Assets About Brand Strategy

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Article
Community Updates
Braskem's I'm greenTM PE and ProAmpac's Trinity Packaging Division Bring Carbon Reduction Packaging to Montgomery County DEP and Maryland Environmental Service
Braskem's I'm greenTM PE and ProAmpac's Trinity Packaging Division Bring Carbon Reduction Packaging to Montgomery County DEP and Maryland Environmental Service
Published on December 13, 2017
About a 5 minute read

Braskem's sugarcane based bioplastic to be used to package over 500,000 bags of Leafgro®, a soil conditioner for sale in lawn and garden retail locations along the U.S. East Coast. ... View More

Article
Community Updates
Braskem signs partnership with Haldor Topsoe to develop biobased MEG
Braskem signs partnership with Haldor Topsoe to develop biobased MEG
Published on December 13, 2017
About a 4 minute read

The companies will invest in the construction of a demonstration plant in Denmark.     ... View More

Article
Finance & Investment
225 Global Investors Team Up to Spur Most Polluting Companies Into Action on Climate Change
225 Global Investors Team Up to Spur Most Polluting Companies Into Action on Climate Change
Published on December 13, 2017
About a 4 minute read

Climate risk poses a considerable threat to investors, who stand to lose millions If companies fail to address unsustainable elements in their supply chains. Yet despite growing pressure for action, a vast majority of companies have yet to make meani... View More

Article
Community Updates
A Good Look: Big Companies Taking Major Action on Climate Change
A Good Look: Big Companies Taking Major Action on Climate Change
Published on December 11, 2017
About a 4 minute read

by: Danielle Azoulay, AVP of CSR & Sustainability for L’Oréal USA I was 12 years old when Hurricane Andrew blew the roof off my Miami house. Huddled under mattresses, my family and I scuttled around our living room looking for somewhere to hid... View More

Article
Community Updates
BillerudKorsnäs further improves in WWF’s Environmental Paper Company Index 2017
BillerudKorsnäs further improves in WWF’s Environmental Paper Company Index 2017
Published on December 6, 2017
About a 2 minute read

BillerudKorsnäs is since 2011 a participant in WWF’s Environmental Paper Company Index (EPCI) and has during this period demonstrated transparency and continuous improvement. This year, in the product category Packaging, 73.9 percent (70,6)* was a... View More

Article
Community Updates
Amway recycling: A global initiative that starts at headquarters
Amway recycling: A global initiative that starts at headquarters
Published on December 4, 2017
About a 2 minute read

It’s a scene that plays out thousands of times a day at Amway’s Paper Products plant on the company’s world headquarters campus. Simple in its function, there’s almost an artistic quality to it. Flipping arcs of paper drop onto a conveyor bel... View More

Article
Community Updates
UPS To Launch eBike In Fort Lauderdale, Florida
UPS To Launch eBike In Fort Lauderdale, Florida
Published on December 1, 2017
About a 4 minute read

US 11/30/17 Atlanta, GA ... View More

Article
Marketing & CommunicationsMarketing & Communications
The Rise of Corporate Sustainability Goals: Some Hard Data
The Rise of Corporate Sustainability Goals: Some Hard Data
Published on December 1, 2017
About a 5 minute read

For the last 5 years, my firm has tracked the sustainability goals of the world’s largest companies. These thousands of targets commit multinationals to do many important things, such as slashing carbon emissions in half (or to zero) or bringing th... View More

Article
Marketing & CommunicationsMarketing & Communications
Rolland: Success Involves Transparency About Your Sustainability Program
Rolland: Success Involves Transparency About Your Sustainability Program
Published on November 30, 2017
About a 6 minute read

News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More

Article
Community Updates
UPS Launches Sustainable Deliveries In Frankfurt
UPS Launches Sustainable Deliveries In Frankfurt
Published on November 29, 2017
About a 3 minute read

Deliveries by electric bicycle and on foot replace two delivery vehicles per day, reduce traffic congestion, and improve air qualityDeployment of hybrid low-emission vehicles capable of wider delivery radius around Frankfurt ... View More

Article
Community Updates
UPS Trials New And More Sustainable Urban Delivery System In London
UPS Trials New And More Sustainable Urban Delivery System In London
Published on November 29, 2017
About a 6 minute read

