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Assets About Corporate Communications

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Article
Sustainable Finance Is More Than a Trend

Climate change is an issue of global concern; more and more prominent investors, businesses and institutions are calling for the incorporation of climate-related financial disclosures — and the US financial sector is uniquely positioned to take act... View More

Article
P&G & GLAAD’s ‘Visibility Project’ to Advance LGBTQ Visibility in Advertising

P&G has committed $1M over three years and partnered with GLAAD to work with brands and agencies to advance LGBTQ inclusion in advertising. New study finds senior marketing and ad execs recognize LGBTQ inclusion as a force for positive social cha... View More

Article
Is Sustainable Business ‘Complicit,’ a ‘Distraction,’ and ‘Duplicitous’? A Response, Part 2

Schendler is clearly most right in his assertion that sustainable business has not achieved its potential. But I believe it is still possible for the field to become the hero we need more than ever, along with other complementary and synergistic chan... View More

Article
Mattel PlayBack to Give Old Toys New Life

With new takeback program, families can now send old toys back to Mattel, which will recover and reuse materials for use in future Mattel products. ... View More

Article
Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces

At Sustainable Brands’ latest Just Brands event, experts from across the spectrum of business discussed corporate efforts to support diversity, equity, inclusion and justice (DEIJ) issues — and how stakeholders will no longer tolerate a gap betwe... View More

Article
Decoding Ocean Plastic for Brands: Small Details, Big Impacts

While the terminology soup of recycled plastic sourcing is daunting, at the end of the day every ton of plastic recycled and put back into a circular economy is part of the solution. The key for brands is to be clear and honest in communications with... View More

Article
Is Sustainable Business ‘Complicit,’ a ‘Distraction’ and ‘Duplicitous’? A Response, Part 1

It will take many things to address society’s many immense problems. But there’s no reason an elevated sustainable business sector (or better, someday, a sustainable business-centric economy) can’t play a disproportionately positive and critica... View More

Article
Reimagine Gender: Helping Corporate America Create Truly Inclusive Workplace Cultures

We caught up with Reimagine Gender CEO Lisa Kenney, to discuss why it's critical for businesses to embrace a broader understanding of gender as part of their inclusivity efforts. ... View More

Article
Epicurious Chops Beef to ‘Encourage More Sustainable Cooking’

The web's most award-winning food site is encouraging home cooks to expand their culinary repertoires and embrace less resource-intensive menu options. ... View More

Article
The Luxury Consumer, Sustainability and Social Responsibility: It’s Complicated

Whether environmental or social, luxury brands will have to contend with issues related to corporate social responsibility — it’s in the zeitgeist. “Being your best self” is the essence of luxury. Values and purpose are thus luxury essentia... View More

Article
Are you ‘Looped In’? Circular Economy Leaders Share Their Latest Solutions

In Dow’s ‘Looped In’ series, Global Sustainability Director Jeff Wooster talks with circular economy advocates from major brands to discuss promising initiatives and partnerships, and what we can learn from the results. ... View More

Article
Regeneration: Understanding the Paradigm Change and How We’ll Get There

“Regeneration” is not a just new word to replace the now-overused term “sustainability.” It represents a new way of thinking — an entirely new level of ambition that implies, ultimately, a new paradigm. ... View More

Article
Corporations Standing Up for Voting Rights: Not Politics, Just Smart Business

It’s becoming more common for companies to put their weight behind a range of urgent social issues. This isn’t about partisanship or “wokeness” — it’s about the core values held by many Americans and a desire among forward-thinking corpo... View More

Article
How to Effectively Visualize Sustainability in Our New, More Empathetic World

There is an urgent need to move the visual language of sustainability forward, so being able to represent both technological and societal progress is key. ... View More

Article
Sustainable Brands Pursues Broad-Based Business Transformation

SB announces PMI as the first graduate of its Voyager program — established to support the transformation of brands that face significant challenges related to ESG performance and reputation. ... View More

Article
Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living

So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspiratio... View More

Article
Shoppers Play a Huge Role in the Climate Battle

Two innovative new offerings provide forward-thinking companies an engaging way to not only compensate for their product emissions, but to engage with their customers around climate action in a new way.  ... View More

Article
Dow Unwraps Packaging Science, Sustainability Topics with New Podcast

"Plastics Unwrapped" provides savvy brands an insider’s look into some of the latest innovations in recyclable plastics, and tackles complex and fascinating science and sustainability questions. ... View More

Article
Netflix Commits to Net Zero by 2022, Better Representation Onscreen and Off

Netflix’s new goals include achieving carbon neutrality by 2022. The company also revealed impressive stats behind viewer interest in sustainability-themed programming; and pledged to achieve more balanced representation of underrepresented communi... View More

Article
What Gets People to Act: Doom and Gloom or Rainbows and Sunshine?

The negative framing that accompanies “traditional” climate communications risks turning people off, but exclusively positive framing has its own issues. Long story short, we need both. Here are a few tips for choosing the right one. ... View More

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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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