Assets About Brand Strategy

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Article
Organizational GovernanceOrganizational Governance
3 Ways to Satisfy Employees’ Desire for Purpose, Fulfillment in the Workplace
3 Ways to Satisfy Employees’ Desire for Purpose, Fulfillment in the Workplace
Published on July 19, 2017
About a 4 minute read

Employee engagement has been a growing focus for years, with companies large and small building programs in an effort to inspire employees and drive productivity. In fact, 74 percent of people say their job is more fulfilling when they are given oppo... View More

Article
Member Spotlight: Laura Palmeiro from Danone on new metrics, the relationship between drones and yogurt, and more
Member Spotlight: Laura Palmeiro from Danone on new metrics, the relationship between drones and yogurt, and more
Published on July 19, 2017
About a 7 minute read

Laura Palmeiro (@laurapalmeiro), Sustainability Integration Director at Danone, sits down with us to share her thoughts on the importance of numbers to back up a good story, the value in advising a tech startup and sharing high tea with the Prince of... View More

Article
Community Updates
Kohler Ethics Communications Earns Lotus Award
Kohler Ethics Communications Earns Lotus Award
Published on July 19, 2017
About a 1 minute read

Congrats to the Kohler Ethics Communications team in Europe, the Middle East and Africa! Their 2016 campaign—including associate survey, essay competition and video—was honored with a Lotus Award from MARGINALIA magazine, which recognizes teams t... View More

Article
Community Updates
Cisco Leading Cyber Training Effort to Help Employ Virginia Veterans
Cisco Leading Cyber Training Effort to Help Employ Virginia Veterans
Published on July 17, 2017
About a 3 minute read

Cybersecurity skills are in high demand, and employers are challenged with finding the right talent to build their expanding workforce needs. At the same time, thousands of veterans are looking to apply their unique skills as they transition to civil... View More

Article
Organizational GovernanceOrganizational Governance
#BusinessCase: REI Proves Values-First Approach Leads to Longevity
#BusinessCase: REI Proves Values-First Approach Leads to Longevity
Published on July 13, 2017
About a 7 minute read

News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More

Article
Community Updates
Kimberly-Clark Reports Year One Results of Sustainability 2022 Program
Kimberly-Clark Reports Year One Results of Sustainability 2022 Program
Published on July 6, 2017
About a 3 minute read

Kimberly-Clark Corporation today published its annual report on sustainability, providing the first update on the company's global progress toward its Sustainability 2022 goals. Introduced last year, Sustainability 2022 is the company’s framework t... View More

Article
Materials & PackagingMaterials & Packaging
Ahead of the Curve: Designing in Sustainability from the Start
Ahead of the Curve: Designing in Sustainability from the Start
Published on July 5, 2017
About a 3 minute read

For companies and brands today, more sustainable production methods are topping lists of things to do. The uncertainty of material and vendor prices, the need to comply with a growing number of regulations and mounting evidence of environmental impac... View More

Article
Organizational GovernanceOrganizational Governance
Dell Exceeds 2020 Goal of Using 50M Pounds of Recycled Materials in Products
Dell Exceeds 2020 Goal of Using 50M Pounds of Recycled Materials in Products
Published on June 21, 2017
About a 4 minute read

First articulated in 2013, Dell’s Legacy of Good Plan builds on the idea that technology should be a driver of human progress, unlocking opportunities for health, happiness and prosperity. Now in its fourth year, Dell has introduced an update to th... View More

Article
Materials & PackagingMaterials & Packaging
Good News, Bad News for Viscose: USFIA Joins CanopyStyle; H&M Lands in Hot Water
Good News, Bad News for Viscose: USFIA Joins CanopyStyle; H&M Lands in Hot Water
Published on June 14, 2017
About a 6 minute read

Viscose continues to dominate the news as brands ramp up efforts to eliminate the destruction of ancient and endangered forests and human rights violations from the viscose supply chain, while others fall behind. ... View More

Article
Organizational GovernanceOrganizational Governance
Together Towards Zero: Carlsberg Commits to Decarbonise Its Breweries by 2030
Together Towards Zero: Carlsberg Commits to Decarbonise Its Breweries by 2030
Published on June 13, 2017
About a 4 minute read

