WALKING THE TALK -
In a recent study, we discovered shifts in thinking from both brand and consumer values: The gap between what they believe and how they are acting on such
beliefs is narrowing, particularly when brands make sustainability accessible and affordable.
MARKETING AND COMMS -
These three concepts highlight how understanding human thought processes can influence the adoption of sustainable behaviors and promote corporate
sustainability. Think about the messages you’re giving as a business, and how these can be tweaked to empower your stakeholders.
SUPPLY CHAIN -
After an unprecedented year, Keurig Dr Pepper’s 2020 Corporate Responsibility Report reveals how partnerships, innovation, transparency and investment allowed the company to achieve goals and launch industry-first new commitments.
THE NEXT ECONOMY -
The latest IPCC report can’t be ignored — and it does our species and planet a disservice to pretend the situation will miraculously reverse itself. Here’s an overview and what companies should do in response.
THE NEXT ECONOMY -
The online real estate brokerage site now includes data from ClimateCheck to help home buyers and sellers understand the risk for fire, heat, drought and storms in their area over a 30-year mortgage.
WALKING THE TALK -
The world’s largest adventure travel company and certified B Corp is advocating for the safe return of international travel and improved access to COVID-19 vaccinations in low-income countries around the world.
LEADERSHIP -
2021 Sustainability Leaders Survey examines attitudes of nearly 700 experts from over 70 countries, reflecting on the pandemic’s implications for sustainable social and environmental development agendas — and who is perceived to be leading the charge.
MARKETING AND COMMS -
The Provenance Framework debuts as the UK government cracks down on greenwashing, and competition regulators find that up to 40% of firms’ environmental claims could be misleading.
PRODUCT, SERVICE & DESIGN INNOVATION -
Future Fit Foods’ line of nutritious, sustainably sourced, freeze-dried soups is the company’s first step in its mission to reinvent food from
ingredients to packaging — and truly democratize sustainable nutrition.
WALKING THE TALK -
Regenerative practice starts and continues with personal development. It is not a tool but a practice of conscious participation and co-creation. Working regeneratively is about revealing potential, rather than disappearing down rabbit holes of solving problems in isolation.
SUPPLY CHAIN -
A new campaign around World Chocolate Day aims to help consumers understand the exploitation that too often accompanies the farming, trade and production of chocolate treats — while highlighting the positive impacts of choosing fair and ethically sourced cocoa.
WALKING THE TALK -
As we exit Pride month and look to WorldPride in August, it’s apparent that we’re at an inflection point for purpose — one that requires consistent corporate action that positively impacts LGBTQIA+ people, no matter where they are in one’s workforce or world.
MARKETING AND COMMS -
The happiness of buying new shoes is a short-lived dopamine kick, whereas finding better ways of living in balance with yourself adds lifelong value. It’s time to create a new offering: Who can you help people become?
ORGANIZATIONAL CHANGE -
How can an organization enact profound ESG governance in a sector of the economy that might not be facing external pressures to operate more sustainably? The Cox family of companies accepted this challenge before sustainability was even in the zeitgeist.
WALKING THE TALK -
The nation’s largest online racial justice organization has outlined new demands of corporations that made racial justice statements to urge them to move
#BeyondTheStatement.
THE NEXT ECONOMY -
If you’re a brand that cares about the environment or society but doesn’t invest in education, you’re missing an opportunity to expand your impact. This connects
to a larger issue — how CSR and sustainability go far beyond any company’s immediate customer base or market.
WALKING THE TALK -
When Kevin Murphy announced that all of its packaging would be made from “plastic pulled from the ocean,” it had every intention of delivering that. While the claim was doomed from the start, the company quickly communicated its mistake with tact, transparency and a plan to make it right.
FINANCE & INVESTMENT -
Amazon, Disney, Google and Netflix are among the founding companies behind the Business Alliance for Scaling Climate Solutions (BASCS), to increase the scale and impact of business investment in climate solutions.
FINANCE & INVESTMENT -
Climate change is an issue of global concern; more and more prominent investors,
businesses and institutions are calling for the incorporation of climate-related financial disclosures — and the US financial sector is uniquely positioned to take action.
MARKETING AND COMMS -
P&G has committed $1M over three years and partnered with GLAAD to work with brands and agencies to advance LGBTQ inclusion in advertising. New study finds senior marketing and ad execs recognize LGBTQ inclusion as a force for positive social change, yet worry about authentic representation.