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Stories About Corporate Communications

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How Transportation Partnerships Can Help Accelerate Scope 3 Emissions Reductions
How Transportation Partnerships Can Help Accelerate Scope 3 Emissions Reductions

CLEANTECH - It’s important for organizations to seek like-minded partners that understand their climate goals and are interested in working together to identify decarbonization strategies and solutions.

How General Mills Is Collaborating to Scale a Resilient Ag Revolution
How General Mills Is Collaborating to Scale a Resilient Ag Revolution

COLLABORATION - The global foodmaker has joined forces with Regrow Ag to cultivate resilience throughout its agricultural supply chain — and encourages other food companies to follow suit.

We Can’t Let Vogue Words Hinder Climate Action
We Can’t Let Vogue Words Hinder Climate Action

MARKETING AND COMMS - ‘Regenerative’ has become the latest trend — a label that’s stuck on anything as a way of making it sound positive and reassuring. To guarantee genuine progress, we need a universal set of principles underpinning regenerative economics and a standardised way of quantifying success.

Is the Chocolate Industry Ready for Europe’s Strict Due Diligence Requirements?
Is the Chocolate Industry Ready for Europe’s Strict Due Diligence Requirements?

SUPPLY CHAIN - The EU’s mandatory environmental and human rights due diligence laws will require companies, traders and farmers around the world to rethink how they source major commodities. But cacao may be the one to watch to see the impacts of these regulations.

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Social Purpose at BCLC: What We’ve Learned and Where We’re Going
Social Purpose at BCLC: What We’ve Learned and Where We’re Going

ORGANIZATIONAL CHANGE - Even though a social-purpose model seemed like a natural fit for BCLC, we knew there would be many questions to answer before we could start to deliver on a social purpose. Now, we are reflecting on some of the key steps and insights gained through our approach.

Industry of All Nations’ Undyed Cotton Initiative Shows Proof of Concept for a More Natural End Product
Industry of All Nations’ Undyed Cotton Initiative Shows Proof of Concept for a More Natural End Product

CHEMISTRY, MATERIALS & PACKAGING - The popularity of the company’s undyed apparel collection proves the business case and consumer demand for more consciously produced, less toxic clothing.

REI Initiative Aims to Put Everyone in the US Within 5 Minutes of Natural Spaces
REI Initiative Aims to Put Everyone in the US Within 5 Minutes of Natural Spaces

COLLABORATION - The US is rich in love of the outdoors but poor in access and infrastructure — especially for communities in dense, urban areas; over 100M people do not have a public park or green space within a 10-minute walk from home.

Carbon Neutral Is Dead; Long Live Nature Positive
Carbon Neutral Is Dead; Long Live Nature Positive

THE NEXT ECONOMY - If we invest in public campaigns for nature positive and brands shout it from the rooftops, we save what was originally valuable about the voluntary carbon market while actually doing what’s right for nature.

How Fusing Purpose and Employee Experience Is Creating ‘Win-Wins’ for the Greater Good
How Fusing Purpose and Employee Experience Is Creating ‘Win-Wins’ for the Greater Good

ORGANIZATIONAL CHANGE - A positive company culture provides a foundation for an organization’s beliefs, values and business approach. But this can only be sustained by staying true to the company’s core values.

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3 Steps for Ensuring Complete, Accurate Primary Supply Chain Data
3 Steps for Ensuring Complete, Accurate Primary Supply Chain Data

SUPPLY CHAIN - Primary data is the foundation of a strong sustainability program. This framework will help you effectively and efficiently collect the data you need to map, measure and reduce your supply-chain impacts, and meet reporting requirements.

Tapestry, ASICS Share Insights on Supply Chain Transformation in TrusTrace Traceability Roadmap
Tapestry, ASICS Share Insights on Supply Chain Transformation in TrusTrace Traceability Roadmap

SUPPLY CHAIN - Launched in collaboration with Fashion for Good, the Traceability Roadmap provides a step-by-step guide to implementing traceability to achieve ESG, compliance and business goals.

7 Ways to Create Buzz Around Your Sustainability Work (No Greenwashing Required)
7 Ways to Create Buzz Around Your Sustainability Work (No Greenwashing Required)

ORGANIZATIONAL CHANGE - Now’s the time to take all that effort and integrate it into fun engagement opportunities for both your workforce and your brand’s biggest fans. Here are our seven favorite ideas for doing just that.

Authentic Purpose: How Bruce Katz, Founder and CEO of Rockport Shoe Company, Ignited My Purpose Journey
Authentic Purpose: How Bruce Katz, Founder and CEO of Rockport Shoe Company, Ignited My Purpose Journey

WALKING THE TALK - I learned a tremendous amount about creating an authentic purpose from Rockport’s journey. Together, we created one of the first purpose-driven companies. Thank you, Bruce, for that opportunity.

Cannes Lions Was a Climate Kindergarten; Time to Mature the Conversation
Cannes Lions Was a Climate Kindergarten; Time to Mature the Conversation

MARKETING AND COMMS - This year's awards recognized a historic number of climate-related campaigns; but as an industry, we continue to talk in circles.

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Study: Billions in Brand Value at Risk If Sustainability Perceptions, Performance Are Unaligned
Study: Billions in Brand Value at Risk If Sustainability Perceptions, Performance Are Unaligned

MARKETING AND COMMS - New research quantifies the financial value of sustainability perceptions for hundreds of the world’s biggest brands — and the substantial risks of not living up to them.

New Certification Raises Bar for Restaurant Sustainability Practices
New Certification Raises Bar for Restaurant Sustainability Practices

WALKING THE TALK - The Food Made Good Sustainability Standard is the only certification designed to measure restaurants’ social and environmental impacts, wherever they are in the world. It also highlights areas for improvement and provides credibility in communicating sustainability practices to customers.

New B Corp Standards to Address Multinationals, Accountability, Imperative for Systemic Change
New B Corp Standards to Address Multinationals, Accountability, Imperative for Systemic Change

WALKING THE TALK - B Lab’s standards have offered a flexible approach to achieving B Corp certification; but that flexibility has been criticized as not holding bigger companies accountable for driving systemic change. We sat down with B Lab to learn more about its evolving standards.

Crystal Geyser Campaign Highlights Consumers’ Paramount Role in Recycling Ecosystem
Crystal Geyser Campaign Highlights Consumers’ Paramount Role in Recycling Ecosystem

MARKETING AND COMMS - A corresponding survey of US adults reveals the beverage industry has ‘more work to do when it comes to education’ around proper recycling.

HP Study: Climate Crisis Changing Parental Decisions on Purchases, Careers, Even Family Size
HP Study: Climate Crisis Changing Parental Decisions on Purchases, Careers, Even Family Size

THE NEXT ECONOMY - 91% of parents surveyed are concerned about climate change — a majority say the crisis has even impacted their perspective on having more children.

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Where to Invest Efforts in the Era of Regulatory Uncertainty
Where to Invest Efforts in the Era of Regulatory Uncertainty

MARKETING AND COMMS - Between our responsibilities as sustainability professionals and a growing set of topics to learn about, impacts to track and regulations to meet, it’s hard to know where to focus to do the most good. To help distinguish between signal and noise, I take the following approach.

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