Assets About Brand Strategy

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Article
Organizational Governance
P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'
P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'
Published on April 15, 2018
About a 6 minute read

The Procter & Gamble Company today announced it has achieved many of its 2020 environmental sustainability goals, has plans in place to meet the rest and has established new, broad-reaching goals for 2030. ... View More

Article
Organizational GovernanceOrganizational Governance
About the Clout: Pro-Sustainability Businesses Lobby For Greater Good
About the Clout: Pro-Sustainability Businesses Lobby For Greater Good
Published on April 13, 2018
About a 4 minute read

Increasingly, businesses are using their clout to influence governments to advance a fair, inclusive and sustainable society and position their business for success. They recognize that government leadership is essential to develop progressive econom... View More

Article
Materials & PackagingMaterials & Packaging
Why Sustainability Is the Future of the Chemical Industry
Why Sustainability Is the Future of the Chemical Industry
Published on April 13, 2018
About a 5 minute read

By 2020, the market for “green” chemistry is expected to reach $100 billion globally, with North America seeing an increase from $3 billion to over $20 billion during the same period. This growth, essential to the future of our planet, is a sign ... View More

Article
Organizational GovernanceOrganizational Governance
Canadian SMEs Leading the Way in Sustainability, But Limited by Capacity
Canadian SMEs Leading the Way in Sustainability, But Limited by Capacity
Published on April 12, 2018
About a 4 minute read

New research from the University of Waterloo suggests that small businesses have enormous potential to advance sustainability in Canada. 86% of SMEs surveyed think that sustainability is important, and more than half have taken steps to make their pr... View More

Article
Circular EconomyCircular Economy
Q&A: Fuji Xerox on the Circular Approach That Redefined Its Business
Q&A: Fuji Xerox on the Circular Approach That Redefined Its Business
Published on April 12, 2018
About a 8 minute read

Long before concepts such as future-fit and circular became buzzwords, Fuji Xerox was already busy redefining business as usual and demonstrating the opportunities to be harnessed by embracing a more sustainable, resource-efficient business model. ... View More

Article
Community Updates
​Eastman Recognized as an ENERGY STAR® Partner of the Year for the Seventh Time
​Eastman Recognized as an ENERGY STAR® Partner of the Year for the Seventh Time
Published on April 2, 2018
About a 2 minute read

Eastman is proud to announce that it received the 2018 ENERGY STAR® Partner of the Year Sustained Excellence Award for continually advancing leadership in energy management throughout the company and associated communities. This marks Eastman’s se... View More

Article
Innovation & TechnologyInnovation & Technology
Ford: A Measure of Progress
Ford: A Measure of Progress
Published on March 30, 2018
About a 3 minute read

In Henry Ford’s day, there was no term for environmentalist. But he had a goal of zero waste to landfill, just as we do today, based on his belief that nothing should be wasted. Those values still hold true at Ford. Currently, conversation is under... View More

Article
Community Updates
Humana Foundation Addressing Root Causes to Create Improved and Sustained Positive Health Outcomes
Humana Foundation Addressing Root Causes to Create Improved and Sustained Positive Health Outcomes
Published on March 29, 2018
About a 6 minute read

The Humana Foundation, philanthropic arm of Humana Inc. (NYSE: HUM) for the past 37 years, today announced the details of its planned health-focused community investing work for 2018 in its headquarters hometown of Louisville, Ky., as well as in seve... View More

Article
Community Updates
AT&T Named to NAFE’s 2018 Companies for Executive Women
AT&T Named to NAFE’s 2018 Companies for Executive Women
Published on March 29, 2018
About a 1 minute read

At AT&T, we know that we only succeed when all of our people can reach their full potential. That’s why we are passionately committed to ensuring our company leads on gender equality and empowering women at all levels. It’s smart business. An... View More

Article
Consumer Behavior Change
Overcoming Complexity: The Perennial Challenge in Sustainability-Led Behaviour Change
Overcoming Complexity: The Perennial Challenge in Sustainability-Led Behaviour Change
Published on March 28, 2018
About a 5 minute read

