Assets About Brand Strategy

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Article
Supply Chain
Working Conditions in Global Supply Chains: What and How to Measure
Working Conditions in Global Supply Chains: What and How to Measure
Published on March 9, 2018
About a 5 minute read

Despite decades of intense media and business attention, poor working conditions persist in global supply chains. Even Apple, recently announced yet again as the world’s most admired company by Fortune magazine, has struggled to address this issue.... View More

Article
Consumer Behavior Change
UK Sustainability Sector Outstrips National Average for Job Satisfaction, Pay, Growth
UK Sustainability Sector Outstrips National Average for Job Satisfaction, Pay, Growth
Published on March 9, 2018
About a 3 minute read

Last week, new analysis from B Corp determined that companies using business as a force for good outperform those who don’t. Now, a study from the Institute of Environmental Management and Assessment (IEMA), an international professional body for e... View More

Article
Innovation & TechnologyInnovation & Technology
Trending: Urban Farming, Insects Emerging as Cornerstones of Sustainable Food Future
Trending: Urban Farming, Insects Emerging as Cornerstones of Sustainable Food Future
Published on March 9, 2018
About a 5 minute read

With the world population projected to reach 10 billion by 2050, 70 percent more food will be needed, making sustainable food and agricultural solutions an imperative. Urban farming and alternative proteins are emerging as viable and intelligent appr... View More

Article
Finance & Investment
400+ Resolutions Show Investors Stepping Up to Tackle ESG Issues
400+ Resolutions Show Investors Stepping Up to Tackle ESG Issues
Published on March 8, 2018
About a 2 minute read

As You Sow, the Sustainable Investments Institute and Proxy Impact have published an updated Proxy Preview report for 2018. The report offers a comprehensive look at more than 400 shareholder resolutions filed on environmental, social and sustainable... View More

Article
Supply Chain
Trending: Sustainable, Ethical Supply Chains Continue to Gain Momentum
Trending: Sustainable, Ethical Supply Chains Continue to Gain Momentum
Published on March 7, 2018
About a 6 minute read

The complexity of global supply chains has made it incredibly difficult for businesses to effectively drive sustainable social and environmental change. However, new funding and accessible online resources are making it easier than ever for businesse... View More

Article
Organizational Governance
How to Coach Employees on Purpose
How to Coach Employees on Purpose
Published on March 7, 2018
About a 8 minute read

This is the fifth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

Article
Marketing & CommunicationsMarketing & Communications
New Transparency Initiative Aims to Boost Responsible Ship Recycling Practices
New Transparency Initiative Aims to Boost Responsible Ship Recycling Practices
Published on March 7, 2018
About a 3 minute read

In a bid to increase responsible shipping practices, Forum for the Future and the Sustainable Shipping Initiative have launched the Ship Recycling Transparency Initiative (SRTI). The Initiative brings together key industry stakeholders to improve tra... View More

Article
Community Updates
2020 Targets Met Early
2020 Targets Met Early
Published on March 6, 2018
About a 6 minute read

SAP’s latest Integrated Report, released today, sets it all out in black and white: In 2017, SAP cut its CO2 emissions by 55,000 tons year over year. That’s a whopping 14%. But even more important: At 325 kilotons, our carbon footprint is once ag... View More

Article
Community Updates
General Motors Expands Landfill-Free Efforts Globally
General Motors Expands Landfill-Free Efforts Globally
Published on March 5, 2018
About a 3 minute read

General Motors today announced an expansion of its industry-leading landfill-free program as all of the company’s manufacturing plants in Canada, Mexico and South America now recycle, reuse or convert to energy all waste from daily operations. With... View More

Article
Materials & PackagingMaterials & Packaging
Trending: Food Industry Says Sayonara to Single-Use Plastics
Trending: Food Industry Says Sayonara to Single-Use Plastics
Published on March 5, 2018
About a 6 minute read

The war against single-use plastics rages on as even more brands rise to the challenge of creating a plastic-free future. Online food delivery companies Just Eat and Deliveroo are the latest businesses to hop aboard the sustainable packaging bandwago... View More

