Assets About Corporate Communications

Found 1304 assets. Page 18 of 66.

Article
Consumer Behavior ChangeMarketing & Communications
2 in 3 People May Be Willing to Halve Their Consumption to Help Save the Planet
2 in 3 People May Be Willing to Halve Their Consumption to Help Save the Planet
Published on November 3, 2022
About a 5 minute read

68% of people ‘somewhat agree’ they’d reduce their consumption by half to avoid environmental damage and climate change — especially those with worried children at home, according to a new survey. But the gap between aspirations and actions r... View More

Article
Consumer Behavior ChangeCollaboration & Co-CreationMarketing & Communications
‘If I Knew, I Would’: Why Brands Must Partner for Change at Scale
‘If I Knew, I Would’: Why Brands Must Partner for Change at Scale
Published on November 2, 2022
About a 4 minute read

COVID reshaped our capacity for collaborative change. We saw that, when people had the right information, they would act accordingly. We must help people understand how to participate in the sustainable economy and what their impact can be. Even more... View More

Article
New Metrics
UN Releases Manual for Companies to Conduct Authentic, Context-Based Sustainability Assessments
UN Releases Manual for Companies to Conduct Authentic, Context-Based Sustainability Assessments
Published on November 1, 2022
About a 4 minute read

The Sustainable Development Performance Indicators help close the ‘Sustainability Context Gap’ — in which less than 1% of sustainability reports produced from 2000-2013 measured corporate performance in the context of ecological sustainability ... View More

Article
Marketing & Communications
McCain Foods Enters the Metaverse with Regen Fries, Showing Potential of ‘Farms of the Future’
McCain Foods Enters the Metaverse with Regen Fries, Showing Potential of ‘Farms of the Future’
Published on October 31, 2022
About a 3 minute read

Through collaborations with Roblox and the first NFT-themed restaurant, Bored & Hungry, McCain is providing a fun way to help younger audiences understand the problems with conventional farming and the benefits of regenerative practices. ... View More

Article
Marketing & Communications
We Must Be Able to Read the Label: The Imperative of Ingredient Transparency
We Must Be Able to Read the Label: The Imperative of Ingredient Transparency
Published on October 27, 2022
About a 5 minute read

We believe that increasing the accessibility of information and transparency of ingredients is critical to transforming the cleaning products industry. Tapping into consumer demands for sustainable and trustworthy cleaning supplies will also drive th... View More

Article
Organizational Governance
Women in the Sustainability Trenches Impart Wisdom to Next Generation of Change Champions
Women in the Sustainability Trenches Impart Wisdom to Next Generation of Change Champions
Published on October 26, 2022
About a 4 minute read

In a packed ballroom at SB’22 San Diego, women leading sustainability for three very different organizations explored how today’s leaders can engage and empower tomorrow’s generation to lead us to a flourishing future. ... View More

Article
Marketing & CommunicationsOrganizational Governance
Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing
Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing
Published on October 25, 2022
About a 6 minute read

For a purpose-driven business, marketing must transform from traditional advertising to building a social-purpose ecosystem, requiring a fundamental shift in the way marketing is integrated and delivered. In a recent webinar, BCLC, PepsiCo and CLMBR ... View More

Article
Circular EconomyMarketing & Communications
After Formal Apology, Ocean Conservancy Works to Repair Damage Done by 2015 Plastics Report
After Formal Apology, Ocean Conservancy Works to Repair Damage Done by 2015 Plastics Report
Published on October 25, 2022
About a 5 minute read

Key recommendations failed to understand plastic pollution from a holistic perspective — placing too much blame on the five most impacted Asian countries and suggesting carbon-heavy options for disposal. ... View More

Article
Marketing & CommunicationsOrganizational Governance
Authentic, Verified Information Will Elevate Your Brand’s Climate Credentials
Authentic, Verified Information Will Elevate Your Brand’s Climate Credentials
Published on October 18, 2022
About a 5 minute read

Climate action is increasingly important to incorporate into a brand’s value proposition to customers and consumers. These four steps will enable brand managers to take clear and meaningful actions — which, in turn, can connect with consumers and... View More

Article
Marketing & Communications
Tourism Pledges Expand in Scope, Intention as Industry Reinvents Itself
Tourism Pledges Expand in Scope, Intention as Industry Reinvents Itself
Published on October 18, 2022
About a 5 minute read

The success of tourism pledges lies with destinations, not travelers; and for any pledge to be effective, it must be used as part of a destination’s wider sustainable tourism strategy, rather than an isolated destination-management intervention. ... View More

