Assets About Corporate Communications
Found 1277 assets. Page 19 of 64.
New eCommerce Platform Will Decrease Supply Chain Opacity, One Purchase at a Time
Neuterra enables consumers to make data-driven purchasing decisions and helps brands gain valuable insights on sustainability trends, with the goal of revealing the true cost of consumption and taking an intersectional approach to addressing the clim... View More
In Conversation with Dow: The Unexpected and Unconventional Partnerships That Launch Circular Solutions
Dow Sustainability Director Julie Zaniewski kicks off this conversation series by sharing insights into how the chemical giant is shaking up business as usual to deliver solutions. ... View More
Water Risk Is a Financial Risk: Companies Will Soon Have the Tools to Calculate, Disclose and Mitigate It
For too long, investors have lacked the data and analytics to make well-informed investment decisions around the financial risks of water impacts. That is about to change. ... View More
The Doomsday Clock Is Ticking on the World’s Biggest Advertising Festival
The heat is on — from Greenpeace protesting Cannes to concerned citizens and legislative pressure — for advertisers to make their work count for more than selling more products to the Western world. Here are six key takeaways from this year’s C... View More
‘Changing Our DNA’: Brands Large and Small Illustrate New Models for Sustainability in Asia
On day two of SB’22 Kuala Lumpur, leaders in construction, eco-tourism, artisanal goods, marketing and more highlighted successes and challenges behind next-generation sustainability strategies — and the need for Malaysian brands to embrace colla... View More
Why, for Bumble Bee, Certification Matters for the Future of Sustainable Seafood
As anyone who works on sustainable supply chains knows, getting transparency and/or certification on the final pieces can often be the most difficult. Bumble Bee’s goals will require ensuring better practices around catch reporting and verification... View More
Talk Is Cheap: How Brands Can Move from Table Stakes to Putting a Stake in the Ground for Racial Justice
Two years after George Floyd’s murder galvanized the nation to address systemic racism, corporate progress on advancing racial equity in the workplace and community remains a mixed picture. Smoketown’s Ryan Pintado-Vertner lays out three approach... View More
Creatives for Climate Launching ‘Greenwash Watch’ to Help Radically Reskill the Communications Industry
Launching at Cannes Lions this week, the course is a response to industry professionals’ need to reskill to drive positive change at work: 40% of marketers report lacking relevant sustainability marketing qualifications, despite 76% having been inv... View More
Study Shows Purpose-Driven Ads Fall Short in Gaining, Holding Attention; New Approaches Needed
Joint research by GfK and the Goodvertising Agency reveals value of 'transformational campaigns that empower consumers, rather than those that tout product attributes. ... View More
New Report Outlines 5 Principles for Regenerative Brand Leadership
BBMG and GlobeScan’s ‘Leading Regenerative Brands: Five Paradigm Shifts to Thrive in a World in Flux’ is part manifesto on the imperative to build a purpose-driven company and part handbook for how to do it. ... View More
Measuring What Matters: PMI’s New Sustainability Index
As we continue to transform and discover better ways to develop impactful solutions, we hope our transparency and ambitious targets will spark dialogue with those who can help accelerate the pace of change — to question, challenge and engage with u... View More
Fashion Is Still Rife with Greenwashing; But There Is a Bigger Picture for the Guilty Brands
Many would also argue that the fashion industry is not being judged harshly enough and gets away with a lot. But there are steps in the right direction and nuances within sustainability ‘misses’ which, if built on, will generate needed momentum. ... View More
Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure
Marketers, this one’s for you: Just a few pearls of wisdom dropped on day two of Brand-Led Culture Change — including understanding and eliminating microaggressions, the secret sauce of shareable content, what matters to each target demographic, ... View More
A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change
Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningful... View More
Call for Entries: FSC Leadership Awards Recognize Excellence in Forest Sustainability
With responsible forestry, natural climate solutions, regenerative building practices and consumer demand for environmentally responsible products at the forefront, FSC is inviting companies to showcase their leadership and inspire others to raise th... View More
Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands
On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of consumer-facing companies to create the socially and environmentally prosperous world we want to live ... View More
Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic
New report from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll finds the C-Suite recognizes the imperative for organizational Purpose; yet, lack of alignment across functions threatens impact. ... View More
New Traceability Playbook Aims to Accelerate Sustainable Transformation of Fashion Supply Chains
The open-source playbook from TrusTrace, Fashion Revolution and Fashion for Good offers a one-stop guide for fashion brands wanting to fulfill on the new business imperative for transparency. ... View More
Fashion’s Supply Chain Visibility Comes Into Focus
It remains to be seen whether the SEC’s proposed climate-disclosure rules will go into effect; but with the EU bringing in sustainable textile regulations and states passing laws on supply chain due diligence, increased scrutiny over the climate im... View More
Rise in ‘Balance Sheet Activism’ Swells CNote’s Community Investment Platform to $300M
Apple, Netflix, Xylem and others are putting corporate cash to work in financially underserved communities by moving money to CDFIs, LID credit unions and MDIs throughout the US. ... View More
