Assets About Corporate Communications
Found 1276 assets. Page 7 of 64.
Why ‘Authentic’ Has Been My Word of the Year Since 1983
For organizations ready to embrace the word of the year, here are 3 suggestions for how your organization can embed and bring to life a truly authentic, activated purpose. ... View More
A Unique Spin on Traditional Japanese Business Principles to Help Achieve the SDGs
Taneya Group’s founding principles are grounded in a concept called "sanpo yoshi" (“three-way satisfaction”), considered one of the roots of Japanese sustainability. ... View More
Mars ‘Reuses’ Fan-Favorite Ads to Reduce Climate Impacts of Brand Communication
The campaign is aimed at raising consumer awareness by 'reusing' old, iconic adverts and showcasing creative ways to leave a lighter environmental footprint in advertising. ... View More
From Historic Foundations to Today’s Debates on Artificial Intelligence
Fears about the uncontrolled growth of artificial intelligence have exploded into public debate this year. Day 2 of the UN Business and Human Rights Forum examined the challenges through a human-rights lens. ... View More
New Carbon Accounting Alliance Seeks Industry Standardization, Regulation to Support Net-Zero Transition
The launch includes a call to action for organizations worldwide to use the tools of carbon accounting to drive transition plans and direct emission reductions. ... View More
There Is No Alternative to Direct Relationships in Company Supply Chains
On day one of this year’s UN Forum on Business and Human Rights, delegates agreed that close engagement with all tiers of company supply chains will be vital going forward. ... View More
CGF, Hellmann’s Keeping Food Waste Top of Mind This Holiday Season
The “Between 2 Slices” campaign shows people the myriad ways to turn leftovers into delicious, creative next-day meals with just two slices of bread and Hellmann's mayonnaise. ... View More
Becoming a Purpose Professional: Using Your Career to Become a Greater Force for Good
Regardless of your company’s social purpose or your role within it, there are numerous, tangible ways to make your own job — and your life — more rewarding, while helping your organization be part of creating a better world. ... View More
Meeting Stakeholder Demand for Non-Financial Value
The companies that take time to plan, implement and communicate their sustainability progress will be the best prepared to earn the most business value from this ongoing shift in stakeholder influence. ... View More
Anti-Black Friday Movement Continues to Promote Repair, Reuse Over Rampant Consumption
The antidote to the annual shopping frenzy promotes reuse and repair over buying new, and a more mindful approach when we do shop. ... View More
Brands Can Play a Unique Role in Bridging Cultural Divides
We tested whether brand-facilitated conversations could decrease the polarization of opinions — and our findings indicate they can. ... View More
Achieving Your Sustainability Goals Through a Human-Centered Approach
Daggerwing Group’s Michelle Mahony discusses operationalizing sustainability strategy, purpose-washing, and equipping teams to be ambitious in the face of the greatest challenges of our time. ... View More
Preparing for the CSRD’s Impact on US Companies
Like many recent rulings coming out of the EU, the CSRD is designed to drive the rest of the global economy — including around 3,000 US companies — towards meaningful action and ESG disclosure. ... View More
Getting Consumers to See the Light on Solar
A lot of concerns that remain barriers to more widespread adoption of residential solar can be addressed with relative ease through tailored messaging. ... View More
How to Ensure Better Offsets and Save the Carbon Market
Newer players Climate Vault and Covalent are banking on their unique approaches — along with the dreaded “R” word, regulation — to salvage the credibility and efficacy of carbon markets. ... View More
G Adventures Expands Commitment to Tourism with Positive Environmental, Community Impacts
The tour operator is reforesting 13 countries severely impacted by climate change and relaunching its Ripple Score — a tour-evaluation rating that lets travelers see how much of their trip fees remain in the communities they visit. ... View More
Making a Clean Break from Fossil Fuels
Collectively, the communications industry can be a catalyst for change; and it’s our hope that we can use our power to focus on climate solutions, clean energy and promoting initiatives that help us carve a just transition and path forward. ... View More
California Climate-Disclosure Laws Will Put the Spotlight on Governance
Let’s use the momentum behind the new mandates to rethink the corporate structures that hold back environmental and social progress. ... View More
Coachtopia Turns Waste Into ‘Impeccable Taste’ in New Holiday Campaign
The circular brand’s “Wasty Holiday” campaign highlights the fact that up to 43% more waste is created during the holidays than at any other time of the year. ... View More
Student Demand for Low-Impact Meals Increases After Climate-Labeled College Menus
Results from first year of Chartwells Higher Education’s exclusive partnership with HowGood show positive correlations between climate labels on menus and sustainable choices. ... View More
