Assets About Brand Strategy

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Article
New Metrics
Transformational Goals in Corporate Strategy: A Review of the ESG Goals of 50 Global Companies
Transformational Goals in Corporate Strategy: A Review of the ESG Goals of 50 Global Companies
Published on October 1, 2019
About a 5 minute read

Transformational ESG goals seek to make changes across companies’ entire value chain and even society. But in a recent review of 50 of the Fortune 250 companies, incremental ESG goals are still the norm. ... View More

Article
Consumer Behavior Change
A Sustainable Tobacco Company? Philip Morris International Thinks It’s Possible
A Sustainable Tobacco Company? Philip Morris International Thinks It’s Possible
Published on May 16, 2019
About a 5 minute read

In its 2018 Sustainability Report, the tobacco giant explains how it is finding success by transforming its business, and allowing stakeholders to see concretely how the company is shifting its resources to achieve a smoke-free future. ... View More

Article
Organizational Governance
Finally! Companies Using the SDGs to Set Their North Star
Finally! Companies Using the SDGs to Set Their North Star
Published on May 8, 2019
About a 3 minute read

These companies will not only make a social difference — they will become an engine for good, attracting the partners, resources and revenues to put their businesses on a profitable path and scaling their potential for impact. A classic win-win, an... View More

Article
Organizational Governance
Neil Gaught: Turning Aspiration Into Action
Neil Gaught: Turning Aspiration Into Action
Published on March 22, 2019
About a 4 minute read

With his award-winning book, Core, Gaught has bolstered the case for a radical rethink of the purpose of business by proving change is not only desirable but entirely possible. ... View More

Article
Organizational GovernanceCircular Economy
Girlapproved: Connecting AI, Human Evolution and the Future of Business Success
Girlapproved: Connecting AI, Human Evolution and the Future of Business Success
Published on March 5, 2019
About a 6 minute read

Girlapproved provides deeper causal understanding of not only where we are and how we got here, but how to chart a better course and how to turn the mother ship around, with practical steps to guide us. ... View More

Article
Community Updates
Sustana Group’s New Sustainability Strategy Highlights Environmental Stewardship, Sets Measurable Goals
Sustana Group’s New Sustainability Strategy Highlights Environmental Stewardship, Sets Measurable Goals
Published on February 22, 2019
About a 2 minute read

Sustana Group, the leader in sustainable, recycled fibers and paper products with the smallest environmental footprint, is proud to announce the launch of its 2019 sustainability strategy. ... View More

Article
Organizational Governance
Q&A: Simon Mainwaring on Teaching Companies to ‘Live to Serve Life Itself’
Q&A: Simon Mainwaring on Teaching Companies to ‘Live to Serve Life Itself’
Published on February 22, 2019
About a 7 minute read

Simon Mainwaring has an “all-hands-on-deck” sense of purpose — and that purpose is to help us find ours. ... View More

Article
Organizational Governance
A Four-Step Cycle for Strengthening Your Company Culture
A Four-Step Cycle for Strengthening Your Company Culture
Published on February 12, 2019
About a 7 minute read

Strengthening a culture is not a one-off project; it is truly never-ending. ... View More

Article
Marketing & Communications
Top 5 Companies That Effectively Amplified Their Impact in 2018
Top 5 Companies That Effectively Amplified Their Impact in 2018
Published on December 28, 2018
About a 5 minute read

As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands. ... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
Utopies: Localizing the Sustainable Economy
Utopies: Localizing the Sustainable Economy
Published on December 12, 2018
About a 6 minute read

This is one of a series of interviews by students and alumni from the Minneapolis College of Art and Design (MCAD) with practitioners from the Sustainable Brands community, on a variety of ways organizations can, and are, Redesigning the Good Lif... View More

Article
Circular EconomyCircular Economy
What the Black Friday Climate Report Means for Companies
What the Black Friday Climate Report Means for Companies
Published on December 10, 2018
About a 5 minute read

The federal government hoped its Black-Friday release of a landmark report on the regional impacts of climate change might mitigate its media attention. It hasn't really worked: The report is still in the headlines over two weeks later. It’s not ju... View More

Article
Collaboration & Co-Creation
Trending: Regenerative Sourcing, Circular Models Revamping Fashion
Trending: Regenerative Sourcing, Circular Models Revamping Fashion
Published on December 7, 2018
About a 6 minute read

This week, two fashion giants with extensive brand portfolios announced partnerships that show promise for cleaning up “dirty fashion.” ... View More

Article
Organizational GovernanceOrganizational Governance
Q&A: How Social Design Is Creating New Markets, More Engaged Cultures
Q&A: How Social Design Is Creating New Markets, More Engaged Cultures
Published on December 7, 2018
About a 4 minute read

This is one of a series of interviews by students and alumni from the Minneapolis College of Art and Design (MCAD) with practitioners from the Sustainable Brands community, on a variety of ways organizations can, and are, Redesigning the Good Life. ... View More

Article
Community Updates
BASF’s new strategy aims for both profitable and CO2-neutral growth
BASF’s new strategy aims for both profitable and CO2-neutral growth
Published on December 4, 2018
About a 11 minute read

  ... View More

Article
Supply Chain
The Art of Failure: Lessons for Brands from the Bottom of the Pyramid
The Art of Failure: Lessons for Brands from the Bottom of the Pyramid
Published on November 30, 2018
About a 4 minute read

Let me tell you a few things about failure — a subject on which I’m something of an expert. ... View More

Article
Organizational Governance
Q&A: South Pole on Its Next-Gen Climate Neutrality Certification
Q&A: South Pole on Its Next-Gen Climate Neutrality Certification
Published on November 30, 2018
About a 6 minute read

With the urgency of reducing our carbon footprint becoming more visible by the day, it’s great to see more and more brands making claims about their carbon reductions. ... View More

Article
Supply Chain
When it Comes to Climate Change, Holiday Feasts Are Mostly a Mystery
When it Comes to Climate Change, Holiday Feasts Are Mostly a Mystery
Published on November 28, 2018
About a 4 minute read

This year’s holiday feasts will feature a bounty of meats, vegetables and other foods, many that people don’t know are big contributors to global warming. ... View More

Article
Community Updates
DuPont Sustainable Solutions Introduces New Innovation Management Consulting Practice
DuPont Sustainable Solutions Introduces New Innovation Management Consulting Practice
Published on November 28, 2018
About a 2 minute read

DuPont Sustainable Solutions (DSS) today announced the launch of a new global Innovation Management consulting practice that is specifically designed to enable B2B clients to bring more high value-added products and business models to market, profita... View More

Article
Community Updates
At LG, customer-centricity revolves around sustainability
At LG, customer-centricity revolves around sustainability
Published on November 28, 2018
About a 3 minute read

The term ‘sustainable company’ is thrown around quite loosely and frequently these days. It seems to be one of the bigger buzzwords of the decade. At the core of this trend, lies a joined consensus between consumers and the general public: they a... View More

Article
Community Updates
Sustainable Brands Reveals Initial Conference Details for Annual Flagship Conference
Sustainable Brands Reveals Initial Conference Details for Annual Flagship Conference
Published on November 27, 2018
About a 3 minute read

3,000+ brand and innovation leaders to convene June 3-6 at SB’19 Detroit SAN FRANCISCO, November 27, 2018 – Sustainable Brands® recently released the event brochure for its annual flagship conference: SB’19 Detroit. More than 3,000 business le... View More

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