Strong Roots — the company on a mission to
“fix the freezer aisle” with its ever-expanding range of healthy, plant-based
products — has joined the growing ranks of food brands to embrace carbon
footprint labeling. This makes Strong Roots the first frozen, plant-based brand
to display on-pack climate footprint scores for its products.
It’s been over 25 years since food packaging first displayed nutritional
information, enabling consumers to make more informed decisions.
Ireland-based Strong Roots, a certified B Corp, is now going a step further
— to help its customers to quickly understand how their food choices affect
their climate impact.
“Shoppers choose a B Corp
brand
for a reason. With sustainability at the core of our product offering, we wanted
to illustrate how proud we are of our conscious attitude towards our footprint
and to educate people on their personal carbon usage,” said founder and CEO
Samuel Dennigan. “Placing carbon
details front-of-pack is a small change for us, but it has a big impact in
placing sustainability front of mind. I believe that as food producers it is our
job to make food better; and we at Strong Roots will continue to remain hungry
for new food innovations that can do this.”
Image credit: Strong Roots
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With its growing line of veg burgers, root vegetable fries, and healthy hash
browns and bites, Strong Roots has been expanding its global reach — its
products are now sold in over 10,000 stores worldwide. With the frozen food
category outgrowing fresh by 230
percent
so far this year, and over 50 percent of US
shoppers
saying that rising meat prices have made them more curious about trying
plant-based food options, the Strong Roots team has grown 48 percent this year
and seen a 33.5 percent increase in sales YOY in the US alone. The company
raised $55M in strategic investment from McCain Foods at the start of the
year to fuel growth.
Strong Roots will showcase its new carbon-labeled packaging on its core product
offering this week at Natural Products Expo
East in Philadelphia.
The sustainability or carbon footprint of food items has become a growing
consideration for conscientious eaters — recent research suggests that consumers
are willing to pay
more
for food products that exhibit a lower carbon footprint and in restaurants,
carefully reframing menu
language
can successfully nudge diners toward more climate-friendly food options. And
forward-thinking foodies in the US have responded to identifiers such as Just Salad’s
carbon-labeled menu
items;
Chipotle’s Foodprint app; and WRI’s Cool Food Meals certification,
which can now be found at
Panera
and Nestlé foodservice
locations
nationwide.
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Sustainable Brands Staff
Published Sep 27, 2022 2pm EDT / 11am PDT / 7pm BST / 8pm CEST