Assets About Brand Strategy
Found 994 assets. Page 18 of 50.
AT&T Named to NAFE’s 2018 Companies for Executive Women
At AT&T, we know that we only succeed when all of our people can reach their full potential. That’s why we are passionately committed to ensuring our company leads on gender equality and empowering women at all levels. It’s smart business. An... View More
Overcoming Complexity: The Perennial Challenge in Sustainability-Led Behaviour Change
We’re increasingly living in a world of purpose-led brands, as growing numbers of consumers are more interested than ever in the “big world” issues related to the products they buy, and how they use them. And yet, when it comes to the sustainab... View More
Corporate Sustainability Practitioners: Roles Have Changed — Has Your Job Description?
“If life were easy, it wouldn’t be difficult.” — Kermit the Frog As a sustainability professional, I am drawn to this Muppet wisdom. Over the many years I’ve worked in the field as an advisor and strategist, I’ve witnessed a slow but stea... View More
On World Water Day, Dow Encourages Conversations Around Sustainable Water Strategies
World Water Day, on March 22, is a day to focus attention on the importance of water, and to inspire people to manage water more effectively in the future. As part of this effort, Dow is seeking to build on the conversation by sharing the story of it... View More
A Measure of Progress
In Henry Ford’s day, there was no term for environmentalist. But he had a goal of zero waste to landfill, just as we do today, based on his belief that nothing should be wasted. Those values still hold true at Ford. Currently, conversation is under... View More
New BillerudKorsnas environmental product declarations show greenhouse gas emissions cut by 5–19 percent
IVL Swedish Environment Research has analysed the environmental impact of ten products from BillerudKorsnäs. The findings reveal that emissions of greenhouse gases have fallen by between 5 and 19 percent since the previous analysis in 2012. The prod... View More
Nestle: Working towards our 2020 commitments
In 2017, Nestlé launched more than 1000 new, nutritious products and contributed to over 41,000 job and traineeship opportunities through its Nestlé Needs YOUth initiative. Furthermore, the company has reduced its greenhouse gas emissions by over 3... View More
Conserving Water, Preserving Life
Knowing water is a critical resource that sustains life, Shaw takes significant measures to use it wisely. Troy Virgo, director of sustainability and product stewardship, details Shaw's commitment to conserving water and creating a better future. ... View More
The Key to Authentic Engagement: Purpose Metrics that Matter
This is the sixth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More
Member Spotlight: Paulette Frank from Johnson & Johnson shares why healthy people need a healthy planet and what that means for businesses
Paulette Frank, vice president, EHS and sustainability at Johnson & Johnson, sat down with us recently to discuss her inspiration for tackling issues related to human and environmental health. Keep reading to discover why Paulette enjoys palm rea... View More
Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good
Good products and profits have long been the hallmark of successful businesses, but in a shifting economic landscape these traditional metrics no longer hold up, as consumers, employees and investors are increasingly looking to corporations to act on... View More
Trending: How Retailers, NGOs Can Engage Consumers to Catalyze Circular Economy
Businesses have a critical role to play in cleaning up the global economy, but it is consumers whole truly hold the key to achieving a more sustainable future. In a new report, PA Consulting Group shows that retailers can build customer loyalty — a... View More
Working Conditions in Global Supply Chains: What and How to Measure
Despite decades of intense media and business attention, poor working conditions persist in global supply chains. Even Apple, recently announced yet again as the world’s most admired company by Fortune magazine, has struggled to address this issue.... View More
UK Sustainability Sector Outstrips National Average for Job Satisfaction, Pay, Growth
Last week, new analysis from B Corp determined that companies using business as a force for good outperform those who don’t. Now, a study from the Institute of Environmental Management and Assessment (IEMA), an international professional body for e... View More
Trending: Urban Farming, Insects Emerging as Cornerstones of Sustainable Food Future
With the world population projected to reach 10 billion by 2050, 70 percent more food will be needed, making sustainable food and agricultural solutions an imperative. Urban farming and alternative proteins are emerging as viable and intelligent appr... View More
400+ Resolutions Show Investors Stepping Up to Tackle ESG Issues
As You Sow, the Sustainable Investments Institute and Proxy Impact have published an updated Proxy Preview report for 2018. The report offers a comprehensive look at more than 400 shareholder resolutions filed on environmental, social and sustainable... View More
Trending: Sustainable, Ethical Supply Chains Continue to Gain Momentum
The complexity of global supply chains has made it incredibly difficult for businesses to effectively drive sustainable social and environmental change. However, new funding and accessible online resources are making it easier than ever for businesse... View More
How to Coach Employees on Purpose
This is the fifth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More
New Transparency Initiative Aims to Boost Responsible Ship Recycling Practices
In a bid to increase responsible shipping practices, Forum for the Future and the Sustainable Shipping Initiative have launched the Ship Recycling Transparency Initiative (SRTI). The Initiative brings together key industry stakeholders to improve tra... View More
2020 Targets Met Early
SAP’s latest Integrated Report, released today, sets it all out in black and white: In 2017, SAP cut its CO2 emissions by 55,000 tons year over year. That’s a whopping 14%. But even more important: At 325 kilotons, our carbon footprint is once ag... View More
