Assets About Corporate Communications
Found 1276 assets. Page 12 of 64.
17 Global Companies to Set World’s First Science-Based Targets for Nature This Year
The Science Based Targets Network’s science-based targets for nature are a significant step towards helping companies take integrated action to protect nature — beginning with freshwater and land. ... View More
Reimagining Retail: 3 Strategies to Help Shape the Future We Want
As Brand-Led Culture Change continued, we heard from a number of players touching retail on how they’re nudging consumers toward more climate-friendly purchases and shifting the model to create a more just and inclusive shopping experience. ... View More
The Dos and Don’ts of Successfully Engaging the Masses
Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication. ... View More
Regeneration, Reinvention and Revamping Retail: Finding the Sweet Spots to Drive Culture Change
Opening keynotes at Brand-Led Culture Change featured insights from unconventional brand partnerships and keys to helping people and brands alike move beyond fear and embrace the changes we need to create a flourishing future for all. ... View More
Anti-ESG Rhetoric in US Unaligned with Public’s Views on Business Imperative for Action
Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term. ... View More
The Balancing Act of Employee Engagement and ESG Goals
Employees are key to the success of any ESG program. But it can be challenging to strike a balance between engaging employees and managing company priorities. ... View More
Nurturing Mental Health in a Climate-Changing World: Another Critical Challenge to Face Together
As with other forms of anxiety, climate anxiety must be navigated with great care; and it is essential that the younger generation have allies around them when facing such an enormous challenge as climate change. ... View More
The Greenwash Era Is Over, But Are Our Communicators Ready to Step Up?
As advertising regulators, consumer watchdogs and even governments take a tougher stance, the risks of getting it wrong grow significantly; and the pressure is on communicators to up their game and back up their claims. ... View More
Michelle Obama’s PLEZi Nutrition Aims to Help Raise a Healthier Generation of Kids
Building on her efforts in the White House with her Let's Move! initiative, Mrs. Obama is guiding PLEZi Nutrition’s mission to be a model for how food and beverage brands can support the health of our younger generations. ... View More
Investor Demand Propelling Corporate Plastic-Reduction Strategies
Kraft Heinz and Church & Dwight responded to shareholder proposals with new goals to cut virgin plastic use; now, 185 investors have called on 30 other CPG brands and retailers to accelerate their action on plastic. ... View More
Patagonia Chair: For Brands to Thrive In These Uncertain Times, They Must Be 'Imperfect'
Author Charles Conn digs into some of his disruptive advice for brands that make up his new book, "The Imperfectionists: Strategic Mindsets for Uncertain Times." ... View More
Oatly Challenges Big Dairy to Climate Footprint Showdown
Oatly is offering free ad space to a big dairy brand that shares the same impact data that Oatly did to receive its climate certification. ... View More
Supply Chains Must Be a Key Focus of ESG Strategies — Here’s How to Stay Ahead of the Risk
A recent webinar took a deep dive into building a strategy that makes both business and compliance sense. ... View More
Study: Many Marketers Feel ‘Capability Gap’ When It Comes to Sustainability Communication
Many marketing professionals feel they need to be braver and clearer in their sustainability communications to avoid greenwashing; but over a third don’t feel they have the capacity or knowledge to do so. ... View More
Bridging the Sustainability Trust Gap in a Climate-Challenged World
Despite growing corporate efforts to drive sustainable change and climate action, there’s an underlying issue: a lack of consumer trust towards companies’ claims on this front. ... View More
New Research from Tide, WWF Reveals Keys to Sustainable Behavior Change
Tide and WWF believe the new insights gathered from their work together on laundry are applicable for all brands seeking to partner with consumers to reduce environmental impacts. ... View More
Coach Launches Community-Powered, Circular Sub-Brand, Coachtopia
Coachtopia was co-created with a community of fashion enthusiasts, creatives, entrepreneurs, activists and more. Coach says it’s a platform for change in which Gen Z can help create the fashion future they want to see. ... View More
For Lundberg Family Farms, ‘Every Ducking Day Is Earth Day’
New ad campaign pokes fun at celebrating taking care of the planet only once a year. ... View More
Localism: A New Opportunity for Brands to Build Trust, Authenticity and Customer Loyalty
Localism is here to stay; and brands will increasingly be expected to understand what that means, so that they can make positive contributions to communities everywhere. ... View More
PUMA Engaging ‘Voices of a Re:Generation’ to Help Shape Its Sustainability Strategy
The year-long partnership with four young influencers will explore actionable ways to implement feedback within PUMA’s business and sustainability strategies, while using the voices’ platforms to communicate PUMA’s efforts transparently and aut... View More
