Assets About Corporate Communications
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Sustainability or Spin? Why Straight Facts Matter Most
As demand for better brands continues to increase, we can expect an exponential increase in two things: ‘green’ brand claims and the level of public scrutiny. Before your brand team loses time, money and precious brand equity, check out this summ... View More
The Sustainable Brands Network, Ukraine & the Power of Community
SB amplifies the actions of its global community and governments in support of Ukraine and reflects on the conflict’s potential impacts on long-term sustainability efforts. ... View More
Now More Than Ever, Food Companies Need to Show Their Work on Climate Commitments
Detailed disclosure is critical in climate action plans. An emissions-reduction target is insufficient without baseline emissions data to compare it to; because investors and stakeholders have no way of knowing if major sources of emissions are going... View More
Transparency and Traceability Must Drive Sustainable Fashion
Traceability is the foundation upon which we can truly revolutionize the fashion industry, revealing the actual costs of products and ensuring that the wealth generated from production gets redistributed more fairly. ... View More
Advertising: A Missing Link in Successful Corporate Climate Action Plans
Advertising is a $700B industry that has been overlooked as a source of significant carbon emissions. To achieve sustainable advertising, we must make it easier for companies to calculate their Scope 3 emissions. Here's how some of the world's larges... View More
New Platform to Help Apparel Brands Illuminate Darkest Corners of Supply Chains
Laudes Foundation’s Transparency in Action portal features best practices, expert advice, tools and resources — including information on existing and upcoming legislation — for brands to take informed steps towards transparency and expand their... View More
New Consumer Research Highlights Sustainability Opportunities for Brands in Asia
The first-ever Asian version of the Socio-Cultural Trend Tracker shows the huge opportunity that await brands for meeting conscious consumers’ needs and desires in Japan, South Korea, Thailand and Malaysia. ... View More
Focusing on What Matters: How PMI Transparently Identifies ESG Priorities
PMI recently released its 2021 Sustainability Materiality Report, which describes how the company identifies the ESG topics that inform its strategies, goals, and reporting. It’s conducted with full transparency — for stakeholders, and for societ... View More
EU Proposes Plan to Hold Companies Accountable for Human Rights Violations
The Directive on Corporate Sustainability Due Diligence would oblige companies to identify, prevent, and mitigate human rights and environmental violations in their value chain. But there is debate over whether companies can be reasonably expected to... View More
From Shores to Shelves: Codifying Ocean Plastic Supply Chains
Brands committed to increasing sustainability by putting ocean plastic to good use deserve the infrastructure and data they need to verify their products and meet the standards that consumers demand. ... View More
Why the Business World Should Use India as a Model for Corporate Social Responsibility
In India, CSR is approached with a rigor not found anywhere else in the world. Here, we see how businesses around the world can learn from the Indian approach to CSR — to ensure that every dollar spent has the best societal impact, while improving ... View More
Company-Specific ESG Adoption Pushes Leaders to Dig Deeper
The rise of company-specific materiality assessments will require companies to undertake substantial organizational and behavioral adjustments, reduce their reliance on standardized metrics, and incent investors to dig more deeply into the inner work... View More
Will Carbon-Labeled Products Sell More? Here’s What We Know
Even with an uptick in consumer knowledge of climate issues and food brands sharing carbon-footprint data for their products, the CPG world is still wondering if carbon-labeling is worth the effort and investment. Here are 5 key takeaways from recent... View More
Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual
Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale. ... View More
Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?
Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect stakeholders with brands than a half... View More
Attention, Corporations: Creative Accounting Will Not Save Us from the Climate Crisis
The first Climate Corporate Responsibility Monitor dissects the climate pledges of 25 of the world’s leading companies — and finds they fall well short of the action required to help the world avoid the effects of catastrophic climate change. ... View More
Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste
In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’ ... View More
WSL: Riding the Wave to Sports Industry Leadership in Sustainability
The World Surf League has chosen to focus on the specific threats to its “playing field.” This risk-turned-opportunity approach to building a sustainability strategy is the best way for other leagues and teams to ‘find their wave,’ addressing... View More
Is There a Secret Recipe for Successful Consumer Climate Communication?
It’s true what they say: The way to someone’s heart is often through their stomach. A new WRI study suggests that carefully reframing menu language can successfully nudge diners toward more climate-friendly food options. ... View More
5 Ways to Turn Your Purpose into a Competitive Advantage
An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire ... View More