We’re increasingly living in a world of purpose-led brands, as growing numbers of consumers are more interested than ever in the “big world” issues related to the products they buy, and how they use them. And yet, when it comes to the sustainab... View More

Article
Organizational Governance
Corporate Sustainability Practitioners: Roles Have Changed — Has Your Job Description?
Corporate Sustainability Practitioners: Roles Have Changed — Has Your Job Description?
Published on March 27, 2018
About a 3 minute read

Once sustainability has matured in an organization, entire teams undergo a similar transition. They become enablers, supporting their colleagues across the organization to foster sustainable innovation. ... View More

Article
Community Updates
On World Water Day, Dow Encourages Conversations Around Sustainable Water Strategies
On World Water Day, Dow Encourages Conversations Around Sustainable Water Strategies
Published on March 27, 2018
About a 3 minute read

World Water Day, on March 22, is a day to focus attention on the importance of water, and to inspire people to manage water more effectively in the future. As part of this effort, Dow is seeking to build on the conversation by sharing the story of it... View More

Article
Community Updates
A Measure of Progress
A Measure of Progress
Published on March 27, 2018
About a 3 minute read

In Henry Ford’s day, there was no term for environmentalist. But he had a goal of zero waste to landfill, just as we do today, based on his belief that nothing should be wasted. Those values still hold true at Ford. Currently, conversation is under... View More

Article
Community Updates
New BillerudKorsnas environmental product declarations show greenhouse gas emissions cut by 5–19 percent
New BillerudKorsnas environmental product declarations show greenhouse gas emissions cut by 5–19 percent
Published on March 27, 2018
About a 2 minute read

IVL Swedish Environment Research has analysed the environmental impact of ten products from BillerudKorsnäs. The findings reveal that emissions of greenhouse gases have fallen by between 5 and 19 percent since the previous analysis in 2012. The prod... View More

Article
Community Updates
Nestle: Working towards our 2020 commitments
Nestle: Working towards our 2020 commitments
Published on March 26, 2018
About a 1 minute read

In 2017, Nestlé launched more than 1000 new, nutritious products and contributed to over 41,000 job and traineeship opportunities through its Nestlé Needs YOUth initiative. Furthermore, the company has reduced its greenhouse gas emissions by over 3... View More

Article
Community Updates
Conserving Water, Preserving Life
Conserving Water, Preserving Life
Published on March 24, 2018
About a 2 minute read

Knowing water is a critical resource that sustains life, Shaw takes significant measures to use it wisely. Troy Virgo, director of sustainability and product stewardship, details Shaw's commitment to conserving water and creating a better future. ... View More

Article
Organizational GovernanceOrganizational Governance
The Key to Authentic Engagement: Purpose Metrics that Matter
The Key to Authentic Engagement: Purpose Metrics that Matter
Published on March 22, 2018
About a 10 minute read

This is the sixth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

Article
Member Spotlight: Paulette Frank from Johnson & Johnson shares why healthy people need a healthy planet and what that means for businesses
Member Spotlight: Paulette Frank from Johnson & Johnson shares why healthy people need a healthy planet and what that means for businesses
Published on March 19, 2018
About a 4 minute read

Paulette Frank, vice president, EHS and sustainability at Johnson & Johnson, sat down with us recently to discuss her inspiration for tackling issues related to human and environmental health. Keep reading to discover why Paulette enjoys palm rea... View More

Article
Organizational Governance
Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good
Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good
Published on March 13, 2018
About a 8 minute read

Good products and profits have long been the hallmark of successful businesses, but in a shifting economic landscape these traditional metrics no longer hold up, as consumers, employees and investors are increasingly looking to corporations to act on... View More

Article
Consumer Behavior Change
Trending: How Retailers, NGOs Can Engage Consumers to Catalyze Circular Economy
Trending: How Retailers, NGOs Can Engage Consumers to Catalyze Circular Economy
Published on March 9, 2018
About a 4 minute read

Businesses have a critical role to play in cleaning up the global economy, but it is consumers whole truly hold the key to achieving a more sustainable future. In a new report, PA Consulting Group shows that retailers can build customer loyalty — a... View More

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