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Marketing is becoming inextricable from sustainability. Marketers must collaborate with other departments closely, gather accurate knowledge and work out how to share brand attributes in a humble and credible way. ... View More
Tackling Scope 3 emissions is a daunting task; companies must collaborate with their suppliers to understand their carbon literacy, and then work together to take steps towards reducing emissions. ... View More
Accurately measuring, tracking, comparing and reporting impacts for the process of producing, filming, displaying and running ads will be crucial for the industry to play its part in solving one of the big challenges of our time. ... View More
It is important to know the difference between these terms — and the potential for there to be some divergence between how a company performs on either measure. A company with a high impact rating and low ESG risk doesn’t necessarily mean it’s ... View More
By unpacking consumer trends and crafting poignant narratives, today’s brands can create behavior change, shift consumer demand, and drive good growth — resulting in positive market transformation and sustainable culture change. ... View More
From ‘quiet quitting’ to conscious quitting: Despite economic uncertainty, 51% of employees surveyed would consider resigning if employers do not align with own values. ... View More
When it comes to forest products, Bio Pappel, HP, Melissa & Doug, REI and Amazon are all leaders in responsible sourcing. What does this commitment look like in practice? ... View More
Product, product, product drove Super Bowl commercials this year; purpose and ESG communication were largely left on the bench. ... View More
Directing $7M to improving lives instead of selling products sends a powerful message of hope and generosity to millions of Super Bowl fans. ... View More
With keener public awareness and growing scrutiny of brand sustainability claims, greenwashing hasn’t gone away but become a ‘many-headed beast.’ Experts weigh in on the best way forward for brands. ... View More
We recently gathered leaders from McKinsey, Unilever and Colgate-Palmolive to ponder what consumer products and their packaging will look like in 2035 and beyond. ... View More
Messaging is about telling an audience something; storytelling shows them something. Engaging social-purpose storytelling can shape the way people think and feel, and motivate them towards a desired action. ... View More
The strategic initiative will include impact-focused brand activations and products to engage consumers in Global Citizen’s mission to end extreme poverty. ... View More
By prioritizing bold business imperatives and meeting deep human needs, brands can transform themselves into the leaders of a new, regenerative economy. But these initiatives cannot thrive in a closed system of communication. ... View More
While many companies focus sustainability efforts on their products and other consumer touch points, two of tech’s largest companies are including large facility construction and remodel projects as a foundation to their efforts having a ‘nature-... View More
The balance between luxury and sustainability has set a new bar for luxury packaging, making us all stop and think about how we can do things differently. ... View More
Until recently, brands have had very little visibility into what’s happening at the farthest reaches of their supply chains. Immutable blockchain data has begun to play a central role in helping companies ensure compliance and earn trust on the glo... View More
The tool includes over 50 biodiversity-relevant data layers that collectively provide a global, holistic picture of nature-related risk — the first-ever platform that brings together such a diverse range of data specifically for the purpose of anal... View More
As a purchaser of wood pulp for its Bounty and Charmin brands, Procter & Gamble has an influence on driving responsible forest practices for its suppliers. But P&G needs help driving scale — more companies must make good on responsible sour... View More
After meeting their goal to plant 1M trees three years early, Bulleit and American Forests are now focused on improving tree equity in communities that need it most — starting with two in Houston, Texas ravaged by Hurricane Harvey. ... View More