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Assets About Corporate Communications

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Attention, Business Leaders: Environmental Rights, Human Rights Inextricably Linked

Perhaps the takeaway of the week is that the ‘next 10 years’ of business and human rights coincide with the 2030 deadline for us to halve carbon emissions — and that environmental rights are now very clearly seen as human rights. Companies purs... View More

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2021 a ‘Landmark’ for Corporate Human Rights Litigation

On day two of the UN Forum on Business and Human Rights, delegates discussed how environmental damage is being viewed as a human rights violation in a growing number of court cases around the world — and that the UN Guiding Principles may increasin... View More

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Racing to Zero, Part 1: On Track, or Playing with Numbers?

Many companies say they’ve reached their net-zero goals, but is it really that easy? We can make the numbers look good, at least in the short-term; or we can strive for greater impacts — towards real zero and beyond. If we don’t take this chall... View More

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Where Is the New Roadmap for Business and Human Rights Taking Us?

As delegates from the UN launched the roadmap at day one of this year's Business and Human Rights Forum, full respect for human rights by business was described as a strategic — not just an operational — issue, requiring a change of corporate cul... View More

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Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping

Consumers are more and more inclined to buy from brands that align with their beliefs and values; and anti-Black Friday is an important indicator of the growing chasm between purpose-driven brands and those still banking on business-as-usual approach... View More

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Net Zero: 4 Signs We’re on the Verge of a Systems Change

The roadmap and momentum are there; so, the big issue now is acceleration. We have the capacity to build a better future — and right now, some leaders are driving a fundamental redefinition of value by adopting new metrics and standards. ... View More

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‘Vanguardians of the Galaxy’ Stunt Shows Climate Laggards Can No Longer Fly Under the Radar

Two recent releases by a noted activist group put tough questions in front of one of the world’s largest financial institutions — which would be wise to pay attention. ... View More

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Thinking About the Box: The Role of Digital Printing in Packaging Sustainability, Consumer Experience

Brands have a powerful voice and field of influence; by leading by example on digital packaging innovation, they can not only reduce their impact on the environment, but be heroes of change and inspire others to take positive action, as well. ... View More

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Brightworks: Looking at the ‘Brightside’ of Material Health & Sustainable Design

Brightworks’ materials scoring methodology distills existing product sustainability standards and attributes into holistic, comparable, numerical scores — making it easier for manufacturers, the design industry and design clients to create and se... View More

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A Smoke-Free, Carbon-Neutral Future: PMI’s Plan to Accelerate Climate Goals While Transforming Its Business

By disclosing our Low-Carbon Transition Plan, we encourage investors and other stakeholders to evaluate whether our company is on the right path, give us feedback, and have an open dialogue with us. I am confident our actions will speak louder than o... View More

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The Engagement Imperative: How Organizations Can Align with Their Communities’ Needs

How can organizations best align their core business activities with community wellbeing? That was the topic of a recent Sustainable Brands webinar hosted by EVERFI and featuring insights from AT&T, EcoRise and Hershey. ... View More

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COP26: Maintaining the Momentum

Like Earth Day, COP26 might rally internal measures on sustainability issues right now, but how can businesses stay on course and maintain that passion and focus once the moment has been and gone? ... View More

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Tourism Carbon Labels Educate Travelers, Motivate Companies to Reduce Emissions

Given the pandemic pause, it’s hard to say whether these labels will sway decision-making for travelers. Regardless, these publicly shared labels hold travel companies accountable for measuring, sharing and continuing to reduce their carbon emissio... View More

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Hey, Corporate America: Please Stop Saying, ‘We’ve Always Done Sustainability!’

Because it begs this response: “Really? If you’ve been doing sustainability for decades, why is the planet (and the human race) in the trouble it’s in?” And corporate America doesn’t really have a good answer to that. ... View More

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What Happens When an Environmental Leader Finally Claims the Mantle? NRS Asked Triple Gap & Valutus to Find Out

A leader in the water sports industry, NRS was shy about tooting its sustainability horn. So, it asked us: How much value does the market place on brand-level commitment to sustainability vs. product-level initiatives? Turns out, touting any of the b... View More

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OPLN: Experiential Learning for the Win (or, How to Really Turn the Tide on Global Plastic Pollution)

2019’s Ocean Plastics Leadership Summit transformed not only its host organization and its 165 participants — it catalyzed action around plastic waste at an unprecedented scale. We caught up with Ocean Plastic Leadership Network founder Dave Ford... View More

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The Purpose Advantage: How to Activate Purpose to Build New Brand Value

Join us at SB’21 San Diego on Monday, October 18th — for a 2-hour workshop designed to arm every participant with the ideas and tools necessary to create a more powerful and purposeful brand. ... View More

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Project Drawdown Offers Guide for Employees to Enact Climate Solutions at Work

'Climate Solutions at Work' creates a new standard of business climate leadership, driven by employees equipped to take bolder action at work. By moving step-by-step through topics primed for transformation, the guide is a new north star for employee... View More

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Q&A: The Role of Corporate Integrity, Authenticity in a Polarized World

As governments and public entities remain slow-moving, companies backing their values with action matters more than ever. But for those unsure how to respond to shifting expectations, how do they know they’re leading in a responsible way? ... View More

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P&G, Walmart Collaborate on Interactive Experience to Help Guide Better Purchases, Habits

The two companies have teamed up to develop an interactive, educational and entertaining experience designed to educate families on how they can conserve resources in their homes with a few simple changes. ... View More

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