Assets About Brand Strategy

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Article
Innovation & TechnologyInnovation & Technology
Q&A: YouNoodle on Why Startups Can Be Key to Your Sustainability Strategy
Q&A: YouNoodle on Why Startups Can Be Key to Your Sustainability Strategy
Published on October 25, 2018
About a 5 minute read

Well known as a technology engine — with a global network of 200,000+ startups that has powered a 1000+ innovation/startup competitions and challenges — YouNoodle might not be the first company you think of for advice on corporate sustainability ... View More

Article
Community Updates
Breakthrough Impact Measurement Tools Revealing at New Metrics ‘18
Breakthrough Impact Measurement Tools Revealing at New Metrics ‘18
Published on October 24, 2018
About a 4 minute read

EcoAct, Novo Nordisk, B Lab and others sharing new research and performance metrics, Oct 29-31 in Philadelphia SAN FRANCISCO, October 24, 2018 – Members of the Sustainable Brands® community will gather next week for the 8th annual New Metrics conf... View More

Article
Community Updates
Iron Mountain Drives Renewable Energy Goals for Global Electricity Use in 2018 through Partnerships with NextEra Energy Resources
Iron Mountain Drives Renewable Energy Goals for Global Electricity Use in 2018 through Partnerships with NextEra Energy Resources
Published on October 23, 2018
About a 3 minute read

Iron Mountain Incorporated™ (NYSE: IRM), the global leader in storage and information management services, today announced the signing of a 15-year power purchase agreement (PPA) with an affiliate of NextEra Energy Resources, LLC, for 145 megawatts... View More

Article
Circular EconomyCircular Economy
HP, IKEA Join Group Developing Global Supply Chain for Ocean-Bound Plastics
HP, IKEA Join Group Developing Global Supply Chain for Ocean-Bound Plastics
Published on October 19, 2018
About a 6 minute read

Today, NextWave Plastics — a collaborative, open-source initiative convening leading technology and consumer-focused companies to develop the first global network of ocean-bound plastics supply chains — announced that HP Inc. and IKEA are joining... View More

Article
Community Updates
REI Co-op continues commitment to sustainability by hosting 11 used gear swaps across the country on Oct. 27
REI Co-op continues commitment to sustainability by hosting 11 used gear swaps across the country on Oct. 27
Published on October 18, 2018
About a 2 minute read

"Our commitment to used gear is part of our broader effort to offer affordable, sustainable gear to our customers," said Peter Whitcomb, REI director of new business development. "Swapping gear is a fun way for our members to connect, ... View More

Article
Community Updates
NRG Launches Renewable Select, Simplified Renewables without the PPA
NRG Launches Renewable Select, Simplified Renewables without the PPA
Published on October 18, 2018
About a 1 minute read

NRG Energy, Inc. (NYSE: NRG) announces the availability of Renewable Select, simplifying the renewables procurement process and making it easier for businesses to choose renewable energy. The plan transforms the lengthy and complex traditional energy... View More

Article
New Metrics
Addressing SDG 14: 3 Steps to a Sustainable Ocean Supply Chain
Addressing SDG 14: 3 Steps to a Sustainable Ocean Supply Chain
Published on October 17, 2018
About a 4 minute read

Oceans cover more than 70 percent of our planet’s surface and are home to 80 percent of life on earth. Fish, which provide 20 percent of daily protein intake to about 3.1 billion people, is among the most widely traded food commodities — at a val... View More

Article
Community Updates
Danish CSR-prize recognizes Ørsted as a role model for sustainability reporting
Danish CSR-prize recognizes Ørsted as a role model for sustainability reporting
Published on October 12, 2018
About a 1 minute read

The annual CSR prize seeks out best practices in economic, social and governance (ESG) reporting among Denmark’s biggest companies. ... View More

Article
Member Spotlight: Ann Starodaj of Optoro connects the dots on transforming retail waste, attracting top talent and achieving professional fulfillment
Member Spotlight: Ann Starodaj of Optoro connects the dots on transforming retail waste, attracting top talent and achieving professional fulfillment
Published on October 10, 2018
About a 4 minute read

Ann Starodaj (@AnnStarodaj), director of sustainability at Optoro, spoke with us recently to discuss her passion for promoting sustainable consumption, how Optoro’s software solutions enable this for clients, and how leveraging a strong appetite wi... View More

Article
Organizational GovernanceOrganizational Governance
New Tool Helps Companies Determine If, How to Engage on Divisive Issues
New Tool Helps Companies Determine If, How to Engage on Divisive Issues
Published on October 8, 2018
About a 3 minute read

