THE NEXT ECONOMY -
Sweden is a leader in waste-to-energy generation and earlier this year, the country began powering its incineration plants with trash purchased from neighboring countries. With less than one percent of Swedish household waste sent to landfill since 2011, the country needed to look outside its borders to keep its incineration plants going. Now, news has emerged that some of this waste is discarded clothing from fast fashion giant H&M.
NEW METRICS -
The new wave of conscious consumption, driven largely by millennials and Gen Z, is pushing companies to innovate around social causes.
BEHAVIOR CHANGE -
This has been a bad year for natural disasters. In fact, 2017 is tied with 2011 for the most billion-dollar disasters.[1] Without even counting Hurricanes Harvey, Irma and Maria or the California fires, the US has sustained 218-plus weather and climate disasters since 1980, totaling more than $1.2 trillion in recovery costs.
CLEANTECH -
Carlsberg Group is now one step closer to achieving its Together Towards Zero goals — the company’s brewery in Falkenberg, Sweden is now 100 percent powered by biogas and clean electricity, thereby reducing its CO2 emissions to zero.
WALKING THE TALK -
With the launch of its #OptOutside campaign in 2015, REI set a new precedent in retail, shuttering its stores on Thanksgiving and Black Friday, giving its employees a paid day off and – on a day that has come to represent consumerism at its most extreme – encouraging staff and consumers alike to forgo the shopping frenzy in favor of the great outdoors. The move epitomized the company’s ethos and kickstarted a movement to drive positive behavior change and impacts.
MARKETING AND COMMS -
Supporting its vision of building a better world through sport, the International Olympic Committee (IOC) has launched a new integrated brand campaign, Become The Light, which encourages people to get active and act as beacons of positivity.
The campaign uses light as the symbolic representation of the Olympic values. Through a series of public service announcements, the campaign demonstrates how the achievements of athletes and the Olympic spirit can motivate people around the world to “Become the Light.” It includes a series of inspirational films featuring athletes emanating light while competing in winter sports.
NEW METRICS -
As Sustainable Brands' New Metrics '17 conference kicked off in Philadelphia on Monday, speakers from SASB, CSRLab, WRI, the World Happiness Summit and more presented a range of topics revolving around a few common themes: Correctly measuring what matters, disclosing material data and knowing your audience when you do.
From disclosure to performance: Building a virtuous loop
By Jessica Bast
CHEMISTRY, MATERIALS & PACKAGING -
Chemicals management continues to go mainstream, with sporting goods manufacturer ASICS Corporation and chemical company Stahl joining the growing body of brands, manufacturers and chemical suppliers to achieve bluesign® system partner status.
NEW METRICS -
We need to make better decisions to avoid the potentially severe consequences for businesses operating in a deteriorated environment. The social and environmental megatrends will, over time, act as a drag on prosperity as the costs of basic inputs such as water, energy and land escalate in response to scarcity.
SUPPLY CHAIN -
Over the past two years, as more organizations have linked their supply chains into the platform, we’ve seen the positive benefit of Smart-Mapped questions continue to grow.
MARKETING AND COMMS -
CDP, RobecoSAM, EcoVadis — they are all organizations that assess the sustainability performance of companies worldwide. They all have their own agenda and targets, and of course, their own methodology to assess a portfolio of companies.
FINANCE & INVESTMENT -
Corresponding with the kickoff of COP23, the World Water Council (WWC) has shed light on the current state of water infrastructure and what it means for mitigating climate change and delivering on the UN Sustainable Development Goals (SDGs). The key takeaway: water infrastructure investment must triple to €255 billion annually in order to meet sanitation targets and tackle climate change.
SUPPLY CHAIN -
PR and communications agency Sustainability Consult has published the results of the #WhatBrandsWant survey, projecting considerable growth in the biomaterials market as consumer demand and stakeholder pressure drive brand investment towards the development of bio-based products. Sustainability Consult’s findings reveal a growing commitment towards renewable materials and a shift away from fossil-based products.
WALKING THE TALK -
News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship — in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 14th article in the series.
PRODUCT, SERVICE & DESIGN INNOVATION -
After recently receiving straight A’s on CDP’s A-List for its approach to climate change, water and deforestation, consumer goods giant Unilever is making moves to expand its portfolio of natural care hair and skincare offerings. The new line of products will target the growing number of consumers seeking more natural, responsible personal care products.
CLEANTECH -
The popularity of electric vehicles is on the rise, but infrastructure constraints have largely kept a widespread EV boom from becoming reality — until now.
BUSINESS CASE -
On October 25, panelists representing both global brands and smaller local organizations convened in San Francisco to discuss their successes and potential in incorporating climate-friendly agricultural practices into their supply chains. The panel took place at The Perennial, a Bay Area restaurant committed to sustainable farming with the conviction that “food has the power to reverse climate change.” The panel discussion built on that theme, with further exploration into how the textile industry also has the power to enact positive impact on climate.
FINANCE & INVESTMENT -
HSBC is making moves to tackle climate change, unveiling five new commitments aimed at helping drive the transition to a low-carbon economy. A major component of the financial giant’s climate push is a pledge to make $100 billion in financing available for sustainability projects by 2025.
MARKETING AND COMMS -
Shifting an entire product portfolio to align with an ambitious sustainability strategy is no small feat. Even those considered leaders in corporate sustainability are still refining their approach. This session on day two of SB'17 Copenhagen explored how sustainability scorecards have been developed and used to support product innovation processes for sustainability at several major brands.
In introducing the session, Eric Mugnier of EY France set the scene: Companies are increasingly expected to bring sustainable solutions to market through innovating and preferentially investing in products that are good for life.
PRESS RELEASE -
For the third year running, REI Co-op, the nation’s largest consumer co-op and specialty outdoor retailer, has announced that it will close its 151 stores on Black Friday, process no online sales and pay all 12,000 employees to #OptOutside with family and friends.
Each year, REI gives more than 70 percent of its profits back to the outdoor community. Rather than seek to pull shoppers inside for this Thanksgiving weekend, REI is launching a new experiential search engine at REI.com/opt-outside to help inspire and enable people to get outside. It’s powered by the individual and collective experiences of the outdoor community and free for all to use.