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Assets About Corporate Communications

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Article
Uniqlo Expands Campaign to Use Power of Clothing to Bring ‘Peace for All’

The brand has partnered with renowned photographers from Magnum Photos to bring the stories and impacts of its Peace for All campaign to exhibitions in 10 cities. ... View More

Article
Charting a Clear Path Forward on Corporate Use of Carbon Credits

It may seem safer to sit on the sidelines, but this bias towards inaction is why we are failing to achieve our climate goals. We cannot let uncertainty prevent action where it counts most — reducing carbon emissions into the atmosphere. ... View More

Article
Yuka Users Can Now Appeal Directly to Brands for Healthier Products

New in-app feature allows consumers to contact brands about harmful ingredients and urge them to reconsider products’ formulation. ... View More

Article
Book’s 3rd Edition Digs Deeper into the Making, Marketing of ‘Greener Products’

‘Greener Products,’ from sustainability marketing veteran Al Iannuzzi, provides valuable insights for everyone from sustainability students and academics to corporate sustainability leaders. ... View More

Article
Why Shades of Grey Matter in Sustainability, and How to Get Customers to Care

Corporate fears around promoting transition are valid in an era that demonizes over-claims and disregards under-claims. Here are two strategies that can help companies share how they’re accelerating their sustainability ambitions and be rewarded fo... View More

Article
Sustainability in the Divided States: Depolarization Is the First Order of Business

For a field built around the long-term view, it’s up to us to do the uncomfortable work and reach across party lines. If we don’t make addressing polarization a priority, will the rest of our work be worth it? ... View More

Article
6 Big Sustainability Storytelling Myths — and How to Flip Them

As brands work to tell an accurate and authentic sustainability story, marketers need to be mindful of the narrative they're creating … and careful to avoid the common misconceptions that can undermine it. ... View More

Article
Tony’s Chocolonely, Washington Post Give Chocolate Lovers ‘Food for Thought’

The chocolate maker’s first partnership with a media company is the latest in its ongoing mission to increase awareness around forced labor in cocoa supply chains and how collective action can address them. ... View More

Article
Ensuring Food Safety, Traceability Through Quality Certifications

Third-party certifications help food companies such as ours meet and exceed our clients' expectations and allow us to continually expand our knowledge, positioning our teams as experts and leaders in the agri-food sector. ... View More

Article
Embracing Complexity, Indigenous Wisdom and Regeneration for a Future-Proof Economy

Opening keynotes at SB’24 San Diego emphasized the need for interconnected action — from honoring Indigenous knowledge and leveraging complexity theory to leveraging business and technology to create resilience. ... View More

Article
2 Truths and a Lie About Corporate Sustainability

The public's diminishing interest in corporate activism isn't a call for businesses to remain silent and focus solely on profits. Rather, it's a demand for authenticity and relevance in corporate messaging. ... View More

Article
Ecolabels Ensure Chemical Sustainability in Beauty, Household Products

63% of consumers want brands to help educate the public about product origins and business practices. Companies that avoid greenwashing — and demonstrate this honesty to the public — could distinguish themselves in the eyes of potential customers... View More

Article
How2Recycle Label Will Now Offer Real-Time, Localized Packaging Disposal Instructions

New, dynamic label features The Recycling Partnership’s Recycle Check QR code and utilizes data from its national database to demystify recycling across the US. ... View More

Article
Researchers, Brands Broadening Public’s Understanding of Regenerative Ag

A new report highlights the public’s lack of understanding of regenerative agriculture and its benefits; illycaffè and Kiss the Ground continue to help scale messaging that fills this gap. ... View More

Article
New ‘Climate Label’ Requires Companies to Invest in Climate Solutions

Talk is cheap: The first-of-its-kind certification requires internal carbon pricing and funding for GHG-reduction projects as criteria — aiming to accelerate corporate climate investment. ... View More

Article
New Study Proves Inclusive Advertising Boosts Sales, Brand Value

“This irrefutable data should reassure any business and encourage brands to renew their commitment to inclusivity in all forms — to not only benefit the communities they serve, but to drive growth and financially prosper.” ... View More

Article
EU Consumers the Most Skeptical of Corporate Sustainability Claims

Brand Finance Europe 500 2024 ranking reveals the 500 most valuable European brands, with insights on European perceptions of brands’ sustainability efforts. ... View More

Article
Kiehl’s Urges Consumers: ‘Don’t Rebuy. Just Refill’

The skincare brand highlights the benefits of refillable vs single-use packaging formats in its latest campaign. ... View More

Article
Smallholder Voices Are Critical in Ethical Supply Chains

The Farmer Thriving Index — a holistic, standardized way of understanding farmer wellbeing that is grounded in farmer voice — set out to answer a simple question: Are farmers in coffee supply chains thriving, or barely surviving? ... View More

Article
Avoiding Greenwashing Accusations Requires Cross-Functional Collaboration

Misleading consumers on sustainability initiatives will not grow a business, and the legal and reputational ramifications only reinforce that the exaggeration of environmental claims will not deliver on ROI. Here are two tips from our sustainability ... View More

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