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Assets About Corporate Communications

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How US Soy Is Cultivating Sustainability Around the World

Here, Abby Rinne — Director of Sustainability at the U.S. Soybean Export Council — discusses how U.S. Soy is helping customers both here and abroad reach their sustainability goals. ... View More

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What Does the New SEC Climate-Risk Reporting Rule Mean for Brands?

While the new mandate was scaled back from what was originally proposed, US companies must now prepare to join many markets around the world in the climate-risk disclosure game. ... View More

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EY: Boards Must Embolden C Suites to Embed Sustainability

The 2024 EY Europe Long-Term Value and Corporate Governance Survey finds just 24% of EU company leaders understand how ESG priorities will create value; Boards must step up and challenge cooling corporate commitment to sustainability. ... View More

Article
Applegate, innocent Double Down on Commitments to Regenerative Agriculture

innocent Drinks adds £1m to its Farmer Innovation Fund to support regenerative fruit & vegetable farming within its supply chain, while Applegate sets to transitioning its entire beef hot dog portfolio to regeneratively grazed beef by 2025. ... View More

Article
Greenhushing: World’s Biggest Brands Leaving Billions on the Table

Brand Finance finds the world’s biggest brands are missing out on billions of dollars of potential value by failing to properly communicate their sustainability achievements and progress. ... View More

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‘The Value of Values’: Lessons from Tony’s Chocolonely

The story of impact-driven chocolate maker Tony’s Chocolonely has important lessons for sustainability practitioners — which makes its story even sweeter. ... View More

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B Lab Seeks Input on Updated B Corp Standards

B Lab has launched a public comment period on new draft standards for B Corp Certification — inviting businesses, civil society and the public to provide feedback through an interactive website. ... View More

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Tony’s Chocolonely Scales Impact Model While Delivering Record Growth

The impact-driven chocolate brand doubled farmer premiums, further reduced child labor and environmental impacts, and continued to grow its coalition of Mission Allies. ... View More

Article
Post-Davos, 4 Key Considerations for Sustainability in 2024

Here are 4 takeaways from the 2024 WEF annual meeting that the business world should incorporate into sustainability strategies for the year ahead. ... View More

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Streamlining Certification Will Help Scale a Sustainable Food System

The often-arduous process for meeting sustainable certification requirements can be daunting, if not prohibitive, for smallholder farmers. Digitizing the process removes pain points for both farmers and the companies that source their crops. ... View More

Article
Brands Are Missing a Climate Leadership Opportunity at the Super Bowl

A Super Bowl ad can shape a countrywide conversation; but most brands are choosing gutless entertainment — missing an opportunity to differentiate, engage and lead on today’s most pertinent issues. ... View More

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$7M: How the Cost of a Super Bowl Ad Could Transform Lives

We challenge all of these advertisers to skim the nonprofits below and think about diverting even $1M of their game-time spend to instead address urgent social issues. ... View More

Article
Jones Snowboards Earns Industry-First Fair Trade Certification

The certification signifies attention to worker empowerment, fair wages and more; but whether it will galvanize competitors and partners to make such a commitment remains to be seen. ... View More

Article
Despite Its History, Not All Lobbying Is Bad

Unlike the majority of lobbyists dedicated to preserving business as usual, a new generation of lobby groups are using their power to fuel sustainable development. ... View More

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Hellmann's Declares New Holiday to Fight Post-Super Bowl Food Waste

The mayo brand is once again aiming to inspire game-day partiers to reimagine mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay. ... View More

Article
Meet the Startup Guiding Companies Toward Net Zero — Via Circular Design

For the hordes of companies still struggling to make good on their net-zero commitments, comply with impending climate-disclosure legislation and figure out what ‘circularity’ even means, Pentatonic is here to help. ... View More

Article
Why Your Sustainable Brand’s Name Is More Important Than You Think

The names that resonate with consumers and shop optimism in an industry hoping to fix a host of complicated, global problems will help form a foundation for many years of success. ... View More

Article
Silencing Sustainability: Why to Avoid Greenhushing and Who to Trust

As sustainability claims are more widely scrutinized, companies may be tempted to stop talking about their efforts altogether. But the risk of avoiding the topic to protect your brand has much farther-reaching implications than you may think. ... View More

Article
Apparel Brands Urged to Understand, Disclose Water Risks

A new report from Planet Tracker analyzed nearly 4K filings from 29 major apparel brands and found them worryingly dry. ... View More

Article
Logitech Boosts Product Circularity, Shares Design Principles with Industry

To drive industry-wide carbon reduction, Logitech is sharing its design principles and tools with any organizations in the consumer-tech industry looking to boost their sustainability efforts. ... View More

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