PRESS RELEASE -
Join industry leaders in shaping the future of sustainable commerce as brands showcase their innovation initiatives and thought leadership toward smarter, healthier, and faster transitions to sustainable and regenerative business models.
COLLABORATION -
Clif's Zbar brand is working with the nonprofit KABOOM! to create modern, outdoor play
spaces and increasing the organization's capacity to influence and build a
more sustainable playground industry.
SUPPLY CHAIN -
R-ainbow connects small food producers around the world with nearby buyers in real time — reducing logistical expenses and emissions, and boosting prices for farmers and transparency and trust within the food supply chain.
BEHAVIOR CHANGE -
Disposable menstrual products are a less-talked-about but major contributor to
global plastic pollution. A recent study investigated consumer preferences and
devised guidelines to bolster adoption of more sustainable options in different
markets.
MARKETING AND COMMS -
While the values-action gap still exists, consumer research helps organizations understand their audience motivations and who is buying their product, or expand their audiences to growing numbers of sustainability-conscious shoppers.
MARKETING AND COMMS -
New report asserts that businesses that aren't transparent on their ESG progress, for fear of greenwashing, are missing opportunities for investment and gaining credibility with consumers.
MARKETING AND COMMS -
If we are to safeguard advertising’s legitimacy, we must address
our image problem. It’s time we apply our collective creativity to solve our
(industry’s) biggest challenges.
THE NEXT ECONOMY -
India ranks among the lowest countries for even access to economic participation
and opportunities for women. But a growing number of tourism-based initiatives
are working to help leveling the playing field.
MARKETING AND COMMS -
The most meaningful climate-communication strategies create an avenue for
conversations rooted in hope and action. Embrace this opportunity to educate and
build trust by aligning your message with your values and contributing to a
positive cultural commentary.
BEHAVIOR CHANGE -
A new study examines a critical, overlooked barrier to the sustainability of our laundry habits — the ingrained, psychological mechanisms behind how often we feel compelled to wash our clothes.
CLEANTECH -
Here are smart tools and strategies organizations can use to overcome three
major barriers to cleantech adoption, to drive broader climate action and
achieve their sustainability goals.
ORGANIZATIONAL CHANGE -
93% of workers don’t know how to apply their company’s sustainability strategy to their work, 77% are unhappy with employers’ lack of climate action, and 52 percent think their employer is likely to greenwash.
MARKETING AND COMMS -
Creatives for Climate’s ‘Anti-Greenwash Guide’ is designed to help ad and
communications agencies comply with the latest greenwashing laws, and principles
to guide them away from misleading and unsubstantiated sustainability-related
claims.
PRODUCT, SERVICE & DESIGN INNOVATION -
Sustainable Brands Tokyo's Shigeki Aoki talks with Mazda President and CEO Masahiro Moro about how the 104-year-old auto manufacturer’s mission and strategies center around 'the joy of driving.'
MARKETING AND COMMS -
Tourism marketing has largely centered around traveler desires such as pleasant
weather and low prices. Now, it must also consider how travelers’ presence impacts locals, the local economy, wildlife and the natural environment.
ORGANIZATIONAL CHANGE -
If Boards acknowledge their fiduciary responsibility to act in the best interest
of a company as defined by its purpose — and work with management to adopt
a social purpose as the company’s reason for being and have oversight of the
purpose — it can help propel the purpose economy into a formidable force for
good.
MARKETING AND COMMS -
As brands grapple with their position on LGBTQIA+ issues and building
inclusivity and diversity across their businesses, the latest Outvertising
Consumer Report offers plenty of advice for being more effective.
MARKETING AND COMMS -
New survey of Gen Zs in the US and Canada suggest a growing distrust of
influencers; and while sustainability is still a consideration when purchasing,
budget, price and brand authenticity are paramount.
THE NEXT ECONOMY -
Developing economies — which account for 52 out of 71 economies improving since
2019 — are making strides, but significant investment is needed to bridge gaps
and increase market share.
BEHAVIOR CHANGE -
Abillion founder & CEO Vikas Garg shares insights and impacts from the app — which has become the world’s largest consumer-review platform for vegan foods and products.