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Stories About Corporate Communications

Found 1222 stories. Page 5 of 62.

Getting Consumers to See the Light on Solar
Getting Consumers to See the Light on Solar

MARKETING AND COMMS - A lot of concerns that remain barriers to more widespread adoption of residential solar can be addressed with relative ease through tailored messaging.

How to Ensure Better Offsets and Save the Carbon Market
How to Ensure Better Offsets and Save the Carbon Market

THE NEXT ECONOMY - Newer players Climate Vault and Covalent are banking on their unique approaches — along with the dreaded “R” word, regulation — to salvage the credibility and efficacy of carbon markets.

G Adventures Expands Commitment to Tourism with Positive Environmental, Community Impacts
G Adventures Expands Commitment to Tourism with Positive Environmental, Community Impacts

SUPPLY CHAIN - The tour operator is reforesting 13 countries severely impacted by climate change and relaunching its Ripple Score — a tour-evaluation rating that lets travelers see how much of their trip fees remain in the communities they visit.

Making a Clean Break from Fossil Fuels
Making a Clean Break from Fossil Fuels

WALKING THE TALK - Collectively, the communications industry can be a catalyst for change; and it’s our hope that we can use our power to focus on climate solutions, clean energy and promoting initiatives that help us carve a just transition and path forward.

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California Climate-Disclosure Laws Will Put the Spotlight on Governance
California Climate-Disclosure Laws Will Put the Spotlight on Governance

FINANCE & INVESTMENT - Let’s use the momentum behind the new mandates to rethink the corporate structures that hold back environmental and social progress.

Coachtopia Turns Waste Into ‘Impeccable Taste’ in New Holiday Campaign
Coachtopia Turns Waste Into ‘Impeccable Taste’ in New Holiday Campaign

MARKETING AND COMMS - The circular brand’s “Wasty Holiday” campaign highlights the fact that up to 43% more waste is created during the holidays than at any other time of the year.

Student Demand for Low-Impact Meals Increases After Climate-Labeled College Menus
Student Demand for Low-Impact Meals Increases After Climate-Labeled College Menus

MARKETING AND COMMS - Results from first year of Chartwells Higher Education’s exclusive partnership with HowGood show positive correlations between climate labels on menus and sustainable choices.

Summit Provides Ecosystem-wide Look at Groundwork for a Regenerative Food Future
Summit Provides Ecosystem-wide Look at Groundwork for a Regenerative Food Future

THE NEXT ECONOMY - SB’23 San Diego concluded with the inaugural Regenerative Agriculture Summit, in which players from the field explored the shared opportunities offered by regenerative ag — where sustainable practices intersect with economic growth.

Sustainability in Advertising: How Marketers Can Waste Less and Grow More
Sustainability in Advertising: How Marketers Can Waste Less and Grow More

MARKETING AND COMMS - It’s all about increasing the efficiency of your assets — rather than just adding more stuff to a stack to feel like you are keeping pace. When it comes to both effectiveness and sustainability, less is more.

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New Leadership Paradigms Fuel ‘Great Migration’ to Regenerative Business Future
New Leadership Paradigms Fuel ‘Great Migration’ to Regenerative Business Future

ORGANIZATIONAL CHANGE - Insights shared throughout the week at SB’23 San Diego highlighted the organizational shifts occurring — and those still needed — to bring a resilient future to life.

For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details
For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details

MARKETING AND COMMS - Several discussions at SB’23 San Diego highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress.

Redefining the Consumer Experience with SmartLabels
Redefining the Consumer Experience with SmartLabels

MARKETING AND COMMS - With engagement levels still low, SmartLabels are something of a sleeping giant. So, where’s the tipping point to awaken their full potential? How do we really drive that desire to engage?

Regenerating Local: How Brands Can Bring Tangible Benefits to Communities in Need
Regenerating Local: How Brands Can Bring Tangible Benefits to Communities in Need

WALKING THE TALK - At SB’23 San Diego, several discussions and events explored the potential for social impact when we rethink business as usual.

The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration
The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration

MARKETING AND COMMS - Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all.

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When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society
When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society

MARKETING AND COMMS - Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world.

Can Our Current Food System Be Redeemed?
Can Our Current Food System Be Redeemed?

PROTEIN PACT - At SB’23 San Diego, we got several looks at some of the holistic, new approaches to agriculture that may just mitigate the risks in how our food — even meat — is produced.

2 Steps Forward, 1 Step Back: LEGO Is Latest Company to Disclose Sustainability Setback
2 Steps Forward, 1 Step Back: LEGO Is Latest Company to Disclose Sustainability Setback

WALKING THE TALK - The world’s largest toymaker acknowledged the issues it encountered in pursuit of a more sustainable alternative to its oil-based plastic bricks, illustrating the still-circuitous path to sustainable solutions.

4 Keys to Accurately Accounting for Your Company’s Impacts on Nature
4 Keys to Accurately Accounting for Your Company’s Impacts on Nature

FINANCE & INVESTMENT - This week at SB’23 San Diego, Context Nature shared guiding principles with which business can bridge nature and finance strategies; and three companies shared lessons learned from enacting their own biodiversity commitments.

Brands Putting Rubber to Road to Create a Regenerative Near-Future
Brands Putting Rubber to Road to Create a Regenerative Near-Future

THE NEXT ECONOMY - Keynotes on day 2 of SB’23 San Diego touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm in the face of backlash.

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Hilton, Oatly Advance Case for Carbon Labeling Food
Hilton, Oatly Advance Case for Carbon Labeling Food

MARKETING AND COMMS - The vocal oatmilk brand is calling for mandatory climate labeling of food in the UK; and the global hotel chain now has carbon-labeled menus at 30 UK properties.

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