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Assets About Corporate Communications

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Article
The Vibe Shift Is Here: What That Means for Us and the Planet in 2023

From my perspective as a scientist who’s been working on climate change and environmental resilience since before the crisis made front-page headlines, here are the four biggest trends I foresee defining 2023. ... View More

Article
H&M’s 'Loooptopia' Metaverse Experience Rewards Players for Creating Circular Fashion

The new H&M Loooptopia Experience on Roblox allows users to experiment with their digital identity and learn about fashion and circularity in a fun, creative and playful environment. ... View More

Article
Two Years On, Amazon Lead Reflects on Success, Opportunities Within Climate Pledge Friendly Program

The retailer’s marketplace for more sustainable products now includes 300,000 products and 20,000 brands vetted through a range of well-known certifications. ... View More

Article
2022 Lessons: How to Improve Employee Engagement Through Responsive Company Culture

Many employees are re-evaluating what they want and expect from their employers. This is a pivotal moment for companies to recalibrate program offerings and better support employees in applying their unique talents to purposeful projects in the commu... View More

Article
Our Innate Psychology Is Fueling the Climate Crisis — Here’s How to Combat It

We can’t keep communicating about climate change in ways that feed our evolutionary prejudices and continue kicking the can down the road. We must outsmart our biases using strategic communication tactics so we can take action when it matters — w... View More

Article
Putting Recycling to Work for People, Communities and the Planet

To create a truly circular ecosystem for plastics, we need scalable innovations to close the gap between what consumers can recycle now and which plastics might become a regular part of a future recycling system. ... View More

Article
2022 Trends in Purpose and What They Mean for the Year Ahead

This year, we saw companies double-down on purpose amidst a rise in consumer skepticism and politically motivated attacks on ESG. Below are six notable trends and what they might mean for 2023. ... View More

Article
Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum

How does identifying with a certain political party, generation or minority group influence whether consumers think more highly or more disapprovingly of a brand taking on a cause? Here is what we learned. ... View More

Article
Great Expectations: Evaluating ESG Initiatives to Reach Target Consumers

When it comes to ESG initiatives and their relationship to consumer behavior, there’s no one-size-fits-all approach; but leveraging ongoing research into consumer attitudes can help align corporate ESG initiatives that can help steer your brand thr... View More

Article
L'Oréal USA Product Labeling System Aims to Educate Consumers About the Environmental Impact of Products

New survey finds 83% of US consumers value brand product transparency, but only 47% feel they have the information to make sustainability-based purchasing decisions. Impact labeling will begin with Garnier products and roll out progressively across L... View More

Article
Small Gains, Big Wins: Net Zero Is About More Than Just Carbon Offsetting

Offsetting initiatives are becoming increasingly popular among businesses looking to be seen as leaders in sustainability. However — while the approach can be an interim solution for operations that can’t be fully decarbonized — companies must ... View More

Article
Company Shareholders Vote to Examine More Climate-Beneficial Retirement Plans

Campbell's — and many other companies’ — current 401(k) options have employees investing millions in fossil fuels and deforestation through Vanguard, which has just announced it has left the Net Zero Asset Managers initiative. ... View More

Article
COP15: ‘Environmental DNA’ Technology Enables World-First Nature Performance-Monitoring Service

NatureMetrics says new platform represents breakthrough in understanding and managing our impact on nature — providing simple, standardized metrics to track and report on site-based nature impacts. ... View More

Article
Why Activism, Advocacy and Allyship Are Essential to Corporate Diversity

If a corporation really wants diversity and its benefits, the only way to get it is to regularly hire and promote people who don’t look like the current leadership. The task is to create not just the appearance of change, but a genuine commitment t... View More

Article
COP27: Holding Both Hope and Despair as We Fight For Every 0.1°C

The first COP took place in 1995 — 27 years later, and it’s easy to understand the scepticism. We’re still quite a long way from universal adoption by all nations and private sector actors of net-zero strategies that align with the urgent times... View More

Article
Record Number of Companies Recognize Biodiversity Risks, But Struggling to Turn Commitments Into Action

Self-reported data from over 7,700 companies that responded to questions on biodiversity through CDP’s climate change questionnaire shows they are ready to disclose on biodiversity, sending a powerful signal to negotiators ahead of COP15. ... View More

Article
UN Forum on Business and Human Rights, Day 3: Responsible Lobbying vs ‘Corporate Capture’

For most readers, bribery or corruption aren’t part of your everyday experience — though they should be part of due diligence processes on your business partners and supply chain. However, the danger that one department says one thing and another... View More

Article
The V Model: Validity, Vulnerability and Elon Musk

The financial and reputational freefall that Eli Lilly experienced in the first few weeks of Musk’s tenure as Twitter chief illustrated an underappreciated factor in an organization’s level of vulnerability: validity. Companies need a risk model ... View More

Article
New Guide Shows How CMOs Can Mainstream Sustainability by Closing Say-Do Gap for Good

BCG and the CMO Sustainability Accelerator — a coalition that includes Sustainable Brands, ANA and Adweek — have developed a practical guide to help brands “bring green to the mainstream” by developing and marketing sustainable choices for al... View More

Article
The UN Forum on Business and Human Rights 2022, Day 1: Holding Business to Account

This is the first of three daily updates from the UN Forum on Business and Human Rights 2022. Day one started a week that focuses not on holding individual companies to account, but where the systems that will enable this are being framed. ... View More

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