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New in-app feature allows consumers to contact brands about harmful ingredients and urge them to reconsider products’ formulation. ... View More
You take the good, you take the bad, you take them both and there you have AI. The game-changing technology and its many applications and implications were examined throughout the week at SB’24 San Diego. ... View More
‘Greener Products,’ from sustainability marketing veteran Al Iannuzzi, provides valuable insights for everyone from sustainability students and academics to corporate sustainability leaders. ... View More
Corporate fears around promoting transition are valid in an era that demonizes over-claims and disregards under-claims. Here are two strategies that can help companies share how they’re accelerating their sustainability ambitions and be rewarded fo... View More
For a field built around the long-term view, it’s up to us to do the uncomfortable work and reach across party lines. If we don’t make addressing polarization a priority, will the rest of our work be worth it? ... View More
The success of Morinaga Milk’s Smiles & Health for Children kindergarten lunch project in Vietnam provides a blueprint for the global company to expand its social impact to numerous other communities. ... View More
As brands work to tell an accurate and authentic sustainability story, marketers need to be mindful of the narrative they're creating … and careful to avoid the common misconceptions that can undermine it. ... View More
The chocolate maker’s first partnership with a media company is the latest in its ongoing mission to increase awareness around forced labor in cocoa supply chains and how collective action can address them. ... View More
Thankfully, a growing number of programs and resources have emerged to help arm US teachers with the resources and knowledge they need to teach students on climate-related topics. ... View More
Another central thread throughout SB’24 San Diego highlighted the efforts underway by startup innovators, multinational brands and NGOs to redesign our food system for resilience. ... View More
In keynotes on day 3 of SB’24 San Diego, major players in electronics, beauty, retail and recycling extolled the virtues of partnering with stakeholders to drive sustainability and circularity initiatives both inside and outside their companies. ... View More
Third-party certifications help food companies such as ours meet and exceed our clients' expectations and allow us to continually expand our knowledge, positioning our teams as experts and leaders in the agri-food sector. ... View More
Two rich discussions at SB’24 San Diego highlighted the importance of giving sustainability and DEI their rightful attention, resources and integration within successful corporate strategies. ... View More
For-sale listings on Zillow will now feature detailed climate-risk information for five key categories — flood, wildfire, wind, heat and air quality — along with insurance recommendations. ... View More
Companies have a line-item budget for technology and other critical business expenses. What is your line-item budget for supporting, nurturing and growing your employees? ... View More
We talk a lot about the content of brand communications — but what about the other ways marketing and advertising creates social and environmental impacts? A variety of experts dove deeper at SB’24 San Diego this week. ... View More
Opening keynotes at SB’24 San Diego emphasized the need for interconnected action — from honoring Indigenous knowledge and leveraging complexity theory to leveraging business and technology to create resilience. ... View More
Climate-focused tour operators are learning to balance bringing travelers to fragile destinations to learn about the effects of climate change while not exacerbating the negative impacts of the tourism industry. ... View More
The public's diminishing interest in corporate activism isn't a call for businesses to remain silent and focus solely on profits. Rather, it's a demand for authenticity and relevance in corporate messaging. ... View More
63% of consumers want brands to help educate the public about product origins and business practices. Companies that avoid greenwashing — and demonstrate this honesty to the public — could distinguish themselves in the eyes of potential customers... View More