Assets About Corporate Communications
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FTC Cashmere Models New Approach to a Truly Sustainable Supply Chain
The dire social and environmental consequences of opaque fashion supply chains have been laid bare; and consumers now demand that brands have clear, verifiable visibility throughout their supply chains. FTC shows that it can be done — but it requir... View More
Majority of US Consumers Say They Will Pay More for Sustainable Products
A recent survey of over 1,000 US adults revealed striking evidence that two-thirds (66%) are willing to pay more for sustainable products, despite a growing gap in consumer trust of corporations. ... View More
Clif Bar’s Clif Corps Partners with Venus Williams to Advance Equity and Access to Nature and Sport
The initiative kicks off with an event series from longtime partner Outdoor Afro, furthering its mission to inspire Black connections and leadership in nature. ... View More
The Hidden Cost of Cryptocurrency and NFTs
Companies with significant ESG commitments to shareholders will not be able to hold investments in cryptocurrencies or NFTs and still meet their sustainability goals; public companies with these technologies in their portfolios will be responsible fo... View More
Tazo’s Transition to Regenerative Organic a Linchpin of Tea Industry’s Sustainability Ambitions
The tea brand’s ‘Regenerative Roadmap’ aims to completely reimagine the way Tazo creates its teas, and plays a key role in industry giant ekaterra’s overarching sustainability strategy. ... View More
Just Capital Highlights 100 Companies Advancing Racial Equity, Opportunity for Workers and Communities
Companies cannot afford to ignore racial equity or neglect cultivating inclusive opportunity and mobility; their shareholders, employees, communities and customers are all paying attention to how they bring their commitments to life through action. ... View More
How the Sustainability Journey Can Be a Powerful Tool for Change
At a recent Sustainable Brands virtual event, leaders from the CPG, restaurant and IT industries highlighted how they sold important ideas and ambitions around impact and responsibility internally, and how that translates to external success. ... View More
5 Principles of Trustworthy ESG Data
Without established goals, ongoing monitoring and disclosure for accountability, progress will never be made. Organizations can instill trust in their ESG data by ensuring it’s on 'TRACK.' ... View More
Amid Peak Fire Season, Coors Banquet Launches ‘Protect Our Protectors’ Program Benefiting Firefighters
Proceeds from limited-edition Coors Banquet stubby bottles and a collaborative capsule collection with clothing brand Brixton benefit the Wildland Firefighter Foundation. ... View More
4 Things We Must Get Right to Truly Transform the US Agriculture System
As regenerative ag gains momentum in the US, how do we ensure that the transition of the food system materializes in a way that supports equitable economic prosperity while allowing people and planet to flourish long term? Here are four areas where t... View More
How to Build a Whole Brand — and Why You Want to
Holistic thinking has a positive impact on a brand’s market share and ensures it stands on the right side of history. Brands that solely rely on marketing will be severely disadvantaged, especially as more and more consumers choose brands that alig... View More
Crafting Transparency: Why Your Marketing Team Should Work Alongside Your ESG Team
When companies miscommunicate sustainability information, there is usually no malicious intent but poor internal communication. Your marketing team will want to shout from the rooftop how sustainable your business is; but in a rush to do so, it can h... View More
Sompo Holdings: Promoting Sustainable Management That Emphasizes Diversity & Inclusion
As she works to transform the company's 130-year-old corporate culture and the implementation of Purpose, we talked with Group Chief Sustainability Officer Ryoko Shimokawa about her vision for sustainable growth for the company and society. ... View More
Behemoths and B Corps: Multinationals’ Role in the Stakeholder Economy
Several global brands have now achieved B Corp certification, leading some to criticize certifier B Lab for abandoning its original mission: Making business a force for good. But, as advocates point out, welcoming multinationals into the B Corp famil... View More
Brands Unite: Scaling ESG Impact Through Industry Partnerships
The role of business in the health of society and the planet has never been more critical. And as stakeholder calls for companies to use their resources for social and environmental good grow louder, it’s clear that not even multinationals can effe... View More
How to Sell Sustainability as a Key Measure of Business Success
When companies make bold commitments to sustainability, we all win. Here, we share lessons learned and ongoing challenges from three very different corporate sustainability journeys — to show others on the front lines that they are not alone. ... View More
How Can We Direct Consumers Toward More Impactful Sustainable Behaviors?
Research from Sustainable Brands and Ipsos reveals a global misperception on the most impactful sustainable behaviors — with a belief that recycling will yield bigger benefits than eating plant-based diets, increasing energy efficiency, and 58 more... View More
Brands Walk Their Talk in Support of Women’s Rights
Setbacks such as the overturning of Roe v. Wade offer brands the opportunity to demonstrate their true commitment to supporting a healthy, equitable future for all. ... View More
ESG 2.0: From Corporate Proclamations and Doing Less Harm to Putting Our Money Where Our Mouths Are
“ESG in its fullest form hasn’t really been done yet. Its full potential is at the intersection of ESG and impact investing, where we can move from passive divesting and screening out of negative investments to proactive investments that generate... View More
What Is Plastic Neutrality and How Do We Get There?
Plastic neutrality is achieved when an individual or organization’s plastic footprint is measured and balanced by the removal and recovery of plastic waste from nature, and complemented by reductions in plastic use. ... View More

