Assets About Corporate Communications
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Resilience Has Replaced Leanness as Top Supply Chain Priority
In our VUCA world, potential supply chain disruptions are a constant threat. Robust data collection and analysis boosts security, compliance and sustainability. ... View More
Survey: Shoppers Want to ‘Do Good,’ But Brands Are Missing the Mark
Public Inc highlights need for simpler sustainability claims, reveals ‘anti-woke’ backlash is exaggerated, and provides path for engaging ‘conscious consumers.’ ... View More
With New Packaging Laws, Constraints Become Your Creative Brief
Instead of approaching these new laws as obstacles, let’s think of them as the roadmap — the 'brief' — behind compliant and truly creative sustainable branding. ... View More
As the US Renounces the Clean Economy, Smart Companies Can Carry On
What’s unfolding isn’t just a shift in policy — it’s a shift in market gravity. So, the question isn’t whether companies agree with these changes — it’s whether they’re ready for them. ... View More
New Guide Aims to Help Mining Industry Reverse Its Impacts on Biodiversity
ICMM’s ‘Good Practice Guide’ outlines a seven-step process to help companies establish baselines, apply the mitigation hierarchy and transparently disclose progress towards improving biodiversity. ... View More
Becoming Net Positive: The Impetus for Effecting Systemic Change
Capgemini calls on forward-thinking companies to leverage advanced technologies to drive bold action to contribute more to the planet than they take. ... View More
aiESG Visualizes Corporate Impacts at the Product and Service Level
aiESG’s analysis service incorporates the company’s own AI into a database co-developed by Kyushu University and Harvard to perform comprehensive ESG assessments of each individual product and service throughout a supply chain. ... View More
Senior Sustainability Leaders Tell Us Why ESG Won’t Die in 2025
Headlines have been flush with stories reporting the death of ESG. But in reality, it’s been more of a ‘reset’ than a ‘retreat.’ We dig into the challenges and opportunities businesses will face in 2025, with insights from the Ipsos ESG Cou... View More
The Omnibus Confusion Aftermath: What Companies Must Do Now
The best corporate strategy in the face of the EU's Omnibus proposal is not to wait and see but to adapt and lead. Here are five key things for companies to keep in mind amidst the chaos. ... View More
Meet ‘Zuzu,’ on a Hero’s Journey to Improve Plastics Recycling
New advocacy campaign from SC Johnson features an intrepid hermit crab, calls for collective action and urges greater business responsibility in reining in plastic pollution. ... View More
4 Keys to Engaging Guests on Traveling More Sustainably
New report from Accor and Booking.com sets out challenges hospitality providers face when communicating with guests around sustainability and identifies four key ways to positively influence guest behavior. ... View More
14 Brands Join Forces to Set New Standard for Purpose-Driven Business
With dedicated leadership and an actionable plan that prioritizes transparency, accountability and real results over rhetoric, the Purpose Pledge community aims to set a new standard for responsible business. ... View More
The Real ESG Pivot: What Investors Want Now
Investors aren’t walking away from sustainability — they’re walking away from bad data. Investors, regulators and corporate leaders are demanding clear, science-backed data — and LCA is emerging as the new standard. ... View More
The Super Bowl Ad in 2025: ‘You Can’t Win, So Win’
At this year’s Super Bowl, many ads felt like worn-out clichés — but a few won the day by speaking to people’s values and the importance of bridging divides. ... View More
Acumen Invites Chocolate Lovers to Make a ‘Cocoamitment’ This Valentine’s Day
The campaign promotes chocolate brands that exemplify transparency and fairness through practices including direct trade, farmer ownership and paying price premiums to farmers. ... View More
Déjà Vu: World, Business Leaders Unswayed by US Regression on Climate Change
Just like last time the US was withdrawn from the Paris agreement, leaders have responded by doubling down on their commitments — highlighting the missed opportunities and the US’ diminishing leadership and competitiveness as a global power. ... View More
Playful Good Deeds: GRAMMA's Recipe for Effective Sustainability Marketing
By following GRAMMA's recipe, brands can avoid greenwashing and transform marketing into a force for good — for the planet, for brand value, and for people seeking agency and meaning in the face of the climate crisis. ... View More
Costco Stands Its Ground, Asserts Business Case for DEI
Costco has set a great example of finding the value in values — and a precedent that hopefully many more companies will follow. ... View More
Divided Americans Unite in Call for People-First Approach to Business
Overall, there is a tremendous opportunity for corporate America to take a leadership role in tackling some of the country’s more intractable economic and societal challenges — and to become a positive, unifying force by doing so. ... View More
Asset Managers Shooting Down Nature Resolutions, Despite Soaring Investor Concern
Investors filed a record number of shareholder resolutions relating to biodiversity in 2024, but none passed — because asset managers aren’t seeing the forest for the trees. ... View More
