THE NEXT ECONOMY -
Former Verra CEO David Antonioli believes the carbon market is missing a golden
opportunity to design and deploy carbon finance as a powerful transitional tool
toward a zero-carbon economy. He outlines his vision in a new, six-part report.
MARKETING AND COMMS -
While the values-action gap still exists, consumer research helps organizations understand their audience motivations and who is buying their product, or expand their audiences to growing numbers of sustainability-conscious shoppers.
MARKETING AND COMMS -
New report asserts that businesses that aren't transparent on their ESG progress, for fear of greenwashing, are missing opportunities for investment and gaining credibility with consumers.
FINANCE & INVESTMENT -
New research shows that when companies disclose their environmental impact — and
take meaningful action to mitigate it — they earn investor trust.
MARKETING AND COMMS -
If we are to safeguard advertising’s legitimacy, we must address
our image problem. It’s time we apply our collective creativity to solve our
(industry’s) biggest challenges.
MARKETING AND COMMS -
The most meaningful climate-communication strategies create an avenue for
conversations rooted in hope and action. Embrace this opportunity to educate and
build trust by aligning your message with your values and contributing to a
positive cultural commentary.
MARKETING AND COMMS -
Creatives for Climate’s ‘Anti-Greenwash Guide’ is designed to help ad and
communications agencies comply with the latest greenwashing laws, and principles
to guide them away from misleading and unsubstantiated sustainability-related
claims.
WALKING THE TALK -
Edinburgh’s recent ban on ads for fossil fuels and other high-carbon products
exemplifies a desire to shift those ad spaces toward cleaner, more viable alternatives and ads that promote low-carbon behaviors.
MARKETING AND COMMS -
Tourism marketing has largely centered around traveler desires such as pleasant
weather and low prices. Now, it must also consider how travelers’ presence impacts locals, the local economy, wildlife and the natural environment.
MARKETING AND COMMS -
As brands grapple with their position on LGBTQIA+ issues and building
inclusivity and diversity across their businesses, the latest Outvertising
Consumer Report offers plenty of advice for being more effective.
MARKETING AND COMMS -
New survey of Gen Zs in the US and Canada suggest a growing distrust of
influencers; and while sustainability is still a consideration when purchasing,
budget, price and brand authenticity are paramount.
SUPPLY CHAIN -
Barriers remain, particularly around data; but a joint AFi-CDP report finds 7% of companies assessed have eliminated deforestation from at least one supply chain.
NEW METRICS -
Business for Nature’s ‘It’s Now for Nature’ campaign highlights the strategies of five companies leading the charge and invites others to start their journey to developing and publishing their own biodiversity policies.
MARKETING AND COMMS -
Period shame is rooted in gender inequality. As we continue to work to un correct this, we can catalyze public-private
partnerships that positively impact menstrual health and girls’ self-esteem
while driving economic benefits.
MARKETING AND COMMS -
The “right” messaging will always involve being clear, specific and transparent — but learning which words and claims will meet consumers’ expectations, build their trust and inspire their purchases will require research best done through collaborative partnerships.
SUPPLY CHAIN -
Thursday at SB Brand-Led Culture Change, a variety of stakeholders driving
regenerative agriculture shared insights on demystifying regenerative ag for
consumers, quantifying regenerative sourcing and creating resilience in cotton
production.
MARKETING AND COMMS -
Day one of Sustainable Brands’ Brand-Led Culture Change event was filled with
rich discussions on the power of partnerships, hits and misses in brand
communication, and the power of art to open hearts and minds.
MARKETING AND COMMS -
The most recent spate of controversies over misleading brand sustainability
claims raises pertinent questions for marketers everywhere.
MARKETING AND COMMS -
Workiva’s third annual survey gathered the thoughts of more than 2,000
professionals involved in ESG reporting across the corporate landscape.
SUPPLY CHAIN -
October’s commitment by the countries home to our major rainforests — as well as
prior agreements from COP, the US and the EU — show serious intent. Here’s how
companies can effectively protect critical biodiversity.