Assets About Brand Strategy
Found 994 assets. Page 11 of 50.
Brands: Time to Address the Growth vs Happiness Conundrum
Materialism is making us miserable. That’s the unavoidable conclusion from decades of research into the links between consumption and wellbeing. Buying stuff just doesn’t make life feel any better. Advertising paints a picture of what we don’t ... View More
Efficient Water Usage in Recycled Fiber Production
A Q&A with Phil Nysse, Production Superintendent at Sustana’s Fox River Fiber Mill ... View More
Missions Critical: How PayPal Rallied a Global Workforce Around Sustainability
“Break down the silos” has become a bit of a catchphrase for business in the last decade, as companies have come to realize the benefits of cross-departmental collaboration. Today's sustainability teams charged with boosting the impact of their i... View More
Your Key to Positive Impact: The 4 Generations Principle
Why are light switches in design hotels impossible to find? Why are our oceans drowning in plastic? How to find more satisfaction in your work? How to make your business a force of good? And how do we connect these seemingly unconnected questions? Le... View More
The Nestlé Family welcomes Terrafertil, A Natural Foods Company
Nestlé today completed the acquisition of a majority stake in Terrafertil, a natural foods company and main global producer of goldenberries, following approval of relevant antitrust authorities. This investment is one of the latest examples of how ... View More
Shaw Launches Sound Advisor, Innovates with Acoustics Testing, Research and Education
Shaw Industries Group, Inc. (Shaw) has introduced an innovative, patent-pending tool to showcase the impact ceiling and floor construction, as well as flooring and underlayment selection, have on room acoustics. Known as Sound Advisor, the web-based ... View More
Reimagining Organizations as Brand Ecosystems
Who are you and why should I care? Since the 1950s, companies have turned to externally focused branding methods to answer these questions that consumers have about their businesses. Today, companies face an increasingly hyperconnected, skeptical mar... View More
How to Be a Company Society Requires for the Next 100 Years
This post has been translated from Japanese — read the original interview here. ... View More
Rolland's Conversation with Green Champions: Ford is Investing Billions in Sustainability for the Long Term
In this interview, John Cangany, Corporate Social Responsibility Communications Manager at Ford, talks about a zero-waste tradition dating back to founder Henry Ford, electric vehicles, human rights and sustainable manufacturing. Nicole DesNoyer, Gro... View More
Member Spotlight: Stephanie Valdez Streaty of Cox Automotive wants to talk with you about recycling car floor mats and other ways to achieve zero waste
Stephanie Valdez Streaty, senior director of corporate social responsibility at Cox Automotive, shares how they plan to achieve an ambitious Zero Waste to Landfill goal by 2024 and speaks about future projects she’d like to tackle with help from ot... View More
Unilever's ‘Impact entrepreneurs’: making everyone’s right to safe water a reality
Access to safe drinking water and sanitation is everyone’s right. Just like the right to liberty or the right to a fair public hearing. There’s not a drop of difference. But in the real world, it doesn’t always work that way. This isn’t down... View More
SAP: Building a Business Case for Sustainability through Data
While many businesses recognize the importance of sustainability, not enough are investing in a strategic plan powered by data. How can companies place benchmarks on and distill this often obscure information into actionable insights? As part of the ... View More
DowDuPont Named to FTSE4Good Index Series
DowDuPont™ (NYSE: DWDP) announced today that it was named a constituent of the FTSE4Good Index Series. FTSE4Good was created by the global index provider, FTSE Russell, and is designed to measure the performance of companies demonstrating strong En... View More
The Former CEO of Patagonia Is Taking on Bad Baby Gear
The Kubota tractor parked out front is the first tip-off that Michael Crooke is not your typical executive. While other startup founders might sport a Tesla, Crooke’s home office in Ojai is a far cry from Silicon Valley. Step over the welcome mat w... View More
Coca-Cola GB Campaign, Packaging Redesign Nudge Consumers Toward Lower-Sugar Options
Coca-Cola Great Britain has launched a new design for the Coca-Cola range, featuring new-look packaging for original Coca-Cola and Coca-Cola zero sugar. The changes unify both varieties with the trademark Coca-Cola red and form part of the company’... View More
Your Stakeholders Are Listening, So What Are You Saying?
Understanding who your business affects and how they affect your business is key to long-term success. If you only focus on customers, you are falling way short. To truly take your business from local to national and on to global levels, you have to ... View More
Mastercard Sustainability Report Highlights Progress Towards a More Inclusive and Resilient World
Mastercard today published its 2017 Corporate Sustainability Report, highlighting the ways in which the company is delivering on its commitment to be a force for good in the world. The company broke new ground this year in its social impact efforts, ... View More
Q&A: DuPont Sorona and the Evolution, and Revolution, of Biomaterials
Over his more than 30 years in the business, Mike Saltzberg has seen firsthand how sustainability has grown to be of equal consideration with technical performance and cost in the development of new biomaterials. Saltzberg is the Global Business Dire... View More
Visa Announces Progress in Latest Corporate Responsibility and Sustainability Report
Visa today released its 2017 Corporate Responsibility and Sustainability Report, the company’s summary of progress in its ongoing commitment to corporate responsibility, sustainability and ethical leadership. The report addresses the commitments an... View More
Eastman Publishes 2018 Sustainability Report
Eastman today announces the release of its 2018 sustainability report, Changing the trajectory. Building on the company’s progress, the report provides a review of Eastman’s sustainability strategy and goals as well as highlights from the past ye... View More
