Assets About Corporate Communications
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Driving Responsible Forestry at Scale: An Interview with P&G Forester Chris Reeves
As a purchaser of wood pulp for its Bounty and Charmin brands, Procter & Gamble has an influence on driving responsible forest practices for its suppliers. But P&G needs help driving scale — more companies must make good on responsible sour... View More
Bulleit Frontier Whiskey, American Forests Advancing Tree Equity in Communities Across the US
After meeting their goal to plant 1M trees three years early, Bulleit and American Forests are now focused on improving tree equity in communities that need it most — starting with two in Houston, Texas ravaged by Hurricane Harvey. ... View More
Finance, Tech Giants Top 2023 List of US’s Most JUST Companies
JUST Capital and CNBC have released the 2023 rankings of the country’s most JUST Companies and Marquee JUST 100 List, which consistently outperform the Russell 1000 — highlighting the link between stakeholder governance and corporate success. ... View More
How to Calculate Fair Company Carbon Targets for the Energy Sector
Fair carbon-reduction targets and the assessment of a company’s performance relative to targets are an incredibly powerful way to assess how well a company is performing. It also sends a clear risk message: The greater the difference between a comp... View More
The Vibe Shift Is Here: What That Means for Us and the Planet in 2023
From my perspective as a scientist who’s been working on climate change and environmental resilience since before the crisis made front-page headlines, here are the four biggest trends I foresee defining 2023. ... View More
H&M’s 'Loooptopia' Metaverse Experience Rewards Players for Creating Circular Fashion
The new H&M Loooptopia Experience on Roblox allows users to experiment with their digital identity and learn about fashion and circularity in a fun, creative and playful environment. ... View More
Two Years On, Amazon Lead Reflects on Success, Opportunities Within Climate Pledge Friendly Program
The retailer’s marketplace for more sustainable products now includes 300,000 products and 20,000 brands vetted through a range of well-known certifications. ... View More
2022 Lessons: How to Improve Employee Engagement Through Responsive Company Culture
Many employees are re-evaluating what they want and expect from their employers. This is a pivotal moment for companies to recalibrate program offerings and better support employees in applying their unique talents to purposeful projects in the commu... View More
Our Innate Psychology Is Fueling the Climate Crisis — Here’s How to Combat It
We can’t keep communicating about climate change in ways that feed our evolutionary prejudices and continue kicking the can down the road. We must outsmart our biases using strategic communication tactics so we can take action when it matters — w... View More
Putting Recycling to Work for People, Communities and the Planet
To create a truly circular ecosystem for plastics, we need scalable innovations to close the gap between what consumers can recycle now and which plastics might become a regular part of a future recycling system. ... View More
2022 Trends in Purpose and What They Mean for the Year Ahead
This year, we saw companies double-down on purpose amidst a rise in consumer skepticism and politically motivated attacks on ESG. Below are six notable trends and what they might mean for 2023. ... View More
Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum
How does identifying with a certain political party, generation or minority group influence whether consumers think more highly or more disapprovingly of a brand taking on a cause? Here is what we learned. ... View More
Great Expectations: Evaluating ESG Initiatives to Reach Target Consumers
When it comes to ESG initiatives and their relationship to consumer behavior, there’s no one-size-fits-all approach; but leveraging ongoing research into consumer attitudes can help align corporate ESG initiatives that can help steer your brand thr... View More
L'Oréal USA Product Labeling System Aims to Educate Consumers About the Environmental Impact of Products
New survey finds 83% of US consumers value brand product transparency, but only 47% feel they have the information to make sustainability-based purchasing decisions. Impact labeling will begin with Garnier products and roll out progressively across L... View More
Small Gains, Big Wins: Net Zero Is About More Than Just Carbon Offsetting
Offsetting initiatives are becoming increasingly popular among businesses looking to be seen as leaders in sustainability. However — while the approach can be an interim solution for operations that can’t be fully decarbonized — companies must ... View More
Company Shareholders Vote to Examine More Climate-Beneficial Retirement Plans
Campbell's — and many other companies’ — current 401(k) options have employees investing millions in fossil fuels and deforestation through Vanguard, which has just announced it has left the Net Zero Asset Managers initiative. ... View More
COP15: ‘Environmental DNA’ Technology Enables World-First Nature Performance-Monitoring Service
NatureMetrics says new platform represents breakthrough in understanding and managing our impact on nature — providing simple, standardized metrics to track and report on site-based nature impacts. ... View More
Why Activism, Advocacy and Allyship Are Essential to Corporate Diversity
If a corporation really wants diversity and its benefits, the only way to get it is to regularly hire and promote people who don’t look like the current leadership. The task is to create not just the appearance of change, but a genuine commitment t... View More
COP27: Holding Both Hope and Despair as We Fight For Every 0.1°C
The first COP took place in 1995 — 27 years later, and it’s easy to understand the scepticism. We’re still quite a long way from universal adoption by all nations and private sector actors of net-zero strategies that align with the urgent times... View More
Record Number of Companies Recognize Biodiversity Risks, But Struggling to Turn Commitments Into Action
Self-reported data from over 7,700 companies that responded to questions on biodiversity through CDP’s climate change questionnaire shows they are ready to disclose on biodiversity, sending a powerful signal to negotiators ahead of COP15. ... View More