Article
Community Updates
Fast Company Recognizes CVS Health on 2018 World's Most Innovative Companies List
Fast Company Recognizes CVS Health on 2018 World's Most Innovative Companies List
Published on March 5, 2018
About a 3 minute read

CVS Health (NYSE: CVS), the nation's largest pharmacy innovation company, was recognized today by Fast Company as one of the World's 50 Most Innovative Companies List for 2018. CVS Health was also honored as No. 7 on Fast Company's Top 10 Most Innova... View More

Article
Innovation & TechnologyInnovation & Technology
L’Oréal Renewable Natural Gas Project Poised to Set New Industry Standard
L’Oréal Renewable Natural Gas Project Poised to Set New Industry Standard
Published on March 5, 2018
About a 4 minute read

Guided by its Sharing Beauty with All global sustainability program, beauty giant L’Oréal has revealed plans to achieve carbon neutrality by 2019 for all 21 of its US manufacturing and distribution facilities. ... View More

Article
Organizational Governance
Social Purpose Imperative in Business Triggers Capitalism’s New Zeitgeist
Social Purpose Imperative in Business Triggers Capitalism’s New Zeitgeist
Published on March 5, 2018
About a 10 minute read

Welcome to the tipping point of capitalism. At a time defined by political scandals, nuclear threats, and turbulence on Wall Street, business is society’s unlikeliest hero. A series of watershed statements, reports and initiatives from some of the ... View More

Article
Marketing & Communications
Employees Are Your Best Purpose Ambassadors
Employees Are Your Best Purpose Ambassadors
Published on March 2, 2018
About a 8 minute read

This is the fourth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

Article
Community Updates
Campbell Releases 2018 Corporate Responsibility Report
Campbell Releases 2018 Corporate Responsibility Report
Published on March 1, 2018
About a 2 minute read

Campbell Soup Company (NYSE:CPB) today released its 10th Corporate Responsibility report, detailing the company’s fiscal year 2017 achievements and outlining new sustainability goals and strategies that further integrate accountability and transpar... View More

Article
Community Updates
Visa Commits to 100% Renewable Electricity by End of 2019
Visa Commits to 100% Renewable Electricity by End of 2019
Published on March 1, 2018
About a 4 minute read

Visa today announced its commitment to use 100 percent renewable electricity across its global operations by the end of 2019. As part of this commitment, announced in conjunction with this week’s Climate Leadership Conference in Denver, Colorado, V... View More

Article
Community Updates
L'Oréal USA Announces Innovative Approach to Achieve Carbon Neutrality for its Operations Facilities by 2019
L'Oréal USA Announces Innovative Approach to Achieve Carbon Neutrality for its Operations Facilities by 2019
Published on March 1, 2018
About a 4 minute read

Today, L’Oréal USA announced its plans to achieve carbon neutrality in 2019 for all 21 of its U.S. manufacturing and distribution facilities with a financially sustainable approach that could potentially serve as a model to support new renewable n... View More

Article
Community Updates
Measuring Fashion report delivers results from the first study on the global environmental impacts of the apparel and footwear industries
Measuring Fashion report delivers results from the first study on the global environmental impacts of the apparel and footwear industries
Published on February 27, 2018
About a 5 minute read

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Article
Community Updates
HEINEKEN USA Hosts Panel on the Influence of African-American Consumers
HEINEKEN USA Hosts Panel on the Influence of African-American Consumers
Published on February 22, 2018
About a 2 minute read

Black History Month serves as a good reminder for us to celebrate achievements in the African-American community, but we should also engage in open conversation on where shortcomings exist and progress remains to be made. ... View More

Article
Community Updates
UPS To Deploy First Electric Truck To Rival Cost Of Conventional Fuel Vehicles
UPS To Deploy First Electric Truck To Rival Cost Of Conventional Fuel Vehicles
Published on February 22, 2018
About a 4 minute read

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