Assets About Corporate Communications

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Article
A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change

Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningful... View More

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Call for Entries: FSC Leadership Awards Recognize Excellence in Forest Sustainability

With responsible forestry, natural climate solutions, regenerative building practices and consumer demand for environmentally responsible products at the forefront, FSC is inviting companies to showcase their leadership and inspire others to raise th... View More

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Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands

On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of consumer-facing companies to create the socially and environmentally prosperous world we want to live ... View More

Article
Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic

New report from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll finds the C-Suite recognizes the imperative for organizational Purpose; yet, lack of alignment across functions threatens impact. ... View More

Article
New Traceability Playbook Aims to Accelerate Sustainable Transformation of Fashion Supply Chains

The open-source playbook from TrusTrace, Fashion Revolution and Fashion for Good offers a one-stop guide for fashion brands wanting to fulfill on the new business imperative for transparency. ... View More

Article
Fashion’s Supply Chain Visibility Comes Into Focus

It remains to be seen whether the SEC’s proposed climate-disclosure rules will go into effect; but with the EU bringing in sustainable textile regulations and states passing laws on supply chain due diligence, increased scrutiny over the climate im... View More

Article
Rise in ‘Balance Sheet Activism’ Swells CNote’s Community Investment Platform to $300M

Apple, Netflix, Xylem and others are putting corporate cash to work in financially underserved communities by moving money to CDFIs, LID credit unions and MDIs throughout the US. ... View More

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Uyghur Forced Labor Prevention Act Mandates Supply Chain Due Diligence

The law is a direct response to the widespread, well-documented reports of crimes against humanity in the Uyghur regions — and the fact that the reactions from most global brands to the issue have been, to put it lightly, disappointing. ... View More

Article
It’s 2022: Are Companies Walking Their Talk on Racial Equity?

JUST Capital’s 2022 Corporate Racial Equity Tracker reveals progress in key areas; but companies have a long way to go toward implementing meaningful actions that help fundamentally advance racial equity. ... View More

Article
Collaboration, Communication Key to Scaling Sustainable Forestry in Supply Chains

In a recent webinar, FSC, Procter & Gamble and Stok discussed how companies can fulfill their role in the responsible sourcing and manufacturing of products derived from forests. ... View More

Article
Recycle Your Plastics, Not Your Visuals: A Modern Marketer’s Guide to Sustainability

By refreshing these assets, matching consumer sentiment and upleveling authentic storytelling, brands can better reflect the increasingly conscious world around them and create stronger connections to audiences yearning to make a difference. ... View More

Article
New Guide to Aid US Food Sector’s Climate Transition Plans as Investors Ramp Up Pressure

Investors can use the guide to engage companies by emphasizing the importance of disclosing their full-scope GHG emissions and setting 1.5°C emissions-reduction targets — ahead of forthcoming mandates. ... View More

Article
Why Pushing Doesn’t Work … and a Better Way to Change Minds

Sometimes change doesn’t require more horsepower. Sometimes we just need to unlock the parking brake. This book is about finding the parking brakes — discovering the hidden barriers preventing change that are thwarting action and learning how to ... View More

Article
eBay Releases Methodology for Calculating Environmental, Financial Benefits of Recommerce

The resale giant says the information allows consumers to make meaningful decisions about what used or refurbished products to purchase, by understanding how the positive environmental impact from purchases are calculated. ... View More

Article
What Are Plastic Credits? A 4-Minute Explainer

As the global plastic-pollution crisis continues to deepen, key stakeholders must come together to find and fund solutions. The introduction of plastic credits has brought with it a renewed cause for optimism. ... View More

Article
AT&T Releases Projections on Climate-Fueled Natural Disasters to Help US Build Resilience

The telecommunications giant hopes the publicly available data can help guide the climate-adaptation efforts of the people and communities it serves. ... View More

Article
Country Crock’s Cover Crop Whiskey Shows Benefits of Regenerative Farming Practices

Kansas City distiller J. Rieger & Co. has crafted a one-time edition of Cover Crop Whiskey, made with cereal rye from local farms, to raise awareness of more sustainable farming practices. ... View More

Article
Sustainability Is Not Enough: Moving from Earth-Neutral to Earth-Positive

To create real change and avert a climate crisis, we must move beyond earth-neutral and embrace earth-positive — and that starts with your narrative. Here are three ways to ensure that your business, your brand and your ethos are all earth-positive... View More

Article
Why More Brands Should Get Grief-Smart This Mother's Day, and Every Day

Sometimes, Mother’s Day — and any number of other marketing holidays celebrating relationships — can hurt. When brands go beyond sales pitches to show their humanity around these occasions, they can set themselves apart and create the more auth... View More

Article
New Partnerships Putting Mycoprotein at Center of Sustainable Food Future

A new MycoTechnology partnership will scale production of mycoprotein and eliminate food waste in Oman; while Quorn and Drew Barrymore expand their partnership with a new educational series, “Myco101.” ... View More

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