Article
Supply ChainCollaboration & Co-Creation
Making the Dream Work: Equipping Suppliers for the Climate Action Journey
Making the Dream Work: Equipping Suppliers for the Climate Action Journey
Published on October 11, 2022
About a 6 minute read

A collaborative, network approach is helping global companies meet their suppliers where they are and ensure they have the resources and know-how to rise to growing imperatives to reduce climate impacts. ... View More

Article
Marketing & CommunicationsInnovation & Technology
Influencing the Influencers: How to Unlock Mass Adoption of Sustainable Products
Influencing the Influencers: How to Unlock Mass Adoption of Sustainable Products
Published on October 11, 2022
About a 5 minute read

We must not only create products that address environmental impact without compromising consumer experience, but also help consumers understand that they don’t compromise when they embrace more sustainable products. How? By influencing our industry... View More

Article
Marketing & CommunicationsOrganizational Governance
3rd Annual Fairtrade Mural Campaign Reminds Us All to Prioritize a Fair Deal for Farmers
3rd Annual Fairtrade Mural Campaign Reminds Us All to Prioritize a Fair Deal for Farmers
Published on October 7, 2022
About a 7 minute read

By celebrating the growers behind popular chocolate and tea brands, the murals remind the public to ‘Choose the world you want’ by supporting products and brands that help give farmers a sustainable livelihood. ... View More

Article
Supply ChainInnovation & TechnologyMarketing & Communications
Connected Products Platform Illuminates ‘Soul’ of Garments by Improving Supply Chain Visibility
Connected Products Platform Illuminates ‘Soul’ of Garments by Improving Supply Chain Visibility
Published on October 7, 2022
About a 6 minute read

By enabling raw material traceability at scale, Avery Dennison’s atma.io helps brands account for varying environmental footprints through more granular supply chain data, and empowers consumers to hold brands accountable to their sustainability pr... View More

Article
Innovation & TechnologyCircular Economy
Ærli Aiming to Put Conscious, Regenerative Spin on Corporate Retreat Industry
Ærli Aiming to Put Conscious, Regenerative Spin on Corporate Retreat Industry
Published on October 4, 2022
About a 4 minute read

The new Norwegian network of nine properties is on a mission to redefine business travel with experiences that embed and impart the very essence of sustainability and regenerative practices. ... View More

Article
New MetricsMarketing & Communications
Empty Words: US' 47 Largest Carbon-Emitters Fail to Incentivize CEO Pay Based on Climate Performance
Empty Words: US' 47 Largest Carbon-Emitters Fail to Incentivize CEO Pay Based on Climate Performance
Published on October 3, 2022
About a 4 minute read

A new report analyzes the executive compensation packages of 47 of the US’s most carbon-emitting companies. Where climate-related compensation ties were claimed, most were negligible, non-quantitative and lacked specific, climate-related pay incent... View More

Article
Organizational GovernanceCollaboration & Co-Creation
How Caesars Entertainment Drastically Augmented its ESG Impact
How Caesars Entertainment Drastically Augmented its ESG Impact
Published on September 30, 2022
About a 4 minute read

‘Job purposing’ is making meaningful contributions to others or societal causes as part of regular work. Caesars showed that helping its sales and conventions departments job purpose was a promising pathway to dramatically augmenting its ESG work... View More

Article
Collaboration & Co-Creation
Seeking Better Progress Toward Sustainability? Consider a Business Collaboration
Seeking Better Progress Toward Sustainability? Consider a Business Collaboration
Published on September 30, 2022
About a 7 minute read

No matter where your company is in its sustainability journey, the sooner it joins or initiates a collaboration with industry peers, the better. This guide should be in every sustainability professional’s back pocket when defining an ESG strategy. ... View More

Article
Marketing & Communications
Strong Roots Continues Mission to ‘Fix the Freezer Aisle’ with Carbon-Labeled Foods
Strong Roots Continues Mission to ‘Fix the Freezer Aisle’ with Carbon-Labeled Foods
Published on September 27, 2022
About a 2 minute read

The Ireland-based B Corp joins a growing number of brands aiming to help consumers understand how its products fit into a more climate-conscious approach to eating. ... View More

Article
Circular EconomyInnovation & Technology
Andreu World Takes Next Steps Towards Circular Furniture Production
Andreu World Takes Next Steps Towards Circular Furniture Production
Published on September 20, 2022
About a 4 minute read

CEO Jesús Linares discusses the rigors of achieving Cradle-to-Cradle certification, and venturing further into reuse and upcycling for the goal of 100% circularity by 2025. ... View More

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