Assets About Corporate Communications
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Summit Provides Ecosystem-wide Look at Groundwork for a Regenerative Food Future
SB’23 San Diego concluded with the inaugural Regenerative Agriculture Summit, in which players from the field explored the shared opportunities offered by regenerative ag — where sustainable practices intersect with economic growth. ... View More
Sustainability in Advertising: How Marketers Can Waste Less and Grow More
It’s all about increasing the efficiency of your assets — rather than just adding more stuff to a stack to feel like you are keeping pace. When it comes to both effectiveness and sustainability, less is more. ... View More
New Leadership Paradigms Fuel ‘Great Migration’ to Regenerative Business Future
Insights shared throughout the week at SB’23 San Diego highlighted the organizational shifts occurring — and those still needed — to bring a resilient future to life. ... View More
For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details
Several discussions at SB’23 San Diego highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress. ... View More
Redefining the Consumer Experience with SmartLabels
With engagement levels still low, SmartLabels are something of a sleeping giant. So, where’s the tipping point to awaken their full potential? How do we really drive that desire to engage? ... View More
Regenerating Local: How Brands Can Bring Tangible Benefits to Communities in Need
At SB’23 San Diego, several discussions and events explored the potential for social impact when we rethink business as usual. ... View More
The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration
Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all. ... View More
When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society
Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world. ... View More
Can Our Current Food System Be Redeemed?
At SB’23 San Diego, we got several looks at some of the holistic, new approaches to agriculture that may just mitigate the risks in how our food — even meat — is produced. ... View More
2 Steps Forward, 1 Step Back: LEGO Is Latest Company to Disclose Sustainability Setback
The world’s largest toymaker acknowledged the issues it encountered in pursuit of a more sustainable alternative to its oil-based plastic bricks, illustrating the still-circuitous path to sustainable solutions. ... View More
4 Keys to Accurately Accounting for Your Company’s Impacts on Nature
This week at SB’23 San Diego, Context Nature shared guiding principles with which business can bridge nature and finance strategies; and three companies shared lessons learned from enacting their own biodiversity commitments. ... View More
Brands Putting Rubber to Road to Create a Regenerative Near-Future
Keynotes on day 2 of SB’23 San Diego touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm ... View More
Hilton, Oatly Advance Case for Carbon Labeling Food
The vocal oatmilk brand is calling for mandatory climate labeling of food in the UK; and the global hotel chain now has carbon-labeled menus at 30 UK properties. ... View More
The Power of Public-Private Partnerships: Sharing Lessons Learned for Future Success
With public-private partnerships being a powerful force to uplift communities, strengthen supply chains and accelerate sustainable development, sectors must work together to do good while also doing well. In a world where CSR, ESG and Shared Value be... View More
Net-Zero Goals Have the Right Ambition, But Most Lack a Clear Path to Realization
According to Capgemini research, the CPG and retail industries exemplify some of the most common issues when it comes to turning net-zero goals into measurable action. ... View More
EY, Microsoft Partner to Advance Sustainability Education Worldwide with ‘Green Skills Passport’
The program will position learners ages 16 and over to thrive in the evolving market for jobs related to sustainability and climate change; and provide NGOs a platform to empower underserved communities with new, employable skills. ... View More
Tides: Navigating Corporate Social Impact Through Turbulent Times
Senior Advisor of Corporate Social Impact Erin Ceynar shares how the philanthropic partner and nonprofit accelerator helps its clients craft and stand by authentic social-impact efforts, even in the face of headwinds. ... View More
Connecting the Dots: Digital Tools Helping Companies Tackle Scope 3 Emissions
Quantifying scope 3 is undeniably daunting. But the Partnership for Carbon Transparency is working to create the 'internet for emissions data' — which would set a common framework for all organizations to seamlessly connect, exchange and derive ins... View More
4 Ways to Accelerate Your Business Results on Purpose
In State of the Whole Brand 2023, some of the world’s most influential marketers share their unique POVs on whole brand-building and purpose. Here are four ways they suggest you level up your own purpose-driven brand. ... View More
‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers
A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles. ... View More
