Assets About Brand Strategy
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Member Spotlight: Ann Starodaj of Optoro connects the dots on transforming retail waste, attracting top talent and achieving professional fulfillment
Ann Starodaj (@AnnStarodaj), director of sustainability at Optoro, spoke with us recently to discuss her passion for promoting sustainable consumption, how Optoro’s software solutions enable this for clients, and how leveraging a strong appetite wi... View More
New Tool Helps Companies Determine If, How to Engage on Divisive Issues
In the past year, we’ve seen more and more bold and potentially risky moves from brands, taking stands on pertinent societal and environmental issues: Airbnb, Google and other tech giants against the US’ immigration ban; Target supporting individ... View More
8 Timely Topics Shaping the 8th Year of #NewMetrics
At its core, the #NewMetrics series of events has always been about quantifying previously ignored risks, costs and revenue potential associated with sustainability impacts. Over the years, we have explored important new metrics related to the whole ... View More
While McDonald's Burgers Get More Real, Chipotle Reminds Us It's Been 'Real' All Along
McDonald’s USA has announced that its seven classic burgers are now free from artificial preservatives, artificial flavors and added colors from artificial sources. The ingredient changes affect all 14,000 U.S. restaurants, marking this the next ma... View More
Two Types of Recycled Fiber, and Two Approaches to Making Recycled Paper
There are two types of recycled fiber – composed of either post-consumer reclaimed material or pre-consumer reclaimed material – that can be used to make recycled paper. The two are fundamentally different, as specified in these definitions from ... View More
Q&A: How Boothster Is Redesigning the Exhibit Industry
The exhibit industry is one of the most wasteful on the planet. Just take a look at the end of most conferences and trade shows, and you’ll see floors and dumpsters filled with plastics, banners, janky aluminum and other non-sustainable materials. ... View More
Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife
Last year, the Sustainable Brands community gathered around the world throughout the year to share insights on how they – and their customers – were “redefining the good life.” This year, the conversation has progressed from the ‘what’ to... View More
Q&A: Schneider Electric Banking on Science, Smarter Cities to Power a Sustainable Future
In the past few years, Schneider Electric — a global specialist in energy management and automation — has partnered with its customers around the world in various capacities to co-create smart solutions for a more sustainable future. It focuses i... View More
4 Steps to Building a Brand That Supports Smallholder Farmers
This summer, whilst working in Barbados, I got my hands on an old drum set and learnt how to play the classic four-on-the-floor disco beat. It felt great to (just about) crack something so quickly, partly because it makes a nice change from the day j... View More
Campaign Calls on BlackRock to Put Its Money Where Its Mouth Is on Climate Change
A campaign launched today is holding BlackRock, the world’s largest asset manager, accountable as the single largest contributor to climate destruction. BlackRock’s Big Problem — supported by over a dozen organizations, including Friends of the... View More
Sustainable Brands Delivers Insight on How to Build Better Sustainability Metrics
Danone, Global Reporting Initiative, SAP, PepsiCo speaking at New Metrics ‘18 about creating and measuring new forms of value SAN FRANCISCO, September 26, 2018 – Sustainable Brands® reveals program, networking and activity highlights for its upc... View More
BASF recognized as a UN Global Compact LEAD company and SDG Pioneer
FLORHAM PARK, NJ, September 25, 2018 – BASF was recognized for its continuing involvement and commitment to the United Nations (UN) Global Compact and the Sustainable Development Goals (SDGs) as a UN Global Compact LEAD company and as an SDG Pionee... View More
Q&A: EcoAct on How the Dow 30 Measure Up on Climate Action
Since its founding in 2006, EcoAct Group has grown from raising awareness at the local level in France into a global collection of experts engaging with the private and public sectors to aid in the transition to a low-carbon economy. In addition to a... View More
Sixty South: How to Turn Sustainability into Business Growth
Today’s consumers are increasingly concerned about the impact their purchasing decisions have on the planet. People want to know how products they buy affect social and environmental ecosystems, and are paying more money for and attention to health... View More
The Swoosh Heard 'Round the World
Taking a knee made Nike stand up. As brand activism becomes commonplace — even expected — it’s an optimal moment to unpack the factors that spur companies to stand up for something that matters. ... View More
SAP Partnering with the Social Enterprise World Forum to Help the Social Enterprise Sector Run Better and Improve People’s Lives
Note: This article was written by Mona Farah is head of Strategic Initiatives for EMEA, MEE & Greater China at SAP and Jennifer Beason, head of Communications for Corporate Social Responsibility at SAP. It originally appeared on the company's sus... View More
Dairies Resuming Home Deliveries: A Sustainable – and Sustainability – Strategy?
The milkman is making a come back. In a dozen or so communities around the U.S., dairy trucks sporting happy cows and nostalgic farm scenes are showing up at doorsteps to drop off fresh milk, cream, butter and eggs. Is that a sustainable strategy? An... View More
Stanley Black & Decker Recognized as Global Sustainability Leader on 2018 Dow Jones Sustainability Indices
Stanley Black & Decker (NYSE :SWK) today announced that it has earned the distinction of being a component of the Dow Jones Sustainability World Index (DJSI) by S&P Dow Jones Indices and RobecoSAM. ... View More
Hispanic Heritage Month at HEINEKEN USA: One Month, Many Cultures, Muchas Celebraciones
More than 57 million Hispanics call the United States home. And their native languages, cuisines, beverages, art, and music have become integral parts of the daily lifestyles of Americans from all walks of life. Today marks the start of Hispanic Heri... View More
Interface: How +Positive Spaces Can Create a Healthier Planet
Can a built space not only have a positive impact on those who occupy it, but also on the environment outside the building? We believe the answer is yes. ... View More