In the past year, we’ve seen more and more bold and potentially risky moves from brands, taking stands on pertinent societal and environmental issues: Airbnb, Google and other tech giants against the US’ immigration ban; Target supporting individ... View More

Article
New Metrics
8 Timely Topics Shaping the 8th Year of #NewMetrics
8 Timely Topics Shaping the 8th Year of #NewMetrics
Published on October 3, 2018
About a 6 minute read

At its core, the #NewMetrics series of events has always been about quantifying previously ignored risks, costs and revenue potential associated with sustainability impacts. Over the years, we have explored important new metrics related to the whole ... View More

Article
Marketing & CommunicationsMarketing & Communications
While McDonald's Burgers Get More Real, Chipotle Reminds Us It's Been 'Real' All Along
While McDonald's Burgers Get More Real, Chipotle Reminds Us It's Been 'Real' All Along
Published on October 2, 2018
About a 4 minute read

McDonald’s USA has announced that its seven classic burgers are now free from artificial preservatives, artificial flavors and added colors from artificial sources. The ingredient changes affect all 14,000 U.S. restaurants, marking this the next ma... View More

Article
Community Updates
Two Types of Recycled Fiber, and Two Approaches to Making Recycled Paper
Two Types of Recycled Fiber, and Two Approaches to Making Recycled Paper
Published on October 2, 2018
About a 5 minute read

There are two types of recycled fiber – composed of either post-consumer reclaimed material or pre-consumer reclaimed material – that can be used to make recycled paper. The two are fundamentally different, as specified in these definitions from ... View More

Article
Innovation & TechnologyInnovation & Technology
Q&A: How Boothster Is Redesigning the Exhibit Industry
Q&A: How Boothster Is Redesigning the Exhibit Industry
Published on October 1, 2018
About a 5 minute read

The exhibit industry is one of the most wasteful on the planet. Just take a look at the end of most conferences and trade shows, and you’ll see floors and dumpsters filled with plastics, banners, janky aluminum and other non-sustainable materials. ... View More

Article
Collaboration & Co-CreationCircular EconomyGlobal Partners
Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife
Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife
Published on September 29, 2018
About a 12 minute read

Last year, the Sustainable Brands community gathered around the world throughout the year to share insights on how they – and their customers – were “redefining the good life.” This year, the conversation has progressed from the ‘what’ to... View More

Article
Innovation & TechnologyInnovation & Technology
Q&A: Schneider Electric Banking on Science, Smarter Cities to Power a Sustainable Future
Q&A: Schneider Electric Banking on Science, Smarter Cities to Power a Sustainable Future
Published on September 27, 2018
About a 4 minute read

In the past few years, Schneider Electric — a global specialist in energy management and automation — has partnered with its customers around the world in various capacities to co-create smart solutions for a more sustainable future. It focuses i... View More

Article
Supply Chain
4 Steps to Building a Brand That Supports Smallholder Farmers
4 Steps to Building a Brand That Supports Smallholder Farmers
Published on September 27, 2018
About a 4 minute read

This summer, whilst working in Barbados, I got my hands on an old drum set and learnt how to play the classic four-on-the-floor disco beat. It felt great to (just about) crack something so quickly, partly because it makes a nice change from the day j... View More

Article
Organizational GovernanceOrganizational Governance
Campaign Calls on BlackRock to Put Its Money Where Its Mouth Is on Climate Change
Campaign Calls on BlackRock to Put Its Money Where Its Mouth Is on Climate Change
Published on September 26, 2018
About a 4 minute read

A campaign launched today is holding BlackRock, the world’s largest asset manager, accountable as the single largest contributor to climate destruction. BlackRock’s Big Problem — supported by over a dozen organizations, including Friends of the... View More

Article
Community Updates
Sustainable Brands Delivers Insight on How to Build Better Sustainability Metrics
Sustainable Brands Delivers Insight on How to Build Better Sustainability Metrics
Published on September 26, 2018
About a 4 minute read

Danone, Global Reporting Initiative, SAP, PepsiCo speaking at New Metrics ‘18 about creating and measuring new forms of value SAN FRANCISCO, September 26, 2018 – Sustainable Brands® reveals program, networking and activity highlights for its upc... View More

Article
Community Updates
BASF recognized as a UN Global Compact LEAD company and SDG Pioneer
BASF recognized as a UN Global Compact LEAD company and SDG Pioneer
Published on September 26, 2018
About a 3 minute read

FLORHAM PARK, NJ, September 25, 2018 – BASF was recognized for its continuing involvement and commitment to the United Nations (UN) Global Compact and the Sustainable Development Goals (SDGs) as a UN Global Compact LEAD company and as an SDG Pionee... View More

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