WALKING THE TALK -
How can organizations best align their core business activities with community wellbeing? That was the topic of a recent Sustainable Brands webinar hosted by EVERFI and featuring insights from AT&T, EcoRise and Hershey.
WALKING THE TALK -
Like Earth Day, COP26 might rally internal measures on sustainability issues right now, but how can businesses stay on course and maintain that passion and focus once the moment has been and gone?
MARKETING AND COMMS -
Given the pandemic pause, it’s hard to say whether these labels will sway
decision-making for travelers. Regardless, these publicly shared labels hold travel companies accountable for measuring, sharing and continuing to reduce their carbon emissions.
WALKING THE TALK -
Because it begs this response: “Really? If you’ve been doing sustainability for decades, why is the planet (and the human race) in the trouble it’s in?” And
corporate America doesn’t really have a good answer to that.
MARKETING AND COMMS -
A leader in the water sports industry, NRS was shy about tooting its sustainability horn. So, it asked us: How much value does the market place on brand-level commitment to sustainability vs. product-level initiatives? Turns out, touting any of the brand’s many attributes generated a significant increase in consumer preference.
COLLABORATION -
2019’s Ocean Plastics Leadership Summit transformed not only its host organization and its 165 participants — it catalyzed action around plastic waste at an unprecedented scale. We caught up with Ocean Plastic Leadership Network founder Dave Ford to learn more.
WALKING THE TALK -
Join us at SB’21 San Diego on Monday, October 18th — for a 2-hour workshop designed to arm every participant with the ideas and tools necessary to create a more powerful and purposeful brand.
ORGANIZATIONAL CHANGE -
'Climate Solutions at Work' creates a new standard of business climate leadership, driven by employees equipped to take bolder action at work. By moving step-by-step through topics primed for
transformation, the guide is a new north star for employees looking to push beyond net zero.
WALKING THE TALK -
As governments and public entities remain slow-moving, companies backing their values with action matters more than ever. But for those unsure how to respond to shifting expectations, how do they know they’re leading in a responsible way?
BEHAVIOR CHANGE -
The two companies have teamed up to develop an interactive, educational and entertaining experience designed to educate families on how they can conserve resources in their homes with a few simple changes.
MARKETING AND COMMS -
The Swedish EV maker finds vast differences in CO2e throughout the life of its vehicles, depending on the source of the charging energy.
MARKETING AND COMMS -
New partnership enables foodservice operators to easily guide diners toward climate-friendly food choices. Nestlé Professional Cool Food Meals will
incorporate plant-based proteins from Sweet Earth Foods, which will be carbon neutral by 2025.
ORGANIZATIONAL CHANGE -
Can businesses do anything to mitigate their employees’ vulnerability to fake news? And should they? Corporate schooling might be an uncomfortable idea, but it could be essential to the future of US capitalism and democracy.
MARKETING AND COMMS -
The brewing giant joins 16 other global companies in signing onto the World Federation of Advertisers’ Planet Pledge, which aims to change marketing from a driver of consumption into a catalyst for more sustainable thinking and behavior.
THE NEXT ECONOMY -
The first consumer electronics company to provide detailed carbon-impact data on all of its products, Logitech says all of its products and operations will be carbon neutral by the end of 2021.
MARKETING AND COMMS -
The First Educator Advantage (FEA) is when a CPG brand is first to educate consumers on an impact topic that does not yet hold mainstream materiality. Here, we explore how successfully executing this strategy can reduce scope 3 emissions, increase consumer loyalty and allow R&D teams to effectively innovate for the market.
MARKETING AND COMMS -
To foster courage in the face of crisis, empowerment through transparency, trust through intersectional action and a constant determination to iterate and
improve can give hope and empowerment in a troubling age.
ORGANIZATIONAL CHANGE -
The beauty giant is the first in the world to earn EDGEplus certification, for a pay assessment tool allowing the company to achieve organizational gender pay equity.
WALKING THE TALK -
From our work supporting leaders to deliver brand value through purpose, we’ve identified five skills that every brand leader now needs — but as yet, not enough have.
MARKETING AND COMMS -
Gelo’s ‘Parent Track’ aims to build on the recent surge of kids educating their parents and driving more sustainable practices at home.