Assets About Brand Strategy

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Article
Finance & Investment
Q&A: EcoAct on How the Dow 30 Measure Up on Climate Action
Q&A: EcoAct on How the Dow 30 Measure Up on Climate Action
Published on September 25, 2018
About a 7 minute read

Since its founding in 2006, EcoAct Group has grown from raising awareness at the local level in France into a global collection of experts engaging with the private and public sectors to aid in the transition to a low-carbon economy. In addition to a... View More

Article
Organizational GovernanceOrganizational Governance
Sixty South: How to Turn Sustainability into Business Growth
Sixty South: How to Turn Sustainability into Business Growth
Published on September 22, 2018
About a 5 minute read

Today’s consumers are increasingly concerned about the impact their purchasing decisions have on the planet. People want to know how products they buy affect social and environmental ecosystems, and are paying more money for and attention to health... View More

Article
Marketing & CommunicationsMarketing & Communications
The Swoosh Heard 'Round the World
The Swoosh Heard 'Round the World
Published on September 21, 2018
About a 5 minute read

Taking a knee made Nike stand up. As brand activism becomes commonplace — even expected — it’s an optimal moment to unpack the factors that spur companies to stand up for something that matters. ... View More

Article
Community Updates
SAP Partnering with the Social Enterprise World Forum to Help the Social Enterprise Sector Run Better and Improve People’s Lives
SAP Partnering with the Social Enterprise World Forum to Help the Social Enterprise Sector Run Better and Improve People’s Lives
Published on September 21, 2018
About a 5 minute read

Note: This article was written by Mona Farah is head of Strategic Initiatives for EMEA, MEE & Greater China at SAP and Jennifer Beason, head of Communications for Corporate Social Responsibility at SAP. It originally appeared on the company's sus... View More

Article
Innovation & TechnologyInnovation & Technology
Dairies Resuming Home Deliveries: A Sustainable – and Sustainability – Strategy?
Dairies Resuming Home Deliveries: A Sustainable – and Sustainability – Strategy?
Published on September 21, 2018
About a 5 minute read

The milkman is making a come back. In a dozen or so communities around the U.S., dairy trucks sporting happy cows and nostalgic farm scenes are showing up at doorsteps to drop off fresh milk, cream, butter and eggs. Is that a sustainable strategy? An... View More

Article
Community Updates
Stanley Black & Decker Recognized as Global Sustainability Leader on 2018 Dow Jones Sustainability Indices
Stanley Black & Decker Recognized as Global Sustainability Leader on 2018 Dow Jones Sustainability Indices
Published on September 17, 2018
About a 3 minute read

Stanley Black & Decker (NYSE :SWK) today announced that it has earned the distinction of being a component of the Dow Jones Sustainability World Index (DJSI) by S&P Dow Jones Indices and RobecoSAM. ... View More

Article
Community Updates
Hispanic Heritage Month at HEINEKEN USA: One Month, Many Cultures, Muchas Celebraciones
Hispanic Heritage Month at HEINEKEN USA: One Month, Many Cultures, Muchas Celebraciones
Published on September 14, 2018
About a 6 minute read

More than 57 million Hispanics call the United States home. And their native languages, cuisines, beverages, art, and music have become integral parts of the daily lifestyles of Americans from all walks of life. Today marks the start of Hispanic Heri... View More

Article
Community Updates
Interface: How +Positive Spaces Can Create a Healthier Planet
Interface: How +Positive Spaces Can Create a Healthier Planet
Published on September 11, 2018
About a 10 minute read

Can a built space not only have a positive impact on those who occupy it, but also on the environment outside the building? We believe the answer is yes. ... View More

Article
Circular EconomyCircular Economy
Brands: Time to Address the Growth vs Happiness Conundrum
Brands: Time to Address the Growth vs Happiness Conundrum
Published on September 6, 2018
About a 6 minute read

Materialism is making us miserable. That’s the unavoidable conclusion from decades of research into the links between consumption and wellbeing. Buying stuff just doesn’t make life feel any better. Advertising paints a picture of what we don’t ... View More

Article
Community Updates
Efficient Water Usage in Recycled Fiber Production
Efficient Water Usage in Recycled Fiber Production
Published on September 6, 2018
About a 4 minute read

A Q&A with Phil Nysse, Production Superintendent at Sustana’s Fox River Fiber Mill ... View More

