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Assets About Corporate Communications

Found 1267 assets. Page 7 of 64.

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Anti-Black Friday Movement Continues to Promote Repair, Reuse Over Rampant Consumption

The antidote to the annual shopping frenzy promotes reuse and repair over buying new, and a more mindful approach when we do shop. ... View More

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Brands Can Play a Unique Role in Bridging Cultural Divides

We tested whether brand-facilitated conversations could decrease the polarization of opinions — and our findings indicate they can. ... View More

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Achieving Your Sustainability Goals Through a Human-Centered Approach

Daggerwing Group’s Michelle Mahony discusses operationalizing sustainability strategy, purpose-washing, and equipping teams to be ambitious in the face of the greatest challenges of our time. ... View More

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Preparing for the CSRD’s Impact on US Companies

Like many recent rulings coming out of the EU, the CSRD is designed to drive the rest of the global economy — including around 3,000 US companies — towards meaningful action and ESG disclosure. ... View More

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Getting Consumers to See the Light on Solar

A lot of concerns that remain barriers to more widespread adoption of residential solar can be addressed with relative ease through tailored messaging. ... View More

Article
How to Ensure Better Offsets and Save the Carbon Market

Newer players Climate Vault and Covalent are banking on their unique approaches — along with the dreaded “R” word, regulation — to salvage the credibility and efficacy of carbon markets. ... View More

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G Adventures Expands Commitment to Tourism with Positive Environmental, Community Impacts

The tour operator is reforesting 13 countries severely impacted by climate change and relaunching its Ripple Score — a tour-evaluation rating that lets travelers see how much of their trip fees remain in the communities they visit. ... View More

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Making a Clean Break from Fossil Fuels

Collectively, the communications industry can be a catalyst for change; and it’s our hope that we can use our power to focus on climate solutions, clean energy and promoting initiatives that help us carve a just transition and path forward. ... View More

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California Climate-Disclosure Laws Will Put the Spotlight on Governance

Let’s use the momentum behind the new mandates to rethink the corporate structures that hold back environmental and social progress. ... View More

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Coachtopia Turns Waste Into ‘Impeccable Taste’ in New Holiday Campaign

The circular brand’s “Wasty Holiday” campaign highlights the fact that up to 43% more waste is created during the holidays than at any other time of the year. ... View More

Article
Student Demand for Low-Impact Meals Increases After Climate-Labeled College Menus

Results from first year of Chartwells Higher Education’s exclusive partnership with HowGood show positive correlations between climate labels on menus and sustainable choices. ... View More

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Summit Provides Ecosystem-wide Look at Groundwork for a Regenerative Food Future

SB’23 San Diego concluded with the inaugural Regenerative Agriculture Summit, in which players from the field explored the shared opportunities offered by regenerative ag — where sustainable practices intersect with economic growth. ... View More

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Sustainability in Advertising: How Marketers Can Waste Less and Grow More

It’s all about increasing the efficiency of your assets — rather than just adding more stuff to a stack to feel like you are keeping pace. When it comes to both effectiveness and sustainability, less is more. ... View More

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New Leadership Paradigms Fuel ‘Great Migration’ to Regenerative Business Future

Insights shared throughout the week at SB’23 San Diego highlighted the organizational shifts occurring — and those still needed — to bring a resilient future to life. ... View More

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For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details

Several discussions at SB’23 San Diego highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress. ... View More

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Redefining the Consumer Experience with SmartLabels

With engagement levels still low, SmartLabels are something of a sleeping giant. So, where’s the tipping point to awaken their full potential? How do we really drive that desire to engage? ... View More

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Regenerating Local: How Brands Can Bring Tangible Benefits to Communities in Need

At SB’23 San Diego, several discussions and events explored the potential for social impact when we rethink business as usual. ... View More

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The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration

Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all. ... View More

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When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society

Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world. ... View More

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Can Our Current Food System Be Redeemed?

At SB’23 San Diego, we got several looks at some of the holistic, new approaches to agriculture that may just mitigate the risks in how our food — even meat — is produced. ... View More

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