Assets About Brand Strategy

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Article
Community Updates
GM Earns Global Leadership in Water Conservation
GM Earns Global Leadership in Water Conservation
Published on October 24, 2017
About a 2 minute read

Managing company water in a sustainable way can drive both business and community value. CDP, a nonprofit global environmental disclosure platform, listed GM on its Water A-List for effective water management practices implemented around the world. C... View More

Article
Community Updates
Visa Launches Foundation With Inaugural Grant to Women’s World Banking
Visa Launches Foundation With Inaugural Grant to Women’s World Banking
Published on October 24, 2017
About a 3 minute read

Visa (NYSE:V) today marked the launch of the newly-incorporated Visa Foundation, which has been established as part of Visa’s larger social impact strategy that will prioritize the growth of micro and small enterprises around the world, enabling in... View More

Article
Community Updates
Target Just Announced a New Climate Policy and Goals—Take a Closer Look
Target Just Announced a New Climate Policy and Goals—Take a Closer Look
Published on October 23, 2017
About a 3 minute read

As organizations around the world team up to combat the effects of climate change, companies like Target have a big role to play. Since we opened our first store back in 1962, we’ve aimed to make our products and operations more sustainable for our... View More

Article
Organizational GovernanceOrganizational Governance
Liverpool FC Comes Under Fire for Controversial Deal with Tibet Water Resources
Liverpool FC Comes Under Fire for Controversial Deal with Tibet Water Resources
Published on October 20, 2017
About a 5 minute read

Liverpool Football Club’s latest sponsorship deal, with Tibet Water Resources Limited — a company committing ongoing human rights and environmental atrocities in the region — is a case example of the kind of partnership brands just cannot make ... View More

Article
Community Updates
Dow and WE Launch Partnership to Inspire Innovation from a New Generation of Student Leaders to Solve Global Challenges
Dow and WE Launch Partnership to Inspire Innovation from a New Generation of Student Leaders to Solve Global Challenges
Published on October 16, 2017
About a 3 minute read

Today, DowDuPont Materials Science, the business division of DowDuPont (NYSE: DWDP) to be named Dow, and WE, launched We Are Innovators, a new campaign designed to challenge educators and students to apply chemistry and science to solve global challe... View More

Article
Community Updates
Nestlé USA commits to higher standards of welfare for broiler chickens by 2024
Nestlé USA commits to higher standards of welfare for broiler chickens by 2024
Published on October 12, 2017
About a 2 minute read

Nestlé’s purpose is to enhance quality of life and contribute to a healthier future and this extends to the treatment of animals in our supply chain. We are today pledging that by 2024, we will strive to source all of the broiler chickens we use a... View More

Article
Community Updates
The BSA Expands Programs to Welcome Girls
The BSA Expands Programs to Welcome Girls
Published on October 11, 2017
About a 3 minute read

Today, the Boy Scouts of America Board of Directors unanimously approved to welcome girls into its iconic Cub Scout program and to deliver a Scouting program for older girls that will enable them to advance and earn the highest rank of Eagle Scout. T... View More

Article
Innovation & TechnologyInnovation & Technology
Ford Refocusing Strategy to Drive Disruption in Auto Industry
Ford Refocusing Strategy to Drive Disruption in Auto Industry
Published on October 10, 2017
About a 3 minute read

Ford has announced a new strategy to investors that will see the auto giant leverage its unique product strengths, trusted brand and global scale to refocus and thrive in an evolving and disruptive period for the auto industry. The shift will include... View More

Article
Innovation & TechnologyInnovation & Technology
#BusinessCase: Report Reveals 11:1 ROI for Remanufacturing-Focused Business Models
#BusinessCase: Report Reveals 11:1 ROI for Remanufacturing-Focused Business Models
Published on October 10, 2017
About a 2 minute read

Earthshine, a consultancy and think tank focused on business and economic transformation, and remanufacturing company Norsk Ombruk have released a new business case white paper demonstrating how remanufacturing within a circular economy can deliver a... View More

Article
Organizational GovernanceOrganizational Governance
M&S’ Mike Barry: Balance of Science, Emotion Needed to Engage Consumers in Circular Models
M&S’ Mike Barry: Balance of Science, Emotion Needed to Engage Consumers in Circular Models
Published on October 10, 2017
About a 4 minute read

