Assets About Brand Strategy
Found 994 assets. Page 15 of 50.
Lord Aeck Sargent Marks a Decade of Action on Carbon Emissions
Published during the first industrial revolution, Adam Smith’s The Wealth of Nations used the metaphor of “the invisible hand of the market” to describe how the decisions of self-interested individuals in a free market economy could promote the... View More
Why Max Burgers Remains One Step Ahead in the Fight Against Climate Change
It’s hard to believe that a fast-food burger chain would actively set a target to reduce red meat consumption by its customers. After all, that generous meat patty smacked in the middle of two fresh buns is the reason why such restaurants exist, ri... View More
WAP: Helping Companies Navigate Hot Spots in Quest for Supply Chain Transparency
WAP Sustainability Consulting works with manufacturers and brands to help them meet customers’ expectations on sustainability – specifically around life cycle assessment (LCA), carbon management and product ingredient transparency, particularly i... View More
Q&A: A Cattle Rancher Shares Her Beef with Food Labeling
In the sustainability world, the conversation around beef mostly involves reducing the environmental impacts of its production (deforestation, methane emissions, etc). But Cassidy Johnston can offer a perspective we don’t often get to hear in the S... View More
Kingfisher Continues on Path to Net Positive, Puts Customers at Heart of 2025 Goals
European home improvement company Kingfisher has set out ambitious sustainability targets for the next seven years – the latest stage of its journey to become a net positive business by 2050. ... View More
Member Spotlight: Kelley Bell discusses how Driscoll’s engages farm-working communities
Kelley Bell, vice president of social and environmental impact at Driscoll’s, discusses how the company works closely with local farming communities and how she’d like to collaborate with other Members on the issue of a living wage. Keep reading ... View More
Detroit Ento: Building a People-Powered, Purpose-Forward Food Future
As we get ready to judge our semi-finalists for the 2018 Sustainable Brands Innovation Open, we wanted to check in with last year’s competitors to learn about the impacts they continue to have on the business world. Here, we catch up with our 2017 ... View More
Farmers Are the Linchpin to Food Companies' Sustainable Sourcing Goals
Tyson Foods, the largest meat company in the U.S., is starting to step up to the plate on sustainability and respond to pressure from investors and consumers to tackle water risks in its supply chain. Recently, the company made a commitment to improv... View More
3M Forms Sustainability and Product Stewardship Organization; Names Dr. Gayle Schueller Next Chief Sustainability Officer
Building on its decades-long record of sustainability leadership, 3M announced today that it has formed the Sustainability and Product Stewardship Organization. The organization will be led by Dr. Gayle Schueller, vice president and chief sustainabil... View More
How to Inspire, Equip and Mobilize People to Take Action, Give Back
In the midst of the “purpose revolution,” people are increasingly taking company values to heart when it comes to purchasing and employment decisions (and this is especially true when it comes to young consumers and job seekers). ... View More
Something > Nothing: The Importance of a Circular Feedback Loop
“All I really need is the word to be brought up.” “If they aren’t talking about it, then it can’t be important to them.” At WAP Sustainability, we work with manufacturers and brands to help them meet customers’ expectations on sustainab... View More
Trending: New EMF Collaborative, G-Star RAW, Parsons Students Latest to ‘Make Fashion Circular’
The Ellen MacArthur Foundation (EMF) has launched a new industry collaborative to build on the vision outlined in its New Textiles Economy report. ... View More
Philip Morris International Continues Shift Toward Smoke-Free Future
On Tuesday, Philip Morris International Inc. (PMI) published its Sustainability Report 2017, outlining the concrete steps being taken to fundamentally transform its business, by putting smoke-free products at the core of its sustainability efforts to... View More
4 Ways CEOs Can Truly Drive Purpose in Companies
This is the ninth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More
International Day of Families: Toasting Progressive Parental Benefits, No Matter Your Situation
There is no longer one dominant family form in the U.S. According to the Pew Research Center, parents today are raising their children against a backdrop of increasingly diverse and, for many, constantly evolving family forms. Knowing this, it’s cl... View More
Unilever's Sustainable Living Brands Delivered 70% of Turnover Growth in 2017
Unilever has today revealed its fourth consecutive year of growth for its ‘sustainable living’ brands, which delivered 70 percent of its turnover growth and grew 46 percent faster (a slightly slower rate than last year, when it was over 50 percen... View More
UPS To Deploy New, State-Of-The-Art Electric Vehicles In London And Paris
UPS (NYSE:UPS) today announced that it is working with UK-based technology firm ARRIVAL to develop a state-of-the-art pilot fleet of 35 electric delivery vehicles (EVs) to be trialed in London and Paris. These zero tailpipe emission, lightweight comp... View More
Member Spotlight: Danielle Azoulay at L’Oréal, shares what motivates her to keep driving positive change at the largest beauty company in the world
Danielle Azoulay (@ecodanielle), head of CSR and sustainability at L'Oréal, spoke with us recently about the projects she’s most excited about right now and how she stays inspired to drive positive change for the business, including the ability to... View More
Nestlé-Starbucks Alliance Aims to Make Coffee First Truly Sustainable Ag Product
Starbucks Corporation and Nestlé S.A. announced on Sunday that they will form a global coffee alliance to accelerate and grow the global reach of Starbucks brands in Consumer Packaged Goods (CPG) and Foodservice. With a shared commitment to ethical ... View More
