ORGANIZATIONAL GOVERNANCE -
Edinburgh’s recent ban on ads for fossil fuels and other high-carbon products
exemplifies a desire to shift those ad spaces toward cleaner, more viable alternatives and ads that promote low-carbon behaviors.
MARKETING & COMMUNICATIONS -
Tourism marketing has largely centered around traveler desires such as pleasant
weather and low prices. Now, it must also consider how travelers’ presence impacts locals, the local economy, wildlife and the natural environment.
MARKETING & COMMUNICATIONS -
As brands grapple with their position on LGBTQIA+ issues and building
inclusivity and diversity across their businesses, the latest Outvertising
Consumer Report offers plenty of advice for being more effective.
MARKETING & COMMUNICATIONS -
New survey of Gen Zs in the US and Canada suggest a growing distrust of
influencers; and while sustainability is still a consideration when purchasing,
budget, price and brand authenticity are paramount.
SUPPLY CHAIN -
Barriers remain, particularly around data; but a joint AFi-CDP report finds 7% of companies assessed have eliminated deforestation from at least one supply chain.
NEW METRICS -
Business for Nature’s ‘It’s Now for Nature’ campaign highlights the strategies of five companies leading the charge and invites others to start their journey to developing and publishing their own biodiversity policies.
MARKETING & COMMUNICATIONS -
Period shame is rooted in gender inequality. As we continue to work to un correct this, we can catalyze public-private
partnerships that positively impact menstrual health and girls’ self-esteem
while driving economic benefits.
MARKETING & COMMUNICATIONS -
The “right” messaging will always involve being clear, specific and transparent — but learning which words and claims will meet consumers’ expectations, build their trust and inspire their purchases will require research best done through collaborative partnerships.
IS REGENERATIVE AG VIABLE AT SCALE? -
Thursday at SB Brand-Led Culture Change, a variety of stakeholders driving
regenerative agriculture shared insights on demystifying regenerative ag for
consumers, quantifying regenerative sourcing and creating resilience in cotton
production.
MARKETING & COMMUNICATIONS -
Day one of Sustainable Brands’ Brand-Led Culture Change event was filled with
rich discussions on the power of partnerships, hits and misses in brand
communication, and the power of art to open hearts and minds.
MARKETING & COMMUNICATIONS -
The most recent spate of controversies over misleading brand sustainability
claims raises pertinent questions for marketers everywhere.
MARKETING & COMMUNICATIONS -
Workiva’s third annual survey gathered the thoughts of more than 2,000
professionals involved in ESG reporting across the corporate landscape.
SUPPLY CHAIN -
October’s commitment by the countries home to our major rainforests — as well as
prior agreements from COP, the US and the EU — show serious intent. Here’s how
companies can effectively protect critical biodiversity.
ORGANIZATIONAL GOVERNANCE -
What if we centered our work and lives around showing up for ourselves, others
and the planet? Here are three takeaways from the recent B Lab Champions Retreat
on how we can turn talk into action.
ORGANIZATIONAL GOVERNANCE -
Whether carbon credits ought to be used to account for Scope 3 emissions is a
debate that must continue — involving many more stakeholders, so that views on
both sides of the fence are heard and considered.
SUPPLY CHAIN -
The campaign from Natura, Forbes and Africa Creative highlights the power of the
Amazon’s $317B bioeconomy and that the standing forest is worth seven times
more than the potential earnings from its destruction.
ORGANIZATIONAL GOVERNANCE -
Regardless of whether a travel-related company has submitted its commitments to SBTi; setting specific, quantifiable, time-bound goals is essential for meaningfully reducing climate-changing emissions.
MARKETING & COMMUNICATIONS -
The brand invites fans to ‘adopt’ one of four classic, mayo-centric sandwiches
at risk of extinction to increase awareness of the importance of regenerative
farming practices.
MARKETING & COMMUNICATIONS -
Using climate-impact labels is one way events can persuade attendees to choose
more sustainable menu options.
CIRCULAR ECONOMY -
The purpose economy is becoming a force in Canada and around the world. Now is the
time to help it overcome any growing pains and highlight the purpose gains to
put business and humanity on a sustainable path at scale.