For many retailers, circular thinking involves redefining products – and the raw materials contained within them – as assets that need to be kept in circulation for as long as possible. During each use phase, these assets may need to be reintrodu... View More

Article
Consumer Behavior Change
FSC-Certified Products Nudging Consumers Into Walking Their Sustainability Talk
FSC-Certified Products Nudging Consumers Into Walking Their Sustainability Talk
Published on October 9, 2017
About a 4 minute read

Good for your health, good for the environment, good for the future. These common themes have consumers embracing trends toward products that are responsibly sourced and manufactured. As with many things, consumers hold the key. And for products deri... View More

Article
Community Updates
Kimberly-Clark Named to Working Mother’s “100 Best Companies”
Kimberly-Clark Named to Working Mother’s “100 Best Companies”
Published on October 9, 2017
About a 1 minute read

Kimberly-Clark is proud to join Working Mother magazine’s “100 Best Companies” for 2017, which recognizes companies for leadership in creating progressive programs to help employees balance work and family. The magazine cited Kimberly-Clark’s... View More

Article
Community Updates
This Team Traveled the Globe to Kick off Target’s New Sustainable Cotton Sourcing Goal
This Team Traveled the Globe to Kick off Target’s New Sustainable Cotton Sourcing Goal
Published on October 9, 2017
About a 4 minute read

It’s been nearly a year since Target announced its commitments around responsible sourcing and sustainable products, and since then, we’ve shared a closer look at our goals and progress in several areas, including forest products, chemicals, pack... View More

Article
Finance & Investment
Salesforce Launches $50M Impact Investment Fund to Catalyze Positive Social Change
Salesforce Launches $50M Impact Investment Fund to Catalyze Positive Social Change
Published on October 9, 2017
About a 4 minute read

Salesforce Ventures, the corporate investment arm of Salesforce, a global leader in customer relationship management (CRM), has launched a $50 million impact investment fund to accelerate the growth of companies using Salesforce technology to address... View More

Article
Materials & PackagingMaterials & Packaging
CDP: Chemical Companies Must Do More to Meet Paris Agreement Goals
CDP: Chemical Companies Must Do More to Meet Paris Agreement Goals
Published on October 9, 2017
About a 4 minute read

Despite making progress on climate risks, the chemical industry is failing to meet the goals outlined by the Paris Agreement, says a new report by CDP. ... View More

Article
Organizational GovernanceOrganizational Governance
DONG Energy Re-Emerging as Ørsted to Commemorate Oil, Gas Divestment
DONG Energy Re-Emerging as Ørsted to Commemorate Oil, Gas Divestment
Published on October 8, 2017
About a 2 minute read

Over the past decade, Danish energy company DONG Energy has ambitiously transitioned away from oil and coal to transform itself into one of Europe’s cleanest, most sustainable energy companies. ... View More

Article
Marketing & CommunicationsMarketing & Communications
How Companies Are Crossing the Chasm to Mainstream Sustainability
How Companies Are Crossing the Chasm to Mainstream Sustainability
Published on October 6, 2017
About a 4 minute read

Consumers increasingly want to buy from brands that are environmentally responsible - and many forward-thinking companies have responded by embracing sustainability. However, there remains a disconnect between sustainability pursuits and the extent t... View More

Article
Organizational GovernanceOrganizational Governance
Making the Impossible Possible: Learning Authenticity for Conscious Leadership
Making the Impossible Possible: Learning Authenticity for Conscious Leadership
Published on October 6, 2017
About a 4 minute read

Today’s companies are being tasked with the impossible: How can we make money for our shareholders, pay our employees well, and positively impact the environment and society as a whole? The purpose of a business used to be specifically to increase ... View More

Article
Marketing & CommunicationsMarketing & Communications
CVS Harnesses the Power of Design to Improve Health Outcomes, Consumer Experience
CVS Harnesses the Power of Design to Improve Health Outcomes, Consumer Experience
Published on October 6, 2017
About a 3 minute read

CVS Pharmacy is harnessing the power of design to further its mission of helping people on their path to better health. The retail division of CVS Health is introducing a new prescription management system for patients managing multiple medications i... View More

Article
Consumer Behavior Change
Unilever: Consumer Behavior Remains the Elusive Key to Sustainability
Unilever: Consumer Behavior Remains the Elusive Key to Sustainability
Published on October 5, 2017
About a 7 minute read

News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More

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