Sign Up Early for SB'24 San Diego and Save! Spring Rate Ends June 23rd.

Stories About Corporate Communications

Found 1223 stories. Page 1 of 62.

Free Guide Aims to Help Agencies Eliminate Greenwashing
Free Guide Aims to Help Agencies Eliminate Greenwashing

MARKETING AND COMMS - Creatives for Climate’s ‘Anti-Greenwash Guide’ is designed to help ad and communications agencies comply with the latest greenwashing laws, and principles to guide them away from misleading and unsubstantiated sustainability-related claims.

Latest Ban on ‘High-Carbon’ Ads Shows Appetite for Clean-Energy Transition
Latest Ban on ‘High-Carbon’ Ads Shows Appetite for Clean-Energy Transition

WALKING THE TALK - Edinburgh’s recent ban on ads for fossil fuels and other high-carbon products exemplifies a desire to shift those ad spaces toward cleaner, more viable alternatives and ads that promote low-carbon behaviors.

Awareness of Tourism’s Impacts Requires a Rethink of Marketing’s Function
Awareness of Tourism’s Impacts Requires a Rethink of Marketing’s Function

MARKETING AND COMMS - Tourism marketing has largely centered around traveler desires such as pleasant weather and low prices. Now, it must also consider how travelers’ presence impacts locals, the local economy, wildlife and the natural environment.

Engaging with LGBTQ+ Consumers Offers Brands Both Risk and Reward
Engaging with LGBTQ+ Consumers Offers Brands Both Risk and Reward

MARKETING AND COMMS - As brands grapple with their position on LGBTQIA+ issues and building inclusivity and diversity across their businesses, the latest Outvertising Consumer Report offers plenty of advice for being more effective.

Advertisement
Gen Z Becoming More Skeptical of Influencers, Sustainability Messaging
Gen Z Becoming More Skeptical of Influencers, Sustainability Messaging

MARKETING AND COMMS - New survey of Gen Zs in the US and Canada suggest a growing distrust of influencers; and while sustainability is still a consideration when purchasing, budget, price and brand authenticity are paramount.

More Companies Cutting Deforestation Out of Supply Chains
More Companies Cutting Deforestation Out of Supply Chains

SUPPLY CHAIN - Barriers remain, particularly around data; but a joint AFi-CDP report finds 7% of companies assessed have eliminated deforestation from at least one supply chain.

GSK, Kering Among Companies Setting Bar for Nature Strategies
GSK, Kering Among Companies Setting Bar for Nature Strategies

NEW METRICS - Business for Nature’s ‘It’s Now for Nature’ campaign highlights the strategies of five companies leading the charge and invites others to start their journey to developing and publishing their own biodiversity policies.

Want to Improve Your Company’s Bottom Line? Talk About Periods
Want to Improve Your Company’s Bottom Line? Talk About Periods

MARKETING AND COMMS - Period shame is rooted in gender inequality. As we continue to work to un correct this, we can catalyze public-private partnerships that positively impact menstrual health and girls’ self-esteem while driving economic benefits.

Communicating Sustainability: Supplier-Brand Partnerships Can Make All the Difference
Communicating Sustainability: Supplier-Brand Partnerships Can Make All the Difference

MARKETING AND COMMS - The “right” messaging will always involve being clear, specific and transparent — but learning which words and claims will meet consumers’ expectations, build their trust and inspire their purchases will require research best done through collaborative partnerships.

Advertisement
Regenerative Ag Practitioners Gather to Share Notes from the Field
Regenerative Ag Practitioners Gather to Share Notes from the Field

SUPPLY CHAIN - Thursday at SB Brand-Led Culture Change, a variety of stakeholders driving regenerative agriculture shared insights on demystifying regenerative ag for consumers, quantifying regenerative sourcing and creating resilience in cotton production.

Cultural Intelligence, Collaboration Keys to Changing the Sustainability Conversation
Cultural Intelligence, Collaboration Keys to Changing the Sustainability Conversation

MARKETING AND COMMS - Day one of Sustainable Brands’ Brand-Led Culture Change event was filled with rich discussions on the power of partnerships, hits and misses in brand communication, and the power of art to open hearts and minds.

Brands, Listen Up: Consumers, Regulators Cracking Down on Greenwashing
Brands, Listen Up: Consumers, Regulators Cracking Down on Greenwashing

MARKETING AND COMMS - The most recent spate of controversies over misleading brand sustainability claims raises pertinent questions for marketers everywhere.

ESG Practitioners Both Confident, Confused in Dynamic Reporting Landscape
ESG Practitioners Both Confident, Confused in Dynamic Reporting Landscape

MARKETING AND COMMS - Workiva’s third annual survey gathered the thoughts of more than 2,000 professionals involved in ESG reporting across the corporate landscape.

Despite Global Commitments, Deforestation Is Surging: 5 Ways Companies Can Right the Ship
Despite Global Commitments, Deforestation Is Surging: 5 Ways Companies Can Right the Ship

SUPPLY CHAIN - October’s commitment by the countries home to our major rainforests — as well as prior agreements from COP, the US and the EU — show serious intent. Here’s how companies can effectively protect critical biodiversity.

Advertisement
Leading the Change: Takeaways from the B Lab Champions Retreat
Leading the Change: Takeaways from the B Lab Champions Retreat

ORGANIZATIONAL CHANGE - What if we centered our work and lives around showing up for ourselves, others and the planet? Here are three takeaways from the recent B Lab Champions Retreat on how we can turn talk into action.

The SBTi Drama Underscores the Urgent Need for Valid Scope 3 Solutions
The SBTi Drama Underscores the Urgent Need for Valid Scope 3 Solutions

WALKING THE TALK - Whether carbon credits ought to be used to account for Scope 3 emissions is a debate that must continue — involving many more stakeholders, so that views on both sides of the fence are heard and considered.

Amazon Rainforest ‘Tops’ Forbes' Billionaires List
Amazon Rainforest ‘Tops’ Forbes' Billionaires List

SUPPLY CHAIN - The campaign from Natura, Forbes and Africa Creative highlights the power of the Amazon’s $317B bioeconomy and that the standing forest is worth seven times more than the potential earnings from its destruction.

Science-Based Climate Targets Key to Sustainable Tourism
Science-Based Climate Targets Key to Sustainable Tourism

WALKING THE TALK - Regardless of whether a travel-related company has submitted its commitments to SBTi; setting specific, quantifiable, time-bound goals is essential for meaningfully reducing climate-changing emissions.

Hellmann’s Working to Save Mayo (and Sandwiches) from Extinction
Hellmann’s Working to Save Mayo (and Sandwiches) from Extinction

MARKETING AND COMMS - The brand invites fans to ‘adopt’ one of four classic, mayo-centric sandwiches at risk of extinction to increase awareness of the importance of regenerative farming practices.

Advertisement
Events Are Driving Transparency, Awareness with Climate-Labeled Food Menus
Events Are Driving Transparency, Awareness with Climate-Labeled Food Menus

MARKETING AND COMMS - Using climate-impact labels is one way events can persuade attendees to choose more sustainable menu options.

Advertisement