Assets About Corporate Communications
Found 1276 assets. Page 2 of 64.
Campaign Highlights a Critical Capacity to Foster in Our Youth: Empathy
‘It Takes a Child to Raise a Village’ shows how building more empathy at an early age can help change the world for the better. ... View More
Black Friday Clothing Zombie ‘Speaks Volumes’ About Overproduction in Fashion
The demonstration is part of the Or Foundation’s Speak Volumes campaign, a global initiative calling on fashion brands to declare their production volumes to help clean up the industry's waste crisis. ... View More
UK Electronics Retailer Reminds Shoppers ‘Black Friday Is a Load of Rubbish’
New research shows Brits will spend £3.5B on tech they don’t need this Black Friday, with 1 in 5 using new tech for only four months. CeX’s campaign reminds shoppers about the mountains of tech waste created by the annual shopping frenzy. ... View More
Unwrapping the Holiday Returns Crisis: The Hidden Costs of Convenience
Product returns should no longer be viewed as an inevitable cost of doing business but as an opportunity to innovate. It’s time to broaden consumer awareness of the fate of most returned goods and change that story by closing the loop. ... View More
Uniqlo Expands Campaign to Use Power of Clothing to Bring ‘Peace for All’
The brand has partnered with renowned photographers from Magnum Photos to bring the stories and impacts of its Peace for All campaign to exhibitions in 10 cities. ... View More
Charting a Clear Path Forward on Corporate Use of Carbon Credits
It may seem safer to sit on the sidelines, but this bias towards inaction is why we are failing to achieve our climate goals. We cannot let uncertainty prevent action where it counts most — reducing carbon emissions into the atmosphere. ... View More
Yuka Users Can Now Appeal Directly to Brands for Healthier Products
New in-app feature allows consumers to contact brands about harmful ingredients and urge them to reconsider products’ formulation. ... View More
Book’s 3rd Edition Digs Deeper into the Making, Marketing of ‘Greener Products’
‘Greener Products,’ from sustainability marketing veteran Al Iannuzzi, provides valuable insights for everyone from sustainability students and academics to corporate sustainability leaders. ... View More
Why Shades of Grey Matter in Sustainability, and How to Get Customers to Care
Corporate fears around promoting transition are valid in an era that demonizes over-claims and disregards under-claims. Here are two strategies that can help companies share how they’re accelerating their sustainability ambitions and be rewarded fo... View More
Sustainability in the Divided States: Depolarization Is the First Order of Business
For a field built around the long-term view, it’s up to us to do the uncomfortable work and reach across party lines. If we don’t make addressing polarization a priority, will the rest of our work be worth it? ... View More
6 Big Sustainability Storytelling Myths — and How to Flip Them
As brands work to tell an accurate and authentic sustainability story, marketers need to be mindful of the narrative they're creating … and careful to avoid the common misconceptions that can undermine it. ... View More
Tony’s Chocolonely, Washington Post Give Chocolate Lovers ‘Food for Thought’
The chocolate maker’s first partnership with a media company is the latest in its ongoing mission to increase awareness around forced labor in cocoa supply chains and how collective action can address them. ... View More
Ensuring Food Safety, Traceability Through Quality Certifications
Third-party certifications help food companies such as ours meet and exceed our clients' expectations and allow us to continually expand our knowledge, positioning our teams as experts and leaders in the agri-food sector. ... View More
Embracing Complexity, Indigenous Wisdom and Regeneration for a Future-Proof Economy
Opening keynotes at SB’24 San Diego emphasized the need for interconnected action — from honoring Indigenous knowledge and leveraging complexity theory to leveraging business and technology to create resilience. ... View More
2 Truths and a Lie About Corporate Sustainability
The public's diminishing interest in corporate activism isn't a call for businesses to remain silent and focus solely on profits. Rather, it's a demand for authenticity and relevance in corporate messaging. ... View More
Ecolabels Ensure Chemical Sustainability in Beauty, Household Products
63% of consumers want brands to help educate the public about product origins and business practices. Companies that avoid greenwashing — and demonstrate this honesty to the public — could distinguish themselves in the eyes of potential customers... View More
How2Recycle Label Will Now Offer Real-Time, Localized Packaging Disposal Instructions
New, dynamic label features The Recycling Partnership’s Recycle Check QR code and utilizes data from its national database to demystify recycling across the US. ... View More
Researchers, Brands Broadening Public’s Understanding of Regenerative Ag
A new report highlights the public’s lack of understanding of regenerative agriculture and its benefits; illycaffè and Kiss the Ground continue to help scale messaging that fills this gap. ... View More
New ‘Climate Label’ Requires Companies to Invest in Climate Solutions
Talk is cheap: The first-of-its-kind certification requires internal carbon pricing and funding for GHG-reduction projects as criteria — aiming to accelerate corporate climate investment. ... View More
New Study Proves Inclusive Advertising Boosts Sales, Brand Value
“This irrefutable data should reassure any business and encourage brands to renew their commitment to inclusivity in all forms — to not only benefit the communities they serve, but to drive growth and financially prosper.” ... View More
