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Assets About Corporate Communications

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Article
Hellmann’s Working to Save Mayo (and Sandwiches) from Extinction

The brand invites fans to ‘adopt’ one of four classic, mayo-centric sandwiches at risk of extinction to increase awareness of the importance of regenerative farming practices. ... View More

Article
Events Are Driving Transparency, Awareness with Climate-Labeled Food Menus

Using climate-impact labels is one way events can persuade attendees to choose more sustainable menu options. ... View More

Article
The Social-Purpose Economy Is Coming of Age

The purpose economy is becoming a force in Canada and around the world. Now is the time to help it overcome any growing pains and highlight the purpose gains to put business and humanity on a sustainable path at scale. ... View More

Article
First 3 Carbon-Offset Programs Deemed Trustworthy by Integrity Council

In what it’s calling a new chapter of trust and standardization for the voluntary carbon market, the Integrity Council for the Voluntary Carbon Market gives three carbon-crediting programs its seal of approval. ... View More

Article
Brands and the Responsibility for Sustainable Shopping Habits

As we work to find a balance between greenwashing and greenhushing sustainability claims, here are several tips for brands to keep authentically guiding consumers toward better purchases. ... View More

Article
CDP: Water Now a Major Risk for World’s Supply Chains

With $77B under threat due to water risk in supply chains, 50% of large corporate buyers now engage suppliers on water issues; but only 14% financially incentivize senior leaders to act on water. ... View More

Article
5th Annual Chocolate Scorecard Paints Bittersweet Picture of the Industry

The Scorecard — which evaluates global chocolate manufacturers, brands and retailers on social and environmental criteria in seven areas — helps consumers make ethical purchasing decisions and incentivizes companies to improve their performance i... View More

Article
Announcing the All-Star Lineup of Authors Speaking at SB Brand-Led Culture Change Conference

Hear from pioneering authors shaping the future of marketing, sustainability, and leadership, offering actionable insights for driving impactful change. ... View More

Article
Paris 2024 Gives First Look at Its Circular Approach to Olympic Games

Focusing on the material footprint of the upcoming summer Games, Paris 2024 is leaning heavily into recycled materials and plans for reuse of all temporary infrastructure, furniture and equipment. ... View More

Article
Sustainable Brands Reveals Final Program Details for SB Brand-Led Culture Change

MARS, Reddit, Land O’ Lakes, Procter & Gamble, Target, The Guardian are among the companies confirmed to showcase how brands are redesigning products and services that influence culture and behavior toward more sustainable consumption and lifes... View More

Article
This Platform Turns Your Branded Video Content Into Support for Nature Conservation

With Ecoflix — a nonprofit streaming platform on a mission to be the ‘Netflix for nature’ — brands can produce compelling sustainability content that also helps protect nature and wildlife. ... View More

Article
Report: AI Fueling Climate Change, Energy Usage and Disinformation

Coalition of over 50 tech accountability and environmental groups sound the alarm on the potential harms of AI to the planet, democracy and information ecosystems. ... View More

Article
Brands People Love on Purpose, feat. Tillamook

We spoke with Executive Vice President of Stewardship Paul Snyder about the holistic system of business that has made Tillamook the darling of the dairy aisle. ... View More

Article
Impact Entertainment: Reflecting Climate Issues in the World We Live in

Good Energy helps writers and other entertainment professionals address the climate crisis with confidence and make climate storytelling a mainstream narrative for all audiences. ... View More

Article
How US Soy Is Cultivating Sustainability Around the World

Here, Abby Rinne — Director of Sustainability at the U.S. Soybean Export Council — discusses how U.S. Soy is helping customers both here and abroad reach their sustainability goals. ... View More

Article
What Does the New SEC Climate-Risk Reporting Rule Mean for Brands?

While the new mandate was scaled back from what was originally proposed, US companies must now prepare to join many markets around the world in the climate-risk disclosure game. ... View More

Article
EY: Boards Must Embolden C Suites to Embed Sustainability

The 2024 EY Europe Long-Term Value and Corporate Governance Survey finds just 24% of EU company leaders understand how ESG priorities will create value; Boards must step up and challenge cooling corporate commitment to sustainability. ... View More

Article
Applegate, innocent Double Down on Commitments to Regenerative Agriculture

innocent Drinks adds £1m to its Farmer Innovation Fund to support regenerative fruit & vegetable farming within its supply chain, while Applegate sets to transitioning its entire beef hot dog portfolio to regeneratively grazed beef by 2025. ... View More

Article
Greenhushing: World’s Biggest Brands Leaving Billions on the Table

Brand Finance finds the world’s biggest brands are missing out on billions of dollars of potential value by failing to properly communicate their sustainability achievements and progress. ... View More

Article
‘The Value of Values’: Lessons from Tony’s Chocolonely

The story of impact-driven chocolate maker Tony’s Chocolonely has important lessons for sustainability practitioners — which makes its story even sweeter. ... View More

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