Assets About Corporate Communications
Found 1276 assets. Page 3 of 64.
EU Consumers the Most Skeptical of Corporate Sustainability Claims
Brand Finance Europe 500 2024 ranking reveals the 500 most valuable European brands, with insights on European perceptions of brands’ sustainability efforts. ... View More
Kiehl’s Urges Consumers: ‘Don’t Rebuy. Just Refill’
The skincare brand highlights the benefits of refillable vs single-use packaging formats in its latest campaign. ... View More
Smallholder Voices Are Critical in Ethical Supply Chains
The Farmer Thriving Index — a holistic, standardized way of understanding farmer wellbeing that is grounded in farmer voice — set out to answer a simple question: Are farmers in coffee supply chains thriving, or barely surviving? ... View More
Avoiding Greenwashing Accusations Requires Cross-Functional Collaboration
Misleading consumers on sustainability initiatives will not grow a business, and the legal and reputational ramifications only reinforce that the exaggeration of environmental claims will not deliver on ROI. Here are two tips from our sustainability ... View More
Resilient Companies Remain Committed to Improvement, Regardless of Regulations
The US Supreme Court’s reversal of the 40-year-old ‘Chevron deference’ rule could put countless ESG regulations in jeopardy, but experts urge companies to stick to strategies that ensure their long-term competitiveness and resilience. ... View More
Comms Industry Alliance Calls for ‘Responsible Communication’ to Become 18th SDG
The Global Alliance for PR and Communication Management calls on global leaders, policymakers and stakeholders to recognize the critical importance of responsible communication in achieving a sustainable future — and outlines a multi-pronged approa... View More
Antonioli: Carbon Markets Must Center on Long-Term, Sustainable Development Impacts
Former Verra CEO David Antonioli believes the carbon market is missing a golden opportunity to design and deploy carbon finance as a powerful transitional tool toward a zero-carbon economy. He outlines his vision in a new, six-part report. ... View More
What Consumer Data Can Tell Us About the Future of Sustainability
While the values-action gap still exists, consumer research helps organizations understand their audience motivations and who is buying their product, or expand their audiences to growing numbers of sustainability-conscious shoppers. ... View More
‘Greenhushing’ Diminishing Returns for 58% of US’s 100 Biggest Companies
New report asserts that businesses that aren't transparent on their ESG progress, for fear of greenwashing, are missing opportunities for investment and gaining credibility with consumers. ... View More
Companies Mitigating Climate Change Reduce Their Cost of Capital
New research shows that when companies disclose their environmental impact — and take meaningful action to mitigate it — they earn investor trust. ... View More
When We Look at the Future of Our Industry, We All Lost in Cannes
If we are to safeguard advertising’s legitimacy, we must address our image problem. It’s time we apply our collective creativity to solve our (industry’s) biggest challenges. ... View More
The Climate Communication Playbook: Establish Trust to Maximize Impact
The most meaningful climate-communication strategies create an avenue for conversations rooted in hope and action. Embrace this opportunity to educate and build trust by aligning your message with your values and contributing to a positive cultural c... View More
Free Guide Aims to Help Agencies Eliminate Greenwashing
Creatives for Climate’s ‘Anti-Greenwash Guide’ is designed to help ad and communications agencies comply with the latest greenwashing laws, and principles to guide them away from misleading and unsubstantiated sustainability-related claims. ... View More
Latest Ban on ‘High-Carbon’ Ads Shows Appetite for Clean-Energy Transition
Edinburgh’s recent ban on ads for fossil fuels and other high-carbon products exemplifies a desire to shift those ad spaces toward cleaner, more viable alternatives and ads that promote low-carbon behaviors. ... View More
Awareness of Tourism’s Impacts Requires a Rethink of Marketing’s Function
Tourism marketing has largely centered around traveler desires such as pleasant weather and low prices. Now, it must also consider how travelers’ presence impacts locals, the local economy, wildlife and the natural environment. ... View More
Engaging with LGBTQ+ Consumers Offers Brands Both Risk and Reward
As brands grapple with their position on LGBTQIA+ issues and building inclusivity and diversity across their businesses, the latest Outvertising Consumer Report offers plenty of advice for being more effective. ... View More
Gen Z Becoming More Skeptical of Influencers, Sustainability Messaging
New survey of Gen Zs in the US and Canada suggest a growing distrust of influencers; and while sustainability is still a consideration when purchasing, budget, price and brand authenticity are paramount. ... View More
More Companies Cutting Deforestation Out of Supply Chains
Barriers remain, particularly around data; but a joint AFi-CDP report finds 7% of companies assessed have eliminated deforestation from at least one supply chain. ... View More
GSK, Kering Among Companies Setting Bar for Nature Strategies
Business for Nature’s ‘It’s Now for Nature’ campaign highlights the strategies of five companies leading the charge and invites others to start their journey to developing and publishing their own biodiversity policies. ... View More
Want to Improve Your Company’s Bottom Line? Talk About Periods
Period shame is rooted in gender inequality. As we continue to work to un correct this, we can catalyze public-private partnerships that positively impact menstrual health and girls’ self-esteem while driving economic benefits. ... View More
