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Assets About Corporate Communications

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Just Capital Highlights 100 Companies Advancing Racial Equity, Opportunity for Workers and Communities

Companies cannot afford to ignore racial equity or neglect cultivating inclusive opportunity and mobility; their shareholders, employees, communities and customers are all paying attention to how they bring their commitments to life through action. ... View More

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How the Sustainability Journey Can Be a Powerful Tool for Change

At a recent Sustainable Brands virtual event, leaders from the CPG, restaurant and IT industries highlighted how they sold important ideas and ambitions around impact and responsibility internally, and how that translates to external success. ... View More

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5 Principles of Trustworthy ESG Data

Without established goals, ongoing monitoring and disclosure for accountability, progress will never be made. Organizations can instill trust in their ESG data by ensuring it’s on 'TRACK.' ... View More

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Amid Peak Fire Season, Coors Banquet Launches ‘Protect Our Protectors’ Program Benefiting Firefighters

Proceeds from limited-edition Coors Banquet stubby bottles and a collaborative capsule collection with clothing brand Brixton benefit the Wildland Firefighter Foundation. ... View More

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4 Things We Must Get Right to Truly Transform the US Agriculture System

As regenerative ag gains momentum in the US, how do we ensure that the transition of the food system materializes in a way that supports equitable economic prosperity while allowing people and planet to flourish long term? Here are four areas where t... View More

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How to Build a Whole Brand — and Why You Want to

Holistic thinking has a positive impact on a brand’s market share and ensures it stands on the right side of history. Brands that solely rely on marketing will be severely disadvantaged, especially as more and more consumers choose brands that alig... View More

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Crafting Transparency: Why Your Marketing Team Should Work Alongside Your ESG Team

When companies miscommunicate sustainability information, there is usually no malicious intent but poor internal communication. Your marketing team will want to shout from the rooftop how sustainable your business is; but in a rush to do so, it can h... View More

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Sompo Holdings: Promoting Sustainable Management That Emphasizes Diversity & Inclusion

As she works to transform the company's 130-year-old corporate culture and the implementation of Purpose, we talked with Group Chief Sustainability Officer Ryoko Shimokawa about her vision for sustainable growth for the company and society. ... View More

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Behemoths and B Corps: Multinationals’ Role in the Stakeholder Economy

Several global brands have now achieved B Corp certification, leading some to criticize certifier B Lab for abandoning its original mission: Making business a force for good. But, as advocates point out, welcoming multinationals into the B Corp famil... View More

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Brands Unite: Scaling ESG Impact Through Industry Partnerships

The role of business in the health of society and the planet has never been more critical. And as stakeholder calls for companies to use their resources for social and environmental good grow louder, it’s clear that not even multinationals can effe... View More

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How to Sell Sustainability as a Key Measure of Business Success

When companies make bold commitments to sustainability, we all win. Here, we share lessons learned and ongoing challenges from three very different corporate sustainability journeys — to show others on the front lines that they are not alone. ... View More

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How Can We Direct Consumers Toward More Impactful Sustainable Behaviors?

Research from Sustainable Brands and Ipsos reveals a global misperception on the most impactful sustainable behaviors — with a belief that recycling will yield bigger benefits than eating plant-based diets, increasing energy efficiency, and 58 more... View More

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Brands Walk Their Talk in Support of Women’s Rights

Setbacks such as the overturning of Roe v. Wade offer brands the opportunity to demonstrate their true commitment to supporting a healthy, equitable future for all. ... View More

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ESG 2.0: From Corporate Proclamations and Doing Less Harm to Putting Our Money Where Our Mouths Are

“ESG in its fullest form hasn’t really been done yet. Its full potential is at the intersection of ESG and impact investing, where we can move from passive divesting and screening out of negative investments to proactive investments that generate... View More

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What Is Plastic Neutrality and How Do We Get There?

Plastic neutrality is achieved when an individual or organization’s plastic footprint is measured and balanced by the removal and recovery of plastic waste from nature, and complemented by reductions in plastic use. ... View More

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New eCommerce Platform Will Decrease Supply Chain Opacity, One Purchase at a Time

Neuterra enables consumers to make data-driven purchasing decisions and helps brands gain valuable insights on sustainability trends, with the goal of revealing the true cost of consumption and taking an intersectional approach to addressing the clim... View More

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In Conversation with Dow: The Unexpected and Unconventional Partnerships That Launch Circular Solutions

Dow Sustainability Director Julie Zaniewski kicks off this conversation series by sharing insights into how the chemical giant is shaking up business as usual to deliver solutions. ... View More

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Water Risk Is a Financial Risk: Companies Will Soon Have the Tools to Calculate, Disclose and Mitigate It

For too long, investors have lacked the data and analytics to make well-informed investment decisions around the financial risks of water impacts. That is about to change. ... View More

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The Doomsday Clock Is Ticking on the World’s Biggest Advertising Festival

The heat is on — from Greenpeace protesting Cannes to concerned citizens and legislative pressure — for advertisers to make their work count for more than selling more products to the Western world. Here are six key takeaways from this year’s C... View More

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‘Changing Our DNA’: Brands Large and Small Illustrate New Models for Sustainability in Asia

On day two of SB’22 Kuala Lumpur, leaders in construction, eco-tourism, artisanal goods, marketing and more highlighted successes and challenges behind next-generation sustainability strategies — and the need for Malaysian brands to embrace colla... View More

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