Corporate sustainability is no longer a niche subject important only in the minds of a handful of regulators and environmentalists. As our collective understanding of the value of sustainability has grown, new audiences have joined the conversation. For sustainability professionals, catering to this growing and diverse audience can be challenging.
Comprehensive reports, and their underlying frameworks, provide a level transparency and accountability that modern stakeholders demand. But producing an annual sustainability report alone doesn’t equal effective communications.
Our recent report explores how leading reporters have gone beyond the comprehensive report, and started serving up sustainability content to audiences with increasingly discerning tastes.
Follow the link below to learn how you can truly inspire audiences, by going beyond simply talking about what you’re doing and speak to why what you are doing matters to them.
http://www.thinkparallax.com/perspectives/project/sustainability-reporting-for-evolving-audiences/
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Sustainable Brands Staff
Published Feb 27, 2017 3pm EST / 12pm PST / 8pm GMT / 9pm CET