Assets About Brand Strategy

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Article
Community Updates
DowDuPont Named to FTSE4Good Index Series
DowDuPont Named to FTSE4Good Index Series
Published on August 27, 2018
About a 2 minute read

DowDuPont™ (NYSE: DWDP) announced today that it was named a constituent of the FTSE4Good Index Series. FTSE4Good was created by the global index provider, FTSE Russell, and is designed to measure the performance of companies demonstrating strong En... View More

Article
Innovation & TechnologyInnovation & Technology
The Former CEO of Patagonia Is Taking on Bad Baby Gear
The Former CEO of Patagonia Is Taking on Bad Baby Gear
Published on August 24, 2018
About a 7 minute read

The Kubota tractor parked out front is the first tip-off that Michael Crooke is not your typical executive. While other startup founders might sport a Tesla, Crooke’s home office in Ojai is a far cry from Silicon Valley. Step over the welcome mat w... View More

Article
Consumer Behavior Change
Coca-Cola GB Campaign, Packaging Redesign Nudge Consumers Toward Lower-Sugar Options
Coca-Cola GB Campaign, Packaging Redesign Nudge Consumers Toward Lower-Sugar Options
Published on August 23, 2018
About a 2 minute read

Coca-Cola Great Britain has launched a new design for the Coca-Cola range, featuring new-look packaging for original Coca-Cola and Coca-Cola zero sugar. The changes unify both varieties with the trademark Coca-Cola red and form part of the company’... View More

Article
Marketing & Communications
Your Stakeholders Are Listening, So What Are You Saying?
Your Stakeholders Are Listening, So What Are You Saying?
Published on August 22, 2018
About a 5 minute read

Understanding who your business affects and how they affect your business is key to long-term success. If you only focus on customers, you are falling way short. To truly take your business from local to national and on to global levels, you have to ... View More

Article
Community Updates
Mastercard Sustainability Report Highlights Progress Towards a More Inclusive and Resilient World
Mastercard Sustainability Report Highlights Progress Towards a More Inclusive and Resilient World
Published on August 22, 2018
About a 3 minute read

Mastercard today published its 2017 Corporate Sustainability Report, highlighting the ways in which the company is delivering on its commitment to be a force for good in the world. The company broke new ground this year in its social impact efforts, ... View More

Article
Materials & Packaging
Q&A: DuPont Sorona and the Evolution, and Revolution, of Biomaterials
Q&A: DuPont Sorona and the Evolution, and Revolution, of Biomaterials
Published on August 14, 2018
About a 14 minute read

Over his more than 30 years in the business, Mike Saltzberg has seen firsthand how sustainability has grown to be of equal consideration with technical performance and cost in the development of new biomaterials. Saltzberg is the Global Business Dire... View More

Article
Community Updates
Visa Announces Progress in Latest Corporate Responsibility and Sustainability Report
Visa Announces Progress in Latest Corporate Responsibility and Sustainability Report
Published on August 14, 2018
About a 3 minute read

Visa today released its 2017 Corporate Responsibility and Sustainability Report, the company’s summary of progress in its ongoing commitment to corporate responsibility, sustainability and ethical leadership. The report addresses the commitments an... View More

Article
Community Updates
Eastman Publishes 2018 Sustainability Report
Eastman Publishes 2018 Sustainability Report
Published on August 8, 2018
About a 2 minute read

Eastman today announces the release of its 2018 sustainability report, Changing the trajectory. Building on the company’s progress, the report provides a review of Eastman’s sustainability strategy and goals as well as highlights from the past ye... View More

Article
Community Updates
Humana Highlights Commitment to UN SDGs in New Corporate Social Responsibility Report
Humana Highlights Commitment to UN SDGs in New Corporate Social Responsibility Report
Published on August 8, 2018
About a 5 minute read

Humana Inc., one of the nation’s leading health and well-being companies, today released its 2016-2017 corporate social responsibility (CSR) report. In the comprehensive report, Humana, for the first time, announces the company’s alignment with t... View More

Article
Community Updates
UPS To Test New Electric Vehicle
UPS To Test New Electric Vehicle
Published on August 7, 2018
About a 3 minute read

Atlanta, GA - UPS (NYSE:UPS) today announced a collaboration with Thor Trucks, Inc. to develop and test a fully-electric class 6 delivery truck in Los Angeles, Calif. The truck is expected to be ready for deployment later this year. UPS continues to ... View More

