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Assets About Brand Strategy

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UPS Trials New And More Sustainable Urban Delivery System In London

Innovative ‘depot-to-door’ system reduces traffic congestion and carbon emissions ... View More

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Consumer Goods Forum Launches Local Group to Tackle Sustainability Challenges in Japan

As part of its ongoing regionalization strategy, The Consumer Goods Forum (CGF) has created a Japan Sustainability Local Group. Chaired by Koji Inoue of Ajinomoto Co., Inc., the Local Group will help local and multinational CGF members in Japan share... View More

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Trending: Brands Look to Bicycles to Decarbonize Urban Logistics

While discussion around the future of urban mobility largely focuses on electric vehicles and public transportation, buzz is growing around the role of bikes in driving down emissions in cities. Congested city streets pose considerable challenges for... View More

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Celebrating Giving Tuesday

Taking place directly after Black Friday and Cyber Monday, Giving Tuesday encourages small acts of kindness once the frenzy of post-Thanksgiving shopping sales is over. Since its inaugural year in 2012, Giving Tuesday has brought people together to c... View More

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As EMF Calls for New Textiles Economy, H&M Clothing Powers Swedish Incinerators

Sweden is a leader in waste-to-energy generation and earlier this year, the country began powering its incineration plants with trash purchased from neighboring countries. With less than one percent of Swedish household waste sent to landfill since 2... View More

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The Future of Brand Impact and How It’s Measured

The new wave of conscious consumption, driven largely by millennials and Gen Z, is pushing companies to innovate around social causes. ... View More

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Disaster Relief and Holiday Giving: 5 Ways to Optimize Corporate and NGO Support

This has been a bad year for natural disasters. In fact, 2017 is tied with 2011 for the most billion-dollar disasters.[1] Without even counting Hurricanes Harvey, Irma and Maria or the California fires, the US has sustained 218-plus weather and clima... View More

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Falkenberg Becomes Carlsberg's First Carbon-Neutral Brewery

Carlsberg Group is now one step closer to achieving its Together Towards Zero goals — the company’s brewery in Falkenberg, Sweden is now 100 percent powered by biogas and clean electricity, thereby reducing its CO2 emissions to zero. ... View More

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Third Year of REI's #OptOutside Movement Gives the Power to the People

With the launch of its #OptOutside campaign in 2015, REI set a new precedent in retail, shuttering its stores on Thanksgiving and Black Friday, giving its employees a paid day off and – on a day that has come to represent consumerism at its most ex... View More

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Olympic Committee Taps Public to Bring Solar-Powered Lighting Solutions to Refugee Camps

Supporting its vision of building a better world through sport, the International Olympic Committee (IOC) has launched a new integrated brand campaign, Become The Light, which encourages people to get active and act as beacons of positivity. The camp... View More

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Evolution of Disclosure, CEO Engagement, Measuring What Matters Take Center Stage at #NewMetrics

As Sustainable Brands' New Metrics '17 conference kicked off in Philadelphia on Monday, speakers from SASB, CSRLab, WRI, the World Happiness Summit and more presented a range of topics revolving around a few common themes: Correctly measuring what ma... View More

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ASICS, Stahl Partner with bluesign® to Strengthen Chemical Management, Sustainability

Chemicals management continues to go mainstream, with sporting goods manufacturer ASICS Corporation and chemical company Stahl joining the growing body of brands, manufacturers and chemical suppliers to achieve bluesign® system partner status. ... View More

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By Not Accounting for Nature, Business Is Reporting Fake Profits

We need to make better decisions to avoid the potentially severe consequences for businesses operating in a deteriorated environment. The social and environmental megatrends will, over time, act as a drag on prosperity as the costs of basic inputs su... View More

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2 Unintended Consequences of your Supply Chain Assessment, and How to Avoid Them

Over the past two years, as more organizations have linked their supply chains into the platform, we’ve seen the positive benefit of Smart-Mapped questions continue to grow. ... View More

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The Current State and Evolution of Corporate Sustainability Assessment Organizations

CDP, RobecoSAM, EcoVadis — they are all organizations that assess the sustainability performance of companies worldwide. They all have their own agenda and targets, and of course, their own methodology to assess a portfolio of companies. ... View More

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Water Stewardship Ramps Up, But More Investment Needed to Mitigate Climate Change

Corresponding with the kickoff of COP23, the World Water Council (WWC) has shed light on the current state of water infrastructure and what it means for mitigating climate change and delivering on the UN Sustainable Development Goals (SDGs). The key ... View More

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Sustainability Consult Reveals #WhatBrandsWant When It Comes It Bio-Based Materials

PR and communications agency Sustainability Consult has published the results of the #WhatBrandsWant survey, projecting considerable growth in the biomaterials market as consumer demand and stakeholder pressure drive brand investment towards the deve... View More

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P&G: Aiming for the ‘Sweet Spot’ Between Sustainability and Strategy

News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More

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Unilever Enters Natural Beauty Space with Launch of ApotheCARE Essentials

After recently receiving straight A’s on CDP’s A-List for its approach to climate change, water and deforestation, consumer goods giant Unilever is making moves to expand its portfolio of natural care hair and skincare offerings. The new line of ... View More

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BMW Group, Daimler AG, Ford, VW Launch Pan-European High-Power EV Charging Network

The popularity of electric vehicles is on the rise, but infrastructure constraints have largely kept a widespread EV boom from becoming reality — until now. ... View More

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