As the clock rapidly counts down towards ambitious national and international
climate targets, there is a growing understanding that action is needed
imminently — before it’s too late to make a positive change. Every five weeks
brings us one percent closer to the Paris Agreement’s 2030 target of reducing
global emissions by 45 percent, so the time for decisive action really is upon
us.
The biggest challenge we see in our work with brands and retailers is not
necessarily a lack of desire to make changes that will make their business more
sustainable, but a gap in understanding how to start the process.
Carbon emissions are categorised in three scopes; and identifying the
categorised emissions can be incredibly complex and time-consuming, especially
when dealing with hundreds of suppliers central to the process. Outside of those
that specialise in sustainability reporting, teams within these companies
struggle to understand the importance and where they can start to reduce
emissions.
This means that they naturally focus primarily on Scope 1 and 2 emissions —
namely, the ones that are in their direct control.
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However, Scope
3
— indirect emissions throughout the supply chain — is by far the most prevalent
and troublesome category; and while there are several areas where these
emissions are significant (ex: manufacturing, packaging, transportation and
consumer use), this also presents a massive opportunity for companies to
innovate and drive changes.
The biggest issue with tackling Scope 3 emissions is the sheer scale of the
task; the only effective way of dealing with it is by collaborating with your
suppliers to understand their carbon literacy, and then working together to
take steps towards reducing
emissions.
Gaining a broader view
The starting point for this process is finding the right tools for each of your
suppliers to measure their emissions. The climate emergency has the potential to
dramatically restrict our ability to source raw materials; so, measuring current
emissions is crucial to calculating not just the environmental, but also the
economic, cost of our processes.
Many parts of the supply chain don’t measure data or impact, so have little to
no idea where their product’s emissions are coming from, what the impact source
is and what its true carbon footprint looks like.
However, by virtue of their position at the top of the supply chain, companies
hold the cards in this situation and can therefore leverage their impact and
influence downward to make a difference. If — as is the case with many suppliers
— they don’t have the data to work from or the carbon literacy to understand
what it means for their business, you have to understand the supplier’s
readiness and tailor your approach around that.
Through understanding a supplier’s level of maturity around certain initiatives
and their capabilities when it comes to capturing the data required, the company
is in a much better position to start the appropriate conversations. By taking
this approach, organisations can then choose their suppliers carefully and
mandate what materials and ingredients are involved.
In asking for help in understanding carbon footprints, brands and retailers also
hold significant influence over how the supply chain approaches sustainable
practices.
Bringing everyone on your journey
Once you have that starting point of understanding your platform and having an
inventory of your Scope 3 emissions, the next steps are about making changes
that can bring about reductions.
What is important here is identifying the incremental steps on the wider journey
to net zero. The changes made to reduce Scope 1 and 2 emissions are typically
large-scale, company-wide policies and adaptations, but the sheer scale of Scope
3 lends itself to a marginal gains-type approach — meaning, even seemingly small
changes introduced throughout the whole supply chain will naturally compound
over time and make a big impact on overall emissions.
For example, retailers and brands should start collaborating with suppliers on
things such as making full use of shipping containers to prevent empty
running,
or considering warehouse location and the possible role of electric vehicles in
relation to the final mile.
Improvements can also be made by increasing the use of trains to minimise road
and air travel, charging points at haulage rest stops, and packaging design that
can go from pallet to shelf without wasted air — all can make a difference; but
the conversations must be had.
Communicating the challenge
As well as communicating with the supply chain, it is also critical to convey
the importance of having visibility into Scope 3 emissions from board level
downward. As they are — by definition — not something that can be directly
controlled by teams on a day-to-day basis, a natural state of indifference
around Scope 3 can develop if its role isn’t communicated clearly, especially in
larger teams.
By creating a wider understanding internally of the different priorities in
reducing carbon emissions, you are bringing your team along with you on the
journey in the same way you do your suppliers.
Playing our part in solving the climate emergency is no small task, and a lack
of resources and diverse numbers of suppliers doesn’t make it any simpler.
However, by setting clear expectations, having measurable targets and working
collaboratively and openly, we as an industry can face the challenge and make
improvements together.
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Published Feb 22, 2023 7am EST / 4am PST / 12pm GMT / 1pm CET