Innovative ‘depot-to-door’ system reduces traffic congestion and carbon emissions ... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
Consumer Goods Forum Launches Local Group to Tackle Sustainability Challenges in Japan
Consumer Goods Forum Launches Local Group to Tackle Sustainability Challenges in Japan
Published on November 29, 2017
About a 3 minute read

As part of its ongoing regionalization strategy, The Consumer Goods Forum (CGF) has created a Japan Sustainability Local Group. Chaired by Koji Inoue of Ajinomoto Co., Inc., the Local Group will help local and multinational CGF members in Japan share... View More

Article
Innovation & TechnologyInnovation & Technology
Trending: Brands Look to Bicycles to Decarbonize Urban Logistics
Trending: Brands Look to Bicycles to Decarbonize Urban Logistics
Published on November 28, 2017
About a 4 minute read

While discussion around the future of urban mobility largely focuses on electric vehicles and public transportation, buzz is growing around the role of bikes in driving down emissions in cities. Congested city streets pose considerable challenges for... View More

Article
Community Updates
Celebrating Giving Tuesday
Celebrating Giving Tuesday
Published on November 28, 2017
About a 4 minute read

Taking place directly after Black Friday and Cyber Monday, Giving Tuesday encourages small acts of kindness once the frenzy of post-Thanksgiving shopping sales is over. Since its inaugural year in 2012, Giving Tuesday has brought people together to c... View More

Article
Circular EconomyCircular Economy
As EMF Calls for New Textiles Economy, H&M Clothing Powers Swedish Incinerators
As EMF Calls for New Textiles Economy, H&M Clothing Powers Swedish Incinerators
Published on November 28, 2017
About a 5 minute read

Sweden is a leader in waste-to-energy generation and earlier this year, the country began powering its incineration plants with trash purchased from neighboring countries. With less than one percent of Swedish household waste sent to landfill since 2... View More

Article
New Metrics
The Future of Brand Impact and How It’s Measured
The Future of Brand Impact and How It’s Measured
Published on November 28, 2017
About a 5 minute read

The new wave of conscious consumption, driven largely by millennials and Gen Z, is pushing companies to innovate around social causes. ... View More

Article
Consumer Behavior Change
Disaster Relief and Holiday Giving: 5 Ways to Optimize Corporate and NGO Support
Disaster Relief and Holiday Giving: 5 Ways to Optimize Corporate and NGO Support
Published on November 27, 2017
About a 4 minute read

This has been a bad year for natural disasters. In fact, 2017 is tied with 2011 for the most billion-dollar disasters.[1] Without even counting Hurricanes Harvey, Irma and Maria or the California fires, the US has sustained 218-plus weather and clima... View More

Article
Innovation & TechnologyInnovation & Technology
Falkenberg Becomes Carlsberg's First Carbon-Neutral Brewery
Falkenberg Becomes Carlsberg's First Carbon-Neutral Brewery
Published on November 27, 2017
About a 4 minute read

Carlsberg Group is now one step closer to achieving its Together Towards Zero goals — the company’s brewery in Falkenberg, Sweden is now 100 percent powered by biogas and clean electricity, thereby reducing its CO2 emissions to zero. ... View More

Article
Organizational GovernanceOrganizational Governance
Third Year of REI's #OptOutside Movement Gives the Power to the People
Third Year of REI's #OptOutside Movement Gives the Power to the People
Published on November 22, 2017
About a 7 minute read

With the launch of its #OptOutside campaign in 2015, REI set a new precedent in retail, shuttering its stores on Thanksgiving and Black Friday, giving its employees a paid day off and – on a day that has come to represent consumerism at its most ex... View More

Article
Marketing & CommunicationsMarketing & Communications
Olympic Committee Taps Public to Bring Solar-Powered Lighting Solutions to Refugee Camps
Olympic Committee Taps Public to Bring Solar-Powered Lighting Solutions to Refugee Camps
Published on November 20, 2017
About a 3 minute read

Supporting its vision of building a better world through sport, the International Olympic Committee (IOC) has launched a new integrated brand campaign, Become The Light, which encourages people to get active and act as beacons of positivity. The camp... View More

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