Assets About Corporate Communications

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Article
Great Expectations: Evaluating ESG Initiatives to Reach Target Consumers

When it comes to ESG initiatives and their relationship to consumer behavior, there’s no one-size-fits-all approach; but leveraging ongoing research into consumer attitudes can help align corporate ESG initiatives that can help steer your brand thr... View More

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L'Oréal USA Product Labeling System Aims to Educate Consumers About the Environmental Impact of Products

New survey finds 83% of US consumers value brand product transparency, but only 47% feel they have the information to make sustainability-based purchasing decisions. Impact labeling will begin with Garnier products and roll out progressively across L... View More

Article
Small Gains, Big Wins: Net Zero Is About More Than Just Carbon Offsetting

Offsetting initiatives are becoming increasingly popular among businesses looking to be seen as leaders in sustainability. However — while the approach can be an interim solution for operations that can’t be fully decarbonized — companies must ... View More

Article
Company Shareholders Vote to Examine More Climate-Beneficial Retirement Plans

Campbell's — and many other companies’ — current 401(k) options have employees investing millions in fossil fuels and deforestation through Vanguard, which has just announced it has left the Net Zero Asset Managers initiative. ... View More

Article
COP15: ‘Environmental DNA’ Technology Enables World-First Nature Performance-Monitoring Service

NatureMetrics says new platform represents breakthrough in understanding and managing our impact on nature — providing simple, standardized metrics to track and report on site-based nature impacts. ... View More

Article
Why Activism, Advocacy and Allyship Are Essential to Corporate Diversity

If a corporation really wants diversity and its benefits, the only way to get it is to regularly hire and promote people who don’t look like the current leadership. The task is to create not just the appearance of change, but a genuine commitment t... View More

Article
COP27: Holding Both Hope and Despair as We Fight For Every 0.1°C

The first COP took place in 1995 — 27 years later, and it’s easy to understand the scepticism. We’re still quite a long way from universal adoption by all nations and private sector actors of net-zero strategies that align with the urgent times... View More

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Record Number of Companies Recognize Biodiversity Risks, But Struggling to Turn Commitments Into Action

Self-reported data from over 7,700 companies that responded to questions on biodiversity through CDP’s climate change questionnaire shows they are ready to disclose on biodiversity, sending a powerful signal to negotiators ahead of COP15. ... View More

Article
UN Forum on Business and Human Rights, Day 3: Responsible Lobbying vs ‘Corporate Capture’

For most readers, bribery or corruption aren’t part of your everyday experience — though they should be part of due diligence processes on your business partners and supply chain. However, the danger that one department says one thing and another... View More

Article
The V Model: Validity, Vulnerability and Elon Musk

The financial and reputational freefall that Eli Lilly experienced in the first few weeks of Musk’s tenure as Twitter chief illustrated an underappreciated factor in an organization’s level of vulnerability: validity. Companies need a risk model ... View More

Article
New Guide Shows How CMOs Can Mainstream Sustainability by Closing Say-Do Gap for Good

BCG and the CMO Sustainability Accelerator — a coalition that includes Sustainable Brands, ANA and Adweek — have developed a practical guide to help brands “bring green to the mainstream” by developing and marketing sustainable choices for al... View More

Article
The UN Forum on Business and Human Rights 2022, Day 1: Holding Business to Account

This is the first of three daily updates from the UN Forum on Business and Human Rights 2022. Day one started a week that focuses not on holding individual companies to account, but where the systems that will enable this are being framed. ... View More

Article
Harnessing the Power of Social Media for Good Delivers Brand Trust and Loyalty While Driving Meaningful Change

When done thoughtfully, brands can use social media to champion sustainable living and generate positive outcomes that are favorable to people, the planet and their overall business results. ... View More

Article
Breaking Through the Logjam to Accelerate Decarbonization in the Energy Sector

Why have the collective efforts of national governments, NGOs, forward-looking companies and citizens had so little impact on curbing carbon emissions? Here are three reasons why high-level pledges are not translating into concrete actions — and wh... View More

Article
Supply Chain Waste, Consumer Demand Highlight Business Case for Transparency

A new study examines the waste challenges companies are facing due to the global supply chain crisis and how they are being tackled, and how consumer priorities impact waste — they now report prioritizing product durability and transparency over su... View More

Article
Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday

As US consumers report more conservative gifting plans due to money worries, alternatives such as Freitag’s S.W.A.P. events and Poshmark’s Secondhand Sunday meet the downshift in enthusiasm for the Black Friday shopping frenzy. ... View More

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Many Business Leaders See Sustainability as Costly Obligation Rather Than Investment in the Future

According to new Capgemini research, execs recognize the urgency for climate action; but limited impact is visible on the ground so far as they lack an overarching strategy, clarity on the business case and coordinated implementation. ... View More

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Corporate-University Partnerships Support the Next Generation in Creating a Circular Future

Recognizing the value of education both as a strategic initiative for preparing future brand employees and as an opportunity to help shape a more sustainable value chain. ... View More

Article
Campaigns from Fridays for Future, Universal Music Group Aim to Usher Young Voters to the Polls

Fridays for Future reminds US voters about the real existential threat to our planetary health, while UMG launches new installments of its ‘Use Your Voice’ and ‘Pull Up to the Polls’ initiatives to support voter education and to help get youn... View More

Article
New Metrics, New Narrative, New Models Reflect New Approaches to Ensuring Targeted Impacts

One of many recurring themes at SB’22 San Diego was the need for a new lexicon and new metrics for the regeneration movement, which more accurately reflect the level of work and transformation needed to not only avert climate collapse but to enable... View More

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