Assets About Corporate Communications

Found 1304 assets. Page 20 of 66.

Article
Organizational GovernanceMarketing & Communications
Behemoths and B Corps: Multinationals’ Role in the Stakeholder Economy
Behemoths and B Corps: Multinationals’ Role in the Stakeholder Economy
Published on July 26, 2022
About a 6 minute read

Several global brands have now achieved B Corp certification, leading some to criticize certifier B Lab for abandoning its original mission: Making business a force for good. But, as advocates point out, welcoming multinationals into the B Corp famil... View More

Article
Collaboration & Co-Creation
Brands Unite: Scaling ESG Impact Through Industry Partnerships
Brands Unite: Scaling ESG Impact Through Industry Partnerships
Published on July 25, 2022
About a 6 minute read

The role of business in the health of society and the planet has never been more critical. And as stakeholder calls for companies to use their resources for social and environmental good grow louder, it’s clear that not even multinationals can effe... View More

Article
Organizational GovernanceOrganizational Governance
How to Sell Sustainability as a Key Measure of Business Success
How to Sell Sustainability as a Key Measure of Business Success
Published on July 18, 2022
About a 7 minute read

When companies make bold commitments to sustainability, we all win. Here, we share lessons learned and ongoing challenges from three very different corporate sustainability journeys — to show others on the front lines that they are not alone. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
How Can We Direct Consumers Toward More Impactful Sustainable Behaviors?
How Can We Direct Consumers Toward More Impactful Sustainable Behaviors?
Published on July 13, 2022
About a 5 minute read

Research from Sustainable Brands and Ipsos reveals a global misperception on the most impactful sustainable behaviors — with a belief that recycling will yield bigger benefits than eating plant-based diets, increasing energy efficiency, and 58 more... View More

Article
Organizational GovernanceOrganizational GovernanceRegulation & Public Policy
Brands Walk Their Talk in Support of Women’s Rights
Brands Walk Their Talk in Support of Women’s Rights
Published on July 13, 2022
About a 4 minute read

Setbacks such as the overturning of Roe v. Wade offer brands the opportunity to demonstrate their true commitment to supporting a healthy, equitable future for all. ... View More

Article
Finance & InvestmentOrganizational Governance
ESG 2.0: From Corporate Proclamations and Doing Less Harm to Putting Our Money Where Our Mouths Are
ESG 2.0: From Corporate Proclamations and Doing Less Harm to Putting Our Money Where Our Mouths Are
Published on July 12, 2022
About a 5 minute read

“ESG in its fullest form hasn’t really been done yet. Its full potential is at the intersection of ESG and impact investing, where we can move from passive divesting and screening out of negative investments to proactive investments that generate... View More

Article
Circular EconomyCircular Economy
What Is Plastic Neutrality and How Do We Get There?
What Is Plastic Neutrality and How Do We Get There?
Published on July 11, 2022
About a 7 minute read

Plastic neutrality is achieved when an individual or organization’s plastic footprint is measured and balanced by the removal and recovery of plastic waste from nature, and complemented by reductions in plastic use. ... View More

Article
Supply ChainMarketing & Communications
New eCommerce Platform Will Decrease Supply Chain Opacity, One Purchase at a Time
New eCommerce Platform Will Decrease Supply Chain Opacity, One Purchase at a Time
Published on July 7, 2022
About a 5 minute read

Neuterra enables consumers to make data-driven purchasing decisions and helps brands gain valuable insights on sustainability trends, with the goal of revealing the true cost of consumption and taking an intersectional approach to addressing the clim... View More

Article
Circular EconomyCollaboration & Co-Creation
In Conversation with Dow: The Unexpected and Unconventional Partnerships That Launch Circular Solutions
In Conversation with Dow: The Unexpected and Unconventional Partnerships That Launch Circular Solutions
Published on July 7, 2022
About a 6 minute read

Dow Sustainability Director Julie Zaniewski kicks off this conversation series by sharing insights into how the chemical giant is shaking up business as usual to deliver solutions. ... View More

Article
Finance & InvestmentMarketing & Communications
Water Risk Is a Financial Risk: Companies Will Soon Have the Tools to Calculate, Disclose and Mitigate It
Water Risk Is a Financial Risk: Companies Will Soon Have the Tools to Calculate, Disclose and Mitigate It
Published on July 5, 2022
About a 4 minute read

For too long, investors have lacked the data and analytics to make well-informed investment decisions around the financial risks of water impacts. That is about to change. ... View More

