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Assets About Brand Strategy

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Article
8 Timely Topics Shaping the 8th Year of #NewMetrics

At its core, the #NewMetrics series of events has always been about quantifying previously ignored risks, costs and revenue potential associated with sustainability impacts. Over the years, we have explored important new metrics related to the whole ... View More

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While McDonald's Burgers Get More Real, Chipotle Reminds Us It's Been 'Real' All Along

McDonald’s USA has announced that its seven classic burgers are now free from artificial preservatives, artificial flavors and added colors from artificial sources. The ingredient changes affect all 14,000 U.S. restaurants, marking this the next ma... View More

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Two Types of Recycled Fiber, and Two Approaches to Making Recycled Paper

There are two types of recycled fiber – composed of either post-consumer reclaimed material or pre-consumer reclaimed material – that can be used to make recycled paper. The two are fundamentally different, as specified in these definitions from ... View More

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Q&A: How Boothster Is Redesigning the Exhibit Industry

The exhibit industry is one of the most wasteful on the planet. Just take a look at the end of most conferences and trade shows, and you’ll see floors and dumpsters filled with plastics, banners, janky aluminum and other non-sustainable materials. ... View More

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Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife

Last year, the Sustainable Brands community gathered around the world throughout the year to share insights on how they – and their customers – were “redefining the good life.” This year, the conversation has progressed from the ‘what’ to... View More

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Q&A: Schneider Electric Banking on Science, Smarter Cities to Power a Sustainable Future

In the past few years, Schneider Electric — a global specialist in energy management and automation — has partnered with its customers around the world in various capacities to co-create smart solutions for a more sustainable future. It focuses i... View More

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4 Steps to Building a Brand That Supports Smallholder Farmers

This summer, whilst working in Barbados, I got my hands on an old drum set and learnt how to play the classic four-on-the-floor disco beat. It felt great to (just about) crack something so quickly, partly because it makes a nice change from the day j... View More

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Campaign Calls on BlackRock to Put Its Money Where Its Mouth Is on Climate Change

A campaign launched today is holding BlackRock, the world’s largest asset manager, accountable as the single largest contributor to climate destruction. BlackRock’s Big Problem — supported by over a dozen organizations, including Friends of the... View More

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Sustainable Brands Delivers Insight on How to Build Better Sustainability Metrics

Danone, Global Reporting Initiative, SAP, PepsiCo speaking at New Metrics ‘18 about creating and measuring new forms of value SAN FRANCISCO, September 26, 2018 – Sustainable Brands® reveals program, networking and activity highlights for its upc... View More

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BASF recognized as a UN Global Compact LEAD company and SDG Pioneer

FLORHAM PARK, NJ, September 25, 2018 – BASF was recognized for its continuing involvement and commitment to the United Nations (UN) Global Compact and the Sustainable Development Goals (SDGs) as a UN Global Compact LEAD company and as an SDG Pionee... View More

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Q&A: EcoAct on How the Dow 30 Measure Up on Climate Action

Since its founding in 2006, EcoAct Group has grown from raising awareness at the local level in France into a global collection of experts engaging with the private and public sectors to aid in the transition to a low-carbon economy. In addition to a... View More

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Sixty South: How to Turn Sustainability into Business Growth

Today’s consumers are increasingly concerned about the impact their purchasing decisions have on the planet. People want to know how products they buy affect social and environmental ecosystems, and are paying more money for and attention to health... View More

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The Swoosh Heard 'Round the World

Taking a knee made Nike stand up. As brand activism becomes commonplace — even expected — it’s an optimal moment to unpack the factors that spur companies to stand up for something that matters. ... View More

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SAP Partnering with the Social Enterprise World Forum to Help the Social Enterprise Sector Run Better and Improve People’s Lives

Note: This article was written by Mona Farah is head of Strategic Initiatives for EMEA, MEE & Greater China at SAP and Jennifer Beason, head of Communications for Corporate Social Responsibility at SAP. It originally appeared on the company's sus... View More

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Dairies Resuming Home Deliveries: A Sustainable – and Sustainability – Strategy?

The milkman is making a come back. In a dozen or so communities around the U.S., dairy trucks sporting happy cows and nostalgic farm scenes are showing up at doorsteps to drop off fresh milk, cream, butter and eggs. Is that a sustainable strategy? An... View More

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Stanley Black & Decker Recognized as Global Sustainability Leader on 2018 Dow Jones Sustainability Indices

Stanley Black & Decker (NYSE :SWK) today announced that it has earned the distinction of being a component of the Dow Jones Sustainability World Index (DJSI) by S&P Dow Jones Indices and RobecoSAM. ... View More

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Hispanic Heritage Month at HEINEKEN USA: One Month, Many Cultures, Muchas Celebraciones

More than 57 million Hispanics call the United States home. And their native languages, cuisines, beverages, art, and music have become integral parts of the daily lifestyles of Americans from all walks of life. Today marks the start of Hispanic Heri... View More

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Interface: How +Positive Spaces Can Create a Healthier Planet

Can a built space not only have a positive impact on those who occupy it, but also on the environment outside the building? We believe the answer is yes. ... View More

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Brands: Time to Address the Growth vs Happiness Conundrum

Materialism is making us miserable. That’s the unavoidable conclusion from decades of research into the links between consumption and wellbeing. Buying stuff just doesn’t make life feel any better. Advertising paints a picture of what we don’t ... View More

Article
Efficient Water Usage in Recycled Fiber Production

A Q&A with Phil Nysse, Production Superintendent at Sustana’s Fox River Fiber Mill ... View More

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