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Assets About Brand Strategy

Found 992 assets. Page 24 of 50.

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FSC-Certified Products Nudging Consumers Into Walking Their Sustainability Talk

Good for your health, good for the environment, good for the future. These common themes have consumers embracing trends toward products that are responsibly sourced and manufactured. As with many things, consumers hold the key. And for products deri... View More

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Kimberly-Clark Named to Working Mother’s “100 Best Companies”

Kimberly-Clark is proud to join Working Mother magazine’s “100 Best Companies” for 2017, which recognizes companies for leadership in creating progressive programs to help employees balance work and family. The magazine cited Kimberly-Clark’s... View More

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This Team Traveled the Globe to Kick off Target’s New Sustainable Cotton Sourcing Goal

It’s been nearly a year since Target announced its commitments around responsible sourcing and sustainable products, and since then, we’ve shared a closer look at our goals and progress in several areas, including forest products, chemicals, pack... View More

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Salesforce Launches $50M Impact Investment Fund to Catalyze Positive Social Change

Salesforce Ventures, the corporate investment arm of Salesforce, a global leader in customer relationship management (CRM), has launched a $50 million impact investment fund to accelerate the growth of companies using Salesforce technology to address... View More

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CDP: Chemical Companies Must Do More to Meet Paris Agreement Goals

Despite making progress on climate risks, the chemical industry is failing to meet the goals outlined by the Paris Agreement, says a new report by CDP. ... View More

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DONG Energy Re-Emerging as Ørsted to Commemorate Oil, Gas Divestment

Over the past decade, Danish energy company DONG Energy has ambitiously transitioned away from oil and coal to transform itself into one of Europe’s cleanest, most sustainable energy companies. ... View More

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How Companies Are Crossing the Chasm to Mainstream Sustainability

Consumers increasingly want to buy from brands that are environmentally responsible - and many forward-thinking companies have responded by embracing sustainability. However, there remains a disconnect between sustainability pursuits and the extent t... View More

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Making the Impossible Possible: Learning Authenticity for Conscious Leadership

Today’s companies are being tasked with the impossible: How can we make money for our shareholders, pay our employees well, and positively impact the environment and society as a whole? The purpose of a business used to be specifically to increase ... View More

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CVS Harnesses the Power of Design to Improve Health Outcomes, Consumer Experience

CVS Pharmacy is harnessing the power of design to further its mission of helping people on their path to better health. The retail division of CVS Health is introducing a new prescription management system for patients managing multiple medications i... View More

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Unilever: Consumer Behavior Remains the Elusive Key to Sustainability

News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More

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Trending: Stella McCartney, Patagonia, Target Deliver Big Wins for Ethical, Sustainable Fashion

While faced by a myriad of social and environmental challenges, the fashion and textile industries continue to edge ever-closer to a more sustainable, equitable and circular future thanks to the innovative thinking of industry leaders. ... View More

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Extraordinary Water Conservation is an Everyday Result for Rolland

The Rolland mill manufactures premium post-consumer recycled papers while recirculating each drop of water 30 times. ... View More

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BillerudKorsnäs Ranked At The Top In Sustainability On The Stockholm Stock Exchange

The Stockholm School of Economics’ “Walking the talk?” study, which is being conducted for the second time this year, focuses on comparing what companies announce they are going to do in the area of sustainability with the reports about what th... View More

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Walmart's Updated Policy Aims to Drive Toxic Chemicals Out of 90K Household Products

This week, Walmart updated its sustainable chemistry policy, to eliminate toxic chemicals in thousands of consumable products, such as household cleaners, cosmetics and skincare items, and infant products. This policy includes new goals for the compa... View More

Article
2017 D&AD Impact Winners Showcase the Power of Creatives to Drive Big Change

From Visa’s recent Hurricane Harvey spot to Boost Mobile’s “Boost Your Voice” and Whirlpool’s “Care Counts” campaigns, advertising is undergoing a paradigm shift, with brands across industries increasingly moving towards purpose-driven ... View More

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Avery Dennison Gains Momentum in Progress Toward 2025 Sustainability Goals

Avery Dennison Corporation (NYSE:AVY) has reported advancements against its 2025 sustainability goals intended to transform the company and the industries it serves. The 2014-2016 sustainability report, All of Us, Every Day, highlights how the compan... View More

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Powered by Partnership: Procter & Gamble and Constellation Complete 50-Megawatt Renewable Energy Plant

The Procter & Gamble Company (NYSE:PG) and Constellation, a subsidiary of Exelon Corporation (NYSE: EXC), today announced the completion of a 50-megawatt biomass-fueled combined heat and power plant located at one of P&G’s largest U.S. faci... View More

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Kohler Releases 2016 Sustainability and Stewardship Report

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How Domtar Improved Water Quality, Fish Health in Canada’s Thompson River

Flowing through south-central British Columbia is a crisp river, idyllically flanked by black cliffs. But in the 1970s, the clear water of the Thompson River took on a brown hue and bubbled with foam. Rocks were covered with a thick slime. Area leade... View More

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ELC Joins the Renewable Energy 100 Campaign

As an employer, a corporate citizen and a global company founded on family values, The Estée Lauder Companies considers it one of our responsibilities to address climate change. We believe that working toward a low-carbon future will help ensure a b... View More

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