WALKING THE TALK -
In the past week, both Nike and Chipotle announced new sets of environmental and
social goals — and systems with which their executives’ compensation will be
tied to achieving them.
MARKETING AND COMMS -
One major reason that most sustainability writing is bad is that it’s written by a microscopic number of smart people who think and talk the same way,
unintentionally excluding the bulk of audiences that need to be spoken to.
MARKETING AND COMMS -
Unilever is eliminating the word “normal” from all of its beauty and personal care brands’ packaging and advertising, championing a new era of beauty that is equitable and inclusive, as well as sustainable.
CHEMISTRY, MATERIALS & PACKAGING -
Here, Cathy Combs, Eastman’s Director of Sustainability, details the materials giant’s ongoing journey to embedding sustainability into its core strategy — to enhance quality of life in a material way.
WALKING THE TALK -
If you are truly looking for ways to maintain or establish your company as a leader in sustainability, and to minimize backlash from critical stakeholder groups, get thee to a 1.5°C science-based target as soon as you can.
THE NEXT ECONOMY -
In many parts of Asia, COVID-19 is relatively under control; and the focus is on recovery. How the region responds, and how much companies push for a sustainable post-pandemic economy could influence the entire world, due to Asia’s place as
the global driver of innovation and change.
THE NEXT ECONOMY -
At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pandemic world.
BUSINESS CASE -
In its latest research to understand consumer expectations of responsible brands, Porter Novelli used social psychology to unpack why consumers prefer Purpose-driven brands — and the importance of strong storytelling to complement sound business strategies.
MARKETING AND COMMS -
The proliferation of ineffective communications is
holding sustainability back in its most critical decade. There is no more time for boring, beige writing. We need language that teaches, convinces and inspires — before it’s too late.
WALKING THE TALK -
The next frontier of sustainability is regeneration
— building brands that actively restore and renew a system. And that’s as true for our systems that continue to allow racial injustice as for our environmental ecosystems.
WALKING THE TALK -
The disconnect between many companies’ public sustainability ambitions and their non-public lobbying efforts can no longer be excused. The Erb Institute’s Corporate Political Responsibility Taskforce is helping companies connect the dots.
MARKETING AND COMMS -
If consumers are to embrace sustainable products en masse, they need better information to be able to make an informed choice — and this is where marketeers have a vital role to play.
CHEMISTRY, MATERIALS & PACKAGING -
33 companies participated in the 5th Annual Chemical Footprint Project survey. For the first time, seven companies scored over 80% of possible points.
MARKETING AND COMMS -
Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and
society. What if that money was used for good?
SUPPLY CHAIN -
When it comes to one of the world’s most polluting and exploitative industries, more and more consumers are demanding transparency. We have the technology to deliver end-to-end transparency and to support the reinvention of the fashion
industry.
MARKETING AND COMMS -
Telling the stories of the people and forests behind FSC-certified products deepens consumers’ connections with the brands, and demonstrates the impacts of responsible sourcing. We expect this is just the beginning, due to the clear signals of consumer demand for these stories.
MARKETING AND COMMS -
The explosion and proliferation of social media has given power to the masses to share their opinions about brands — and sway others’ opinions in the process. But 73% of those surveyed said they’re less likely to cancel a purpose-driven brand.
THE NEXT ECONOMY -
COVID-19 showed us that we can respond quickly to a crisis, and that industry collaboration is an achievable goal. Looking ahead, we have an opportunity to redefine our planet’s future by setting more ambitious sustainability goals and shortening the timeframe in which we deliver on them.
MARKETING AND COMMS -
Here, we discuss how companies — particularly larger, multi-facility enterprises — can ensure they are getting an accurate picture of their energy usage and GHG emissions.
FINANCE & INVESTMENT -
Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both.