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New Consumer Research Highlights Sustainability Opportunities for Brands in Asia

The first-ever Asian version of the Socio-Cultural Trend Tracker shows the huge opportunity that await brands for meeting conscious consumers’ needs and desires in Japan, South Korea, Thailand and Malaysia. ... View More

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Focusing on What Matters: How PMI Transparently Identifies ESG Priorities

PMI recently released its 2021 Sustainability Materiality Report, which describes how the company identifies the ESG topics that inform its strategies, goals, and reporting. It’s conducted with full transparency — for stakeholders, and for societ... View More

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EU Proposes Plan to Hold Companies Accountable for Human Rights Violations

The Directive on Corporate Sustainability Due Diligence would oblige companies to identify, prevent, and mitigate human rights and environmental violations in their value chain. But there is debate over whether companies can be reasonably expected to... View More

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From Shores to Shelves: Codifying Ocean Plastic Supply Chains

Brands committed to increasing sustainability by putting ocean plastic to good use deserve the infrastructure and data they need to verify their products and meet the standards that consumers demand. ... View More

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Why the Business World Should Use India as a Model for Corporate Social Responsibility

In India, CSR is approached with a rigor not found anywhere else in the world. Here, we see how businesses around the world can learn from the Indian approach to CSR — to ensure that every dollar spent has the best societal impact, while improving ... View More

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Company-Specific ESG Adoption Pushes Leaders to Dig Deeper

The rise of company-specific materiality assessments will require companies to undertake substantial organizational and behavioral adjustments, reduce their reliance on standardized metrics, and incent investors to dig more deeply into the inner work... View More

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Will Carbon-Labeled Products Sell More? Here’s What We Know

Even with an uptick in consumer knowledge of climate issues and food brands sharing carbon-footprint data for their products, the CPG world is still wondering if carbon-labeling is worth the effort and investment. Here are 5 key takeaways from recent... View More

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Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual

Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale. ... View More

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Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?

Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect stakeholders with brands than a half... View More

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Attention, Corporations: Creative Accounting Will Not Save Us from the Climate Crisis

The first Climate Corporate Responsibility Monitor dissects the climate pledges of 25 of the world’s leading companies — and finds they fall well short of the action required to help the world avoid the effects of catastrophic climate change. ... View More

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Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste

In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’ ... View More

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WSL: Riding the Wave to Sports Industry Leadership in Sustainability

The World Surf League has chosen to focus on the specific threats to its “playing field.” This risk-turned-opportunity approach to building a sustainability strategy is the best way for other leagues and teams to ‘find their wave,’ addressing... View More

Article
Is There a Secret Recipe for Successful Consumer Climate Communication?

It’s true what they say: The way to someone’s heart is often through their stomach. A new WRI study suggests that carefully reframing menu language can successfully nudge diners toward more climate-friendly food options. ... View More

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5 Ways to Turn Your Purpose into a Competitive Advantage

An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire ... View More

Article
When It Comes to Sustainable Cotton, Transparency Is Material

Raw material sourcing is more important than ever. Evolving attitudes among brands, retailers and consumers are creating demand for greater sustainability and transparency — starting at the seed and throughout the entire supply chain. ... View More

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Thai Coconut Giant Partners to Root a Rare Type of Labor Abuse Out of Its Supply Chain

It seems human rights abuses aren’t the only labor issues companies need to watch out for in their supply chains. Here, Thailand-based Theppadungporn Coconut Company details how it partnered to create the first audit scheme specifically designed to... View More

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Climate Action Plans: How Do We Know If We’re Making Real Progress?

In our experience, it’s challenging to proceed from knowing your company’s emissions profile to crafting a climate action plan to reduce it. Successful companies will adopt the right mix of strategies for them — which is where the bigger challe... View More

Article
Different Paths, Common Goal: How More Companies Are Providing Living Wages

Paying living wages throughout supply chains can mean changing business models, which can seem insurmountable. But a series of case studies from IDH shows how companies and coalitions are making real progress on their commitments. ... View More

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BlackRock's Fink Expounds on Need for Decarbonization, But Not Divestment

In his annual letter to CEOs, BlackRock CEO Larry Fink says that, while decarbonizing the global economy is ‘the greatest investment opportunity of our lifetime,’ he also asserts that ‘divesting from entire sectors will not get the world to net... View More

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5 Consumer Trends That Will Shape How Brands Source, Produce Goods in 2022

Consumer insights demonstrate need for brands to make good on their sustainability and human rights claims, and make it even easier for shoppers to shop their values. ... View More

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