Carlsberg Group has pledged to eliminate carbon emissions and halve water usage at its breweries worldwide by 2030, as part of a new sustainability drive, launched today. The beer maker also intends to switch to 100 percent renewable electricity for ... View More

Article
Community Updates
SABIC and Dupont advance safety progress together
SABIC and Dupont advance safety progress together
Published on June 12, 2017
About a 1 minute read

SABIC has joined DuPont Sustainable Solutions to accelerate progress to improve environmental and health and safety performance. Ahmed Al-Shaikh, Executive Vice President, Corporate Manufacturing, SABIC, said: “SABIC’s [environmental and health s... View More

Article
Community Updates
Dow Receives 11th U.S. EPA Presidential Green Chemistry Challenge Award
Dow Receives 11th U.S. EPA Presidential Green Chemistry Challenge Award
Published on June 12, 2017
About a 4 minute read

The Dow Chemical Company (NYSE: DOW) and Koehler Paper Group are the recipients of a 2017 U.S. Environmental Protection Agency (EPA) Presidential Green Chemistry Challenge Award. The award was given in the design of greener chemicals category for the... View More

Article
Organizational GovernanceOrganizational Governance
M&S Unveils Revamped Sustainability Strategy, First-Ever Science-Based Target
M&S Unveils Revamped Sustainability Strategy, First-Ever Science-Based Target
Published on June 6, 2017
About a 5 minute read

Ten years after the release of its first sustainability program Plan A, British retailer Marks & Spencer (M&S) has unveiled Plan A 2025, a new and improved sustainability strategy that builds on the company’s previous successes while addres... View More

Article
Community Updates
Why a ‘Utopian pipe dream’ is actually the future of business
Why a ‘Utopian pipe dream’ is actually the future of business
Published on June 5, 2017
About a 4 minute read

Here’s my prediction: in the not-too-distant future, circular economies – where the resources you use to create a product eventually return to the business to be reused or recycled – will be the norm. Businesses of tomorrow will look back at ou... View More

Article
Community Updates
Highlights from GM’s Latest Sustainability Report
Highlights from GM’s Latest Sustainability Report
Published on June 1, 2017
About a 3 minute read

DETROIT — General Motors’ sustainability approach enables the company to serve its customers and shareholders, increase operational efficiency, mitigate risk and improve the communities where it does business. ... View More

Article
Organizational GovernanceOrganizational Governance
In Search of Sustainable Leadership: Infinite Growth on a Finite Planet
In Search of Sustainable Leadership: Infinite Growth on a Finite Planet
Published on May 31, 2017
About a 6 minute read

This is the eighth and final installment in a series of articles examining the many facets of ‘sustainable leadership.’ Find links to earlier posts at the end of this piece. We started our search for sustainable leadership as a way to understand ... View More

Article
Community Updates
The 5 step-win for sustainable sporting events
The 5 step-win for sustainable sporting events
Published on May 30, 2017
About a 0 minute read

Discover the 5 step-win for sustainable sporting events infographics. ... View More

Article
Community Updates
Unilever Named as The Company With The Most Brands in The Kantar Worldpanel Global Top 50
Unilever Named as The Company With The Most Brands in The Kantar Worldpanel Global Top 50
Published on May 24, 2017
About a 2 minute read

In its fifth annual study of the world’s most chosen FMCG brands, Kantar Worldpanel has revealed that Unilever is the company with the most number of brands in its index.   ... View More

Article
Organizational GovernanceInnovation & TechnologyMarketing & Communications
SB'17 Detroit, Day 2: Consumer Preferences, Unintended Consequences and 'Leading with Delicious'
SB'17 Detroit, Day 2: Consumer Preferences, Unintended Consequences and 'Leading with Delicious'
Published on May 23, 2017
About a 33 minute read

Day two of SB'17 Detroit picked up the momentum from day one and ran with it. ... Transforming Consumption Norms Around Food By Hope Freedman ... View More

Article
New Metrics
The Road to Context: What You Need to Know About Contextual Strategy and Goal-Setting (Part 2)
The Road to Context: What You Need to Know About Contextual Strategy and Goal-Setting (Part 2)
Published on May 23, 2017
About a 5 minute read

In Part 1 of this series exploring contextual strategy-making and goal-setting, we shared how our work with the corporate members of the Embedding Project, and their interest in understanding how to make sense of the methodologies, frameworks, tools ... View More

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