snacks, the U.S.-based fruit and vegetable snack ... View More

Article
Shaw Industries Further Reduces Carbon Footprint with Combined Heat & Power Plant at South Carolina Carpet Fiber Facility

Shaw Industries Group, Inc. (Shaw) has completed the construction of a cogeneration Combined Heat & Power (CHP) plant at its Columbia, S.C. fiber production facility. The CHP, which began operating in May 2018, will reduce the plant’s annual gr... View More

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PepsiCo, Hatchery Chicago Partner to Help Food Startups Grow

PepsiCo North America Nutrition (NAN) and food and beverage incubator The Hatchery Chicago have announced a partnership aimed at helping food industry entrepreneurs grow and scale their businesses. ... View More

Article
Lord Aeck Sargent Marks a Decade of Action on Carbon Emissions

Published during the first industrial revolution, Adam Smith’s The Wealth of Nations used the metaphor of “the invisible hand of the market” to describe how the decisions of self-interested individuals in a free market economy could promote the... View More

Article
Why Max Burgers Remains One Step Ahead in the Fight Against Climate Change

It’s hard to believe that a fast-food burger chain would actively set a target to reduce red meat consumption by its customers. After all, that generous meat patty smacked in the middle of two fresh buns is the reason why such restaurants exist, ri... View More

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WAP: Helping Companies Navigate Hot Spots in Quest for Supply Chain Transparency

WAP Sustainability Consulting works with manufacturers and brands to help them meet customers’ expectations on sustainability – specifically around life cycle assessment (LCA), carbon management and product ingredient transparency, particularly i... View More

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Q&A: A Cattle Rancher Shares Her Beef with Food Labeling

In the sustainability world, the conversation around beef mostly involves reducing the environmental impacts of its production (deforestation, methane emissions, etc). But Cassidy Johnston can offer a perspective we don’t often get to hear in the S... View More

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Kingfisher Continues on Path to Net Positive, Puts Customers at Heart of 2025 Goals

European home improvement company Kingfisher has set out ambitious sustainability targets for the next seven years – the latest stage of its journey to become a net positive business by 2050. ... View More

Article
Member Spotlight: Kelley Bell discusses how Driscoll’s engages farm-working communities

Kelley Bell, vice president of social and environmental impact at Driscoll’s, discusses how the company works closely with local farming communities and how she’d like to collaborate with other Members on the issue of a living wage. Keep reading ... View More

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Detroit Ento: Building a People-Powered, Purpose-Forward Food Future

As we get ready to judge our semi-finalists for the 2018 Sustainable Brands Innovation Open, we wanted to check in with last year’s competitors to learn about the impacts they continue to have on the business world. Here, we catch up with our 2017 ... View More

Article
Farmers Are the Linchpin to Food Companies' Sustainable Sourcing Goals

Tyson Foods, the largest meat company in the U.S., is starting to step up to the plate on sustainability and respond to pressure from investors and consumers to tackle water risks in its supply chain. Recently, the company made a commitment to improv... View More

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3M Forms Sustainability and Product Stewardship Organization; Names Dr. Gayle Schueller Next Chief Sustainability Officer

Building on its decades-long record of sustainability leadership, 3M announced today that it has formed the Sustainability and Product Stewardship Organization. The organization will be led by Dr. Gayle Schueller, vice president and chief sustainabil... View More

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How to Inspire, Equip and Mobilize People to Take Action, Give Back

In the midst of the “purpose revolution,” people are increasingly taking company values to heart when it comes to purchasing and employment decisions (and this is especially true when it comes to young consumers and job seekers). ... View More

Article
Something > Nothing: The Importance of a Circular Feedback Loop

“All I really need is the word to be brought up.” “If they aren’t talking about it, then it can’t be important to them.” At WAP Sustainability, we work with manufacturers and brands to help them meet customers’ expectations on sustainab... View More

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Rethinking the World’s Waste Dilemma

China’s shift in recycling waste plastic ... View More

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