Assets About Corporate Communications
Found 1276 assets. Page 16 of 64.
UN Forum on Business and Human Rights, Day 3: Responsible Lobbying vs ‘Corporate Capture’
For most readers, bribery or corruption aren’t part of your everyday experience — though they should be part of due diligence processes on your business partners and supply chain. However, the danger that one department says one thing and another... View More
The V Model: Validity, Vulnerability and Elon Musk
The financial and reputational freefall that Eli Lilly experienced in the first few weeks of Musk’s tenure as Twitter chief illustrated an underappreciated factor in an organization’s level of vulnerability: validity. Companies need a risk model ... View More
New Guide Shows How CMOs Can Mainstream Sustainability by Closing Say-Do Gap for Good
BCG and the CMO Sustainability Accelerator — a coalition that includes Sustainable Brands, ANA and Adweek — have developed a practical guide to help brands “bring green to the mainstream” by developing and marketing sustainable choices for al... View More
The UN Forum on Business and Human Rights 2022, Day 1: Holding Business to Account
This is the first of three daily updates from the UN Forum on Business and Human Rights 2022. Day one started a week that focuses not on holding individual companies to account, but where the systems that will enable this are being framed. ... View More
Harnessing the Power of Social Media for Good Delivers Brand Trust and Loyalty While Driving Meaningful Change
When done thoughtfully, brands can use social media to champion sustainable living and generate positive outcomes that are favorable to people, the planet and their overall business results. ... View More
Breaking Through the Logjam to Accelerate Decarbonization in the Energy Sector
Why have the collective efforts of national governments, NGOs, forward-looking companies and citizens had so little impact on curbing carbon emissions? Here are three reasons why high-level pledges are not translating into concrete actions — and wh... View More
Supply Chain Waste, Consumer Demand Highlight Business Case for Transparency
A new study examines the waste challenges companies are facing due to the global supply chain crisis and how they are being tackled, and how consumer priorities impact waste — they now report prioritizing product durability and transparency over su... View More
Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday
As US consumers report more conservative gifting plans due to money worries, alternatives such as Freitag’s S.W.A.P. events and Poshmark’s Secondhand Sunday meet the downshift in enthusiasm for the Black Friday shopping frenzy. ... View More
Many Business Leaders See Sustainability as Costly Obligation Rather Than Investment in the Future
According to new Capgemini research, execs recognize the urgency for climate action; but limited impact is visible on the ground so far as they lack an overarching strategy, clarity on the business case and coordinated implementation. ... View More
Corporate-University Partnerships Support the Next Generation in Creating a Circular Future
Recognizing the value of education both as a strategic initiative for preparing future brand employees and as an opportunity to help shape a more sustainable value chain. ... View More
New Metrics, New Narrative, New Models Reflect New Approaches to Ensuring Targeted Impacts
One of many recurring themes at SB’22 San Diego was the need for a new lexicon and new metrics for the regeneration movement, which more accurately reflect the level of work and transformation needed to not only avert climate collapse but to enable... View More
Campaigns from Fridays for Future, Universal Music Group Aim to Usher Young Voters to the Polls
Fridays for Future reminds US voters about the real existential threat to our planetary health, while UMG launches new installments of its ‘Use Your Voice’ and ‘Pull Up to the Polls’ initiatives to support voter education and to help get youn... View More
2 in 3 People May Be Willing to Halve Their Consumption to Help Save the Planet
68% of people ‘somewhat agree’ they’d reduce their consumption by half to avoid environmental damage and climate change — especially those with worried children at home, according to a new survey. But the gap between aspirations and actions r... View More
‘If I Knew, I Would’: Why Brands Must Partner for Change at Scale
COVID reshaped our capacity for collaborative change. We saw that, when people had the right information, they would act accordingly. We must help people understand how to participate in the sustainable economy and what their impact can be. Even more... View More
UN Releases Manual for Companies to Conduct Authentic, Context-Based Sustainability Assessments
The Sustainable Development Performance Indicators help close the ‘Sustainability Context Gap’ — in which less than 1% of sustainability reports produced from 2000-2013 measured corporate performance in the context of ecological sustainability ... View More
McCain Foods Enters the Metaverse with Regen Fries, Showing Potential of ‘Farms of the Future’
Through collaborations with Roblox and the first NFT-themed restaurant, Bored & Hungry, McCain is providing a fun way to help younger audiences understand the problems with conventional farming and the benefits of regenerative practices. ... View More
We Must Be Able to Read the Label: The Imperative of Ingredient Transparency
We believe that increasing the accessibility of information and transparency of ingredients is critical to transforming the cleaning products industry. Tapping into consumer demands for sustainable and trustworthy cleaning supplies will also drive th... View More
Women in the Sustainability Trenches Impart Wisdom to Next Generation of Change Champions
In a packed ballroom at SB’22 San Diego, women leading sustainability for three very different organizations explored how today’s leaders can engage and empower tomorrow’s generation to lead us to a flourishing future. ... View More
Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing
For a purpose-driven business, marketing must transform from traditional advertising to building a social-purpose ecosystem, requiring a fundamental shift in the way marketing is integrated and delivered. In a recent webinar, BCLC, PepsiCo and CLMBR ... View More
After Formal Apology, Ocean Conservancy Works to Repair Damage Done by 2015 Plastics Report
Key recommendations failed to understand plastic pollution from a holistic perspective — placing too much blame on the five most impacted Asian countries and suggesting carbon-heavy options for disposal. ... View More
