MARKETING & COMMUNICATIONS -
The skincare brand highlights the benefits of refillable vs single-use packaging
formats in its latest campaign.
SUPPLY CHAIN -
The Farmer Thriving Index — a holistic, standardized way of understanding farmer
wellbeing that is grounded in farmer voice — set out to answer a simple
question: Are farmers in coffee supply chains thriving, or barely surviving?
ORGANIZATIONAL GOVERNANCE -
Misleading consumers on sustainability initiatives will not grow a business, and the legal and reputational ramifications only reinforce that the exaggeration of environmental claims will not deliver on ROI. Here are two tips from our sustainability journey in the wellness space.
REGULATION & PUBLIC POLICY -
The US Supreme Court’s reversal of the 40-year-old ‘Chevron deference’ rule
could put countless ESG regulations in jeopardy, but experts urge companies to
stick to strategies that ensure their long-term competitiveness and resilience.
MARKETING & COMMUNICATIONS -
The Global Alliance for PR and Communication Management calls on global leaders,
policymakers and stakeholders to recognize the critical importance of
responsible communication in achieving a sustainable future — and outlines a
multi-pronged approach toward achieving a proposed SDG 18.
CIRCULAR ECONOMY -
Former Verra CEO David Antonioli believes the carbon market is missing a golden
opportunity to design and deploy carbon finance as a powerful transitional tool
toward a zero-carbon economy. He outlines his vision in a new, six-part report.
MARKETING & COMMUNICATIONS -
While the values-action gap still exists, consumer research helps organizations understand their audience motivations and who is buying their product, or expand their audiences to growing numbers of sustainability-conscious shoppers.
MARKETING & COMMUNICATIONS -
New report asserts that businesses that aren't transparent on their ESG progress, for fear of greenwashing, are missing opportunities for investment and gaining credibility with consumers.
FINANCE & INVESTMENT -
New research shows that when companies disclose their environmental impact — and
take meaningful action to mitigate it — they earn investor trust.
MARKETING & COMMUNICATIONS -
If we are to safeguard advertising’s legitimacy, we must address
our image problem. It’s time we apply our collective creativity to solve our
(industry’s) biggest challenges.
MARKETING & COMMUNICATIONS -
The most meaningful climate-communication strategies create an avenue for
conversations rooted in hope and action. Embrace this opportunity to educate and
build trust by aligning your message with your values and contributing to a
positive cultural commentary.
MARKETING & COMMUNICATIONS -
Creatives for Climate’s ‘Anti-Greenwash Guide’ is designed to help ad and
communications agencies comply with the latest greenwashing laws, and principles
to guide them away from misleading and unsubstantiated sustainability-related
claims.
ORGANIZATIONAL GOVERNANCE -
Edinburgh’s recent ban on ads for fossil fuels and other high-carbon products
exemplifies a desire to shift those ad spaces toward cleaner, more viable alternatives and ads that promote low-carbon behaviors.
MARKETING & COMMUNICATIONS -
Tourism marketing has largely centered around traveler desires such as pleasant
weather and low prices. Now, it must also consider how travelers’ presence impacts locals, the local economy, wildlife and the natural environment.
MARKETING & COMMUNICATIONS -
As brands grapple with their position on LGBTQIA+ issues and building
inclusivity and diversity across their businesses, the latest Outvertising
Consumer Report offers plenty of advice for being more effective.
MARKETING & COMMUNICATIONS -
New survey of Gen Zs in the US and Canada suggest a growing distrust of
influencers; and while sustainability is still a consideration when purchasing,
budget, price and brand authenticity are paramount.
SUPPLY CHAIN -
Barriers remain, particularly around data; but a joint AFi-CDP report finds 7% of companies assessed have eliminated deforestation from at least one supply chain.
NEW METRICS -
Business for Nature’s ‘It’s Now for Nature’ campaign highlights the strategies of five companies leading the charge and invites others to start their journey to developing and publishing their own biodiversity policies.
MARKETING & COMMUNICATIONS -
Period shame is rooted in gender inequality. As we continue to work to un correct this, we can catalyze public-private
partnerships that positively impact menstrual health and girls’ self-esteem
while driving economic benefits.
MARKETING & COMMUNICATIONS -
The “right” messaging will always involve being clear, specific and transparent — but learning which words and claims will meet consumers’ expectations, build their trust and inspire their purchases will require research best done through collaborative partnerships.