MARKETING AND COMMS -
Product, product, product drove Super Bowl commercials this year; purpose and ESG communication were largely left on the bench.
MARKETING AND COMMS -
Directing $7M to improving lives instead of selling products sends a powerful message of hope and generosity to millions of Super Bowl fans.
MARKETING AND COMMS -
With keener public awareness and growing scrutiny of brand sustainability claims, greenwashing hasn’t gone away but become a ‘many-headed beast.’ Experts weigh in on the best way forward for brands.
MARKETING AND COMMS -
Messaging is about telling an audience something; storytelling shows them something. Engaging social-purpose storytelling can shape the way people think and feel, and motivate them towards a desired action.
MARKETING AND COMMS -
The strategic initiative will include impact-focused brand activations and products to engage consumers in Global Citizen’s mission to end extreme poverty.
BEHAVIOR CHANGE -
By prioritizing bold business imperatives and meeting deep human needs, brands can transform themselves into the leaders of a new, regenerative economy. But these initiatives cannot thrive in a closed system of communication.
CHEMISTRY, MATERIALS & PACKAGING -
While many companies focus sustainability efforts on their products and other consumer touch points, two of tech’s largest companies are including large facility construction and remodel projects as a foundation to their efforts having a ‘nature-positive’ approach.
CHEMISTRY, MATERIALS & PACKAGING -
The balance between luxury and sustainability has set a new bar for luxury packaging, making us all stop and think about how we can do things differently.
SUPPLY CHAIN -
Until recently, brands have had very little visibility into what’s happening at the farthest reaches of their supply chains. Immutable blockchain data has begun to play a central role in helping companies ensure compliance and earn trust on the global market.
THE NEXT ECONOMY -
The tool includes over 50 biodiversity-relevant data layers that collectively provide a global, holistic picture of nature-related risk — the first-ever platform that brings together such a diverse range of data specifically for the purpose of analyzing biodiversity-related risks to corporates and investors.
SUPPLY CHAIN -
As a purchaser of wood pulp for its Bounty and Charmin brands, Procter & Gamble has an influence on driving responsible forest practices for its suppliers. But P&G needs help driving scale — more companies must make good on
responsible sourcing commitments to meet the needs of the market, as well as a fragile natural world.
WALKING THE TALK -
After meeting their goal to plant 1M trees three years early, Bulleit and American Forests are now focused on improving tree equity in communities that need it most — starting with two in Houston, Texas ravaged by Hurricane Harvey.
WALKING THE TALK -
JUST Capital and CNBC have released the 2023 rankings of the country’s most JUST Companies and Marquee JUST 100 List, which consistently outperform the Russell 1000 — highlighting the link between stakeholder governance and corporate success.
WALKING THE TALK -
Fair carbon-reduction targets and the assessment of a company’s
performance relative to targets are an incredibly powerful way to assess how well a company is performing. It also sends a clear risk message: The greater the difference between a company’s fair target and its actual performance, the greater its value at risk.
WALKING THE TALK -
From my perspective as a scientist who’s been working on climate change and environmental resilience since before the crisis made front-page headlines, here are the four biggest trends I foresee defining 2023.
MARKETING AND COMMS -
The new H&M Loooptopia Experience on Roblox allows users to experiment with their digital identity and learn about fashion and circularity in a fun, creative and playful environment.
MARKETING AND COMMS -
The retailer’s marketplace for more sustainable products now includes 300,000 products and 20,000 brands vetted through a range of well-known certifications.
ORGANIZATIONAL CHANGE -
Many employees are re-evaluating what they want and expect from their employers. This is a pivotal moment for companies to recalibrate program offerings and better support employees in applying their unique talents to purposeful projects in the communities where they live, work and raise their families.
MARKETING AND COMMS -
We can’t keep communicating about climate change in ways that feed our evolutionary prejudices and continue kicking the can down the road. We must outsmart our biases using strategic communication tactics so we can take action when it matters — which is now. Here are 3 ways to hack our brains for climate action.