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Assets About Corporate Communications

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Harnessing the Power of Social Media for Good Delivers Brand Trust and Loyalty While Driving Meaningful Change

When done thoughtfully, brands can use social media to champion sustainable living and generate positive outcomes that are favorable to people, the planet and their overall business results. ... View More

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Breaking Through the Logjam to Accelerate Decarbonization in the Energy Sector

Why have the collective efforts of national governments, NGOs, forward-looking companies and citizens had so little impact on curbing carbon emissions? Here are three reasons why high-level pledges are not translating into concrete actions — and wh... View More

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Supply Chain Waste, Consumer Demand Highlight Business Case for Transparency

A new study examines the waste challenges companies are facing due to the global supply chain crisis and how they are being tackled, and how consumer priorities impact waste — they now report prioritizing product durability and transparency over su... View More

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Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday

As US consumers report more conservative gifting plans due to money worries, alternatives such as Freitag’s S.W.A.P. events and Poshmark’s Secondhand Sunday meet the downshift in enthusiasm for the Black Friday shopping frenzy. ... View More

Article
Many Business Leaders See Sustainability as Costly Obligation Rather Than Investment in the Future

According to new Capgemini research, execs recognize the urgency for climate action; but limited impact is visible on the ground so far as they lack an overarching strategy, clarity on the business case and coordinated implementation. ... View More

Article
Corporate-University Partnerships Support the Next Generation in Creating a Circular Future

Recognizing the value of education both as a strategic initiative for preparing future brand employees and as an opportunity to help shape a more sustainable value chain. ... View More

Article
New Metrics, New Narrative, New Models Reflect New Approaches to Ensuring Targeted Impacts

One of many recurring themes at SB’22 San Diego was the need for a new lexicon and new metrics for the regeneration movement, which more accurately reflect the level of work and transformation needed to not only avert climate collapse but to enable... View More

Article
Campaigns from Fridays for Future, Universal Music Group Aim to Usher Young Voters to the Polls

Fridays for Future reminds US voters about the real existential threat to our planetary health, while UMG launches new installments of its ‘Use Your Voice’ and ‘Pull Up to the Polls’ initiatives to support voter education and to help get youn... View More

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2 in 3 People May Be Willing to Halve Their Consumption to Help Save the Planet

68% of people ‘somewhat agree’ they’d reduce their consumption by half to avoid environmental damage and climate change — especially those with worried children at home, according to a new survey. But the gap between aspirations and actions r... View More

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‘If I Knew, I Would’: Why Brands Must Partner for Change at Scale

COVID reshaped our capacity for collaborative change. We saw that, when people had the right information, they would act accordingly. We must help people understand how to participate in the sustainable economy and what their impact can be. Even more... View More

Article
UN Releases Manual for Companies to Conduct Authentic, Context-Based Sustainability Assessments

The Sustainable Development Performance Indicators help close the ‘Sustainability Context Gap’ — in which less than 1% of sustainability reports produced from 2000-2013 measured corporate performance in the context of ecological sustainability ... View More

Article
McCain Foods Enters the Metaverse with Regen Fries, Showing Potential of ‘Farms of the Future’

Through collaborations with Roblox and the first NFT-themed restaurant, Bored & Hungry, McCain is providing a fun way to help younger audiences understand the problems with conventional farming and the benefits of regenerative practices. ... View More

Article
We Must Be Able to Read the Label: The Imperative of Ingredient Transparency

We believe that increasing the accessibility of information and transparency of ingredients is critical to transforming the cleaning products industry. Tapping into consumer demands for sustainable and trustworthy cleaning supplies will also drive th... View More

Article
Women in the Sustainability Trenches Impart Wisdom to Next Generation of Change Champions

In a packed ballroom at SB’22 San Diego, women leading sustainability for three very different organizations explored how today’s leaders can engage and empower tomorrow’s generation to lead us to a flourishing future. ... View More

Article
Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing

For a purpose-driven business, marketing must transform from traditional advertising to building a social-purpose ecosystem, requiring a fundamental shift in the way marketing is integrated and delivered. In a recent webinar, BCLC, PepsiCo and CLMBR ... View More

Article
After Formal Apology, Ocean Conservancy Works to Repair Damage Done by 2015 Plastics Report

Key recommendations failed to understand plastic pollution from a holistic perspective — placing too much blame on the five most impacted Asian countries and suggesting carbon-heavy options for disposal. ... View More

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Authentic, Verified Information Will Elevate Your Brand’s Climate Credentials

Climate action is increasingly important to incorporate into a brand’s value proposition to customers and consumers. These four steps will enable brand managers to take clear and meaningful actions — which, in turn, can connect with consumers and... View More

Article
Tourism Pledges Expand in Scope, Intention as Industry Reinvents Itself

The success of tourism pledges lies with destinations, not travelers; and for any pledge to be effective, it must be used as part of a destination’s wider sustainable tourism strategy, rather than an isolated destination-management intervention. ... View More

Article
Making the Dream Work: Equipping Suppliers for the Climate Action Journey

A collaborative, network approach is helping global companies meet their suppliers where they are and ensure they have the resources and know-how to rise to growing imperatives to reduce climate impacts. ... View More

Article
Influencing the Influencers: How to Unlock Mass Adoption of Sustainable Products

We must not only create products that address environmental impact without compromising consumer experience, but also help consumers understand that they don’t compromise when they embrace more sustainable products. How? By influencing our industry... View More

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October 13-16, 2025
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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