Article
Community Updates
The Estée Lauder Companies Becomes the First Beauty Company to Partner with LinkedIn Learning
The Estée Lauder Companies Becomes the First Beauty Company to Partner with LinkedIn Learning
Published on August 7, 2018
About a 2 minute read

As the world of work is changing faster than ever, employees and potential talent are seeking out learning and development opportunities to not only keep up, but to stay ahead and be challenged. A recent study by Gartner shows that companies that off... View More

Article
Finance & Investment
From Alternative to Mainstream: An Honest Look at Doing Good Business
From Alternative to Mainstream: An Honest Look at Doing Good Business
Published on August 3, 2018
About a 4 minute read

For many, the sustainable choice is the alternative choice: alternative lightbulbs, alternative cars, alternative shopping bags, alternative business models. But there’s no longer a need for the sustainability community to present itself this way �... View More

Article
Organizational GovernanceOrganizational Governance
Addressing Corporate Scope 3 Value Chain GHG Emissions: Part 2
Addressing Corporate Scope 3 Value Chain GHG Emissions: Part 2
Published on August 3, 2018
About a 4 minute read

To keep the global temperature increase to well below 2⁰C and meet the goals laid out in the Paris Agreement, everyone must take bold action to reduce their share of emissions as soon as possible. Companies are responsible for the majority of globa... View More

Article
Marketing & CommunicationsMarketing & Communications
GRI, UNGC Release 'Practical Guide' for Companies to Report Their Impact on the SDGs
GRI, UNGC Release 'Practical Guide' for Companies to Report Their Impact on the SDGs
Published on August 2, 2018
About a 3 minute read

The Global Reporting Initiative (GRI) and the United Nations Global Compact (UNGC) have released “A Practical Guide” to enable companies to better measure and report on their impact on the Sustainable Development Goals (SDGs). The new publication... View More

Article
Community Updates
L'Oréal acquires German natural beauty company Logocos Naturkosmetik AG
L'Oréal acquires German natural beauty company Logocos Naturkosmetik AG
Published on August 1, 2018
About a 1 minute read

L'Oréal announces the signing of an agreement to acquire Logocos Naturkosmetik AG, the German beauty company which pioneered natural cosmetics with the brand Logona and other brands such as Sante. All the company's brands are vegan and bio certified... View More

Article
Organizational Governance
Levi Strauss Sets Industry Bar with Science-Based Targets for Global Supply Chain
Levi Strauss Sets Industry Bar with Science-Based Targets for Global Supply Chain
Published on July 31, 2018
About a 3 minute read

Levi Strauss & Co. (LS&Co.) today announced a new climate action strategy, which sets aggressive targets for reducing carbon emissions across its owned-and-operated facilities and global supply chain by 2025; among its goals are using 100 per... View More

Article
Community Updates
Sustainable Brands Releases Program Details for New Metrics ‘18 Conference
Sustainable Brands Releases Program Details for New Metrics ‘18 Conference
Published on July 26, 2018
About a 4 minute read

Speakers from Danone, Seventh Generation, and B Lab among those confirmed to share advances in the metrics around social and environmental value SAN FRANCISCO, July 26, 2018 – Sustainable Brands® recently unveiled program details for New Metrics '... View More

Article
Community Updates
Forbes Names The Estée Lauder Companies as a Best Employer for Women
Forbes Names The Estée Lauder Companies as a Best Employer for Women
Published on July 25, 2018
About a 1 minute read

The Estée Lauder Companies (ELC) has been named to Forbes Magazine’s first-ever America’s Best Employers for Women 2018. ... View More

Article
Community Updates
Maven Platform Lets GM Owners Share Cars, Earn Money
Maven Platform Lets GM Owners Share Cars, Earn Money
Published on July 24, 2018
About a 2 minute read

Maven expands its car-sharing platform to include a peer-to-peer offering that enables owners and eligible lessees to earn money by renting their personal Chevrolet, Buick, GMC or Cadillac car or truck model year 2015 and newer to driving members. Th... View More

Article
Circular EconomyCircular Economy
Trending: Liquor Giants Serve Waste Reduction with a Twist in New Product, Campaign
Trending: Liquor Giants Serve Waste Reduction with a Twist in New Product, Campaign
Published on July 13, 2018
About a 6 minute read

“In 2016, Bacardi led the drinks industry with the first #NoStraws campaign focusing on eliminating single-use plastic straws from its cocktails,” explained Dune Ives, executive director of Lonely Whale, a non-profit dedicated to positively impac... View More

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