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Assets About Brand Strategy

Found 992 assets. Page 27 of 50.

Article
SABIC and Dupont advance safety progress together

SABIC has joined DuPont Sustainable Solutions to accelerate progress to improve environmental and health and safety performance. Ahmed Al-Shaikh, Executive Vice President, Corporate Manufacturing, SABIC, said: “SABIC’s [environmental and health s... View More

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Dow Receives 11th U.S. EPA Presidential Green Chemistry Challenge Award

The Dow Chemical Company (NYSE: DOW) and Koehler Paper Group are the recipients of a 2017 U.S. Environmental Protection Agency (EPA) Presidential Green Chemistry Challenge Award. The award was given in the design of greener chemicals category for the... View More

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M&S Unveils Revamped Sustainability Strategy, First-Ever Science-Based Target

Ten years after the release of its first sustainability program Plan A, British retailer Marks & Spencer (M&S) has unveiled Plan A 2025, a new and improved sustainability strategy that builds on the company’s previous successes while addres... View More

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Why a ‘Utopian pipe dream’ is actually the future of business

Here’s my prediction: in the not-too-distant future, circular economies – where the resources you use to create a product eventually return to the business to be reused or recycled – will be the norm. Businesses of tomorrow will look back at ou... View More

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Highlights from GM’s Latest Sustainability Report

DETROIT — General Motors’ sustainability approach enables the company to serve its customers and shareholders, increase operational efficiency, mitigate risk and improve the communities where it does business. ... View More

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In Search of Sustainable Leadership: Infinite Growth on a Finite Planet

This is the eighth and final installment in a series of articles examining the many facets of ‘sustainable leadership.’ Find links to earlier posts at the end of this piece. We started our search for sustainable leadership as a way to understand ... View More

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The 5 step-win for sustainable sporting events

Discover the 5 step-win for sustainable sporting events infographics. ... View More

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Unilever Named as The Company With The Most Brands in The Kantar Worldpanel Global Top 50

In its fifth annual study of the world’s most chosen FMCG brands, Kantar Worldpanel has revealed that Unilever is the company with the most number of brands in its index.   ... View More

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SB'17 Detroit, Day 2: Consumer Preferences, Unintended Consequences and 'Leading with Delicious'

Day two of SB'17 Detroit picked up the momentum from day one and ran with it. ... Transforming Consumption Norms Around Food By Hope Freedman ... View More

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The Road to Context: What You Need to Know About Contextual Strategy and Goal-Setting (Part 2)

In Part 1 of this series exploring contextual strategy-making and goal-setting, we shared how our work with the corporate members of the Embedding Project, and their interest in understanding how to make sense of the methodologies, frameworks, tools ... View More

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3 Reasons Sustainability Isn’t Seen as a Priority, and a Host of Tools to Overcome Them

The two biggest disrupting forces transforming the market today are technology and sustainability, yet many marketers still don’t see sustainability as a priority. Sustainability has a business problem that needs to be addressed. Research by Ricard... View More

Article
Landmark Research Shows Americans Are Redefining The “Good Life”

80% would be loyal to brands that helped them live their new values Large opportunity for business to support new aspirations of balance, health, and connections   ... View More

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Brand Advocacy vs Aspiration in the New Era

When it seems that corporate America has seized control of our government, of our society, it can be hard to wake up every day excited to go to work. Trust in brands has never been lower. Expectations have never been higher. Yes, corporations may hav... View More

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PepsiCo joins New Plastics Economy Initiative as Core Partner

PepsiCo has joined the New Plastics Economy initiative as a Core Partner, signaling the global food and beverage company's continued commitment to reduce packaging waste. Led by the Ellen MacArthur Foundation, the New Plastics Economy is bringing tog... View More

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Sustainable Living Products Continue to Drive Unilever's Growth

Six years after launching its Sustainable Living Plan, Unilever’s efforts to deliver brands and products with purpose and sustainability at their core are finally paying off. ... View More

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What is your water risk?

For companies, direct water costs generally represent a marginal expense which can sideline any decisions to invest in better water resource management. If we compare the risks related to water and energy, an investment to improve energy efficiency w... View More

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BASF Becomes The Latest Member to Join The Circular Economy 100

World-leading chemical company, BASF today announced its membership of the Circular Economy 100 (CE100). As the latest corporate member of the programme, BASF embarks on a three-year partnership to bring about opportunities for a circular economy wit... View More

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Unilever Unveils New Plastic Sachet Recycling Technology

Consumer goods giant Unilever has unveiled new technology that enables plastic sachets to be recycled. The technology has been developed in partnership with the Fraunhofer Institute for Process Engineering and Packaging IVV in Germany. The process, k... View More

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PepsiCo Advances 2025 Sustainability Agenda through Agreement with Partnership for a Healthier America

PepsiCo, Inc. (NYSE: PEP) today announced that it has signed an agreement with Partnership for a Healthier America ("PHA") to independently report and verify the company's progress against previously outlined goals designed to transform its... View More

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Every Day is Earth Day for the CVS “GreenTeam”

CVS Health colleagues are committed to giving back to their local communities, whether volunteering at a community health center to offer medical screenings, serving on a nonprofit board, or talking to local students about the dangers of prescription... View More

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