MARKETING & COMMUNICATIONS -
As brands work to tell an accurate and authentic sustainability story, marketers
need to be mindful of the narrative they're creating … and careful to avoid the common misconceptions that can undermine it.
MARKETING & COMMUNICATIONS -
The chocolate maker’s first partnership with a media company is the latest in
its ongoing mission to increase awareness around forced labor in cocoa supply
chains and how collective action can address them.
MARKETING & COMMUNICATIONS -
Thankfully, a growing number of programs and resources have emerged to help arm US teachers
with the resources and knowledge they need to teach students on climate-related
topics.
REGENERATION & RESILIENCE -
Another central thread throughout SB’24 San Diego highlighted the efforts underway
by startup innovators, multinational brands and NGOs to redesign our food system
for resilience.
COLLABORATION & CO-CREATION -
In keynotes on day 3 of SB’24 San Diego, major players in electronics, beauty, retail and recycling extolled the virtues of partnering with stakeholders to drive sustainability and circularity initiatives both inside and outside their companies.
SUPPLY CHAIN -
Third-party certifications help food companies such as ours meet and exceed our
clients' expectations and allow us to continually expand our knowledge,
positioning our teams as experts and leaders in the agri-food sector.
ORGANIZATIONAL GOVERNANCE -
Two rich discussions at SB’24 San Diego highlighted the importance of giving
sustainability and DEI their rightful attention, resources and integration
within successful corporate strategies.
MARKETING & COMMUNICATIONS -
For-sale listings on Zillow will now feature detailed climate-risk information
for five key categories — flood, wildfire, wind, heat and air quality — along
with insurance recommendations.
ORGANIZATIONAL GOVERNANCE -
Companies have a line-item budget for technology and other critical
business expenses. What is your line-item budget for supporting, nurturing and
growing your employees?
MARKETING & COMMUNICATIONS -
We talk a lot about the content of brand communications — but what about the other ways marketing and advertising creates social and environmental impacts? A variety of experts dove deeper at SB’24 San Diego this week.
REGENERATION & RESILIENCE -
Opening keynotes at SB’24 San Diego emphasized the need for interconnected action — from honoring Indigenous knowledge and leveraging complexity theory to leveraging business and technology to create resilience.
CONSUMER BEHAVIOR CHANGE -
Climate-focused tour operators are learning to balance bringing travelers to
fragile destinations to learn about the effects of climate change while not
exacerbating the negative impacts of the tourism industry.
MARKETING & COMMUNICATIONS -
The public's diminishing interest in corporate activism isn't a call for businesses to
remain silent and focus solely on profits. Rather, it's a demand for
authenticity and relevance in corporate messaging.
MARKETING & COMMUNICATIONS -
63% of consumers want brands to help educate the public about product origins
and business practices. Companies that avoid greenwashing — and demonstrate this
honesty to the public — could distinguish themselves in the eyes of potential
customers.
MARKETING & COMMUNICATIONS -
It would make sense for something that has become universally pertinent to already be incorporated into most disciplines. Right?
MARKETING & COMMUNICATIONS -
The classic marketing mix, the 4 Ps — product, price, place and promotion —
provide a good framework with which food and beverage marketing teams can insert
sustainability into the conversation. Adding a fifth P, purpose, will provide a
foundation for making a larger impact.
CONSUMER BEHAVIOR CHANGE -
For many consumers, the primary barriers to recycling are a lack of education
and the effort required. Businesses can easily address both challenges and encourage better recycling habits.
MARKETING & COMMUNICATIONS -
A new report highlights the public’s lack of understanding of regenerative agriculture
and its benefits; illycaffè and Kiss the Ground continue to help scale messaging
that fills this gap.
FINANCE & INVESTMENT -
A key solution for solving hunger at both ends of the leash lies in the
collective action between organizational partnerships and community involvement.
MARKETING & COMMUNICATIONS -
Talk is cheap: The first-of-its-kind certification requires internal carbon
pricing and funding for GHG-reduction projects as criteria — aiming to
accelerate corporate climate investment.