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Stories About Corporate Communications

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B Lab Seeks Input on Updated B Corp Standards
B Lab Seeks Input on Updated B Corp Standards

MARKETING AND COMMS - B Lab has launched a public comment period on new draft standards for B Corp Certification — inviting businesses, civil society and the public to provide feedback through an interactive website.

Tony’s Chocolonely Scales Impact Model While Delivering Record Growth
Tony’s Chocolonely Scales Impact Model While Delivering Record Growth

SUPPLY CHAIN - The impact-driven chocolate brand doubled farmer premiums, further reduced child labor and environmental impacts, and continued to grow its coalition of Mission Allies.

Post-Davos, 4 Key Considerations for Sustainability in 2024
Post-Davos, 4 Key Considerations for Sustainability in 2024

THE NEXT ECONOMY - Here are 4 takeaways from the 2024 WEF annual meeting that the business world should incorporate into sustainability strategies for the year ahead.

Streamlining Certification Will Help Scale a Sustainable Food System
Streamlining Certification Will Help Scale a Sustainable Food System

SUPPLY CHAIN - The often-arduous process for meeting sustainable certification requirements can be daunting, if not prohibitive, for smallholder farmers. Digitizing the process removes pain points for both farmers and the companies that source their crops.

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Brands Are Missing a Climate Leadership Opportunity at the Super Bowl
Brands Are Missing a Climate Leadership Opportunity at the Super Bowl

MARKETING AND COMMS - A Super Bowl ad can shape a countrywide conversation; but most brands are choosing gutless entertainment — missing an opportunity to differentiate, engage and lead on today’s most pertinent issues.

$7M: How the Cost of a Super Bowl Ad Could Transform Lives
$7M: How the Cost of a Super Bowl Ad Could Transform Lives

FINANCE & INVESTMENT - We challenge all of these advertisers to skim the nonprofits below and think about diverting even $1M of their game-time spend to instead address urgent social issues.

Jones Snowboards Earns Industry-First Fair Trade Certification
Jones Snowboards Earns Industry-First Fair Trade Certification

SUPPLY CHAIN - The certification signifies attention to worker empowerment, fair wages and more; but whether it will galvanize competitors and partners to make such a commitment remains to be seen.

Despite Its History, Not All Lobbying Is Bad
Despite Its History, Not All Lobbying Is Bad

THE NEXT ECONOMY - Unlike the majority of lobbyists dedicated to preserving business as usual, a new generation of lobby groups are using their power to fuel sustainable development.

Hellmann's Declares New Holiday to Fight Post-Super Bowl Food Waste
Hellmann's Declares New Holiday to Fight Post-Super Bowl Food Waste

BEHAVIOR CHANGE - The mayo brand is once again aiming to inspire game-day partiers to reimagine mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay.

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Meet the Startup Guiding Companies Toward Net Zero — Via Circular Design
Meet the Startup Guiding Companies Toward Net Zero — Via Circular Design

PRODUCT, SERVICE & DESIGN INNOVATION - For the hordes of companies still struggling to make good on their net-zero commitments, comply with impending climate-disclosure legislation and figure out what ‘circularity’ even means, Pentatonic is here to help.

Why Your Sustainable Brand’s Name Is More Important Than You Think
Why Your Sustainable Brand’s Name Is More Important Than You Think

MARKETING AND COMMS - The names that resonate with consumers and shop optimism in an industry hoping to fix a host of complicated, global problems will help form a foundation for many years of success.

Silencing Sustainability: Why to Avoid Greenhushing and Who to Trust
Silencing Sustainability: Why to Avoid Greenhushing and Who to Trust

MARKETING AND COMMS - As sustainability claims are more widely scrutinized, companies may be tempted to stop talking about their efforts altogether. But the risk of avoiding the topic to protect your brand has much farther-reaching implications than you may think.

Apparel Brands Urged to Understand, Disclose Water Risks
Apparel Brands Urged to Understand, Disclose Water Risks

FINANCE & INVESTMENT - A new report from Planet Tracker analyzed nearly 4K filings from 29 major apparel brands and found them worryingly dry.

Logitech Boosts Product Circularity, Shares Design Principles with Industry
Logitech Boosts Product Circularity, Shares Design Principles with Industry

PRODUCT, SERVICE & DESIGN INNOVATION - To drive industry-wide carbon reduction, Logitech is sharing its design principles and tools with any organizations in the consumer-tech industry looking to boost their sustainability efforts.

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Report Highlights Sustainability Language Barrier Between Business, Consumers
Report Highlights Sustainability Language Barrier Between Business, Consumers

MARKETING AND COMMS - “This puts the onus firmly on brands to properly educate consumers so that awareness and understanding of major climate-related terms are increased across the board.” — Paul Flatters, founder/CEO, Trajectory

Analysis of US Utilities Reveals Inconsistent Climate-Policy Advocacy
Analysis of US Utilities Reveals Inconsistent Climate-Policy Advocacy

WALKING THE TALK - A new benchmark analysis of 12 of the largest US electric utility companies finds significant inconsistencies between utilities’ public climate commitments and their direct and indirect climate lobbying practices.

How Stonyfield Organic and Regrow Are Building a Resilient Dairy Industry
How Stonyfield Organic and Regrow Are Building a Resilient Dairy Industry

SUPPLY CHAIN - The two have partnered to help Stonyfield build out a program aligned with its science-based climate targets that empowers its farmers with actionable insights to bolster emission-reduction and carbon-sequestration efforts.

New LEGO Initiatives Fostering Empathic Learning, Brick Circularity
New LEGO Initiatives Fostering Empathic Learning, Brick Circularity

WALKING THE TALK - In the US, LEGO’s ‘Community Builders Challenge’ builds on Comic Relief US’s Red Nose Day in School program; while it brings its LEGO Replay brick take-back program to the UK.

Driving Sustainable Growth Through Brand-Led Culture Change
Driving Sustainable Growth Through Brand-Led Culture Change

BEHAVIOR CHANGE - Building a culture of sustainable living can only be achieved when brands and consumers align their efforts and take action together on the most impactful behaviors.

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Latin Americans Are Embracing Plant-Based Foods — a Growing Opportunity for Investment
Latin Americans Are Embracing Plant-Based Foods — a Growing Opportunity for Investment

THE NEXT ECONOMY - Food investors and entrepreneurs would do well to mark the major focus on plant-based protein innovation happening for our neighbors to the South.

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