Article
Organizational GovernanceOrganizational Governance
Missions Critical: How PayPal Rallied a Global Workforce Around Sustainability
Missions Critical: How PayPal Rallied a Global Workforce Around Sustainability
Published on September 4, 2018
About a 5 minute read

“Break down the silos” has become a bit of a catchphrase for business in the last decade, as companies have come to realize the benefits of cross-departmental collaboration. Today's sustainability teams charged with boosting the impact of their i... View More

Article
Marketing & CommunicationsMarketing & Communications
Your Key to Positive Impact: The 4 Generations Principle
Your Key to Positive Impact: The 4 Generations Principle
Published on September 4, 2018
About a 3 minute read

Why are light switches in design hotels impossible to find? Why are our oceans drowning in plastic? How to find more satisfaction in your work? How to make your business a force of good? And how do we connect these seemingly unconnected questions? Le... View More

Article
Community Updates
The Nestlé Family welcomes Terrafertil, A Natural Foods Company
The Nestlé Family welcomes Terrafertil, A Natural Foods Company
Published on September 4, 2018
About a 2 minute read

Nestlé today completed the acquisition of a majority stake in Terrafertil, a natural foods company and main global producer of goldenberries, following approval of relevant antitrust authorities. This investment is one of the latest examples of how ... View More

Article
Community Updates
Shaw Launches Sound Advisor, Innovates with Acoustics Testing, Research and Education
Shaw Launches Sound Advisor, Innovates with Acoustics Testing, Research and Education
Published on September 1, 2018
About a 4 minute read

Shaw Industries Group, Inc. (Shaw) has introduced an innovative, patent-pending tool to showcase the impact ceiling and floor construction, as well as flooring and underlayment selection, have on room acoustics. Known as Sound Advisor, the web-based ... View More

Article
Organizational GovernanceOrganizational Governance
Reimagining Organizations as Brand Ecosystems
Reimagining Organizations as Brand Ecosystems
Published on August 31, 2018
About a 4 minute read

Who are you and why should I care? Since the 1950s, companies have turned to externally focused branding methods to answer these questions that consumers have about their businesses. Today, companies face an increasingly hyperconnected, skeptical mar... View More

Article
Finance & Investment
How to Be a Company Society Requires for the Next 100 Years
How to Be a Company Society Requires for the Next 100 Years
Published on August 30, 2018
About a 8 minute read

This post has been translated from Japanese — read the original interview here. ... View More

Article
Community Updates
Rolland's Conversation with Green Champions: Ford is Investing Billions in Sustainability for the Long Term
Rolland's Conversation with Green Champions: Ford is Investing Billions in Sustainability for the Long Term
Published on August 30, 2018
About a 7 minute read

In this interview, John Cangany, Corporate Social Responsibility Communications Manager at Ford, talks about a zero-waste tradition dating back to founder Henry Ford, electric vehicles, human rights and sustainable manufacturing. Nicole DesNoyer, Gro... View More

Article
Member Spotlight: Stephanie Valdez Streaty of Cox Automotive wants to talk with you about recycling car floor mats and other ways to achieve zero waste
Member Spotlight: Stephanie Valdez Streaty of Cox Automotive wants to talk with you about recycling car floor mats and other ways to achieve zero waste
Published on August 29, 2018
About a 4 minute read

Stephanie Valdez Streaty, senior director of corporate social responsibility at Cox Automotive, shares how they plan to achieve an ambitious Zero Waste to Landfill goal by 2024 and speaks about future projects she’d like to tackle with help from ot... View More

Article
Community Updates
SAP: Building a Business Case for Sustainability through Data
SAP: Building a Business Case for Sustainability through Data
Published on August 29, 2018
About a 3 minute read

While many businesses recognize the importance of sustainability, not enough are investing in a strategic plan powered by data. How can companies place benchmarks on and distill this often obscure information into actionable insights? As part of the ... View More

Article
Community Updates
Unilever's ‘Impact entrepreneurs’: making everyone’s right to safe water a reality
Unilever's ‘Impact entrepreneurs’: making everyone’s right to safe water a reality
Published on August 29, 2018
About a 7 minute read

Access to safe drinking water and sanitation is everyone’s right. Just like the right to liberty or the right to a fair public hearing. There’s not a drop of difference. But in the real world, it doesn’t always work that way. This isn’t down... View More

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