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Assets About Corporate Communications

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Article
Redefining the Consumer Experience with SmartLabels

With engagement levels still low, SmartLabels are something of a sleeping giant. So, where’s the tipping point to awaken their full potential? How do we really drive that desire to engage? ... View More

Article
Regenerating Local: How Brands Can Bring Tangible Benefits to Communities in Need

At SB’23 San Diego, several discussions and events explored the potential for social impact when we rethink business as usual. ... View More

Article
The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration

Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all. ... View More

Article
When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society

Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world. ... View More

Article
Can Our Current Food System Be Redeemed?

At SB’23 San Diego, we got several looks at some of the holistic, new approaches to agriculture that may just mitigate the risks in how our food — even meat — is produced. ... View More

Article
2 Steps Forward, 1 Step Back: LEGO Is Latest Company to Disclose Sustainability Setback

The world’s largest toymaker acknowledged the issues it encountered in pursuit of a more sustainable alternative to its oil-based plastic bricks, illustrating the still-circuitous path to sustainable solutions. ... View More

Article
4 Keys to Accurately Accounting for Your Company’s Impacts on Nature

This week at SB’23 San Diego, Context Nature shared guiding principles with which business can bridge nature and finance strategies; and three companies shared lessons learned from enacting their own biodiversity commitments. ... View More

Article
Brands Putting Rubber to Road to Create a Regenerative Near-Future

Keynotes on day 2 of SB’23 San Diego touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm ... View More

Article
Hilton, Oatly Advance Case for Carbon Labeling Food

The vocal oatmilk brand is calling for mandatory climate labeling of food in the UK; and the global hotel chain now has carbon-labeled menus at 30 UK properties. ... View More

Video
The Power of Public-Private Partnerships: Sharing Lessons Learned for Future Success

With public-private partnerships being a powerful force to uplift communities, strengthen supply chains and accelerate sustainable development, sectors must work together to do good while also doing well. In a world where CSR, ESG and Shared Value be... View More

Article
Net-Zero Goals Have the Right Ambition, But Most Lack a Clear Path to Realization

According to Capgemini research, the CPG and retail industries exemplify some of the most common issues when it comes to turning net-zero goals into measurable action. ... View More

Article
EY, Microsoft Partner to Advance Sustainability Education Worldwide with ‘Green Skills Passport’

The program will position learners ages 16 and over to thrive in the evolving market for jobs related to sustainability and climate change; and provide NGOs a platform to empower underserved communities with new, employable skills. ... View More

Article
Tides: Navigating Corporate Social Impact Through Turbulent Times

Senior Advisor of Corporate Social Impact Erin Ceynar shares how the philanthropic partner and nonprofit accelerator helps its clients craft and stand by authentic social-impact efforts, even in the face of headwinds. ... View More

Article
Connecting the Dots: Digital Tools Helping Companies Tackle Scope 3 Emissions

Quantifying scope 3 is undeniably daunting. But the Partnership for Carbon Transparency is working to create the 'internet for emissions data' — which would set a common framework for all organizations to seamlessly connect, exchange and derive ins... View More

Article
4 Ways to Accelerate Your Business Results on Purpose

In State of the Whole Brand 2023, some of the world’s most influential marketers share their unique POVs on whole brand-building and purpose. Here are four ways they suggest you level up your own purpose-driven brand. ... View More

Article
‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers

A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles. ... View More

Article
Marketing Resilient Food Production: How Kellogg’s and Oatly Are Leading the Pack

By partnering with Regrow Ag to track and reduce supply chain emissions, Kellogg's and Oatly are driving change and increasing awareness through transparent, data-driven marketing. ... View More

Article
‘Zero-Waste Chef’ Campaign Inspires Canadians to Eliminate At-Home Food Waste

SkipTheDishes partnered with the Circular Innovation Council and top Canadian chefs to inspire consumers to reimagine their takeout leftovers and reduce food waste. ... View More

Article
How Real-Time Supply Chain Visibility Is Transforming the Food System

Implementing traceability systems puts food companies in a better position to navigate the changing regulatory landscape, build consumer trust and contribute to a sustainable food system. ... View More

Article
Understand the Systemic Nature of the Challenge — and the Role of Your Business in the System

Leaders with an activist mindset look for new ways of working with and through others to mobilise change: showing up with a commitment to drive change systemwide, beyond the performance of their own business. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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Sponsored by Sustainable Brands
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