Assets About Corporate Communications
Found 1276 assets. Page 11 of 64.
7 Ways to Create Buzz Around Your Sustainability Work (No Greenwashing Required)
Now’s the time to take all that effort and integrate it into fun engagement opportunities for both your workforce and your brand’s biggest fans. Here are our seven favorite ideas for doing just that. ... View More
Authentic Purpose: How Bruce Katz, Founder and CEO of Rockport Shoe Company, Ignited My Purpose Journey
I learned a tremendous amount about creating an authentic purpose from Rockport’s journey. Together, we created one of the first purpose-driven companies. Thank you, Bruce, for that opportunity. ... View More
Cannes Lions Was a Climate Kindergarten; Time to Mature the Conversation
This year's awards recognized a historic number of climate-related campaigns; but as an industry, we continue to talk in circles. ... View More
Study: Billions in Brand Value at Risk If Sustainability Perceptions, Performance Are Unaligned
New research quantifies the financial value of sustainability perceptions for hundreds of the world’s biggest brands — and the substantial risks of not living up to them. ... View More
New Certification Raises Bar for Restaurant Sustainability Practices
The Food Made Good Sustainability Standard is the only certification designed to measure restaurants’ social and environmental impacts, wherever they are in the world. It also highlights areas for improvement and provides credibility in communicati... View More
New B Corp Standards to Address Multinationals, Accountability, Imperative for Systemic Change
B Lab’s standards have offered a flexible approach to achieving B Corp certification; but that flexibility has been criticized as not holding bigger companies accountable for driving systemic change. We sat down with B Lab to learn more about its e... View More
Crystal Geyser Campaign Highlights Consumers’ Paramount Role in Recycling Ecosystem
A corresponding survey of US adults reveals the beverage industry has ‘more work to do when it comes to education’ around proper recycling. ... View More
HP Study: Climate Crisis Changing Parental Decisions on Purchases, Careers, Even Family Size
91% of parents surveyed are concerned about climate change — a majority say the crisis has even impacted their perspective on having more children. ... View More
Where to Invest Efforts in the Era of Regulatory Uncertainty
Between our responsibilities as sustainability professionals and a growing set of topics to learn about, impacts to track and regulations to meet, it’s hard to know where to focus to do the most good. To help distinguish between signal and noise, I... View More
Global Fashion Houses, NGOs Call on Industry to Commit to Deforestation-Free Leather
The Deforestation-Free Call to Action for Leather calls on brands and retailers to ensure sourcing of bovine leather from deforestation-free supply chains by 2030 or earlier. ... View More
Home-Improvement Retailers Across the World Come Together to Address Scope 3 Emissions
The EDRA/GHIN Scope 3 taskforce will agree on consistent methodologies in how carbon data is treated through the supply chain and share best practices in both reporting and accelerating the industry’s progress in reducing Scope 3. ... View More
How to Design In-Store Experiences to Guide Shoppers Toward Climate-Friendlier Food Choices
Danish grocery giant Coop’s impactful partnership with Krukow Behavioral Design yielded insights for any retailer looking to enlist its customers’ help in reducing food-related carbon emissions. ... View More
PepsiCo, UEFA Launch Circular Pilots During Champions League Finals
Last weekend’s Women’s event was the first Champions League Final to deploy returnable service ware, starting a long-term collaboration in reducing waste at major sports events. ... View More
Outvertising to Brands: Stand Your Ground This Pride Month
As the advocacy group asserts: ‘This is a time that calls for commitment and courage. Your action can be made in the sound knowledge that you have the majority behind you.' ... View More
Measure What Matters: Are You Optimizing Purpose to Uplift Your Workforce?
A first-of-its-kind diagnostic tool is helping companies ensure their purpose supports outcomes including talent attraction and retention, employee engagement, and performance. ... View More
‘Secret Agents of Change’ to Take Over Cannes Lions to Root Out Greenwashing
Creatives for Climate’s ‘secret agents of change’ will be prowling the festival calling on individuals, agencies and brands to tackle greenwashing at the source. ... View More
ASICS Launches Product Carbon-Footprint Labeling
By releasing its product carbon-impact data, ASICS joins a growing number of companies sharing this information to help consumers working to address their environmental impacts make more educated purchasing decisions. ... View More
Tony's Chocolonely Unveils Future-Proof Legal Structure to Protect Its Company Mission
The impact-driven chocolate brand hopes that Tony's Mission Lock will provide inspiration to other companies looking to protect their mission for the long term. ... View More
Lessons in Brand-Led Culture Change: Righting Wrongs, Scaling Impact and Recovering from Pushback
As Brand-Led Culture Change drew to a close, a number of insightful discussions got down to brass tacks and shared lessons learned while facing a number of nearly ubiquitous brand challenges. ... View More
Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism
On the final morning of Brand-Led Culture Change, keynote speakers tackled topics ranging from impactful partnerships and walking your ESG talk to the role of brands in creating a new ‘American Dream.’ ... View More