Article
Marketing & Communications
The Doomsday Clock Is Ticking on the World’s Biggest Advertising Festival
The Doomsday Clock Is Ticking on the World’s Biggest Advertising Festival
Published on June 27, 2022
About a 7 minute read

The heat is on — from Greenpeace protesting Cannes to concerned citizens and legislative pressure — for advertisers to make their work count for more than selling more products to the Western world. Here are six key takeaways from this year’s C... View More

Article
Innovation & TechnologyCircular EconomyCollaboration & Co-CreationGlobal Partners
‘Changing Our DNA’: Brands Large and Small Illustrate New Models for Sustainability in Asia
‘Changing Our DNA’: Brands Large and Small Illustrate New Models for Sustainability in Asia
Published on June 24, 2022
About a 4 minute read

On day two of SB’22 Kuala Lumpur, leaders in construction, eco-tourism, artisanal goods, marketing and more highlighted successes and challenges behind next-generation sustainability strategies — and the need for Malaysian brands to embrace colla... View More

Article
Why, for Bumble Bee, Certification Matters for the Future of Sustainable Seafood
Why, for Bumble Bee, Certification Matters for the Future of Sustainable Seafood
Published on June 23, 2022
About a 5 minute read

As anyone who works on sustainable supply chains knows, getting transparency and/or certification on the final pieces can often be the most difficult. Bumble Bee’s goals will require ensuring better practices around catch reporting and verification... View More

Article
Organizational Governance
Talk Is Cheap: How Brands Can Move from Table Stakes to Putting a Stake in the Ground for Racial Justice
Talk Is Cheap: How Brands Can Move from Table Stakes to Putting a Stake in the Ground for Racial Justice
Published on June 22, 2022
About a 5 minute read

Two years after George Floyd’s murder galvanized the nation to address systemic racism, corporate progress on advancing racial equity in the workplace and community remains a mixed picture. Smoketown’s Ryan Pintado-Vertner lays out three approach... View More

Article
Marketing & Communications
Creatives for Climate Launching ‘Greenwash Watch’ to Help Radically Reskill the Communications Industry
Creatives for Climate Launching ‘Greenwash Watch’ to Help Radically Reskill the Communications Industry
Published on June 21, 2022
About a 3 minute read

Launching at Cannes Lions this week, the course is a response to industry professionals’ need to reskill to drive positive change at work: 40% of marketers report lacking relevant sustainability marketing qualifications, despite 76% having been inv... View More

Article
Marketing & Communications
Study Shows Purpose-Driven Ads Fall Short in Gaining, Holding Attention; New Approaches Needed
Study Shows Purpose-Driven Ads Fall Short in Gaining, Holding Attention; New Approaches Needed
Published on June 20, 2022
About a 4 minute read

Joint research by GfK and the Goodvertising Agency reveals value of 'transformational campaigns that empower consumers, rather than those that tout product attributes. ... View More

Article
Organizational Governance
New Report Outlines 5 Principles for Regenerative Brand Leadership
New Report Outlines 5 Principles for Regenerative Brand Leadership
Published on June 17, 2022
About a 4 minute read

BBMG and GlobeScan’s ‘Leading Regenerative Brands: Five Paradigm Shifts to Thrive in a World in Flux’ is part manifesto on the imperative to build a purpose-driven company and part handbook for how to do it. ... View More

Article
New MetricsOrganizational Governance
Measuring What Matters: PMI’s New Sustainability Index
Measuring What Matters: PMI’s New Sustainability Index
Published on June 14, 2022
About a 4 minute read

As we continue to transform and discover better ways to develop impactful solutions, we hope our transparency and ambitious targets will spark dialogue with those who can help accelerate the pace of change — to question, challenge and engage with u... View More

Article
Marketing & CommunicationsCircular EconomyOrganizational Governance
Fashion Is Still Rife with Greenwashing; But There Is a Bigger Picture for the Guilty Brands
Fashion Is Still Rife with Greenwashing; But There Is a Bigger Picture for the Guilty Brands
Published on June 13, 2022
About a 5 minute read

Many would also argue that the fashion industry is not being judged harshly enough and gets away with a lot. But there are steps in the right direction and nuances within sustainability ‘misses’ which, if built on, will generate needed momentum. ... View More

Article
Marketing & Communications
Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure
Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure
Published on June 10, 2022
About a 8 minute read

Marketers, this one’s for you: Just a few pearls of wisdom dropped on day two of Brand-Led Culture Change — including understanding and eliminating microaggressions, the secret sauce of shareable content, what matters to each target demographic, ... View More

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