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Assets About Brand Strategy

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Publication of the 2016 Nestlé in Society Creating Shared Value and Meeting Our Commitments Report

Nestlé S.A., today released its annual Nestlé in society: Creating Shared Value and meeting our commitments report for 2016. The report demonstrates how the company purpose, ambitions and 42 specific public commitments contribute to society. Guided... View More

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Should Businesses Be Hiring Anthropologists Instead of MBAs?

The language of business can be combative (launch, target, strategize), or very often it is about profits, sales, shared value - the language of money. We are either warriors or accountants when it comes to business. However, both warring and countin... View More

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Target Installing Solar Power Systems at 5 Stores in Colorado

Target Corp. is installing solar power systems on five of its stores in the Denver metro area. The Minneapolis-based company (NYSE: TGT) said today that the solar power systems will generate about one-third of the power each store consumes. Over a ye... View More

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PepsiCo and Danimer Scientific to Collaborate on Biodegradable Resins

Biotechnology leader Danimer Scientific and global food and beverage company PepsiCo, Inc. (PEP) have announced an agreement that includes development of Danimer Scientifics’ biodegradable film resins to meet the sustainable flexible packaging requ... View More

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Discerning Taste: Sustainability Reporting for Evolving Audiences

Corporate sustainability is no longer a niche subject important only in the minds of a handful of regulators and environmentalists. As our collective understanding of the value of sustainability has grown, new audiences have joined the conversation. ... View More

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PepsiCo, Coca-Cola Look to Youth Innovation, Consumers to Make Shift Towards Zero Impact

The use of post-consumer recycled materials as feedstock for new bottles and cans has become common practice for the beverage industry, but there is still more to be done to reduce waste and increase recycling. Industry giants PepsiCo and Coca-Cola a... View More

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Heineken Couples Sustainability and Financial Reporting as Emissions Tumble

A "firm belief" that business growth and sustainability go hand-in-hand has seen Heineken publish its latest sustainability report alongside a financial report for the first time, with the report highlighting rapid business expansion alongs... View More

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Governance and Sustainability: The New Normal

Wild fires, flooding, distracted driving and emotional wellness concerns cost Canadians billions of dollars in 2016. ... View More

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4 Reasons Youth Innovation Challenges Should Be Part of Your Sustainability Rebrand

Despite – and/or because of – the recent seismic shift in U.S. political leadership on sustainability, companies are looking for ways to continue embracing corporate action that makes both economic and environmental sense. ... View More

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7 Ways to Advance Purpose in a Turbulent World

The question is no longer if an organization will engage with society, it’s how. Yet, from Brexit to Trump to Black Lives Matter, how is now harder than ever before. So, throughout the year, we will illuminate the “how” for business and societa... View More

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Kering to Transform Luxury Industry with Next-Gen Sustainability Strategy

French luxury goods holding company Kering announced on Wednesday the next phase of its sustainability strategy across its 16 luxury brands, including Stella McCartney. Kering says it will support the drive towards a low-carbon economy and help shape... View More

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Trending: More Energy Giants Shift Away from Fossil Fuels, Find Future in Renewables

Energy giants Statoil and BP are part of a growing number of utilities future-fitting their operations to better compete in the emerging low-carbon economy. The two companies have recently invested in new wind and solar power projects across Europe, ... View More

Article
Enriched Pro Bono Services Improving Employee Motivation at Japanese Consultancies

Leading Japanese consulting companies including Deloitte Tohmatsu Consulting (DTC) and Mitsubishi UFJ Research and Consulting (MURC) are actively enhancing their pro bono businesses. Rather than it being simply voluntary work, their aim is to use the... View More

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How Community Connections Can Drive the Long-Term Sustainability of Your Business

Giving back to the communities that supply your business with labor and raw materials isn’t just a matter of ethics or public relations; it’s also a wise business practice to adopt for its own sake. Taking care of the people who live and work in ... View More

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New 'Clean' Line of Campbell’s Soups Aims to Encourage Small, Healthy Daily Choices

In a bid to reposition itself as a producer of convenient natural products, Campbell Soup Company is set to launch Well Yes!, a pivotal “clean” canned soup line, with a corresponding campaign that encourages consumers to make small, healthy daily... View More

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Trending: New Research Looking to Turn Fabric Into Fuel, Keep Microfibers Out of Water

We’ve seen a rash of textile-recycling schemes emerge of late — in which the textiles in question may become new garments, but for the most part they remain, well, fabrics. ... View More

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Cradle to Cradle Design – So Much More Than Recycling

It’s easy for the concepts of Cradle to Cradle design and a circular economy to become shorthand for recycling, but both are much more complex than that. ... View More

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Creating the Workplace of the Future Through Biophilic Design

The health and wellbeing of a company’s workforce is integral to building a sustainable brand and retaining top talent. Because of this, the millennial workforce has pushed companies to alter office spaces to better fit their needs. One-third of of... View More

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P&G Releases First-Ever Citizenship Report

The Procter & Gamble Company (NYSE:PG) has released its first-ever Citizenship Report, detailing progress in reducing its environmental footprint, improving social conditions for those in need, advancing Diversity and Inclusion and empowering wom... View More

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Wrangler, Toyota Celebrate Major Achievements in Water Savings

Ambitions to reduce environmental impact by slashing water use are driving brands in industries of all kinds to rethink their manufacturing processes. This week, both Wrangler and Toyota announced they have risen to the challenge and have plenty to s... View More

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