Assets About Corporate Communications
Found 1276 assets. Page 4 of 64.
Communicating Sustainability: Supplier-Brand Partnerships Can Make All the Difference
The “right” messaging will always involve being clear, specific and transparent — but learning which words and claims will meet consumers’ expectations, build their trust and inspire their purchases will require research best done through col... View More
Regenerative Ag Practitioners Gather to Share Notes from the Field
Thursday at SB Brand-Led Culture Change, a variety of stakeholders driving regenerative agriculture shared insights on demystifying regenerative ag for consumers, quantifying regenerative sourcing and creating resilience in cotton production. ... View More
Cultural Intelligence, Collaboration Keys to Changing the Sustainability Conversation
Day one of Sustainable Brands’ Brand-Led Culture Change event was filled with rich discussions on the power of partnerships, hits and misses in brand communication, and the power of art to open hearts and minds. ... View More
Brands, Listen Up: Consumers, Regulators Cracking Down on Greenwashing
The most recent spate of controversies over misleading brand sustainability claims raises pertinent questions for marketers everywhere. ... View More
ESG Practitioners Both Confident, Confused in Dynamic Reporting Landscape
Workiva’s third annual survey gathered the thoughts of more than 2,000 professionals involved in ESG reporting across the corporate landscape. ... View More
Despite Global Commitments, Deforestation Is Surging: 5 Ways Companies Can Right the Ship
October’s commitment by the countries home to our major rainforests — as well as prior agreements from COP, the US and the EU — show serious intent. Here’s how companies can effectively protect critical biodiversity. ... View More
Leading the Change: Takeaways from the B Lab Champions Retreat
What if we centered our work and lives around showing up for ourselves, others and the planet? Here are three takeaways from the recent B Lab Champions Retreat on how we can turn talk into action. ... View More
The SBTi Drama Underscores the Urgent Need for Valid Scope 3 Solutions
Whether carbon credits ought to be used to account for Scope 3 emissions is a debate that must continue — involving many more stakeholders, so that views on both sides of the fence are heard and considered. ... View More
Amazon Rainforest ‘Tops’ Forbes' Billionaires List
The campaign from Natura, Forbes and Africa Creative highlights the power of the Amazon’s $317B bioeconomy and that the standing forest is worth seven times more than the potential earnings from its destruction. ... View More
Science-Based Climate Targets Key to Sustainable Tourism
Regardless of whether a travel-related company has submitted its commitments to SBTi; setting specific, quantifiable, time-bound goals is essential for meaningfully reducing climate-changing emissions. ... View More
Hellmann’s Working to Save Mayo (and Sandwiches) from Extinction
The brand invites fans to ‘adopt’ one of four classic, mayo-centric sandwiches at risk of extinction to increase awareness of the importance of regenerative farming practices. ... View More
Events Are Driving Transparency, Awareness with Climate-Labeled Food Menus
Using climate-impact labels is one way events can persuade attendees to choose more sustainable menu options. ... View More
The Social-Purpose Economy Is Coming of Age
The purpose economy is becoming a force in Canada and around the world. Now is the time to help it overcome any growing pains and highlight the purpose gains to put business and humanity on a sustainable path at scale. ... View More
First 3 Carbon-Offset Programs Deemed Trustworthy by Integrity Council
In what it’s calling a new chapter of trust and standardization for the voluntary carbon market, the Integrity Council for the Voluntary Carbon Market gives three carbon-crediting programs its seal of approval. ... View More
Brands and the Responsibility for Sustainable Shopping Habits
As we work to find a balance between greenwashing and greenhushing sustainability claims, here are several tips for brands to keep authentically guiding consumers toward better purchases. ... View More
CDP: Water Now a Major Risk for World’s Supply Chains
With $77B under threat due to water risk in supply chains, 50% of large corporate buyers now engage suppliers on water issues; but only 14% financially incentivize senior leaders to act on water. ... View More
5th Annual Chocolate Scorecard Paints Bittersweet Picture of the Industry
The Scorecard — which evaluates global chocolate manufacturers, brands and retailers on social and environmental criteria in seven areas — helps consumers make ethical purchasing decisions and incentivizes companies to improve their performance i... View More
Announcing the All-Star Lineup of Authors Speaking at SB Brand-Led Culture Change Conference
Hear from pioneering authors shaping the future of marketing, sustainability, and leadership, offering actionable insights for driving impactful change. ... View More
Paris 2024 Gives First Look at Its Circular Approach to Olympic Games
Focusing on the material footprint of the upcoming summer Games, Paris 2024 is leaning heavily into recycled materials and plans for reuse of all temporary infrastructure, furniture and equipment. ... View More
Sustainable Brands Reveals Final Program Details for SB Brand-Led Culture Change
MARS, Reddit, Land O’ Lakes, Procter & Gamble, Target, The Guardian are among the companies confirmed to showcase how brands are redesigning products and services that influence culture and behavior toward more sustainable consumption and lifes... View More
